Psy Audience in United States

Psy has an estimated audience of 517,232 people in United States. 78.0% are female, 22.0% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Khan Academy, Once Upon a Time (TV series), Kumon, Autism Awareness, The Good Wife.

The average Psy fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Khan Academy, Once Upon a Time (TV series), Kumon, with strongest over-indexing on Khan Academy (30.43× the country average). Demographically, the Psy audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Psy fans

Demographic split for Psy audience in United States
MetricValue
Female78.0%
Male22.0%
Average age36.8
Estimated audience size517,232

Audience persona

The typical Psy fan in United States is more female, around 36.8 years old, with strong Extroversion tendencies and a notable affinity for Khan Academy.

Top regions in United States

Top regions ranked by reach for Psy in United States
RegionReachAffinity
California84,2441.48×
Texas51,3851.16×
Florida36,8521.05×
New York34,8391.21×
Illinois19,8471.15×
Pennsylvania19,3381.11×
Georgia16,2501.02×
New Jersey15,3431.17×
North Carolina14,7760.95×
Ohio14,5880.92×
Virginia14,1751.13×
Washington13,1261.27×
Michigan12,8030.95×
Massachusetts12,2701.2×
Arizona11,3081.07×
Maryland10,1571.14×
Tennessee10,0350.97×
Indiana9,7191.03×
Colorado8,0170.98×
Missouri7,9960.96×
Oregon7,7871.31×
Minnesota7,5661.02×
Wisconsin7,3810.95×
South Carolina7,0090.9×
Kentucky6,2610.97×
Nevada6,0231.2×
Louisiana6,0000.9×
Oklahoma5,9421.03×
Alabama5,8980.82×
Connecticut5,5331.07×
Utah4,4330.96×
Arkansas3,8630.91×
Iowa3,8360.9×
Kansas3,5230.86×
Hawaii3,4081.53×
Mississippi3,2160.75×
New Mexico2,5210.97×
Idaho2,4170.93×
Nebraska2,2120.85×
West Virginia1,9570.81×
New Hampshire1,7970.88×
Maine1,7150.93×
Washington, District of Columbia1,5711.01×
Rhode Island1,5670.95×
Delaware1,2430.87×
Montana1,2140.85×
Alaska1,0700.97×
South Dakota9420.79×
North Dakota8340.78×
Vermont6920.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Psy audience
BrandAffinityCategory
Khan Academy30.43×Business & Career
Once Upon a Time (TV series)44.83×Movies & TV
Kumon60.47×Business & Career
Autism Awareness19.03×Health
The Good Wife44.69×Movies & TV
This Is Us (TV series)27.33×Movies & TV
Diabetes mellitus awareness12.48×Health
Kings Island45.26×Travel & Leisure
Full House24.4×Movies & TV
SeaWorld San Diego27.38×Travel & Leisure
Microblogging12.67×Technology & Electronics
Pet Supplies Plus17.66×Shopping
Singer-songwriter5.51×Music & Radio
Jane the Virgin25.33×Movies & TV
Cedar Point27.18×Travel & Leisure
OshKosh B'Gosh17.25×Fashion & Accessoires
The Crown (TV series)19.1×Movies & TV
Busch Gardens26.17×Travel & Leisure
Income tax13.19×Business & Career
J. C. Penney5.28×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Psy audience
TraitClusterScore
ExtroversionTHRILL1.81
Early Adopter MentalityPOWER1.61
LGBTQ+ IdentityOPEN1.26
Urban LifestyleOPEN1.24
Need for SecurityCONSERVATISM1.21
SustainabilityBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Psy
CountryShare
Poland22.5%
United States16.4%
Japan13.7%

See Psy audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Psy have in United States?

Psy has an estimated audience of 517,232 people in United States, concentrated in California and Texas.

What is the gender split and age of Psy fans?

78.0% of Psy fans are female, 22.0% are male, with an average age of 36.8 years.

Which brands do Psy fans like most?

Psy fans show strongest brand affinity for Khan Academy (30.43×), Once Upon a Time (TV series) (44.83×), and Kumon (60.47×) over the country average.

Where do Psy fans live in United States?

Psy fans in United States are most concentrated in California (reach 84,244), Texas (reach 51,385), and Florida (reach 36,852). These three regions account for the largest share of the active audience.

What other brands do Psy fans also like?

Beyond Psy itself, the audience over-indexes on Once Upon a Time (TV series) (44.83×), Kumon (60.47×), Autism Awareness (19.03×), and The Good Wife (44.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Psy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.