Navy Pier Audience in United States

Navy Pier logo

Navy Pier has an estimated audience of 5,721,327 people in United States. 57.6% are female, 42.4% are male, average age 41.0. Top regions: Illinois, Indiana, Wisconsin. Top brand affinities: Macha, Glenn Danzig, Nationality, 3D printing, Combat sport.

The average Navy Pier fan in United States is 41.0 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, Indiana, Wisconsin. Top brand affinities include Macha, Glenn Danzig, Nationality, with strongest over-indexing on Macha (43.6× the country average). Demographically, the Navy Pier audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Navy Pier fans

Demographic split for Navy Pier audience in United States
MetricValue
Female57.6%
Male42.4%
Average age41.0
Estimated audience size5,721,327

Audience persona

The typical Navy Pier fan in United States is more female, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Macha.

Top regions in United States

Top regions ranked by reach for Navy Pier in United States
RegionReachAffinity
Illinois4,290,99629.14×
Indiana328,7093.14×
Wisconsin202,4732.35×
California175,4590.28×
Michigan174,7161.17×
Texas174,1550.35×
Ohio109,1670.62×
Florida105,0090.27×
Missouri82,9890.9×
New York80,3850.25×
Minnesota59,8790.73×
Georgia59,2120.34×
Tennessee53,5250.47×
Iowa51,1641.09×
North Carolina45,7840.27×
Pennsylvania45,0450.23×
Kentucky41,2710.58×
Virginia36,4030.26×
New Jersey32,4090.22×
Arizona31,2700.27×
Colorado31,1000.34×
Massachusetts30,0000.27×
Washington26,6650.23×
Kansas25,2920.56×
Maryland22,9280.23×
Alabama22,1390.28×
Louisiana21,1940.29×
Oklahoma20,3480.32×
South Carolina19,0320.22×
Arkansas18,6410.4×
Nebraska16,3130.57×
Mississippi14,8610.32×
Nevada14,6050.26×
Oregon12,7520.19×
Utah11,9430.23×
Connecticut11,6620.2×
Washington, District of Columbia6,1350.36×
New Mexico6,0660.21×
South Dakota5,8150.44×
North Dakota4,5540.39×
Idaho4,4410.15×
Hawaii4,3720.18×
West Virginia4,2690.16×
New Hampshire3,8410.17×
Rhode Island3,5920.2×
Maine2,7310.13×
Montana2,5610.16×
Delaware2,4830.16×
Alaska1,8610.15×
Vermont1,5360.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Navy Pier audience
BrandAffinityCategory
Macha43.6×Food & Beverages
Glenn Danzig19.79×Music & Radio
Nationality2.42×Politics & Society
3D printing2.42×Technology & Electronics
Combat sport1.51×Sports
Mothercare2.71×Kids & Family
Racing1.63×Cars & Mobility
Kenosha, Wisconsin7.08×Travel & Leisure
Saving1.51×Business & Career
Panama1.89×Travel & Leisure
Nipsey Hussle2.88×Music & Radio
Arco Iris9.53×Music & Radio
Steampunk2.29×Fashion & Accessoires
TeachHUB1.85×Business & Career
Jasmine Rae14.63×Music & Radio
Arnold Palmer2.6×Sports
Iowa River10.33×Travel & Leisure
Mortgage insurance1.74×Business & Career
Home staging2×Home & Garden
Tuscany2.66×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Navy Pier audience
TraitClusterScore
IndulgenceJOY1.85
LGBTQ+ IdentityOPEN1.65
Family OrientationCONSERVATISM1.38
Community OrientationOPEN1.26
Convenience OrientationPREMIUM1.2
MindfulnessBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Navy Pier
CountryShare
United States76.1%
Taiwan2.8%
India2.1%

See Navy Pier audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Navy Pier have in United States?

Navy Pier has an estimated audience of 5,721,327 people in United States, concentrated in Illinois and Indiana.

What is the gender split and age of Navy Pier fans?

57.6% of Navy Pier fans are female, 42.4% are male, with an average age of 41.0 years.

Which brands do Navy Pier fans like most?

Navy Pier fans show strongest brand affinity for Macha (43.6×), Glenn Danzig (19.79×), and Nationality (2.42×) over the country average.

Where do Navy Pier fans live in United States?

Navy Pier fans in United States are most concentrated in Illinois (reach 4,290,996), Indiana (reach 328,709), and Wisconsin (reach 202,473). These three regions account for the largest share of the active audience.

What other brands do Navy Pier fans also like?

Beyond Navy Pier itself, the audience over-indexes on Glenn Danzig (19.79×), Nationality (2.42×), 3D printing (2.42×), and Combat sport (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Navy Pier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.