Guelaguetza Audience in United States

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Guelaguetza has an estimated audience of 855,628 people in United States. 59.9% are female, 40.1% are male, average age 37.3. Top regions: California, Texas, New York. Top brand affinities: Whataburger, Dream, Wingstop, Yogurtland, El Pollo Loco.

The average Guelaguetza fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Whataburger, Dream, Wingstop, with strongest over-indexing on Whataburger (20.51× the country average). Demographically, the Guelaguetza audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Event · Subtype: Art event / festival

Demographics of Guelaguetza fans

Demographic split for Guelaguetza audience in United States
MetricValue
Female59.9%
Male40.1%
Average age37.3
Estimated audience size855,628

Audience persona

The typical Guelaguetza fan in United States is more female, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Guelaguetza in United States
RegionReachAffinity
California641,7219.47×
Texas62,5920.85×
New York40,3000.84×
New Mexico34,9768.15×
Wisconsin26,1622.03×
Florida25,5240.44×
Illinois25,4620.89×
Ohio21,0320.8×
Washington20,7261.21×
New Jersey18,4030.85×
Virginia17,9070.86×
Arizona15,9120.91×
North Carolina15,0970.59×
Oregon14,2001.45×
Georgia13,9360.53×
Maryland10,9580.74×
Colorado10,8900.81×
Pennsylvania9,6540.34×
Michigan9,5170.43×
Nevada9,5081.15×
Massachusetts8,9040.53×
Kansas8,3501.24×
Alabama7,4340.62×
Utah6,9380.91×
Connecticut6,4650.75×
Tennessee6,4030.37×
Indiana5,9120.38×
Minnesota5,5360.45×
Louisiana4,9230.45×
South Carolina4,7200.37×
Missouri4,6350.34×
Oklahoma3,8480.41×
Washington, District of Columbia3,5541.38×
Kentucky3,1560.29×
Iowa2,7610.39×
Hawaii2,6880.73×
Arkansas2,0770.29×
Nebraska1,8850.44×
Mississippi1,7230.24×
Idaho1,6880.39×
Montana1,6790.71×
Rhode Island1,6160.59×
New Hampshire1,5070.45×
Vermont1,4310.95×
West Virginia1,4220.36×
Maine1,2920.42×
Alaska1,2160.66×
North Dakota1,1890.68×
South Dakota1,1340.57×
Delaware1,0860.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Guelaguetza audience
BrandAffinityCategory
Whataburger20.51×Food & Beverages
Dream26.51×Health
Wingstop13.91×Food & Beverages
Yogurtland65.55×Food & Beverages
El Pollo Loco32.41×Food & Beverages
Taco Cabana48.16×Food & Beverages
Theo Rossi87.71×Movies & TV
Round Table Pizza33.74×Food & Beverages
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
University of California31.9×Business & Career
John Leguizamo31.94×Movies & TV
Famous Footwear16.03×Food & Beverages
JWoww43.41×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Enfamil27.54×Kids & Family
Income tax13.19×Business & Career
ULTA Beauty5×Beauty & Wellness
Milwaukee Brewers7.31×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Guelaguetza audience
TraitClusterScore
IndulgenceJOY2.13
LGBTQ+ IdentityOPEN1.98
Family OrientationCONSERVATISM1.49
ExtroversionTHRILL1.27
SustainabilityBALANCE1.26
Urban LifestyleOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Guelaguetza
CountryShare
United States69.8%
Mexico21.4%
Colombia2.2%

See Guelaguetza audiences in other countries

More Art event / festival audiences in United States

Frequently asked questions

How many fans does Guelaguetza have in United States?

Guelaguetza has an estimated audience of 855,628 people in United States, concentrated in California and Texas.

What is the gender split and age of Guelaguetza fans?

59.9% of Guelaguetza fans are female, 40.1% are male, with an average age of 37.3 years.

Which brands do Guelaguetza fans like most?

Guelaguetza fans show strongest brand affinity for Whataburger (20.51×), Dream (26.51×), and Wingstop (13.91×) over the country average.

Where do Guelaguetza fans live in United States?

Guelaguetza fans in United States are most concentrated in California (reach 641,721), Texas (reach 62,592), and New York (reach 40,300). These three regions account for the largest share of the active audience.

What other brands do Guelaguetza fans also like?

Beyond Guelaguetza itself, the audience over-indexes on Dream (26.51×), Wingstop (13.91×), Yogurtland (65.55×), and El Pollo Loco (32.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Guelaguetza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.