Rascasse Audience Intelligence

Full House Audience in United States

A data profile of the people who buy, follow and care about Full House in United States — modelled from more than twelve digital signal sources. Full House has an estimated audience of 4,078,289 people in United States.

#121among TV series in United States#283among Movie / TV Show / Series in United States#879in Movies & TV

The average Full House fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nashville (2012 TV series), Khan Academy, Emily Osment, with strongest over-indexing on Nashville (2012 TV series) (28.01× the country average).

Demographically, the Full House audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Indulgence, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Full House fan in United States is more female, around 37.9 years old, with strong Indulgence tendencies and a notable affinity for Nashville (2012 TV series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Full House profile in United States.

Audience size
4.1M
in United States
Gender
74.0%♀
26.0% male
Age
37.9
average years
Country rank
#7930
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Full House viewers

74.0% are female, 26.0% are male, average age 37.9.

Fig. 02

Gender split

74.0%
Female
26.0%
Male
Demographic split for Full House audience in United States
MetricValue
Female74.0%
Male26.0%
Average age37.9
Estimated audience size4,078,289
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Full House audience in United States
Age bracketShare%
16-1919%
20-2923%
30-3924%
40-4919%
50+15%
Fig. 04

Worldwide distribution

39.3%

of the worldwide Full House audience comes from United States.

Worldwide audience distribution share by country for Full House
CountryShare
United States39.3%
United Kingdom5.5%
Germany4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Full House audience in United States is strongest.

Fig. 05

Top regions by affinity

Full House fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~200K1.48×
02Vermont~8K1.24×
03Wyoming~7K1.23×
04Kentucky~60K1.18×
05Indiana~80K1.15×
06Tennessee~90K1.14×
07Oklahoma~50K1.14×
08Michigan~100K1.11×
09Utah~40K1.11×
10West Virginia~20K1.10×
11Ohio~100K1.09×
12Missouri~70K1.08×
13Arkansas~30K1.08×
14Mississippi~30K1.07×
15Kansas~30K1.07×
16California~500K1.06×
17Iowa~30K1.06×
18Pennsylvania~100K1.05×
19Alabama~60K1.05×
20Louisiana~50K1.04×
21Idaho~20K1.02×
22North Dakota~8K1.02×
23Wisconsin~60K1.01×
24New Jersey~100K1.00×
25Texas~300K0.99×
26Nebraska~20K0.99×
27South Carolina~60K0.98×
28North Carolina~100K0.97×
29Minnesota~50K0.97×
30South Dakota~9K0.97×
31Connecticut~40K0.96×
32Georgia~100K0.95×
33Arizona~80K0.95×
34Massachusetts~70K0.95×
35New Mexico~20K0.95×
36New Hampshire~10K0.95×
37Rhode Island~10K0.95×
38New York~200K0.93×
39Nevada~30K0.92×
40Florida~200K0.91×
41Virginia~90K0.91×
42Maine~10K0.91×
43Delaware~10K0.91×
44Maryland~60K0.90×
45Oregon~40K0.89×
46Montana~10K0.89×
47Washington~70K0.86×
48Colorado~50K0.83×
49Alaska~7K0.83×
50Hawaii~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Full House, United States
0.70×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Full House audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Full House audience
#·InterestCategoryAffinity×
01BabyTVKids & Family39.76×
02PsyMusic & Radio39.76×
03AmwayHealth34.54×
04Legoland California ResortTravel & Leisure32.27×
05Monkey (TV series)Movies & TV28.86×
06Nashville (2012 TV series)Movies & TV28.01×
07Fuller House (TV series)Movies & TV26.29×
08Emily OsmentMovies & TV26.09×
09CaviarFood & Beverages25.32×
10Sprout (TV network)Movies & TV24.48×
11Unforgettable (2011 TV series)Movies & TV23.90×
12Highlights for ChildrenKids & Family22.59×
13All in the FamilyMovies & TV20.85×
14Mom (TV series)Movies & TV16.91×
15Khan AcademyBusiness & Career16.02×
16The Golden GirlsMovies & TV15.11×
17Knott's Berry FarmTravel & Leisure13.99×
18This Is Us (TV series)Movies & TV13.95×
19Dallas (1978 TV series)Movies & TV13.19×
20Pet Supplies PlusShopping12.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Full House audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Full House audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY4.54×
IndividualismJOY1.42×
CreativityOPEN1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Full House audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.88×
Early Adopter MentalityPOWER0.94×
Luxury OrientationPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Full House have in United States?

Full House has an estimated audience of 4,078,289 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Full House viewers?

74.0% of Full House fans are female, 26.0% are male, with an average age of 37.9 years.

03

Which brands do Full House fans like most?

Full House fans show strongest brand affinity for Nashville (2012 TV series) (28.01×), Khan Academy (16.02×), and Emily Osment (26.09×) over the country average.

04

Where do Full House fans live in United States?

Full House fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Full House fans also like?

Beyond Full House itself, the audience over-indexes on Khan Academy (16.02×), Emily Osment (26.09×), Fuller House (TV series) (26.29×), and Amway (34.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Full House audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Full House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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