Rascasse Audience Intelligence

Frozen yogurt Audience in United States

A data profile of the people who buy, follow and care about Frozen yogurt in United States — modelled from more than twelve digital signal sources. Frozen yogurt has an estimated audience of 3,368,236 people in United States.

#38among Sweet in United States#4771among Topic in United States#598in Food & Beverages

The average Frozen yogurt fan in United States is 34.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Culver's, Yogurtland, Cold Stone Creamery, with strongest over-indexing on Culver's (8.21× the country average).

Demographically, the Frozen yogurt audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Sustainability, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Frozen yogurt fan in United States is more female, around 34.0 years old, with strong Sustainability tendencies and a notable affinity for Culver's.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frozen yogurt profile in United States.

Audience size
3.4M
in United States
Gender
71.1%♀
28.9% male
Age
34.0
average years
Country rank
#9333
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frozen yogurt fans

71.1% are female, 28.9% are male, average age 34.0.

Fig. 02

Gender split

71.1%
Female
28.9%
Male
Demographic split for Frozen yogurt audience in United States
MetricValue
Female71.1%
Male28.9%
Average age34.0
Estimated audience size3,368,236
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Frozen yogurt audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3919%
40-4916%
50+10%
Fig. 04

Worldwide distribution

41.5%

of the worldwide Frozen yogurt audience comes from United States.

Worldwide audience distribution share by country for Frozen yogurt
CountryShare
United States41.5%
Japan6.2%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frozen yogurt audience in United States is strongest.

Fig. 05

Top regions by affinity

Frozen yogurt fans by region: top regions in United States
#RegionReachAffinity×
01California~600K1.71×
02Oregon~60K1.57×
03New Jersey~100K1.53×
04Utah~50K1.53×
05Idaho~30K1.53×
06Nevada~50K1.49×
07Texas~400K1.48×
08Arizona~100K1.48×
09Washington~90K1.38×
10New York~300K1.36×
11Illinois~100K1.30×
12Colorado~70K1.30×
13Hawaii~20K1.28×
14Alaska~9K1.23×
15Massachusetts~80K1.19×
16Florida~300K1.13×
17Connecticut~40K1.12×
18Wisconsin~50K1.04×
19Missouri~60K1.03×
20Pennsylvania~100K0.99×
21Kansas~30K0.99×
22North Carolina~100K0.97×
23Maryland~60K0.97×
24Washington, District of Columbia~10K0.97×
25Delaware~9K0.97×
26Tennessee~60K0.96×
27Rhode Island~10K0.96×
28South Carolina~50K0.95×
29Louisiana~40K0.94×
30Georgia~100K0.93×
31Minnesota~40K0.93×
32Montana~9K0.91×
33Ohio~90K0.88×
34Michigan~80K0.86×
35Indiana~50K0.85×
36Oklahoma~30K0.84×
37Virginia~70K0.80×
38Mississippi~20K0.77×
39New Mexico~10K0.77×
40Alabama~40K0.75×
41Arkansas~20K0.75×
42Nebraska~10K0.74×
43Kentucky~30K0.72×
44Iowa~20K0.68×
45New Hampshire~8K0.63×
46North Dakota~4K0.62×
47Vermont~4K0.60×
48West Virginia~8K0.52×
49South Dakota~4K0.52×
50Maine~6K0.51×
Fig. 06

Affinity by region

Affinity by region — Frozen yogurt, United States
0.51×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frozen yogurt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frozen yogurt audience
#·InterestCategoryAffinity×
01YogurtlandFood & Beverages25.90×
02Marble Slab CreameryFood & Beverages19.29×
03Sweet FrogFood & Beverages17.05×
04PinkberryFood & Beverages14.34×
05Menchie's Frozen YogurtFood & Beverages11.41×
06Cold Stone CreameryFood & Beverages10.70×
07Culver'sFood & Beverages8.21×
08Straight TalkTechnology & Electronics7.23×
09ZipRecruiterBusiness & Career6.53×
10Dairy QueenFood & Beverages5.19×
11TurboTaxBusiness & Career5.11×
12PapyrusPolitics & Society3.85×
13Texas RoadhouseFood & Beverages2.33×
14Chick-fil-AFood & Beverages2.27×
15Kohl'sShopping2.26×
16Hobby LobbyHome & Garden2.18×
17DessertsFood & Beverages2.14×
18Old NavyFashion & Accessoires2.06×
19BeautyBeauty & Wellness1.75×
20CosmeticsBeauty & Wellness1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frozen yogurt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frozen yogurt audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.65×
Community OrientationOPEN1.42×
ExtroversionTHRILL1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frozen yogurt audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.68×
Risk AppetiteTHRILL0.87×
TravellingTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frozen yogurt have in United States?

Frozen yogurt has an estimated audience of 3,368,236 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Frozen yogurt fans?

71.1% of Frozen yogurt fans are female, 28.9% are male, with an average age of 34.0 years.

03

Which brands do Frozen yogurt fans like most?

Frozen yogurt fans show strongest brand affinity for Culver's (8.21×), Yogurtland (25.9×), and Cold Stone Creamery (10.7×) over the country average.

04

Where do Frozen yogurt fans live in United States?

Frozen yogurt fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Frozen yogurt fans also like?

Beyond Frozen yogurt itself, the audience over-indexes on Yogurtland (25.9×), Cold Stone Creamery (10.7×), Dairy Queen (5.19×), and TurboTax (5.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Frozen yogurt audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Frozen yogurt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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