Yogurtland Audience in United States

Yogurtland logo

Yogurtland has an estimated audience of 1,882,919 people in United States. 60.3% are female, 39.7% are male, average age 38.0. Top regions: California, Texas, Nevada. Top brand affinities: Navy Pier, Carlos Alcaraz, Guelaguetza, Las Palmas, Pinkberry.

The average Yogurtland fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Nevada. Top brand affinities include Navy Pier, Carlos Alcaraz, Guelaguetza, with strongest over-indexing on Navy Pier (47.13× the country average). Demographically, the Yogurtland audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Yogurtland fans

Demographic split for Yogurtland audience in United States
MetricValue
Female60.3%
Male39.7%
Average age38.0
Estimated audience size1,882,919

Audience persona

The typical Yogurtland fan in United States is more female, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for Navy Pier.

Top regions in United States

Top regions ranked by reach for Yogurtland in United States
RegionReachAffinity
California1,412,19014.52×
Texas355,0392.19×
Nevada249,98513.73×
Utah71,4924.24×
Louisiana68,2362.81×
Arizona64,8471.69×
Florida51,8190.41×
Colorado48,1931.62×
New Jersey38,1520.8×
New York26,3970.25×
Washington22,0050.58×
Illinois16,9900.27×
Georgia16,1960.28×
Pennsylvania13,4470.21×
North Carolina10,8080.19×
Ohio9,8120.17×
Virginia9,6710.21×
Oregon9,3620.43×
Hawaii7,9930.99×
Michigan7,7760.16×
Tennessee7,6560.2×
Massachusetts7,1450.19×
Oklahoma6,9780.33×
Indiana6,9240.2×
Maryland6,7320.21×
Missouri4,8970.16×
Wisconsin4,8670.17×
Minnesota4,7440.18×
South Carolina4,4360.16×
Alabama4,4170.17×
Kentucky3,4100.14×
Kansas3,1670.21×
Idaho3,0830.33×
Connecticut2,8900.15×
Arkansas2,6150.17×
New Mexico2,4790.26×
Iowa2,0710.13×
Mississippi2,0360.13×
Nebraska1,5760.17×
Washington, District of Columbia1,3080.23×
Rhode Island9940.17×
Alaska8610.21×
Delaware7600.15×
Montana6720.13×
West Virginia6130.07×
South Dakota5650.13×
New Hampshire5240.07×
Wyoming4780.17×
Maine4690.07×
North Dakota3610.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yogurtland audience
BrandAffinityCategory
Navy Pier47.13×Travel & Leisure
Carlos Alcaraz29.84×Sports
Guelaguetza96.83×Arts & Culture
Las Palmas76.8×Travel & Leisure
Pinkberry72.73×Food & Beverages
The Sweetest Thing57.97×Movies & TV
Mob Wives82.56×Movies & TV
L.A. Live70.36×Travel & Leisure
Taco Cabana47.42×Food & Beverages
San Diego County Fair72.17×
University of Texas at El Paso61.54×Business & Career
Wingstop10.36×Food & Beverages
Round Table Pizza35.17×Food & Beverages
El Pollo Loco26.41×Food & Beverages
Mario Lopez41.18×Movies & TV
Vinny Guadagnino79.83×Movies & TV
Paul Wall53.69×Music & Radio
John Leguizamo37.63×Movies & TV
Theo Rossi80.59×Movies & TV
Oscar De La Hoya52.75×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yogurtland audience
TraitClusterScore
IndulgenceJOY2.55
Luxury OrientationPREMIUM1.98
LGBTQ+ IdentityOPEN1.95
SustainabilityBALANCE1.65
Risk AppetiteTHRILL1.56
Family OrientationCONSERVATISM1.45

Worldwide distribution

Worldwide audience distribution share by country for Yogurtland
CountryShare
United States87.4%
Mexico2.3%
Japan1.2%

See Yogurtland audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Yogurtland have in United States?

Yogurtland has an estimated audience of 1,882,919 people in United States, concentrated in California and Texas.

What is the gender split and age of Yogurtland fans?

60.3% of Yogurtland fans are female, 39.7% are male, with an average age of 38.0 years.

Which brands do Yogurtland fans like most?

Yogurtland fans show strongest brand affinity for Navy Pier (47.13×), Carlos Alcaraz (29.84×), and Guelaguetza (96.83×) over the country average.

Where do Yogurtland fans live in United States?

Yogurtland fans in United States are most concentrated in California (reach 1,412,190), Texas (reach 355,039), and Nevada (reach 249,985). These three regions account for the largest share of the active audience.

What other brands do Yogurtland fans also like?

Beyond Yogurtland itself, the audience over-indexes on Carlos Alcaraz (29.84×), Guelaguetza (96.83×), Las Palmas (76.8×), and Pinkberry (72.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yogurtland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.