Rascasse Audience Intelligence

Yogurtland Target Market in United States

A data profile of the people who buy, follow and care about Yogurtland in United States — modelled from more than twelve digital signal sources. Yogurtland has an estimated audience of 1,823,026 people in United States.

#1567among Brand in United States#928in Food & Beverages

The average Yogurtland fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Nevada.

Top brand affinities include Navy Pier, Mario Lopez, Guelaguetza, with strongest over-indexing on Navy Pier (47.13× the country average).

Demographically, the Yogurtland audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Indulgence, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yogurtland fan in United States is more female, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for Navy Pier.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yogurtland profile in United States.

Audience size
1.8M
in United States
Gender
60.3%♀
39.7% male
Age
38.0
average years
Country rank
#15306
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Yogurtland

60.3% are female, 39.7% are male, average age 38.0.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Yogurtland audience in United States
MetricValue
Female60.3%
Male39.7%
Average age38.0
Estimated audience size1,823,026
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Yogurtland audience in United States
Age bracketShare%
16-1919%
20-2923%
30-3923%
40-4921%
50+15%
Fig. 04

Worldwide distribution

87.1%

of the worldwide Yogurtland audience comes from United States.

Worldwide audience distribution share by country for Yogurtland
CountryShare
United States87.1%
Mexico2.4%
Japan1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yogurtland audience in United States is strongest.

Fig. 05

Top regions by affinity

Yogurtland customers by region in United States
#RegionReachAffinity×
01California~1.5M14.43×
02Nevada~300K13.85×
03Utah~80K4.53×
04Louisiana~90K3.59×
05Texas~400K2.22×
06Arizona~60K1.67×
07Colorado~50K1.66×
08Hawaii~7K0.91×
09New Jersey~40K0.80×
10Vermont~3K0.79×
11North Dakota~3K0.78×
12South Dakota~3K0.72×
13West Virginia~6K0.71×
14Maine~5K0.69×
15New Hampshire~5K0.68×
16Alaska~3K0.67×
17Montana~3K0.66×
18Rhode Island~4K0.59×
19Delaware~3K0.58×
20Washington~20K0.53×
21Mississippi~8K0.50×
22Nebraska~5K0.50×
23Idaho~5K0.50×
24New Mexico~4K0.47×
25Washington, District of Columbia~3K0.47×
26Oregon~10K0.46×
27Arkansas~7K0.46×
28Iowa~7K0.45×
29Kansas~6K0.42×
30Oklahoma~9K0.41×
31Kentucky~9K0.38×
32Florida~50K0.36×
33Connecticut~7K0.36×
34Alabama~9K0.34×
35South Carolina~9K0.33×
36Wisconsin~9K0.32×
37Missouri~9K0.31×
38Indiana~10K0.30×
39Minnesota~8K0.30×
40Georgia~20K0.29×
41Tennessee~10K0.29×
42Maryland~9K0.29×
43Illinois~20K0.28×
44New York~30K0.27×
45Massachusetts~10K0.27×
46Virginia~10K0.26×
47Pennsylvania~20K0.25×
48Michigan~10K0.25×
49North Carolina~10K0.24×
50Ohio~10K0.23×
Fig. 06

Affinity by region

Affinity by region — Yogurtland, United States
0.23×1.00×14.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yogurtland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yogurtland audience
#·InterestCategoryAffinity×
01GuelaguetzaArts & Culture96.83×
02ATP Challenger TourSports87.29×
03Mob WivesMovies & TV82.56×
04Vinny GuadagninoMovies & TV79.83×
05Las PalmasTravel & Leisure76.80×
06PinkberryFood & Beverages72.73×
07San Diego County FairEvent72.17×
08L.A. LiveTravel & Leisure70.36×
09Original Tommy'sFood & Beverages69.94×
10University of Texas at El PasoBusiness & Career61.54×
11The Sweetest ThingMovies & TV57.97×
12Oscar De La HoyaSports52.75×
13Taco CabanaFood & Beverages47.42×
14Navy PierTravel & Leisure47.13×
15Mario LopezMovies & TV41.18×
16John LeguizamoMovies & TV37.63×
17Round Table PizzaFood & Beverages35.17×
18Carlos AlcarazSports29.84×
19El Pollo LocoFood & Beverages26.41×
20WingstopFood & Beverages10.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yogurtland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yogurtland audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.26×
TraditionCONSERVATISM1.24×
Social Media UsageJOY1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yogurtland audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.91×
Community OrientationOPEN0.94×
SpiritualityBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Yogurtland's target market in United States?

Yogurtland's target market in United States covers an estimated 1,823,026 people, concentrated in California and Texas.

02

What is the gender split and age of Yogurtland customers?

60.3% of the Yogurtland audience are female, 39.7% are male, with an average age of 38.0 years.

03

Which brands do Yogurtland fans like most?

Yogurtland fans show strongest brand affinity for Navy Pier (47.13×), Mario Lopez (41.18×), and Guelaguetza (96.83×) over the country average.

04

Where do Yogurtland fans live in United States?

Yogurtland fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~400K), and Nevada (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Yogurtland fans also like?

Beyond Yogurtland itself, the audience over-indexes on Mario Lopez (41.18×), Guelaguetza (96.83×), Carlos Alcaraz (29.84×), and Las Palmas (76.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Yogurtland audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yogurtland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →