Rascasse Audience Intelligence

Half Baked Audience in United States

A data profile of the people who buy, follow and care about Half Baked in United States — modelled from more than twelve digital signal sources. Half Baked has an estimated audience of 931,203 people in United States.

#75among Comedy in United States#1982among Movie / TV Show / Series in United States#4549in Movies & TV

The average Half Baked fan in United States is 39.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Ohio.

Top brand affinities include Fear and Loathing in Las Vegas (film), Lena Dunham, The Big Lebowski, with strongest over-indexing on Fear and Loathing in Las Vegas (film) (124.66× the country average).

Demographically, the Half Baked audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Sustainability, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Half Baked fan in United States is more female, around 39.5 years old, with strong Sustainability tendencies and a notable affinity for Fear and Loathing in Las Vegas (film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Half Baked profile in United States.

Audience size
931K
in United States
Gender
64.1%♀
35.9% male
Age
39.5
average years
Country rank
#24827
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Half Baked viewers

64.1% are female, 35.9% are male, average age 39.5.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Half Baked audience in United States
MetricValue
Female64.1%
Male35.9%
Average age39.5
Estimated audience size931,203
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Half Baked audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3923%
40-4927%
50+15%
Fig. 04

Worldwide distribution

63.3%

of the worldwide Half Baked audience comes from United States.

Worldwide audience distribution share by country for Half Baked
CountryShare
United States63.3%
Germany4.3%
Canada4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Half Baked audience in United States is strongest.

Fig. 05

Top regions by affinity

Half Baked fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~50K1.96×
02Arkansas~10K1.58×
03New Mexico~7K1.46×
04Texas~100K1.23×
05Colorado~20K1.18×
06Missouri~20K1.16×
07Arizona~20K1.15×
08Oklahoma~10K1.14×
09Kansas~8K1.12×
10West Virginia~5K1.12×
11Montana~3K1.10×
12Indiana~20K1.06×
13Kentucky~10K1.06×
14Nevada~9K1.06×
15Illinois~30K1.05×
16Nebraska~5K1.03×
17Alaska~2K1.03×
18Oregon~10K1.02×
19New Hampshire~4K1.00×
20South Dakota~2K1.00×
21Michigan~20K0.99×
22Iowa~7K0.99×
23Pennsylvania~30K0.98×
24Wisconsin~10K0.98×
25Tennessee~20K0.97×
26Idaho~4K0.97×
27Louisiana~10K0.95×
28North Dakota~2K0.94×
29California~90K0.93×
30Rhode Island~3K0.93×
31Delaware~2K0.93×
32Vermont~1K0.93×
33New York~50K0.92×
34New Jersey~20K0.90×
35Maine~3K0.90×
36North Carolina~20K0.89×
37Washington~20K0.89×
38Alabama~10K0.88×
39Mississippi~7K0.87×
40Minnesota~10K0.86×
41Massachusetts~20K0.85×
42South Carolina~10K0.85×
43Connecticut~8K0.85×
44Florida~50K0.84×
45Utah~7K0.83×
46Georgia~20K0.80×
47Maryland~10K0.80×
48Virginia~20K0.77×
49Hawaii~3K0.77×
50Washington, District of Columbia~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Half Baked, United States
0.72×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Half Baked audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Half Baked audience
#·InterestCategoryAffinity×
01Fear and Loathing in Las Vegas (film)Movies & TV124.66×
02High IQ societyBusiness & Career109.93×
03Lena DunhamMovies & TV44.28×
04The Big LebowskiMovies & TV33.60×
05Natural Born KillersMovies & TV25.73×
06George CarlinMovies & TV19.80×
07Adventure TimeMovies & TV18.77×
08Patton OswaltMovies & TV13.18×
09Nick OffermanMovies & TV13.05×
10Ben & Jerry'sFood & Beverages12.08×
11Chelsea HandlerMovies & TV11.00×
12Bikram YogaHealth10.73×
13Yin yogaSports9.02×
14Google VoiceTechnology & Electronics8.73×
15Kundalini yogaHealth7.35×
16Sustainable energyHome & Garden6.58×
17Renewable energyBusiness & Career4.95×
18FedExBusiness & Career3.45×
19SubwayFood & Beverages2.80×
20Pizza HutFood & Beverages2.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Half Baked audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Half Baked audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.97×
Convenience OrientationPREMIUM1.93×
MindfulnessBALANCE1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Half Baked audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
Healthy LifestyleBALANCE0.78×
Luxury OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Half Baked have in United States?

Half Baked has an estimated audience of 931,203 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Half Baked viewers?

64.1% of Half Baked fans are female, 35.9% are male, with an average age of 39.5 years.

03

Which brands do Half Baked fans like most?

Half Baked fans show strongest brand affinity for Fear and Loathing in Las Vegas (film) (124.66×), Lena Dunham (44.28×), and The Big Lebowski (33.6×) over the country average.

04

Where do Half Baked fans live in United States?

Half Baked fans in United States are most concentrated in Texas (reach ~100K), California (reach ~90K), and Ohio (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Half Baked fans also like?

Beyond Half Baked itself, the audience over-indexes on Lena Dunham (44.28×), The Big Lebowski (33.6×), Adventure Time (18.77×), and Sustainable energy (6.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Half Baked. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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