Bruster's Ice Cream Audience in United States
Bruster's Ice Cream has an estimated audience of 2,070,226 people in United States. 80.3% are female, 19.7% are male, average age 38.6. Top brand affinities: Pillow, Elsword, Historic site, Zoo Tycoon (series), Goop.
Top brand affinities include Pillow, Elsword, Historic site, with strongest over-indexing on Pillow (1.66× the country average). Demographically, the Bruster's Ice Cream audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality.
Category: Food & Beverages · Type: Brand
Demographics of Bruster's Ice Cream fans
| Metric | Value |
|---|---|
| Female | 80.3% |
| Male | 19.7% |
| Average age | 38.6 |
| Estimated audience size | 2,070,226 |
Audience persona
The typical Bruster's Ice Cream fan in United States is more female, around 38.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Pillow.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 1.66× | Home & Garden |
| Elsword | 12.53× | Games |
| Historic site | 2.68× | Arts & Culture |
| Zoo Tycoon (series) | 12.53× | Games |
| Goop | 3.13× | Internet & Social Media |
| Fairy godmother | 4.32× | Literature |
| Governor of Michigan | 4.26× | Politics & Society |
| Mathcore | 3.79× | Music & Radio |
| Artistic inspiration | 2.73× | Arts & Culture |
| Home staging | 2.39× | Home & Garden |
| Ichiro Suzuki | 4.63× | Sports |
| Sinaloa | 1.57× | Travel & Leisure |
| Hibachi | 3.24× | Food & Beverages |
| Grinch | 1.66× | Movies & TV |
| Wok | 2.7× | Food & Beverages |
| Google Home | 2.52× | Technology & Electronics |
| Vocal harmony | 1.77× | Music & Radio |
| Hipster | 3.68× | Politics & Society |
| Jeep Wagoneer | 2.14× | Cars & Mobility |
| headspace | 3.46× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.35 |
| DIY Mentality | THRILL | 1.31 |
| Price Sensitivity | PREMIUM | 1.31 |
| Extroversion | THRILL | 1.24 |
| Convenience Orientation | PREMIUM | 1.24 |
| Community Orientation | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 100.0% |
| Germany | 0.0% |
| Italy | 0.0% |
See Bruster's Ice Cream audiences in other countries
More Food & Beverages audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bruster's Ice Cream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.