Kings Island Audience in United States

Kings Island logo

Kings Island has an estimated audience of 1,136,416 people in United States. 73.9% are female, 26.1% are male, average age 38.9. Top regions: Ohio, Indiana, Kentucky. Top brand affinities: Khan Academy, Nashville (2012 TV series), Sprout (TV network), Full House, Mom (TV series).

The average Kings Island fan in United States is 38.9 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Indiana, Kentucky. Top brand affinities include Khan Academy, Nashville (2012 TV series), Sprout (TV network), with strongest over-indexing on Khan Academy (24.62× the country average). Demographically, the Kings Island audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

Demographics of Kings Island fans

Demographic split for Kings Island audience in United States
MetricValue
Female73.9%
Male26.1%
Average age38.9
Estimated audience size1,136,416

Audience persona

The typical Kings Island fan in United States is more female, around 38.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Khan Academy.

Top regions in United States

Top regions ranked by reach for Kings Island in United States
RegionReachAffinity
Ohio533,88215.25×
Indiana177,8558.57×
Kentucky156,42510.98×
Michigan31,8881.07×
West Virginia27,9245.28×
Tennessee24,7931.09×
Illinois23,3760.62×
Florida19,6820.26×
Pennsylvania15,8220.41×
Virginia14,3600.52×
California13,1420.11×
Texas11,8690.12×
New York9,8440.16×
North Carolina9,8330.29×
Georgia9,4300.27×
Missouri5,8300.32×
South Carolina4,3380.25×
Alabama4,1580.26×
Maryland3,9380.2×
Wisconsin3,7180.22×
New Jersey3,5950.12×
Colorado3,2180.18×
Arizona3,1980.14×
Massachusetts2,8540.13×
Minnesota2,8310.17×
Washington2,7230.12×
Iowa2,6750.29×
Mississippi2,2170.24×
Louisiana2,2170.15×
Oklahoma1,8430.15×
Arkansas1,7550.19×
Kansas1,6720.19×
Connecticut1,6080.14×
Nevada1,5220.14×
Oregon1,4700.11×
Utah1,4340.14×
Nebraska8930.16×
New Hampshire7530.17×
Washington, District of Columbia7480.22×
Idaho6940.12×
Maine6470.16×
New Mexico6420.11×
Alaska5640.23×
Hawaii5570.11×
Delaware5080.16×
Rhode Island4500.12×
Montana3450.11×
South Dakota3320.13×
North Dakota2850.12×
Vermont2620.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kings Island audience
BrandAffinityCategory
Khan Academy24.62×Business & Career
Nashville (2012 TV series)39.83×Movies & TV
Sprout (TV network)42.33×Movies & TV
Full House33.02×Movies & TV
Mom (TV series)31.38×Movies & TV
All in the Family41.35×Movies & TV
Once Upon a Time (TV series)29.31×Movies & TV
The Gilded Age8.92×Movies & TV
CBBC (TV channel)61.61×Movies & TV
YTV (TV channel)62.77×Movies & TV
How I Met Your Mother24.76×Movies & TV
Fox Kids37.32×Kids & Family
Zomato34.37×Food & Beverages
Psy62.77×Music & Radio
BabyTV54.07×Kids & Family
Little House on the Prairie (TV series)24.32×Movies & TV
This Is Us (TV series)19.56×Movies & TV
Kumon33.53×Business & Career
Will & Grace33.93×Movies & TV
Desperate Housewives19.78×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kings Island audience
TraitClusterScore
Luxury OrientationPREMIUM2.07
Family OrientationCONSERVATISM1.88
Risk AppetiteTHRILL1.83
ExtroversionTHRILL1.52
Community OrientationOPEN1.39
DIY MentalityTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Kings Island
CountryShare
United States67.3%
Japan7.4%
India3.6%

See Kings Island audiences in other countries

More Theme park audiences in United States

Frequently asked questions

How many fans does Kings Island have in United States?

Kings Island has an estimated audience of 1,136,416 people in United States, concentrated in Ohio and Indiana.

What is the gender split and age of Kings Island fans?

73.9% of Kings Island fans are female, 26.1% are male, with an average age of 38.9 years.

Which brands do Kings Island fans like most?

Kings Island fans show strongest brand affinity for Khan Academy (24.62×), Nashville (2012 TV series) (39.83×), and Sprout (TV network) (42.33×) over the country average.

Where do Kings Island fans live in United States?

Kings Island fans in United States are most concentrated in Ohio (reach 533,882), Indiana (reach 177,855), and Kentucky (reach 156,425). These three regions account for the largest share of the active audience.

What other brands do Kings Island fans also like?

Beyond Kings Island itself, the audience over-indexes on Nashville (2012 TV series) (39.83×), Sprout (TV network) (42.33×), Full House (33.02×), and Mom (TV series) (31.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kings Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.