Rascasse Audience Intelligence

Knott's Berry Farm Target Market in United States

A data profile of the people who buy, follow and care about Knott's Berry Farm in United States — modelled from more than twelve digital signal sources. Knott's Berry Farm has an estimated audience of 5,386,275 people in United States.

#670among Brand in United States#534in Travel & Leisure

The average Knott's Berry Farm fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Arizona, Nevada.

Top brand affinities include SuperM, Khan Academy, Nashville (2012 TV series), with strongest over-indexing on SuperM (17.14× the country average).

Demographically, the Knott's Berry Farm audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Knott's Berry Farm fan in United States is more female, around 38.8 years old, with strong Indulgence tendencies and a notable affinity for SuperM.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Knott's Berry Farm profile in United States.

Audience size
5.4M
in United States
Gender
67.4%♀
32.6% male
Age
38.8
average years
Country rank
#6194
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Knott's Berry Farm

67.4% are female, 32.6% are male, average age 38.8.

Fig. 02

Gender split

67.4%
Female
32.6%
Male
Demographic split for Knott's Berry Farm audience in United States
MetricValue
Female67.4%
Male32.6%
Average age38.8
Estimated audience size5,386,275
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Knott's Berry Farm audience in United States
Age bracketShare%
16-1913%
20-2924%
30-3928%
40-4922%
50+13%
Fig. 04

Worldwide distribution

91.1%

of the worldwide Knott's Berry Farm audience comes from United States.

Worldwide audience distribution share by country for Knott's Berry Farm
CountryShare
United States91.1%
China1.2%
Sweden1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Knott's Berry Farm audience in United States is strongest.

Fig. 05

Top regions by affinity

Knott's Berry Farm customers by region in United States
#RegionReachAffinity×
01California~4M17.42×
02Nevada~300K5.61×
03Arizona~400K4.01×
04Hawaii~50K2.15×
05Utah~90K1.79×
06Oregon~90K1.46×
07Idaho~40K1.32×
08New Mexico~30K1.21×
09Washington~100K1.16×
10Alaska~10K1.02×
11Montana~10K0.71×
12Wyoming~6K0.71×
13Colorado~60K0.69×
14North Dakota~6K0.55×
15Texas~300K0.54×
16South Dakota~7K0.54×
17Oklahoma~30K0.48×
18Nebraska~10K0.46×
19Rhode Island~8K0.45×
20Delaware~7K0.45×
21Kansas~20K0.44×
22New Hampshire~9K0.43×
23Washington, District of Columbia~7K0.43×
24Arkansas~20K0.42×
25West Virginia~10K0.42×
26Maine~8K0.42×
27Louisiana~30K0.39×
28Illinois~70K0.38×
29Tennessee~40K0.38×
30Missouri~30K0.38×
31Ohio~60K0.37×
32Iowa~20K0.37×
33Mississippi~20K0.37×
34Florida~100K0.36×
35Kentucky~20K0.36×
36Indiana~30K0.35×
37Virginia~40K0.34×
38Minnesota~30K0.33×
39Connecticut~20K0.33×
40North Carolina~50K0.32×
41New York~90K0.31×
42Massachusetts~30K0.31×
43Maryland~30K0.31×
44Wisconsin~30K0.31×
45South Carolina~20K0.31×
46Alabama~20K0.31×
47Pennsylvania~50K0.29×
48Georgia~50K0.29×
49Michigan~40K0.29×
50New Jersey~40K0.28×
Fig. 06

Affinity by region

Affinity by region — Knott's Berry Farm, United States
0.28×1.00×17.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Knott's Berry Farm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Knott's Berry Farm audience
#·InterestCategoryAffinity×
01GuelaguetzaArts & Culture35.09×
02ATP Challenger TourSports32.67×
03Las PalmasTravel & Leisure28.07×
04YogurtlandFood & Beverages24.85×
05Sprout (TV network)Movies & TV22.34×
06All in the FamilyMovies & TV21.82×
07The Sweetest ThingMovies & TV21.34×
08Nashville (2012 TV series)Movies & TV21.02×
09Jude LawMovies & TV18.37×
10Full HouseMovies & TV17.43×
11Navy PierTravel & Leisure17.34×
12SuperMMusic & Radio17.14×
13Mom (TV series)Movies & TV16.56×
14Once Upon a Time (TV series)Movies & TV15.47×
15Mario LopezMovies & TV15.42×
16Robert PattinsonMovies & TV14.50×
17Khan AcademyBusiness & Career12.99×
18Carlos AlcarazSports11.82×
19Universal Studios HollywoodTravel & Leisure11.30×
20WingstopFood & Beverages4.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Knott's Berry Farm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Knott's Berry Farm audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.90×
ExtroversionTHRILL1.30×
TravellingTHRILL1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Knott's Berry Farm audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.92×
Design AffinityPREMIUM0.93×
SpiritualityBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Knott's Berry Farm's target market in United States?

Knott's Berry Farm's target market in United States covers an estimated 5,386,275 people, concentrated in California and Arizona.

02

What is the gender split and age of Knott's Berry Farm customers?

67.4% of the Knott's Berry Farm audience are female, 32.6% are male, with an average age of 38.8 years.

03

Which brands do Knott's Berry Farm fans like most?

Knott's Berry Farm fans show strongest brand affinity for SuperM (17.14×), Khan Academy (12.99×), and Nashville (2012 TV series) (21.02×) over the country average.

04

Where do Knott's Berry Farm fans live in United States?

Knott's Berry Farm fans in United States are most concentrated in California (reach ~4M), Arizona (reach ~400K), and Nevada (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Knott's Berry Farm fans also like?

Beyond Knott's Berry Farm itself, the audience over-indexes on Khan Academy (12.99×), Nashville (2012 TV series) (21.02×), Navy Pier (17.34×), and Sprout (TV network) (22.34×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Knott's Berry Farm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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