Rascasse Audience Intelligence

Bruster's Ice Cream Target Market in United States

A data profile of the people who buy, follow and care about Bruster's Ice Cream in United States — modelled from more than twelve digital signal sources. Bruster's Ice Cream has an estimated audience of 2,230,711 people in United States.

#1317among Brand in United States#790in Food & Beverages

The average Bruster's Ice Cream fan in United States is 38.6 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, Florida, California.

Top brand affinities include QVC, FedEx, Discount stores, with strongest over-indexing on QVC (6.89× the country average).

Demographically, the Bruster's Ice Cream audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bruster's Ice Cream fan in United States is more female, around 38.6 years old, with strong Convenience Orientation tendencies and a notable affinity for QVC.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bruster's Ice Cream profile in United States.

Audience size
2.2M
in United States
Gender
80.3%♀
19.7% male
Age
38.6
average years
Country rank
#13041
Brand in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bruster's Ice Cream

80.3% are female, 19.7% are male, average age 38.6.

Fig. 02

Gender split

80.3%
Female
19.7%
Male
Demographic split for Bruster's Ice Cream audience in United States
MetricValue
Female80.3%
Male19.7%
Average age38.6
Estimated audience size2,230,711
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Bruster's Ice Cream audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3921%
40-4923%
50+17%
Fig. 04

Worldwide distribution

100.0%

of the worldwide Bruster's Ice Cream audience comes from United States.

Worldwide audience distribution share by country for Bruster's Ice Cream
CountryShare
United States100.0%
Germany0.0%
Italy0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bruster's Ice Cream audience in United States is strongest.

Fig. 05

Top regions by affinity

Bruster's Ice Cream customers by region in United States
#RegionReachAffinity×
01Georgia~500K7.24×
02Virginia~300K5.12×
03South Carolina~200K5.06×
04Maryland~200K4.32×
05Arizona~100K2.98×
06Delaware~20K2.98×
07Pennsylvania~200K2.82×
08Tennessee~100K2.55×
09North Carolina~100K2.22×
10Alabama~60K2.12×
11Florida~300K1.95×
12Nevada~30K1.50×
13California~300K1.17×
14Indiana~40K0.99×
15Kentucky~20K0.89×
16Illinois~60K0.85×
17South Dakota~4K0.83×
18North Dakota~4K0.83×
19Alaska~4K0.80×
20Vermont~3K0.80×
21Texas~100K0.79×
22Montana~5K0.79×
23New Hampshire~6K0.74×
24Hawaii~6K0.71×
25Rhode Island~5K0.70×
26Idaho~7K0.66×
27Ohio~40K0.65×
28Maine~5K0.63×
29Washington, District of Columbia~4K0.63×
30New Mexico~6K0.61×
31Nebraska~6K0.61×
32Arkansas~9K0.51×
33Iowa~9K0.50×
34Mississippi~8K0.50×
35Oklahoma~10K0.49×
36West Virginia~5K0.48×
37Missouri~20K0.47×
38New York~50K0.44×
39Oregon~10K0.44×
40Wisconsin~10K0.39×
41Minnesota~10K0.39×
42Connecticut~8K0.39×
43New Jersey~20K0.38×
44Louisiana~10K0.36×
45Kansas~6K0.36×
46Michigan~20K0.33×
47Utah~6K0.31×
48Washington~10K0.28×
49Colorado~9K0.28×
50Massachusetts~9K0.23×
Fig. 06

Affinity by region

Affinity by region — Bruster's Ice Cream, United States
0.23×1.00×7.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bruster's Ice Cream audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bruster's Ice Cream audience
#·InterestCategoryAffinity×
01Ice cream parlorFood & Beverages12.53×
02Frozen yogurtFood & Beverages8.41×
03QVCMovies & TV6.89×
04Weather forecastingHome & Garden6.19×
05SweepstakesGames4.81×
06FedExBusiness & Career4.58×
07Discount storesShopping4.25×
08Non-alcoholic beverageFood & Beverages3.91×
09Pizza HutFood & Beverages3.31×
10Mortgage loansBusiness & Career3.16×
11Shopping mallsShopping3.09×
12SubwayFood & Beverages2.86×
13PinterestInternet & Social Media2.66×
14McDonald'sFood & Beverages2.66×
15Domino's PizzaFood & Beverages2.37×
16StarbucksFood & Beverages2.31×
17Organic foodFood & Beverages2.19×
18BarbecueFood & Beverages2.07×
19AirbnbTravel & Leisure2.04×
20FurnitureHome & Garden1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bruster's Ice Cream audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bruster's Ice Cream audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.33×
Price SensitivityPREMIUM1.77×
Family OrientationCONSERVATISM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bruster's Ice Cream audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Design AffinityPREMIUM0.84×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bruster's Ice Cream's target market in United States?

Bruster's Ice Cream's target market in United States covers an estimated 2,230,711 people, concentrated in Georgia and Florida.

02

What is the gender split and age of Bruster's Ice Cream customers?

80.3% of the Bruster's Ice Cream audience are female, 19.7% are male, with an average age of 38.6 years.

03

Which brands do Bruster's Ice Cream fans like most?

Bruster's Ice Cream fans show strongest brand affinity for QVC (6.89×), FedEx (4.58×), and Discount stores (4.25×) over the country average.

04

Where do Bruster's Ice Cream fans live in United States?

Bruster's Ice Cream fans in United States are most concentrated in Georgia (reach ~500K), Florida (reach ~300K), and California (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Bruster's Ice Cream fans also like?

Beyond Bruster's Ice Cream itself, the audience over-indexes on FedEx (4.58×), Discount stores (4.25×), Weather forecasting (6.19×), and Pizza Hut (3.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Bruster's Ice Cream audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bruster's Ice Cream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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