Rascasse Audience Intelligence

Guelaguetza Audience in United States

A data profile of the people who buy, follow and care about Guelaguetza in United States — modelled from more than twelve digital signal sources. Guelaguetza has an estimated audience of 855,497 people in United States.

#6among Art event / festival in United States#300among Event in United States#258in Arts & Culture

The average Guelaguetza fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Yogurtland, Whataburger, El Pollo Loco, with strongest over-indexing on Yogurtland (96.83× the country average).

Demographically, the Guelaguetza audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Guelaguetza fan in United States is more female, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for Yogurtland.

Category: Arts & Culture · Type: Event · Subtype: Art event / festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Guelaguetza profile in United States.

Audience size
855K
in United States
Gender
59.9%♀
40.1% male
Age
37.3
average years
Country rank
#26270
Event in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Guelaguetza fans

59.9% are female, 40.1% are male, average age 37.3.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for Guelaguetza audience in United States
MetricValue
Female59.9%
Male40.1%
Average age37.3
Estimated audience size855,497
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Guelaguetza audience in United States
Age bracketShare%
16-1916%
20-2927%
30-3927%
40-4921%
50+10%
Fig. 04

Worldwide distribution

69.7%

of the worldwide Guelaguetza audience comes from United States.

Worldwide audience distribution share by country for Guelaguetza
CountryShare
United States69.7%
Mexico21.5%
Colombia2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Guelaguetza audience in United States is strongest.

Fig. 05

Top regions by affinity

Guelaguetza fans by region: top regions in United States
#RegionReachAffinity×
01California~600K8.70×
02New Mexico~30K7.71×
03Wisconsin~30K2.25×
04Oregon~10K1.34×
05Kansas~8K1.19×
06Washington~20K1.16×
07Nevada~9K1.14×
08Washington, District of Columbia~3K1.12×
09Arizona~20K1.02×
10Ohio~30K0.98×
11Vermont~1K0.98×
12Alaska~2K0.96×
13North Dakota~2K0.94×
14Utah~7K0.93×
15South Dakota~2K0.93×
16Montana~2K0.92×
17Texas~70K0.91×
18Illinois~30K0.90×
19Colorado~10K0.90×
20Hawaii~3K0.90×
21New Jersey~20K0.89×
22Rhode Island~2K0.89×
23Delaware~2K0.89×
24New York~40K0.87×
25West Virginia~3K0.87×
26New Hampshire~3K0.87×
27Maine~3K0.87×
28Idaho~4K0.85×
29Alabama~10K0.84×
30Mississippi~6K0.84×
31Nebraska~4K0.83×
32Connecticut~7K0.82×
33Arkansas~6K0.81×
34Virginia~20K0.78×
35Iowa~6K0.78×
36Maryland~10K0.76×
37Oklahoma~7K0.76×
38Louisiana~8K0.75×
39Kentucky~8K0.74×
40South Carolina~9K0.70×
41Missouri~9K0.68×
42Minnesota~8K0.68×
43North Carolina~20K0.67×
44Indiana~10K0.67×
45Georgia~20K0.66×
46Tennessee~10K0.65×
47Massachusetts~10K0.65×
48Michigan~10K0.64×
49Pennsylvania~20K0.54×
50Florida~30K0.51×
Fig. 06

Affinity by region

Affinity by region — Guelaguetza, United States
0.51×1.00×8.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Guelaguetza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Guelaguetza audience
#·InterestCategoryAffinity×
01Theo RossiMovies & TV125.70×
02YogurtlandFood & Beverages96.83×
03Snow Tha ProductMusic & Radio82.71×
04JWowwMovies & TV73.75×
05Oscar De La HoyaSports70.93×
06JarritosFood & Beverages70.61×
07Taco CabanaFood & Beverages70.41×
08Bone Thugs-n-HarmonyMusic & Radio53.66×
09Round Table PizzaFood & Beverages46.58×
10El Pollo LocoFood & Beverages46.03×
11PinkberryFood & Beverages44.72×
12University of CaliforniaBusiness & Career44.20×
13John LeguizamoMovies & TV38.63×
14Knott's Berry FarmTravel & Leisure35.09×
15DreamHealth31.26×
16WhataburgerFood & Beverages24.70×
17Famous FootwearFood & Beverages22.58×
18Mario LopezMovies & TV21.74×
19WingstopFood & Beverages17.05×
20Credit KarmaBusiness & Career8.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Guelaguetza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Guelaguetza audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.78×
Family OrientationCONSERVATISM1.89×
Urban LifestyleOPEN1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Guelaguetza audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.80×
Early Adopter MentalityPOWER0.81×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Guelaguetza have in United States?

Guelaguetza has an estimated audience of 855,497 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Guelaguetza fans?

59.9% of Guelaguetza fans are female, 40.1% are male, with an average age of 37.3 years.

03

Which brands do Guelaguetza fans like most?

Guelaguetza fans show strongest brand affinity for Yogurtland (96.83×), Whataburger (24.7×), and El Pollo Loco (46.03×) over the country average.

04

Where do Guelaguetza fans live in United States?

Guelaguetza fans in United States are most concentrated in California (reach ~600K), Texas (reach ~70K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Guelaguetza fans also like?

Beyond Guelaguetza itself, the audience over-indexes on Whataburger (24.7×), El Pollo Loco (46.03×), Wingstop (17.05×), and Dream (31.26×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Guelaguetza audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Guelaguetza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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