Ben & Jerry's Audience in United States

Ben & Jerry's logo

Ben & Jerry's has an estimated audience of 3,544,954 people in United States. 62.2% are female, 37.8% are male, average age 35.9. Top regions: California, Florida, New York. Top brand affinities: Food and drink, Rob Reiner, Food, Friends, Outdoor recreation.

The average Ben & Jerry's fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Food and drink, Rob Reiner, Food, with strongest over-indexing on Food and drink (1.68× the country average). Demographically, the Ben & Jerry's audience skews more female with an average age of 35.9, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Icecream

Demographics of Ben & Jerry's fans

Demographic split for Ben & Jerry's audience in United States
MetricValue
Female62.2%
Male37.8%
Average age35.9
Estimated audience size3,544,954

Audience persona

The typical Ben & Jerry's fan in United States is more female, around 35.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Food and drink.

Top regions in United States

Top regions ranked by reach for Ben & Jerry's in United States
RegionReachAffinity
California303,0240.78×
Florida228,6170.95×
New York205,5761.04×
Texas163,5300.54×
Massachusetts145,9092.09×
Vermont118,41119.03×
North Carolina91,8340.86×
Virginia91,3771.06×
New Jersey81,4400.9×
Georgia74,4520.68×
Illinois66,0110.56×
Washington64,4340.91×
Connecticut62,5231.76×
Tennessee60,0450.84×
Pennsylvania59,8710.5×
Maryland54,8540.9×
Ohio47,9860.44×
Nevada41,2761.2×
Colorado40,5460.73×
South Carolina39,5040.74×
Michigan37,4170.4×
Wisconsin30,4360.57×
New Hampshire30,3852.18×
Oregon29,4150.72×
Minnesota26,1220.51×
Rhode Island22,4081.99×
Missouri20,4840.36×
Indiana17,9940.28×
Arizona17,6420.24×
Washington, District of Columbia16,6861.57×
Maine13,9341.1×
Louisiana11,1450.24×
Kentucky10,9450.25×
Mississippi9,5780.33×
Utah9,3500.29×
Oklahoma9,2720.24×
Alabama9,0280.18×
Iowa6,8050.23×
Kansas6,7850.24×
Arkansas6,2240.21×
Idaho4,3950.25×
Hawaii4,2200.28×
Nebraska4,0760.23×
New Mexico3,9180.22×
Delaware3,8430.39×
West Virginia3,4660.21×
Montana1,8260.19×
South Dakota1,2360.15×
North Dakota1,1430.16×
Alaska9740.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ben & Jerry's audience
BrandAffinityCategory
Food and drink1.68×Food & Beverages
Rob Reiner3.12×Movies & TV
Food1.51×Food & Beverages
Friends2.01×Movies & TV
Outdoor recreation1.52×Sports
Televisions1.69×Technology & Electronics
Alcoholic beverages1.7×Food & Beverages
Beverages1.58×Food & Beverages
Comedy movies1.68×Movies & TV
Education1.7×Business & Career
Rock music1.63×Music & Radio
Taco Bell2.16×Food & Beverages
Pizza Hut2.13×Food & Beverages
Ice cream parlor10.77×Food & Beverages
Video games1.54×Games
Child1.52×Kids & Family
Gift1.65×Shopping
Woman1.59×Kids & Family
Panda Express2.37×Food & Beverages
Hip hop music1.53×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ben & Jerry's audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.6
SustainabilityBALANCE1.43
Convenience OrientationPREMIUM1.4
ExtroversionTHRILL1.32
Healthy LifestyleBALANCE1.27
Early Adopter MentalityPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Ben & Jerry's
CountryShare
United States46.4%
Germany6.7%
United Kingdom6.1%

See Ben & Jerry's audiences in other countries

More Icecream audiences in United States

Frequently asked questions

How many fans does Ben & Jerry's have in United States?

Ben & Jerry's has an estimated audience of 3,544,954 people in United States, concentrated in California and Florida.

What is the gender split and age of Ben & Jerry's fans?

62.2% of Ben & Jerry's fans are female, 37.8% are male, with an average age of 35.9 years.

Which brands do Ben & Jerry's fans like most?

Ben & Jerry's fans show strongest brand affinity for Food and drink (1.68×), Rob Reiner (3.12×), and Food (1.51×) over the country average.

Where do Ben & Jerry's fans live in United States?

Ben & Jerry's fans in United States are most concentrated in California (reach 303,024), Florida (reach 228,617), and New York (reach 205,576). These three regions account for the largest share of the active audience.

What other brands do Ben & Jerry's fans also like?

Beyond Ben & Jerry's itself, the audience over-indexes on Rob Reiner (3.12×), Food (1.51×), Friends (2.01×), and Outdoor recreation (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ben & Jerry's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.