Rascasse Audience Intelligence

Hank Williams Jr. Audience in United States

A data profile of the people who buy, follow and care about Hank Williams Jr. in United States — modelled from more than twelve digital signal sources. Hank Williams Jr. has an estimated audience of 2,219,381 people in United States.

#35among Country music in United States#2307among Person in United States#1424in Music & Radio

The average Hank Williams Jr. fan in United States is 43.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, North Carolina.

Top brand affinities include The Red Clay Strays, Tom Clancy's Splinter Cell (video game), Sheplers, with strongest over-indexing on The Red Clay Strays (174.09× the country average).

Demographically, the Hank Williams Jr. audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hank Williams Jr. fan in United States is more male, around 43.2 years old, with strong Spirituality tendencies and a notable affinity for The Red Clay Strays.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hank Williams Jr. profile in United States.

Audience size
2.2M
in United States
Gender
31.4%♀
68.6% male
Age
43.2
average years
Country rank
#13105
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hank Williams Jr. fans

31.4% are female, 68.6% are male, average age 43.2.

Fig. 02

Gender split

31.4%
Female
68.6%
Male
Demographic split for Hank Williams Jr. audience in United States
MetricValue
Female31.4%
Male68.6%
Average age43.2
Estimated audience size2,219,381
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Hank Williams Jr. audience in United States
Age bracketShare%
16-1914%
20-2913%
30-3918%
40-4926%
50+28%
Fig. 04

Worldwide distribution

87.9%

of the worldwide Hank Williams Jr. audience comes from United States.

Worldwide audience distribution share by country for Hank Williams Jr.
CountryShare
United States87.9%
Canada3.9%
Australia1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hank Williams Jr. audience in United States is strongest.

Fig. 05

Top regions by affinity

Hank Williams Jr. fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~80K2.54×
02West Virginia~20K2.15×
03Kentucky~60K2.11×
04Tennessee~80K1.95×
05Mississippi~30K1.95×
06Oklahoma~40K1.82×
07Arkansas~30K1.78×
08Louisiana~50K1.74×
09Nebraska~20K1.39×
10North Carolina~90K1.38×
11South Carolina~40K1.38×
12Missouri~50K1.36×
13South Dakota~7K1.35×
14Montana~8K1.31×
15Iowa~20K1.28×
16Kansas~20K1.20×
17Georgia~80K1.18×
18North Dakota~5K1.18×
19Ohio~70K1.09×
20Indiana~40K1.09×
21Wyoming~3K1.04×
22Maine~8K1.01×
23Virginia~50K0.98×
24Michigan~50K0.93×
25Wisconsin~30K0.90×
26Minnesota~30K0.89×
27Texas~200K0.87×
28Idaho~9K0.86×
29Vermont~3K0.82×
30New Mexico~8K0.77×
31Florida~100K0.74×
32Alaska~3K0.74×
33Pennsylvania~50K0.73×
34New Hampshire~6K0.69×
35Oregon~20K0.67×
36Arizona~30K0.64×
37Colorado~20K0.62×
38Illinois~40K0.61×
39Utah~10K0.60×
40Washington~20K0.56×
41Delaware~3K0.56×
42Connecticut~10K0.53×
43Rhode Island~4K0.51×
44Maryland~20K0.49×
45Nevada~10K0.46×
46Massachusetts~20K0.42×
47New York~50K0.39×
48Hawaii~3K0.37×
49California~80K0.35×
50New Jersey~20K0.32×
Fig. 06

Affinity by region

Affinity by region — Hank Williams Jr., United States
0.32×1.00×2.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hank Williams Jr. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hank Williams Jr. audience
#·InterestCategoryAffinity×
01Tom Clancy's Splinter Cell (video game)Games264.92×
02The Red Clay StraysMusic & Radio174.09×
03SheplersFashion & Accessoires96.91×
04Wheeler Walker Jr.Music & Radio77.01×
05Stamps.comShopping68.88×
06Stadium Super TrucksSports60.07×
07Cassadee PopeMusic & Radio45.80×
08Cheyenne Frontier DaysSports43.89×
09Redneck Mud ParkSports43.23×
10Jo Dee MessinaMusic & Radio33.66×
11Heavy DMovies & TV25.20×
12Stamp collectingHome & Garden24.68×
13Steer ropingSports24.63×
14Breakaway ropingSports23.01×
15Hank WilliamsMusic & Radio22.74×
16Sara EvansMusic & Radio20.95×
17Harold & KumarMovies & TV18.95×
18randy travisMusic & Radio12.70×
19Supreme Court of the United StatesPolitics & Society7.73×
20YouTube MusicInternet & Social Media3.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hank Williams Jr. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hank Williams Jr. audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.39×
PatriotismCONSERVATISM1.23×
MindfulnessBALANCE1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hank Williams Jr. audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
Career OrientationPOWER0.88×
Convenience OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hank Williams Jr. have in United States?

Hank Williams Jr. has an estimated audience of 2,219,381 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Hank Williams Jr. fans?

31.4% of Hank Williams Jr. fans are female, 68.6% are male, with an average age of 43.2 years.

03

Which brands do Hank Williams Jr. fans like most?

Hank Williams Jr. fans show strongest brand affinity for The Red Clay Strays (174.09×), Tom Clancy's Splinter Cell (video game) (264.92×), and Sheplers (96.91×) over the country average.

04

Where do Hank Williams Jr. fans live in United States?

Hank Williams Jr. fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~100K), and North Carolina (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Hank Williams Jr. fans also like?

Beyond Hank Williams Jr. itself, the audience over-indexes on Tom Clancy's Splinter Cell (video game) (264.92×), Sheplers (96.91×), Wheeler Walker Jr. (77.01×), and Stamp collecting (24.68×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hank Williams Jr.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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