New Seasons Market Audience in United States

New Seasons Market logo

New Seasons Market has an estimated audience of 428,377 people in United States. 64.4% are female, 35.6% are male, average age 44.1. Top regions: Oregon, Washington, California. Top brand affinities: Hannaford Supermarkets, Fred Meyer, Harold & Kumar, Quality Foods, PCC Natural Markets.

The average New Seasons Market fan in United States is 44.1 years old, more female, and lives primarily in Oregon. The audience is concentrated in Oregon, Washington, California. Top brand affinities include Hannaford Supermarkets, Fred Meyer, Harold & Kumar, with strongest over-indexing on Hannaford Supermarkets (101.32× the country average). Demographically, the New Seasons Market audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of New Seasons Market fans

Demographic split for New Seasons Market audience in United States
MetricValue
Female64.4%
Male35.6%
Average age44.1
Estimated audience size428,377

Audience persona

The typical New Seasons Market fan in United States is more female, around 44.1 years old, with strong Design Affinity tendencies and a notable affinity for Hannaford Supermarkets.

Top regions in United States

Top regions ranked by reach for New Seasons Market in United States
RegionReachAffinity
Oregon200,33140.8×
Washington32,9583.84×
California9,5050.2×
Florida7,3630.25×
Texas3,7270.1×
New York2,1310.09×
North Carolina2,1190.16×
Ohio1,7420.13×
Virginia1,7410.17×
Georgia1,5450.12×
Illinois1,2290.09×
Pennsylvania1,1670.08×
Missouri1,1060.16×
Alabama1,0620.18×
Arizona1,0050.11×
Colorado9410.14×
Indiana8750.11×
Michigan8200.07×
Tennessee7880.09×
Kentucky7850.15×
South Carolina7390.11×
New Jersey7130.07×
Massachusetts6900.08×
Maryland6470.09×
New Mexico6450.3×
Minnesota6400.1×
Mississippi6140.17×
Nevada5430.13×
Idaho5300.25×
Utah5160.13×
Alaska4850.53×
New Hampshire4590.27×
Louisiana4510.08×
Wisconsin4470.07×
Oklahoma3530.07×
Connecticut3170.07×
Maine3130.2×
Hawaii2880.16×
Arkansas2840.08×
Kansas2210.07×
Iowa2200.06×
Montana1600.13×
West Virginia1590.08×
Washington, District of Columbia1440.11×
Nebraska1250.06×
Rhode Island1170.09×
Delaware930.08×
Vermont720.1×
South Dakota650.07×
North Dakota530.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Seasons Market audience
BrandAffinityCategory
Hannaford Supermarkets101.32×Shopping
Fred Meyer16.88×Shopping
Harold & Kumar42.82×Movies & TV
Quality Foods114.78×Food & Beverages
PCC Natural Markets67.67×Business & Career
Central Market (Texas)15.66×Food & Beverages
Samut Sakhon Province76.98×Travel & Leisure
Paleoaholic - Eat Real Food41.83×
Bristol Farms21.41×Shopping
Budweiser Made in America Festival18.95×Music & Radio
Weed, California26.28×Travel & Leisure
Whole Foods Market1.97×Shopping
Oregon3.5×Travel & Leisure
Food Lion3.45×Shopping
Half Baked15.21×Movies & TV
Powerball1.86×Games
Sustainability2.17×Politics & Society
Forks over Knives9.65×Food & Beverages
Earth Fare17.41×Shopping
RuffleButts20.28×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Seasons Market audience
TraitClusterScore
Design AffinityPREMIUM2.67
IndulgenceJOY2.44
SustainabilityBALANCE1.93
Pet OwnershipJOY1.9
Community OrientationOPEN1.81
Family OrientationCONSERVATISM1.54

Worldwide distribution

Worldwide audience distribution share by country for New Seasons Market
CountryShare
United States82.0%
Denmark4.3%
China1.4%

See New Seasons Market audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does New Seasons Market have in United States?

New Seasons Market has an estimated audience of 428,377 people in United States, concentrated in Oregon and Washington.

What is the gender split and age of New Seasons Market fans?

64.4% of New Seasons Market fans are female, 35.6% are male, with an average age of 44.1 years.

Which brands do New Seasons Market fans like most?

New Seasons Market fans show strongest brand affinity for Hannaford Supermarkets (101.32×), Fred Meyer (16.88×), and Harold & Kumar (42.82×) over the country average.

Where do New Seasons Market fans live in United States?

New Seasons Market fans in United States are most concentrated in Oregon (reach 200,331), Washington (reach 32,958), and California (reach 9,505). These three regions account for the largest share of the active audience.

What other brands do New Seasons Market fans also like?

Beyond New Seasons Market itself, the audience over-indexes on Fred Meyer (16.88×), Harold & Kumar (42.82×), Quality Foods (114.78×), and PCC Natural Markets (67.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Seasons Market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.