Rascasse Audience Intelligence

Ice cream parlor Audience in United States

A data profile of the people who buy, follow and care about Ice cream parlor in United States — modelled from more than twelve digital signal sources. Ice cream parlor has an estimated audience of 2,199,441 people in United States.

#205among Touchpoint in United States#800in Food & Beverages

The average Ice cream parlor fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Culver's, Cold Stone Creamery, Yogurtland, with strongest over-indexing on Culver's (17.88× the country average).

Demographically, the Ice cream parlor audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ice cream parlor fan in United States is more female, around 37.9 years old, with strong Extroversion tendencies and a notable affinity for Culver's.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ice cream parlor profile in United States.

Audience size
2.2M
in United States
Gender
71.6%♀
28.4% male
Age
37.9
average years
Country rank
#13201
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ice cream parlor fans

71.6% are female, 28.4% are male, average age 37.9.

Fig. 02

Gender split

71.6%
Female
28.4%
Male
Demographic split for Ice cream parlor audience in United States
MetricValue
Female71.6%
Male28.4%
Average age37.9
Estimated audience size2,199,441
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Ice cream parlor audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3920%
40-4921%
50+16%
Fig. 04

Worldwide distribution

18.5%

of the worldwide Ice cream parlor audience comes from United States.

Worldwide audience distribution share by country for Ice cream parlor
CountryShare
United States18.5%
Germany12.8%
Brazil9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ice cream parlor audience in United States is strongest.

Fig. 05

Top regions by affinity

Ice cream parlor fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~10K1.95×
02New Jersey~100K1.88×
03Wyoming~6K1.84×
04North Dakota~6K1.24×
05Kansas~20K1.22×
06North Carolina~80K1.21×
07South Carolina~40K1.21×
08Iowa~20K1.21×
09Nebraska~10K1.14×
10Ohio~80K1.13×
11Maryland~40K1.12×
12Colorado~40K1.10×
13Minnesota~30K1.10×
14Connecticut~20K1.10×
15Michigan~60K1.07×
16Virginia~60K1.07×
17Pennsylvania~80K1.06×
18Wisconsin~30K1.04×
19Rhode Island~7K1.03×
20Florida~200K1.01×
21Indiana~40K1.00×
22Missouri~40K1.00×
23New Hampshire~9K1.00×
24South Dakota~5K0.96×
25Arkansas~20K0.94×
26Kentucky~30K0.93×
27Idaho~10K0.93×
28Alaska~4K0.93×
29California~200K0.92×
30New York~100K0.92×
31Arizona~40K0.91×
32Montana~6K0.91×
33Tennessee~40K0.88×
34Nevada~20K0.88×
35New Mexico~10K0.88×
36West Virginia~9K0.87×
37Illinois~60K0.86×
38Georgia~60K0.86×
39Massachusetts~40K0.83×
40Alabama~30K0.83×
41Oregon~20K0.83×
42Utah~20K0.83×
43Washington, District of Columbia~5K0.79×
44Louisiana~20K0.77×
45Maine~6K0.77×
46Oklahoma~20K0.76×
47Mississippi~10K0.76×
48Hawaii~7K0.76×
49Texas~100K0.73×
50Washington~30K0.72×
Fig. 06

Affinity by region

Affinity by region — Ice cream parlor, United States
0.72×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ice cream parlor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ice cream parlor audience
#·InterestCategoryAffinity×
01Marble Slab CreameryFood & Beverages42.02×
02YogurtlandFood & Beverages34.48×
03Ice cream cakeFood & Beverages33.60×
04Cold Stone CreameryFood & Beverages23.18×
05Culver'sFood & Beverages17.88×
06Frozen yogurtFood & Beverages15.97×
07Magnum (ice cream)Food & Beverages15.17×
08Ben & Jerry'sFood & Beverages13.71×
09Bruster's Ice CreamFood & Beverages12.53×
10Dairy QueenFood & Beverages8.56×
11MilkshakeFood & Beverages6.20×
12Sonic Drive-InFood & Beverages4.55×
13Raising Cane's Chicken FingersFood & Beverages2.85×
14ULTA BeautyBeauty & Wellness2.67×
15MilkFood & Beverages2.41×
16MarshallsFashion & Accessoires2.35×
17Texas RoadhouseFood & Beverages2.15×
18Chick-fil-AFood & Beverages1.97×
19Macy'sShopping1.96×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ice cream parlor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ice cream parlor audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.22×
Community OrientationOPEN1.16×
Pet OwnershipJOY1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ice cream parlor audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.65×
Quality AwarenessPREMIUM0.74×
TravellingTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ice cream parlor have in United States?

Ice cream parlor has an estimated audience of 2,199,441 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Ice cream parlor fans?

71.6% of Ice cream parlor fans are female, 28.4% are male, with an average age of 37.9 years.

03

Which brands do Ice cream parlor fans like most?

Ice cream parlor fans show strongest brand affinity for Culver's (17.88×), Cold Stone Creamery (23.18×), and Yogurtland (34.48×) over the country average.

04

Where do Ice cream parlor fans live in United States?

Ice cream parlor fans in United States are most concentrated in California (reach ~200K), Florida (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ice cream parlor fans also like?

Beyond Ice cream parlor itself, the audience over-indexes on Cold Stone Creamery (23.18×), Yogurtland (34.48×), Dairy Queen (8.56×), and Marble Slab Creamery (42.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Ice cream parlor audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ice cream parlor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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