Rascasse Audience Intelligence

Harold & Kumar Audience in United States

A data profile of the people who buy, follow and care about Harold & Kumar in United States — modelled from more than twelve digital signal sources. Harold & Kumar has an estimated audience of 1,094,557 people in United States.

#1693among Movie / TV Show / Series in United States#3981in Movies & TV

The average Harold & Kumar fan in United States is 43.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Boogie Nights, Face/Off, The Good, the Bad and the Ugly, with strongest over-indexing on Boogie Nights (184.94× the country average).

Demographically, the Harold & Kumar audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Harold & Kumar fan in United States is more male, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Boogie Nights.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harold & Kumar profile in United States.

Audience size
1.1M
in United States
Gender
38.0%♀
62.0% male
Age
43.9
average years
Country rank
#22267
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Harold & Kumar viewers

38.0% are female, 62.0% are male, average age 43.9.

Fig. 02

Gender split

38.0%
Female
62.0%
Male
Demographic split for Harold & Kumar audience in United States
MetricValue
Female38.0%
Male62.0%
Average age43.9
Estimated audience size1,094,557
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Harold & Kumar audience in United States
Age bracketShare%
16-198%
20-2918%
30-3922%
40-4921%
50+31%
Fig. 04

Worldwide distribution

53.9%

of the worldwide Harold & Kumar audience comes from United States.

Worldwide audience distribution share by country for Harold & Kumar
CountryShare
United States53.9%
United Kingdom9.1%
Canada7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harold & Kumar audience in United States is strongest.

Fig. 05

Top regions by affinity

Harold & Kumar fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~10K1.29×
02New Jersey~30K1.20×
03New Mexico~6K1.20×
04California~100K1.19×
05Arizona~30K1.19×
06Illinois~40K1.18×
07Indiana~20K1.18×
08New York~70K1.14×
09Kentucky~10K1.14×
10Michigan~30K1.12×
11Missouri~20K1.12×
12Colorado~20K1.12×
13Washington~20K1.11×
14Ohio~30K1.09×
15Oregon~10K1.08×
16Oklahoma~10K1.07×
17Minnesota~20K1.06×
18Alaska~2K1.06×
19Texas~90K1.05×
20Vermont~2K1.03×
21Kansas~8K1.02×
22Arkansas~9K1.01×
23West Virginia~5K1.01×
24Iowa~8K1.00×
25Connecticut~10K0.99×
26Pennsylvania~30K0.98×
27Massachusetts~20K0.98×
28Wisconsin~20K0.98×
29North Dakota~2K0.98×
30Rhode Island~3K0.97×
31Montana~3K0.97×
32Nebraska~5K0.96×
33Maine~4K0.96×
34Hawaii~4K0.95×
35New Hampshire~4K0.95×
36Tennessee~20K0.94×
37Virginia~20K0.93×
38Idaho~5K0.92×
39Delaware~3K0.90×
40South Dakota~2K0.90×
41Washington, District of Columbia~3K0.88×
42North Carolina~30K0.87×
43Georgia~30K0.86×
44Florida~60K0.85×
45Maryland~20K0.85×
46Louisiana~10K0.82×
47Mississippi~7K0.82×
48Utah~7K0.81×
49Alabama~10K0.80×
50South Carolina~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Harold & Kumar, United States
0.78×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harold & Kumar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harold & Kumar audience
#·InterestCategoryAffinity×
01Boogie NightsMovies & TV184.94×
02Face/OffMovies & TV173.34×
03The Good, the Bad and the UglyMovies & TV98.94×
04BoratMovies & TV65.71×
05Rain ManMovies & TV62.16×
06Vera FarmigaMovies & TV57.20×
07New Seasons MarketShopping42.82×
08ZoolanderMovies & TV41.19×
09Christopher WalkenMovies & TV39.10×
10The A-TeamMovies & TV33.26×
11Kung Fu PandaMovies & TV21.51×
12Anna FarisMovies & TV20.00×
13Sam RockwellMovies & TV20.00×
14Melanie LynskeyMovies & TV20.00×
15MonstersMovies & TV18.31×
16Rachel McAdamsMovies & TV17.42×
17Beverly Hills, 90210Movies & TV16.30×
18Chevy ChaseMovies & TV15.28×
19Bill MurrayMovies & TV14.07×
20ShrekMovies & TV13.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harold & Kumar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harold & Kumar audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
IndulgenceJOY1.61×
TraditionCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harold & Kumar audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.54×
CreativityOPEN0.65×
Quality AwarenessPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Harold & Kumar have in United States?

Harold & Kumar has an estimated audience of 1,094,557 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Harold & Kumar viewers?

38.0% of Harold & Kumar fans are female, 62.0% are male, with an average age of 43.9 years.

03

Which brands do Harold & Kumar fans like most?

Harold & Kumar fans show strongest brand affinity for Boogie Nights (184.94×), Face/Off (173.34×), and The Good, the Bad and the Ugly (98.94×) over the country average.

04

Where do Harold & Kumar fans live in United States?

Harold & Kumar fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Harold & Kumar fans also like?

Beyond Harold & Kumar itself, the audience over-indexes on Face/Off (173.34×), The Good, the Bad and the Ugly (98.94×), Borat (65.71×), and Vera Farmiga (57.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Harold & Kumar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Harold & Kumar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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