Rascasse Audience Intelligence

Navy Pier Audience in United States

A data profile of the people who buy, follow and care about Navy Pier in United States — modelled from more than twelve digital signal sources. Navy Pier has an estimated audience of 5,721,327 people in United States.

#395among POI in United States#496in Travel & Leisure

The average Navy Pier fan in United States is 41.0 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, Indiana, California.

Top brand affinities include Whataburger, Yogurtland, Taco Cabana, with strongest over-indexing on Whataburger (14.44× the country average).

Demographically, the Navy Pier audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Navy Pier fan in United States is more female, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Whataburger.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Navy Pier profile in United States.

Audience size
5.7M
in United States
Gender
57.6%♀
42.4% male
Age
41.0
average years
Country rank
#5936
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Navy Pier fans

57.6% are female, 42.4% are male, average age 41.0.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Navy Pier audience in United States
MetricValue
Female57.6%
Male42.4%
Average age41.0
Estimated audience size5,721,327
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Navy Pier audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3920%
40-4922%
50+24%
Fig. 04

Worldwide distribution

76.1%

of the worldwide Navy Pier audience comes from United States.

Worldwide audience distribution share by country for Navy Pier
CountryShare
United States76.1%
Taiwan2.8%
India2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Navy Pier audience in United States is strongest.

Fig. 05

Top regions by affinity

Navy Pier fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~4.5M33.02×
02Indiana~300K2.55×
03Wisconsin~200K1.86×
04Michigan~100K0.96×
05Iowa~40K0.94×
06Missouri~70K0.81×
07Minnesota~60K0.70×
08Nebraska~20K0.61×
09Alaska~7K0.58×
10Vermont~6K0.58×
11Ohio~100K0.54×
12Kansas~20K0.54×
13South Dakota~7K0.54×
14North Dakota~6K0.54×
15Kentucky~40K0.51×
16Montana~8K0.48×
17Maine~9K0.45×
18Delaware~7K0.45×
19Rhode Island~8K0.44×
20West Virginia~10K0.43×
21Arkansas~20K0.41×
22Washington, District of Columbia~7K0.41×
23Tennessee~50K0.40×
24Hawaii~10K0.40×
25New Hampshire~9K0.40×
26Idaho~10K0.39×
27Mississippi~20K0.38×
28New Mexico~10K0.36×
29Oklahoma~20K0.34×
30California~200K0.32×
31Colorado~30K0.32×
32Louisiana~20K0.32×
33Texas~100K0.30×
34Georgia~50K0.30×
35Alabama~20K0.30×
36Nevada~20K0.30×
37Utah~10K0.29×
38Connecticut~20K0.28×
39Arizona~30K0.27×
40Massachusetts~30K0.27×
41Virginia~40K0.26×
42Maryland~30K0.26×
43South Carolina~20K0.26×
44Oregon~20K0.26×
45North Carolina~40K0.25×
46Florida~90K0.24×
47Washington~30K0.24×
48Pennsylvania~40K0.23×
49New Jersey~30K0.23×
50New York~70K0.22×
Fig. 06

Affinity by region

Affinity by region — Navy Pier, United States
0.22×1.00×33.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Navy Pier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Navy Pier audience
#·InterestCategoryAffinity×
01Theo RossiMovies & TV58.14×
02Snow Tha ProductMusic & Radio56.05×
03YogurtlandFood & Beverages47.13×
04Oscar De La HoyaSports39.49×
05JarritosFood & Beverages39.48×
06Bone Thugs-n-HarmonyMusic & Radio35.81×
07Taco CabanaFood & Beverages34.29×
08JWowwMovies & TV33.87×
09PinkberryFood & Beverages29.84×
10American Cruise LinesTravel & Leisure25.32×
11Round Table PizzaFood & Beverages22.75×
12University of CaliforniaBusiness & Career21.16×
13John LeguizamoMovies & TV18.13×
14Knott's Berry FarmTravel & Leisure17.34×
15El Pollo LocoFood & Beverages17.21×
16WhataburgerFood & Beverages14.44×
17DreamHealth14.18×
18Mario LopezMovies & TV12.93×
19Famous FootwearFood & Beverages11.47×
20WingstopFood & Beverages6.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Navy Pier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Navy Pier audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.19×
Convenience OrientationPREMIUM1.66×
Family OrientationCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Navy Pier audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.85×
Pet OwnershipJOY0.86×
Risk AppetiteTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Navy Pier have in United States?

Navy Pier has an estimated audience of 5,721,327 people in United States, concentrated in Illinois and Indiana.

02

What is the gender split and age of Navy Pier fans?

57.6% of Navy Pier fans are female, 42.4% are male, with an average age of 41.0 years.

03

Which brands do Navy Pier fans like most?

Navy Pier fans show strongest brand affinity for Whataburger (14.44×), Yogurtland (47.13×), and Taco Cabana (34.29×) over the country average.

04

Where do Navy Pier fans live in United States?

Navy Pier fans in United States are most concentrated in Illinois (reach ~4.5M), Indiana (reach ~300K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Navy Pier fans also like?

Beyond Navy Pier itself, the audience over-indexes on Yogurtland (47.13×), Taco Cabana (34.29×), Snow Tha Product (56.05×), and Dream (14.18×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Navy Pier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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