Rascasse Audience Intelligence

Psy Audience in United States

A data profile of the people who buy, follow and care about Psy in United States — modelled from more than twelve digital signal sources. Psy has an estimated audience of 528,433 people in United States.

#182among Pop in United States#8582among Person in United States#4947in Music & Radio

The average Psy fan in United States is 36.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Khan Academy, This Is Us (TV series), Once Upon a Time (TV series), with strongest over-indexing on Khan Academy (44.89× the country average).

Demographically, the Psy audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Extroversion, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Psy fan in United States is more female, around 36.8 years old, with strong Extroversion tendencies and a notable affinity for Khan Academy.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Psy profile in United States.

Audience size
528K
in United States
Gender
78.0%♀
22.0% male
Age
36.8
average years
Country rank
#35492
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Psy fans

78.0% are female, 22.0% are male, average age 36.8.

Fig. 02

Gender split

78.0%
Female
22.0%
Male
Demographic split for Psy audience in United States
MetricValue
Female78.0%
Male22.0%
Average age36.8
Estimated audience size528,433
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Psy audience in United States
Age bracketShare%
16-1915%
20-2930%
30-3928%
40-4915%
50+12%
Fig. 04

Worldwide distribution

16.3%

of the worldwide Psy audience comes from United States.

Worldwide audience distribution share by country for Psy
CountryShare
Poland22.5%
United States16.3%
Japan13.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Psy audience in United States is strongest.

Fig. 05

Top regions by affinity

Psy fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~3K1.43×
02California~80K1.42×
03Oregon~8K1.27×
04Washington~10K1.23×
05Nevada~6K1.17×
06New York~30K1.16×
07New Jersey~20K1.16×
08Massachusetts~10K1.15×
09Maryland~10K1.12×
10Texas~50K1.10×
11Virginia~10K1.10×
12Illinois~20K1.09×
13Pennsylvania~20K1.08×
14Arizona~10K1.08×
15Connecticut~6K1.08×
16Indiana~10K1.04×
17Rhode Island~2K1.03×
18Minnesota~8K1.02×
19Oklahoma~6K1.02×
20Utah~5K1.01×
21Alaska~1K1.01×
22Florida~40K1.00×
23New Mexico~3K1.00×
24Georgia~20K0.99×
25Washington, District of Columbia~2K0.98×
26Maine~2K0.97×
27Colorado~8K0.96×
28Wisconsin~7K0.96×
29Michigan~10K0.95×
30Missouri~8K0.95×
31Kentucky~6K0.94×
32Idaho~2K0.94×
33New Hampshire~2K0.94×
34Arkansas~4K0.93×
35Kansas~4K0.93×
36North Carolina~10K0.92×
37Tennessee~10K0.92×
38Louisiana~6K0.92×
39Delaware~1K0.92×
40Ohio~10K0.91×
41Montana~1K0.91×
42Nebraska~2K0.90×
43West Virginia~2K0.90×
44Vermont<1K0.90×
45Iowa~4K0.89×
46South Dakota~1K0.89×
47North Dakota<1K0.89×
48South Carolina~7K0.87×
49Alabama~6K0.86×
50Mississippi~4K0.83×
Fig. 06

Affinity by region

Affinity by region — Psy, United States
0.83×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Psy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Psy audience
#·InterestCategoryAffinity×
01Dutch WonderlandTravel & Leisure71.62×
02Friday Night Lights (TV series)Movies & TV65.26×
03Kings IslandTravel & Leisure62.77×
04America's Test KitchenFood & Beverages60.48×
05KumonBusiness & Career52.50×
06The Good WifeMovies & TV51.16×
07This Is Us (TV series)Movies & TV47.99×
08Once Upon a Time (TV series)Movies & TV47.51×
09Khan AcademyBusiness & Career44.89×
10Jane the VirginMovies & TV43.49×
11Full HouseMovies & TV39.76×
12SeaWorld San DiegoTravel & Leisure39.39×
13Cedar PointTravel & Leisure36.14×
14Busch GardensTravel & Leisure36.14×
15PlatedShopping33.40×
16Knott's Berry FarmTravel & Leisure33.13×
17Pet Supplies PlusShopping27.10×
18Hell's Kitchen (U.S. TV series)Movies & TV25.58×
19Chopped (TV series)Movies & TV24.78×
20GymboreeFashion & Accessoires21.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Psy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Psy audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.67×
Convenience OrientationPREMIUM1.66×
SpiritualityBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Psy audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.52×
Design AffinityPREMIUM0.61×
CreativityOPEN0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Psy have in United States?

Psy has an estimated audience of 528,433 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Psy fans?

78.0% of Psy fans are female, 22.0% are male, with an average age of 36.8 years.

03

Which brands do Psy fans like most?

Psy fans show strongest brand affinity for Khan Academy (44.89×), This Is Us (TV series) (47.99×), and Once Upon a Time (TV series) (47.51×) over the country average.

04

Where do Psy fans live in United States?

Psy fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Psy fans also like?

Beyond Psy itself, the audience over-indexes on This Is Us (TV series) (47.99×), Once Upon a Time (TV series) (47.51×), Full House (39.76×), and Knott's Berry Farm (33.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in United States

See Psy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Psy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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