Psy Audience in United States
Psy has an estimated audience of 517,232 people in United States. 78.0% are female, 22.0% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Home construction, Hampton University, Dog breed, Natural rubber, Combat sport.
The average Psy fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, Hampton University, Dog breed, with strongest over-indexing on Home construction (3.88× the country average). Demographically, the Psy audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Psy fans
| Metric | Value |
|---|---|
| Female | 78.0% |
| Male | 22.0% |
| Average age | 36.8 |
| Estimated audience size | 517,232 |
Audience persona
The typical Psy fan in United States is more female, around 36.8 years old, with strong Extroversion tendencies and a notable affinity for Home construction.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 84,244 | 1.48× |
| Texas | 51,385 | 1.16× |
| Florida | 36,852 | 1.05× |
| New York | 34,839 | 1.21× |
| Illinois | 19,847 | 1.15× |
| Pennsylvania | 19,338 | 1.11× |
| Georgia | 16,250 | 1.02× |
| New Jersey | 15,343 | 1.17× |
| North Carolina | 14,776 | 0.95× |
| Ohio | 14,588 | 0.92× |
| Virginia | 14,175 | 1.13× |
| Washington | 13,126 | 1.27× |
| Michigan | 12,803 | 0.95× |
| Massachusetts | 12,270 | 1.2× |
| Arizona | 11,308 | 1.07× |
| Maryland | 10,157 | 1.14× |
| Tennessee | 10,035 | 0.97× |
| Indiana | 9,719 | 1.03× |
| Colorado | 8,017 | 0.98× |
| Missouri | 7,996 | 0.96× |
| Oregon | 7,787 | 1.31× |
| Minnesota | 7,566 | 1.02× |
| Wisconsin | 7,381 | 0.95× |
| South Carolina | 7,009 | 0.9× |
| Kentucky | 6,261 | 0.97× |
| Nevada | 6,023 | 1.2× |
| Louisiana | 6,000 | 0.9× |
| Oklahoma | 5,942 | 1.03× |
| Alabama | 5,898 | 0.82× |
| Connecticut | 5,533 | 1.07× |
| Utah | 4,433 | 0.96× |
| Arkansas | 3,863 | 0.91× |
| Iowa | 3,836 | 0.9× |
| Kansas | 3,523 | 0.86× |
| Hawaii | 3,408 | 1.53× |
| Mississippi | 3,216 | 0.75× |
| New Mexico | 2,521 | 0.97× |
| Idaho | 2,417 | 0.93× |
| Nebraska | 2,212 | 0.85× |
| West Virginia | 1,957 | 0.81× |
| New Hampshire | 1,797 | 0.88× |
| Maine | 1,715 | 0.93× |
| Washington, District of Columbia | 1,571 | 1.01× |
| Rhode Island | 1,567 | 0.95× |
| Delaware | 1,243 | 0.87× |
| Montana | 1,214 | 0.85× |
| Alaska | 1,070 | 0.97× |
| South Dakota | 942 | 0.79× |
| North Dakota | 834 | 0.78× |
| Vermont | 692 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 3.88× | Home & Garden |
| Hampton University | 26.83× | Business & Career |
| Dog breed | 1.85× | Pets & Animals |
| Natural rubber | 3.03× | Cars & Mobility |
| Combat sport | 1.89× | Sports |
| Panama | 3.46× | Travel & Leisure |
| Bank account | 2.14× | Business & Career |
| Dental hygienist | 5.5× | Health |
| Sinaloa | 2.93× | Travel & Leisure |
| Mortgage insurance | 3.56× | Business & Career |
| edureka | 28.52× | Business & Career |
| Mount Kilimanjaro | 13.04× | Travel & Leisure |
| Google Photos | 1.67× | Technology & Electronics |
| Good to Great Jim Collins | 17.06× | Literature |
| The Groundlings | 21.53× | Arts & Culture |
| Arnold Palmer | 3.67× | Sports |
| Racing | 1.51× | Cars & Mobility |
| Saving | 1.66× | Business & Career |
| Haarlem | 30.43× | Travel & Leisure |
| Certified diabetes educator | 7.22× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.81 |
| Early Adopter Mentality | POWER | 1.61 |
| LGBTQ+ Identity | OPEN | 1.26 |
| Urban Lifestyle | OPEN | 1.24 |
| Need for Security | CONSERVATISM | 1.21 |
| Sustainability | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 22.5% |
| United States | 16.4% |
| Japan | 13.7% |
See Psy audiences in other countries
More Pop audiences in United States
- Taylor Swift (46,907,635)
- Sabrina Carpenter (23,789,369)
- Ariana Grande (21,756,380)
- Michael Jackson (18,020,221)
- Justin Bieber (15,203,238)
Frequently asked questions
How many fans does Psy have in United States?
Psy has an estimated audience of 517,232 people in United States, concentrated in California and Texas.
What is the gender split and age of Psy fans?
78.0% of Psy fans are female, 22.0% are male, with an average age of 36.8 years.
Which brands do Psy fans like most?
Psy fans show strongest brand affinity for Home construction (3.88×), Hampton University (26.83×), and Dog breed (1.85×) over the country average.
Where do Psy fans live in United States?
Psy fans in United States are most concentrated in California (reach 84,244), Texas (reach 51,385), and Florida (reach 36,852). These three regions account for the largest share of the active audience.
What other brands do Psy fans also like?
Beyond Psy itself, the audience over-indexes on Hampton University (26.83×), Dog breed (1.85×), Natural rubber (3.03×), and Combat sport (1.89×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Psy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.