Rascasse Audience Intelligence

New Seasons Market Target Market in United States

A data profile of the people who buy, follow and care about New Seasons Market in United States — modelled from more than twelve digital signal sources. New Seasons Market has an estimated audience of 659,947 people in United States.

#3192among Brand in United States#450in Shopping

The average New Seasons Market fan in United States is 44.1 years old, more female, and lives primarily in Oregon.

The audience is concentrated in Oregon, Washington, California.

Top brand affinities include Hannaford Supermarkets, Fred Meyer, Harold & Kumar, with strongest over-indexing on Hannaford Supermarkets (101.32× the country average).

Demographically, the New Seasons Market audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Sustainability, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New Seasons Market fan in United States is more female, around 44.1 years old, with strong Sustainability tendencies and a notable affinity for Hannaford Supermarkets.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Seasons Market profile in United States.

Audience size
660K
in United States
Gender
64.4%♀
35.6% male
Age
44.1
average years
Country rank
#30975
Brand in United States
Fig. 01

Search interest · 12-month trend

+525%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of New Seasons Market

64.4% are female, 35.6% are male, average age 44.1.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for New Seasons Market audience in United States
MetricValue
Female64.4%
Male35.6%
Average age44.1
Estimated audience size659,947
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the New Seasons Market audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3919%
40-4922%
50+33%
Fig. 04

Worldwide distribution

87.3%

of the worldwide New Seasons Market audience comes from United States.

Worldwide audience distribution share by country for New Seasons Market
CountryShare
United States87.3%
Denmark3.0%
China1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Seasons Market audience in United States is strongest.

Fig. 05

Top regions by affinity

New Seasons Market customers by region in United States
#RegionReachAffinity×
01Oregon~200K43.88×
02Washington~30K3.60×
03North Dakota<1K0.81×
04South Dakota<1K0.79×
05Vermont<1K0.76×
06Delaware<1K0.73×
07Alaska<1K0.73×
08Rhode Island<1K0.70×
09Nebraska~1K0.68×
10West Virginia~1K0.68×
11Montana<1K0.66×
12Arkansas~2K0.60×
13Iowa~2K0.60×
14Kansas~2K0.60×
15Washington, District of Columbia<1K0.59×
16Maine<1K0.58×
17New Hampshire<1K0.56×
18Oklahoma~3K0.54×
19Hawaii<1K0.54×
20Mississippi~2K0.52×
21Louisiana~3K0.51×
22Connecticut~2K0.49×
23New Mexico~1K0.49×
24Idaho~1K0.47×
25Wisconsin~3K0.42×
26Kentucky~2K0.42×
27Utah~2K0.41×
28Alabama~2K0.40×
29South Carolina~3K0.39×
30Nevada~2K0.38×
31Indiana~3K0.36×
32Tennessee~3K0.35×
33Minnesota~2K0.35×
34Maryland~3K0.34×
35Missouri~2K0.34×
36Massachusetts~3K0.32×
37Michigan~3K0.31×
38New Jersey~3K0.30×
39Florida~8K0.27×
40Virginia~3K0.27×
41Arizona~2K0.27×
42Colorado~2K0.27×
43Ohio~3K0.26×
44North Carolina~3K0.26×
45Pennsylvania~4K0.25×
46Georgia~3K0.25×
47Illinois~3K0.23×
48California~8K0.18×
49New York~4K0.17×
50Texas~6K0.15×
Fig. 06

Affinity by region

Affinity by region — New Seasons Market, United States
0.15×1.00×43.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Seasons Market audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Seasons Market audience
#·InterestCategoryAffinity×
01Quality FoodsFood & Beverages114.78×
02Hannaford SupermarketsShopping101.32×
03Samut Sakhon ProvinceTravel & Leisure76.98×
04PCC Natural MarketsBusiness & Career67.67×
05Harold & KumarMovies & TV42.82×
06Paleoaholic - Eat Real FoodTopic41.83×
07Weed, CaliforniaTravel & Leisure26.28×
08Bristol FarmsShopping21.41×
09Budweiser Made in America FestivalMusic & Radio18.95×
10Stouffer'sFood & Beverages17.96×
11Fred MeyerShopping16.88×
12Central Market (Texas)Food & Beverages15.66×
13Half BakedMovies & TV15.21×
14OregonTravel & Leisure3.50×
15Food LionShopping3.45×
16Sprouts Farmers MarketShopping2.98×
17SustainabilityPolitics & Society2.17×
18Whole Foods MarketShopping1.97×
19Trader Joe'sShopping1.95×
20PowerballGames1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Seasons Market audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Seasons Market audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.43×
IndulgenceJOY1.42×
Quality AwarenessPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Seasons Market audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.96×
Social Media UsageJOY0.97×
Need for SecurityCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is New Seasons Market's target market in United States?

New Seasons Market's target market in United States covers an estimated 659,947 people, concentrated in Oregon and Washington.

02

What is the gender split and age of New Seasons Market customers?

64.4% of the New Seasons Market audience are female, 35.6% are male, with an average age of 44.1 years.

03

Which brands do New Seasons Market fans like most?

New Seasons Market fans show strongest brand affinity for Hannaford Supermarkets (101.32×), Fred Meyer (16.88×), and Harold & Kumar (42.82×) over the country average.

04

Where do New Seasons Market fans live in United States?

New Seasons Market fans in United States are most concentrated in Oregon (reach ~200K), Washington (reach ~30K), and California (reach ~8K). These three regions account for the largest share of the active audience.

05

What other brands do New Seasons Market fans also like?

Beyond New Seasons Market itself, the audience over-indexes on Fred Meyer (16.88×), Harold & Kumar (42.82×), Quality Foods (114.78×), and PCC Natural Markets (67.67×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See New Seasons Market audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New Seasons Market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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