Frozen yogurt Audience in United States

Frozen yogurt logo

Frozen yogurt has an estimated audience of 3,368,236 people in United States. 71.1% are female, 28.9% are male, average age 34.0. Top regions: California, Texas, Florida. Top brand affinities: Yogurtland, Cold Stone Creamery, Dairy Queen, TurboTax, Sweet Frog.

The average Frozen yogurt fan in United States is 34.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Yogurtland, Cold Stone Creamery, Dairy Queen, with strongest over-indexing on Yogurtland (25.9× the country average). Demographically, the Frozen yogurt audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Frozen yogurt fans

Demographic split for Frozen yogurt audience in United States
MetricValue
Female71.1%
Male28.9%
Average age34.0
Estimated audience size3,368,236

Audience persona

The typical Frozen yogurt fan in United States is more female, around 34.0 years old, with strong Indulgence tendencies and a notable affinity for Yogurtland.

Top regions in United States

Top regions ranked by reach for Frozen yogurt in United States
RegionReachAffinity
California672,8651.82×
Texas464,1501.6×
Florida262,1071.15×
New York209,7301.11×
Illinois146,2381.3×
New Jersey131,8471.54×
Pennsylvania107,4430.95×
Arizona100,6811.46×
Washington98,6011.46×
North Carolina97,7480.96×
Georgia97,3400.94×
Ohio95,8080.92×
Michigan81,2940.92×
Massachusetts77,9231.17×
Colorado71,4701.35×
Tennessee64,1690.95×
Oregon62,9181.63×
Virginia60,8480.74×
Missouri58,0991.07×
Nevada53,5101.64×
Wisconsin53,3551.05×
Indiana53,0470.86×
Maryland52,2600.9×
Utah49,3261.64×
South Carolina46,8910.93×
Minnesota43,4610.9×
Louisiana40,6320.94×
Connecticut36,2051.07×
Oklahoma32,5850.87×
Alabama31,4930.67×
Kentucky30,7610.73×
Idaho26,4551.57×
Kansas25,3500.96×
Mississippi21,1930.76×
Arkansas20,4450.74×
Iowa19,6770.71×
Hawaii19,1731.32×
New Mexico13,3180.79×
Nebraska12,8550.76×
Rhode Island9,9380.93×
Alaska9,3591.3×
Delaware8,3750.9×
Washington, District of Columbia8,3120.82×
Montana7,6100.81×
New Hampshire7,5550.57×
West Virginia6,6740.43×
Maine5,0910.42×
North Dakota3,7200.54×
South Dakota3,2010.41×
Vermont2,9990.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frozen yogurt audience
BrandAffinityCategory
Yogurtland25.9×Food & Beverages
Cold Stone Creamery10.7×Food & Beverages
Dairy Queen5.19×Food & Beverages
TurboTax5.11×Business & Career
Sweet Frog17.05×Food & Beverages
Beauty1.75×Beauty & Wellness
Straight Talk7.23×Technology & Electronics
Papyrus3.85×Politics & Society
Kohl's2.26×Shopping
Marble Slab Creamery19.29×Food & Beverages
Texas Roadhouse2.33×Food & Beverages
Chick-fil-A2.27×Food & Beverages
Hobby Lobby2.18×Home & Garden
Desserts2.14×Food & Beverages
Cosmetics1.66×Beauty & Wellness
Old Navy2.06×Fashion & Accessoires
Edible Arrangements6.75×Food & Beverages
Macy's2.07×Shopping
Pinkberry14.34×Food & Beverages
Menchie's Frozen Yogurt11.41×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frozen yogurt audience
TraitClusterScore
IndulgenceJOY1.67
Convenience OrientationPREMIUM1.4
SustainabilityBALANCE1.39
Luxury OrientationPREMIUM1.34
Price SensitivityPREMIUM1.33
Family OrientationCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for Frozen yogurt
CountryShare
United States41.6%
Japan6.2%
Germany6.1%

See Frozen yogurt audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Frozen yogurt have in United States?

Frozen yogurt has an estimated audience of 3,368,236 people in United States, concentrated in California and Texas.

What is the gender split and age of Frozen yogurt fans?

71.1% of Frozen yogurt fans are female, 28.9% are male, with an average age of 34.0 years.

Which brands do Frozen yogurt fans like most?

Frozen yogurt fans show strongest brand affinity for Yogurtland (25.9×), Cold Stone Creamery (10.7×), and Dairy Queen (5.19×) over the country average.

Where do Frozen yogurt fans live in United States?

Frozen yogurt fans in United States are most concentrated in California (reach 672,865), Texas (reach 464,150), and Florida (reach 262,107). These three regions account for the largest share of the active audience.

What other brands do Frozen yogurt fans also like?

Beyond Frozen yogurt itself, the audience over-indexes on Cold Stone Creamery (10.7×), Dairy Queen (5.19×), TurboTax (5.11×), and Sweet Frog (17.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Frozen yogurt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.