Rascasse Audience Intelligence

Taco Cabana Target Market in United States

A data profile of the people who buy, follow and care about Taco Cabana in United States — modelled from more than twelve digital signal sources. Taco Cabana has an estimated audience of 2,365,215 people in United States.

#1254among Brand in United States#757in Food & Beverages

The average Taco Cabana fan in United States is 38.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, New Mexico, California.

Top brand affinities include New Kids on the Block, Navy Pier, Carlos Alcaraz, with strongest over-indexing on New Kids on the Block (60.71× the country average).

Demographically, the Taco Cabana audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Tradition, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Taco Cabana fan in United States is more female, around 38.3 years old, with strong Tradition tendencies and a notable affinity for New Kids on the Block.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Taco Cabana profile in United States.

Audience size
2.4M
in United States
Gender
59.0%♀
41.0% male
Age
38.3
average years
Country rank
#12459
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Taco Cabana

59.0% are female, 41.0% are male, average age 38.3.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Taco Cabana audience in United States
MetricValue
Female59.0%
Male41.0%
Average age38.3
Estimated audience size2,365,215
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Taco Cabana audience in United States
Age bracketShare%
16-1916%
20-2924%
30-3926%
40-4922%
50+13%
Fig. 04

Worldwide distribution

96.4%

of the worldwide Taco Cabana audience comes from United States.

Worldwide audience distribution share by country for Taco Cabana
CountryShare
United States96.4%
Mexico1.9%
Japan0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Taco Cabana audience in United States is strongest.

Fig. 05

Top regions by affinity

Taco Cabana customers by region in United States
#RegionReachAffinity×
01New Mexico~300K24.79×
02Texas~2M19.94×
03Vermont~3K0.81×
04Alaska~4K0.73×
05Rhode Island~5K0.72×
06Oklahoma~20K0.70×
07Maine~6K0.69×
08New Hampshire~6K0.68×
09West Virginia~7K0.67×
10North Dakota~3K0.66×
11South Dakota~4K0.65×
12Delaware~4K0.59×
13Montana~4K0.58×
14Idaho~6K0.49×
15Arkansas~8K0.43×
16Hawaii~4K0.43×
17Washington, District of Columbia~3K0.42×
18Louisiana~10K0.41×
19Nebraska~5K0.41×
20Connecticut~9K0.39×
21Arizona~20K0.38×
22Mississippi~7K0.38×
23Kansas~7K0.37×
24Iowa~7K0.34×
25Kentucky~10K0.33×
26Utah~7K0.32×
27Colorado~10K0.31×
28Nevada~7K0.30×
29South Carolina~10K0.29×
30Oregon~8K0.29×
31Wisconsin~10K0.28×
32Alabama~9K0.28×
33Missouri~10K0.27×
34Massachusetts~10K0.26×
35Indiana~10K0.25×
36Maryland~10K0.25×
37Minnesota~9K0.25×
38Tennessee~10K0.24×
39New Jersey~10K0.22×
40Washington~10K0.21×
41Michigan~10K0.20×
42Virginia~10K0.20×
43Pennsylvania~10K0.19×
44Georgia~10K0.19×
45Ohio~10K0.18×
46North Carolina~10K0.18×
47Illinois~10K0.17×
48Florida~20K0.15×
49California~30K0.13×
50New York~20K0.13×
Fig. 06

Affinity by region

Affinity by region — Taco Cabana, United States
0.13×1.00×24.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Taco Cabana audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Taco Cabana audience
#·InterestCategoryAffinity×
01GuelaguetzaArts & Culture70.41×
02ATP Challenger TourSports68.21×
03Mob WivesMovies & TV66.08×
04New Kids on the BlockMusic & Radio60.71×
05Snow Tha ProductMusic & Radio56.85×
06Las PalmasTravel & Leisure55.88×
07L.A. LiveTravel & Leisure53.69×
08Original Tommy'sFood & Beverages52.91×
09San Diego County FairEvent52.46×
10YogurtlandFood & Beverages51.75×
11University of Texas at El PasoBusiness & Career48.95×
12PinkberryFood & Beverages48.56×
13The Sweetest ThingMovies & TV42.69×
14Navy PierTravel & Leisure34.29×
15Mario LopezMovies & TV30.18×
16John LeguizamoMovies & TV29.81×
17Round Table PizzaFood & Beverages25.36×
18Carlos AlcarazSports23.65×
19El Pollo LocoFood & Beverages22.07×
20WingstopFood & Beverages7.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Taco Cabana audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Taco Cabana audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.53×
Social Media UsageJOY1.39×
MindfulnessBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Taco Cabana audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.91×
IndividualismJOY0.94×
Community OrientationOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Taco Cabana's target market in United States?

Taco Cabana's target market in United States covers an estimated 2,365,215 people, concentrated in Texas and New Mexico.

02

What is the gender split and age of Taco Cabana customers?

59.0% of the Taco Cabana audience are female, 41.0% are male, with an average age of 38.3 years.

03

Which brands do Taco Cabana fans like most?

Taco Cabana fans show strongest brand affinity for New Kids on the Block (60.71×), Navy Pier (34.29×), and Carlos Alcaraz (23.65×) over the country average.

04

Where do Taco Cabana fans live in United States?

Taco Cabana fans in United States are most concentrated in Texas (reach ~2M), New Mexico (reach ~300K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Taco Cabana fans also like?

Beyond Taco Cabana itself, the audience over-indexes on Navy Pier (34.29×), Carlos Alcaraz (23.65×), Yogurtland (51.75×), and Mario Lopez (30.18×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Taco Cabana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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