Taco Cabana Audience in United States

Taco Cabana logo

Taco Cabana has an estimated audience of 2,384,946 people in United States. 59.0% are female, 41.0% are male, average age 38.3. Top regions: Texas, New Mexico, California. Top brand affinities: New Kids on the Block, Navy Pier, Carlos Alcaraz, Yogurtland, Guelaguetza.

The average Taco Cabana fan in United States is 38.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, New Mexico, California. Top brand affinities include New Kids on the Block, Navy Pier, Carlos Alcaraz, with strongest over-indexing on New Kids on the Block (60.71× the country average). Demographically, the Taco Cabana audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Taco Cabana fans

Demographic split for Taco Cabana audience in United States
MetricValue
Female59.0%
Male41.0%
Average age38.3
Estimated audience size2,384,946

Audience persona

The typical Taco Cabana fan in United States is more female, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for New Kids on the Block.

Top regions in United States

Top regions ranked by reach for Taco Cabana in United States
RegionReachAffinity
Texas1,788,71020.19×
New Mexico276,67023.13×
California36,1340.14×
Oklahoma21,6690.82×
Florida20,6650.13×
Arizona19,3490.4×
Louisiana13,1800.43×
Colorado12,2260.33×
Georgia11,9820.16×
Illinois11,2320.14×
New York10,9570.08×
Virginia9,5150.16×
Missouri8,6560.23×
Arkansas7,9100.4×
Tennessee7,7670.16×
North Carolina7,4850.1×
Ohio6,6490.09×
Kansas6,0680.32×
Washington5,7860.12×
Pennsylvania5,6620.07×
Michigan5,6130.09×
Alabama5,4620.16×
Oregon4,6830.17×
Indiana4,2750.1×
Nevada4,2620.18×
New Jersey4,1870.07×
Minnesota4,0330.12×
Mississippi3,9060.2×
Maryland3,7770.09×
Wisconsin3,3770.09×
South Carolina3,3620.09×
Kentucky3,1120.1×
Hawaii2,8980.28×
Utah2,7520.13×
Iowa2,6350.13×
Massachusetts2,5660.05×
Nebraska1,8750.16×
Connecticut1,3550.06×
Idaho1,1470.1×
Washington, District of Columbia1,0200.14×
Delaware8420.13×
Montana7320.11×
South Dakota5850.11×
West Virginia5410.05×
North Dakota5190.11×
Maine4140.05×
Wyoming4050.11×
New Hampshire3960.04×
Rhode Island3670.05×
Alaska3400.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Taco Cabana audience
BrandAffinityCategory
New Kids on the Block60.71×Music & Radio
Navy Pier34.29×Travel & Leisure
Carlos Alcaraz23.65×Sports
Yogurtland51.75×Food & Beverages
Guelaguetza70.41×Arts & Culture
Las Palmas55.88×Travel & Leisure
Mob Wives66.08×Movies & TV
The Sweetest Thing42.69×Movies & TV
L.A. Live53.69×Travel & Leisure
University of Texas at El Paso48.95×Business & Career
Pinkberry48.56×Food & Beverages
El Pollo Loco22.07×Food & Beverages
Wingstop7.78×Food & Beverages
San Diego County Fair52.46×
John Leguizamo29.81×Movies & TV
Snow Tha Product56.85×Music & Radio
Paul Wall41.94×Music & Radio
Round Table Pizza25.36×Food & Beverages
Mario Lopez30.18×Movies & TV
Vinny Guadagnino57.99×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Taco Cabana audience
TraitClusterScore
IndulgenceJOY2.05
LGBTQ+ IdentityOPEN1.71
Urban LifestyleOPEN1.58
ExtroversionTHRILL1.4
Family OrientationCONSERVATISM1.35
SustainabilityBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Taco Cabana
CountryShare
United States96.4%
Mexico1.9%
Japan0.5%

See Taco Cabana audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Taco Cabana have in United States?

Taco Cabana has an estimated audience of 2,384,946 people in United States, concentrated in Texas and New Mexico.

What is the gender split and age of Taco Cabana fans?

59.0% of Taco Cabana fans are female, 41.0% are male, with an average age of 38.3 years.

Which brands do Taco Cabana fans like most?

Taco Cabana fans show strongest brand affinity for New Kids on the Block (60.71×), Navy Pier (34.29×), and Carlos Alcaraz (23.65×) over the country average.

Where do Taco Cabana fans live in United States?

Taco Cabana fans in United States are most concentrated in Texas (reach 1,788,710), New Mexico (reach 276,670), and California (reach 36,134). These three regions account for the largest share of the active audience.

What other brands do Taco Cabana fans also like?

Beyond Taco Cabana itself, the audience over-indexes on Navy Pier (34.29×), Carlos Alcaraz (23.65×), Yogurtland (51.75×), and Guelaguetza (70.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Taco Cabana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.