Full House Audience in United States

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Full House has an estimated audience of 3,872,632 people in United States. 74.0% are female, 26.0% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Nashville (2012 TV series), Khan Academy, Emily Osment, Fuller House (TV series), Amway.

The average Full House fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nashville (2012 TV series), Khan Academy, Emily Osment, with strongest over-indexing on Nashville (2012 TV series) (28.01× the country average). Demographically, the Full House audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Full House fans

Demographic split for Full House audience in United States
MetricValue
Female74.0%
Male26.0%
Average age37.9
Estimated audience size3,872,632

Audience persona

The typical Full House fan in United States is more female, around 37.9 years old, with strong Extroversion tendencies and a notable affinity for Nashville (2012 TV series).

Top regions in United States

Top regions ranked by reach for Full House in United States
RegionReachAffinity
California469,0501.1×
Texas350,7971.05×
Florida245,5200.94×
New York207,1290.96×
Illinois172,2381.34×
Pennsylvania141,8641.09×
Ohio130,7931.1×
North Carolina118,5451.02×
Michigan117,5321.16×
Georgia117,2170.98×
New Jersey100,4921.02×
Virginia87,7890.93×
Tennessee87,7231.13×
Indiana84,8601.2×
Arizona76,5220.97×
Massachusetts71,9620.94×
Washington69,7740.9×
Missouri69,7411.12×
Maryland60,4910.91×
South Carolina59,0861.01×
Wisconsin58,8181.01×
Kentucky57,6141.19×
Alabama56,2001.04×
Minnesota55,9791.01×
Colorado52,9900.87×
Louisiana52,1321.04×
Oklahoma49,3521.15×
Oregon41,1250.93×
Utah39,3561.13×
Connecticut37,1710.96×
Nevada35,5330.95×
Arkansas34,5711.08×
Mississippi33,9521.06×
Iowa33,6531.05×
Kansas33,0591.08×
Idaho19,7111.01×
West Virginia19,4051.08×
Nebraska19,1360.99×
New Mexico18,0840.93×
New Hampshire13,8570.91×
Maine12,8580.93×
Rhode Island11,3730.92×
Hawaii11,2980.68×
Delaware9,9090.93×
Montana9,3780.87×
South Dakota8,2010.92×
North Dakota7,4630.94×
Wyoming6,9681.21×
Washington, District of Columbia6,5890.57×
Vermont6,4620.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Full House audience
BrandAffinityCategory
Nashville (2012 TV series)28.01×Movies & TV
Khan Academy16.02×Business & Career
Emily Osment26.09×Movies & TV
Fuller House (TV series)26.29×Movies & TV
Amway34.54×Health
Unforgettable (2011 TV series)23.9×Movies & TV
Sprout (TV network)24.48×Movies & TV
Caviar25.32×Food & Beverages
Monkey (TV series)28.86×Movies & TV
Legoland California Resort32.27×Travel & Leisure
BabyTV39.76×Kids & Family
Mom (TV series)16.91×Movies & TV
Dallas (1978 TV series)13.19×Movies & TV
Pet Supplies Plus12.63×Shopping
This Is Us (TV series)13.95×Movies & TV
All in the Family20.85×Movies & TV
Psy39.76×Music & Radio
The Golden Girls15.11×Movies & TV
Dutch Wonderland31.58×Travel & Leisure
YTV (TV channel)33.62×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Full House audience
TraitClusterScore
ExtroversionTHRILL1.94
Family OrientationCONSERVATISM1.23
IndulgenceJOY1.16
DIY MentalityTHRILL1.14
Community OrientationOPEN1.12
Social Media UsageJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Full House
CountryShare
United States40.4%
United Kingdom5.3%
Brazil4.7%

See Full House audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Full House have in United States?

Full House has an estimated audience of 3,872,632 people in United States, concentrated in California and Texas.

What is the gender split and age of Full House fans?

74.0% of Full House fans are female, 26.0% are male, with an average age of 37.9 years.

Which brands do Full House fans like most?

Full House fans show strongest brand affinity for Nashville (2012 TV series) (28.01×), Khan Academy (16.02×), and Emily Osment (26.09×) over the country average.

Where do Full House fans live in United States?

Full House fans in United States are most concentrated in California (reach 469,050), Texas (reach 350,797), and Florida (reach 245,520). These three regions account for the largest share of the active audience.

What other brands do Full House fans also like?

Beyond Full House itself, the audience over-indexes on Khan Academy (16.02×), Emily Osment (26.09×), Fuller House (TV series) (26.29×), and Amway (34.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Full House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.