Hank Williams Jr. Audience in United States

Hank Williams Jr. logo

Hank Williams Jr. has an estimated audience of 2,165,300 people in United States. 31.4% are female, 68.6% are male, average age 43.2. Top regions: Texas, Florida, Tennessee. Top brand affinities: The Red Clay Strays, Tom Clancy's Splinter Cell (video game), Sheplers, Wheeler Walker Jr., Stamps.com.

The average Hank Williams Jr. fan in United States is 43.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Tennessee. Top brand affinities include The Red Clay Strays, Tom Clancy's Splinter Cell (video game), Sheplers, with strongest over-indexing on The Red Clay Strays (174.09× the country average). Demographically, the Hank Williams Jr. audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Hank Williams Jr. fans

Demographic split for Hank Williams Jr. audience in United States
MetricValue
Female31.4%
Male68.6%
Average age43.2
Estimated audience size2,165,300

Audience persona

The typical Hank Williams Jr. fan in United States is more male, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for The Red Clay Strays.

Top regions in United States

Top regions ranked by reach for Hank Williams Jr. in United States
RegionReachAffinity
Texas171,6970.92×
Florida99,2380.68×
Tennessee89,6192.06×
California89,0860.37×
North Carolina87,1761.34×
Alabama77,4142.56×
Georgia77,0901.16×
Ohio74,2381.11×
Pennsylvania56,5450.78×
Kentucky55,2002.03×
New York54,9700.45×
Virginia53,1971.01×
South Carolina50,1681.54×
Michigan49,6150.88×
Missouri49,2031.41×
Illinois46,3740.64×
Louisiana43,9371.57×
Indiana43,1751.09×
Oklahoma42,2701.76×
Mississippi34,9701.96×
Arkansas32,8681.84×
Arizona30,9570.7×
Wisconsin30,0470.92×
Minnesota26,1910.84×
Washington25,5300.59×
Iowa23,1041.3×
Kansas22,3451.31×
Colorado22,1170.65×
West Virginia21,3672.12×
New Jersey18,6570.34×
Maryland18,4700.5×
Massachusetts17,8600.42×
Nebraska17,3691.6×
Oregon17,2630.7×
Utah12,3780.64×
Connecticut11,3620.52×
Nevada9,3450.45×
Idaho9,1030.84×
New Mexico8,1000.75×
Montana7,2751.21×
Maine6,5080.84×
South Dakota5,2561.05×
New Hampshire5,1610.6×
North Dakota4,9741.12×
Wyoming3,1570.98×
Vermont2,9770.78×
Rhode Island2,9560.43×
Alaska2,9140.63×
Delaware2,8130.47×
Washington, District of Columbia2,4810.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hank Williams Jr. audience
BrandAffinityCategory
The Red Clay Strays174.09×Music & Radio
Tom Clancy's Splinter Cell (video game)264.92×Games
Sheplers96.91×Fashion & Accessoires
Wheeler Walker Jr.77.01×Music & Radio
Stamps.com68.88×Shopping
Stamp collecting24.68×Home & Garden
Cheyenne Frontier Days43.89×Sports
Heavy D25.2×Movies & TV
Stadium Super Trucks60.07×Sports
Hank Williams22.74×Music & Radio
Jo Dee Messina33.66×Music & Radio
Breakaway roping23.01×Sports
randy travis12.7×Music & Radio
Supreme Court of the United States7.73×Politics & Society
Sara Evans20.95×Music & Radio
YouTube Music3.63×Internet & Social Media
Redneck Mud Park43.23×Sports
Cassadee Pope45.8×Music & Radio
Steer roping24.63×Sports
Harold & Kumar18.95×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hank Williams Jr. audience
TraitClusterScore
PatriotismCONSERVATISM2.3
Risk AppetiteTHRILL2.17
Need for SecurityCONSERVATISM1.3
TraditionCONSERVATISM1.21
ExtroversionTHRILL1.2
DIY MentalityTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Hank Williams Jr.
CountryShare
United States87.8%
Canada3.9%
Australia1.1%

See Hank Williams Jr. audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Hank Williams Jr. have in United States?

Hank Williams Jr. has an estimated audience of 2,165,300 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Hank Williams Jr. fans?

31.4% of Hank Williams Jr. fans are female, 68.6% are male, with an average age of 43.2 years.

Which brands do Hank Williams Jr. fans like most?

Hank Williams Jr. fans show strongest brand affinity for The Red Clay Strays (174.09×), Tom Clancy's Splinter Cell (video game) (264.92×), and Sheplers (96.91×) over the country average.

Where do Hank Williams Jr. fans live in United States?

Hank Williams Jr. fans in United States are most concentrated in Texas (reach 171,697), Florida (reach 99,238), and Tennessee (reach 89,619). These three regions account for the largest share of the active audience.

What other brands do Hank Williams Jr. fans also like?

Beyond Hank Williams Jr. itself, the audience over-indexes on Tom Clancy's Splinter Cell (video game) (264.92×), Sheplers (96.91×), Wheeler Walker Jr. (77.01×), and Stamps.com (68.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hank Williams Jr.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.