Rascasse Audience Intelligence

Ben & Jerry's Target Market in United States

A data profile of the people who buy, follow and care about Ben & Jerry's in United States — modelled from more than twelve digital signal sources. Ben & Jerry's has an estimated audience of 3,726,658 people in United States.

#3among Icecream in United States#884among Brand in United States#545in Food & Beverages

The average Ben & Jerry's fan in United States is 35.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Food and drink, Rob Reiner, Food, with strongest over-indexing on Food and drink (1.68× the country average).

Demographically, the Ben & Jerry's audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ben & Jerry's fan in United States is more female, around 35.9 years old, with strong Community Orientation tendencies and a notable affinity for Food and drink.

Category: Food & Beverages · Type: Brand · Subtype: Icecream

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ben & Jerry's profile in United States.

Audience size
3.7M
in United States
Gender
62.2%♀
37.8% male
Age
35.9
average years
Country rank
#8541
Brand in United States
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ben & Jerry's

62.2% are female, 37.8% are male, average age 35.9.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Ben & Jerry's audience in United States
MetricValue
Female62.2%
Male37.8%
Average age35.9
Estimated audience size3,726,658
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Ben & Jerry's audience in United States
Age bracketShare%
16-1924%
20-2924%
30-3921%
40-4920%
50+11%
Fig. 04

Worldwide distribution

47.2%

of the worldwide Ben & Jerry's audience comes from United States.

Worldwide audience distribution share by country for Ben & Jerry's
CountryShare
United States47.2%
Germany6.3%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ben & Jerry's audience in United States is strongest.

Fig. 05

Top regions by affinity

Ben & Jerry's customers by region in United States
#RegionReachAffinity×
01Vermont~100K23.88×
02Rhode Island~30K2.38×
03Massachusetts~100K2.13×
04New Hampshire~30K1.92×
05Washington, District of Columbia~20K1.60×
06Connecticut~50K1.48×
07Maine~10K1.16×
08Nevada~40K1.15×
09Virginia~90K1.01×
10Washington~70K1.01×
11New York~200K0.93×
12Tennessee~60K0.85×
13North Carolina~80K0.76×
14South Carolina~40K0.76×
15New Jersey~70K0.73×
16Florida~200K0.72×
17Maryland~40K0.70×
18Oregon~30K0.67×
19Georgia~60K0.59×
20Minnesota~30K0.58×
21California~200K0.55×
22Alaska~4K0.52×
23North Dakota~4K0.50×
24Wisconsin~30K0.49×
25Colorado~30K0.48×
26South Dakota~4K0.48×
27Illinois~50K0.43×
28Montana~4K0.43×
29Delaware~4K0.38×
30Texas~100K0.36×
31Mississippi~10K0.36×
32Ohio~40K0.34×
33West Virginia~6K0.34×
34Pennsylvania~40K0.33×
35Idaho~6K0.33×
36Hawaii~5K0.33×
37New Mexico~6K0.31×
38Nebraska~5K0.30×
39Missouri~20K0.29×
40Michigan~30K0.27×
41Kentucky~10K0.27×
42Arkansas~8K0.27×
43Utah~8K0.26×
44Kansas~7K0.26×
45Indiana~20K0.25×
46Oklahoma~10K0.25×
47Iowa~7K0.25×
48Arizona~20K0.24×
49Louisiana~10K0.24×
50Alabama~10K0.20×
Fig. 06

Affinity by region

Affinity by region — Ben & Jerry's, United States
0.20×1.00×23.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ben & Jerry's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ben & Jerry's audience
#·InterestCategoryAffinity×
01Ice cream parlorFood & Beverages10.77×
02Rob ReinerMovies & TV3.12×
03Panda ExpressFood & Beverages2.37×
04Taco BellFood & Beverages2.16×
05Pizza HutFood & Beverages2.13×
06Trader Joe'sShopping2.00×
07Alcoholic beveragesFood & Beverages1.70×
08EducationBusiness & Career1.70×
09TelevisionsTechnology & Electronics1.69×
10Food and drinkFood & Beverages1.68×
11Comedy moviesMovies & TV1.68×
12GiftShopping1.65×
13Rock musicMusic & Radio1.63×
14WomanKids & Family1.59×
15BeveragesFood & Beverages1.58×
16Video gamesGames1.54×
17Hip hop musicMusic & Radio1.53×
18Outdoor recreationSports1.52×
19ChildKids & Family1.52×
20FoodFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ben & Jerry's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ben & Jerry's audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.52×
Convenience OrientationPREMIUM1.46×
Pet OwnershipJOY1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ben & Jerry's audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.83×
Luxury OrientationPREMIUM0.85×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ben & Jerry's's target market in United States?

Ben & Jerry's's target market in United States covers an estimated 3,726,658 people, concentrated in California and New York.

02

What is the gender split and age of Ben & Jerry's customers?

62.2% of the Ben & Jerry's audience are female, 37.8% are male, with an average age of 35.9 years.

03

Which brands do Ben & Jerry's fans like most?

Ben & Jerry's fans show strongest brand affinity for Food and drink (1.68×), Rob Reiner (3.12×), and Food (1.51×) over the country average.

04

Where do Ben & Jerry's fans live in United States?

Ben & Jerry's fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ben & Jerry's fans also like?

Beyond Ben & Jerry's itself, the audience over-indexes on Rob Reiner (3.12×), Food (1.51×), Outdoor recreation (1.52×), and Televisions (1.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Icecream audiences in United States

See Ben & Jerry's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ben & Jerry's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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