Bruster's Ice Cream Audience in United States
Bruster's Ice Cream has an estimated audience of 2,070,226 people in United States. 80.3% are female, 19.7% are male, average age 38.6. Top brand affinities: Google Maps, Capital One, Autism Awareness, Indeed.com, Diabetes mellitus awareness.
Top brand affinities include Google Maps, Capital One, Autism Awareness, with strongest over-indexing on Google Maps (4.02× the country average). Demographically, the Bruster's Ice Cream audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality.
Category: Food & Beverages · Type: Brand
Demographics of Bruster's Ice Cream fans
| Metric | Value |
|---|---|
| Female | 80.3% |
| Male | 19.7% |
| Average age | 38.6 |
| Estimated audience size | 2,070,226 |
Audience persona
The typical Bruster's Ice Cream fan in United States is more female, around 38.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 4.02× | Internet & Social Media |
| Capital One | 4.08× | Business & Career |
| Autism Awareness | 8.25× | Health |
| Indeed.com | 3.57× | Business & Career |
| Diabetes mellitus awareness | 5.71× | Health |
| Khan Academy | 6.9× | Business & Career |
| Singer-songwriter | 2.89× | Music & Radio |
| Circle K | 4.92× | Shopping |
| Frozen yogurt | 11.29× | Food & Beverages |
| Google News | 3.87× | News |
| Ice cream parlor | 13.85× | Food & Beverages |
| Microblogging | 5.81× | Technology & Electronics |
| CarGurus | 3.72× | Cars & Mobility |
| Enterprise Rent-A-Car | 3.69× | Cars & Mobility |
| Kia Sportage | 12.53× | Cars & Mobility |
| AccuWeather | 3.73× | Home & Garden |
| United States Postal Service | 2.31× | Business & Career |
| Staples (Canada) | 2.9× | Business & Career |
| DeviantArt | 3.86× | Internet & Social Media |
| MSN | 2.13× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.35 |
| DIY Mentality | THRILL | 1.31 |
| Price Sensitivity | PREMIUM | 1.31 |
| Extroversion | THRILL | 1.24 |
| Convenience Orientation | PREMIUM | 1.24 |
| Community Orientation | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 100.0% |
| Germany | 0.0% |
| Italy | 0.0% |
See Bruster's Ice Cream audiences in other countries
More Food & Beverages audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bruster's Ice Cream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.