Ice cream parlor Audience in United States

Ice cream parlor logo

Ice cream parlor has an estimated audience of 2,199,441 people in United States. 71.6% are female, 28.4% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Cold Stone Creamery, Yogurtland, Dairy Queen, Marble Slab Creamery, Ice cream cake.

The average Ice cream parlor fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cold Stone Creamery, Yogurtland, Dairy Queen, with strongest over-indexing on Cold Stone Creamery (23.18× the country average). Demographically, the Ice cream parlor audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Luxury Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Touchpoint

Demographics of Ice cream parlor fans

Demographic split for Ice cream parlor audience in United States
MetricValue
Female71.6%
Male28.4%
Average age37.9
Estimated audience size2,199,441

Audience persona

The typical Ice cream parlor fan in United States is more female, around 37.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Cold Stone Creamery.

Top regions in United States

Top regions ranked by reach for Ice cream parlor in United States
RegionReachAffinity
California242,7271×
Texas154,5020.82×
Florida151,8981.02×
New Jersey123,1482.2×
New York114,3660.93×
Pennsylvania91,1001.23×
North Carolina89,6401.35×
Ohio86,0811.27×
Illinois69,2050.94×
Michigan68,4041.19×
Virginia64,8681.21×
Georgia61,7240.91×
South Carolina45,6411.38×
Maryland45,0481.19×
Indiana42,2111.05×
Arizona40,4890.9×
Colorado40,1031.16×
Minnesota39,8251.26×
Tennessee39,2920.89×
Massachusetts37,5350.87×
Missouri37,2971.05×
Wisconsin36,5221.1×
Washington34,6540.79×
Alabama28,2440.92×
Iowa24,7041.36×
Connecticut24,5011.11×
Kentucky24,2580.88×
Oregon21,3400.85×
Louisiana20,9110.74×
Arkansas17,3870.96×
Nevada17,0540.8×
Utah16,0960.82×
Kansas15,4880.89×
Oklahoma14,9320.61×
Nebraska14,0771.28×
Delaware13,6402.25×
Mississippi10,7720.59×
Idaho10,2180.93×
New Mexico8,9900.82×
Rhode Island7,3461.05×
West Virginia6,5170.64×
North Dakota6,4131.42×
Hawaii6,1080.65×
Montana6,0831×
New Hampshire5,4260.63×
Washington, District of Columbia4,6450.7×
South Dakota4,5470.89×
Maine3,8330.49×
Alaska3,7940.81×
Vermont2,3370.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ice cream parlor audience
BrandAffinityCategory
Cold Stone Creamery23.18×Food & Beverages
Yogurtland34.48×Food & Beverages
Dairy Queen8.56×Food & Beverages
Marble Slab Creamery42.02×Food & Beverages
Ice cream cake33.6×Food & Beverages
Frozen yogurt15.97×Food & Beverages
Ben & Jerry's13.71×Food & Beverages
Beauty1.75×Beauty & Wellness
Magnum (ice cream)15.17×Food & Beverages
Milkshake6.2×Food & Beverages
Bruster's Ice Cream12.53×Food & Beverages
Texas Roadhouse2.15×Food & Beverages
Marshalls2.35×Fashion & Accessoires
Sonic Drive-In4.55×Food & Beverages
ULTA Beauty2.67×Beauty & Wellness
Chick-fil-A1.97×Food & Beverages
Macy's1.96×Shopping
Milk2.41×Food & Beverages
Walgreens1.93×Shopping
Sephora2.02×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ice cream parlor audience
TraitClusterScore
Luxury OrientationPREMIUM1.76
Healthy LifestyleBALANCE1.53
IndulgenceJOY1.33
Urban LifestyleOPEN1.32
SustainabilityBALANCE1.27
Convenience OrientationPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Ice cream parlor
CountryShare
United States18.5%
Germany12.8%
Brazil9.7%

See Ice cream parlor audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Ice cream parlor have in United States?

Ice cream parlor has an estimated audience of 2,199,441 people in United States, concentrated in California and Texas.

What is the gender split and age of Ice cream parlor fans?

71.6% of Ice cream parlor fans are female, 28.4% are male, with an average age of 37.9 years.

Which brands do Ice cream parlor fans like most?

Ice cream parlor fans show strongest brand affinity for Cold Stone Creamery (23.18×), Yogurtland (34.48×), and Dairy Queen (8.56×) over the country average.

Where do Ice cream parlor fans live in United States?

Ice cream parlor fans in United States are most concentrated in California (reach 242,727), Texas (reach 154,502), and Florida (reach 151,898). These three regions account for the largest share of the active audience.

What other brands do Ice cream parlor fans also like?

Beyond Ice cream parlor itself, the audience over-indexes on Yogurtland (34.48×), Dairy Queen (8.56×), Marble Slab Creamery (42.02×), and Ice cream cake (33.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ice cream parlor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.