Harold & Kumar Audience in United States

Harold & Kumar has an estimated audience of 1,030,504 people in United States. 38.0% are female, 62.0% are male, average age 43.9. Top regions: California, Texas, New York. Top brand affinities: Boogie Nights, Face/Off, Jack Black, Vera Farmiga, The Good, the Bad and the Ugly.

The average Harold & Kumar fan in United States is 43.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Boogie Nights, Face/Off, Jack Black, with strongest over-indexing on Boogie Nights (168.32× the country average). Demographically, the Harold & Kumar audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Harold & Kumar fans

Demographic split for Harold & Kumar audience in United States
MetricValue
Female38.0%
Male62.0%
Average age43.9
Estimated audience size1,030,504

Audience persona

The typical Harold & Kumar fan in United States is more male, around 43.9 years old, with strong Risk Appetite tendencies and a notable affinity for Boogie Nights.

Top regions in United States

Top regions ranked by reach for Harold & Kumar in United States
RegionReachAffinity
California143,3381.26×
Texas99,8751.13×
New York69,8131.21×
Florida59,2690.85×
Illinois41,9881.22×
Ohio36,8881.16×
Pennsylvania34,1260.98×
New Jersey33,3801.27×
Michigan30,6011.14×
Georgia29,2630.92×
North Carolina28,2600.91×
Arizona25,8941.23×
Indiana23,6781.26×
Washington23,3781.13×
Virginia22,2080.88×
Massachusetts19,9420.98×
Tennessee19,6450.95×
Missouri19,1341.15×
Colorado18,3911.13×
Minnesota16,1001.09×
Kentucky15,4571.2×
Wisconsin15,0690.97×
Maryland14,7560.83×
Nevada13,6721.37×
Oregon12,5301.06×
Oklahoma12,4991.09×
South Carolina12,0680.78×
Alabama11,4850.8×
Louisiana11,0890.83×
Connecticut9,9980.97×
Arkansas8,5611.01×
Iowa8,3680.99×
Kansas8,3241.03×
Utah7,3500.8×
Mississippi6,4830.76×
New Mexico6,0861.18×
Nebraska4,8490.94×
West Virginia4,7530.99×
Idaho4,6470.9×
Hawaii4,0800.92×
New Hampshire3,5820.88×
Maine3,3330.9×
Rhode Island3,0510.93×
Washington, District of Columbia2,7060.87×
Montana2,5980.91×
Delaware2,3450.82×
Alaska2,1160.96×
South Dakota1,9060.8×
North Dakota1,8950.9×
Vermont1,7510.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harold & Kumar audience
BrandAffinityCategory
Boogie Nights168.32×Movies & TV
Face/Off206.05×Movies & TV
Jack Black59.7×Movies & TV
Vera Farmiga87.36×Movies & TV
The Good, the Bad and the Ugly105.15×Movies & TV
Rain Man118.67×Movies & TV
Borat63.07×Movies & TV
Christopher Walken33.08×Movies & TV
Bruce Willis14.58×Movies & TV
Zoolander36.95×Movies & TV
Karen Gillan32.53×Movies & TV
Capital One6.69×Business & Career
Rachel McAdams18.61×Movies & TV
Beetlejuice7.56×Movies & TV
The Big Lebowski31.3×Movies & TV
James Franco19.01×Movies & TV
Aaron Rodgers9.45×Sports
Livemusic7.8×Music & Radio
Google Maps5.73×Internet & Social Media
Chevy Chase17.59×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harold & Kumar audience
TraitClusterScore
Risk AppetiteTHRILL2.53
Luxury OrientationPREMIUM1.59
TraditionCONSERVATISM1.53
ExtroversionTHRILL1.36
IndulgenceJOY1.33
Early Adopter MentalityPOWER1.29

Worldwide distribution

Worldwide audience distribution share by country for Harold & Kumar
CountryShare
United States52.5%
United Kingdom9.6%
Canada7.7%

See Harold & Kumar audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Harold & Kumar have in United States?

Harold & Kumar has an estimated audience of 1,030,504 people in United States, concentrated in California and Texas.

What is the gender split and age of Harold & Kumar fans?

38.0% of Harold & Kumar fans are female, 62.0% are male, with an average age of 43.9 years.

Which brands do Harold & Kumar fans like most?

Harold & Kumar fans show strongest brand affinity for Boogie Nights (168.32×), Face/Off (206.05×), and Jack Black (59.7×) over the country average.

Where do Harold & Kumar fans live in United States?

Harold & Kumar fans in United States are most concentrated in California (reach 143,338), Texas (reach 99,875), and New York (reach 69,813). These three regions account for the largest share of the active audience.

What other brands do Harold & Kumar fans also like?

Beyond Harold & Kumar itself, the audience over-indexes on Face/Off (206.05×), Jack Black (59.7×), Vera Farmiga (87.36×), and The Good, the Bad and the Ugly (105.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harold & Kumar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.