Rascasse Audience Intelligence

Kings Island Audience in United States

A data profile of the people who buy, follow and care about Kings Island in United States — modelled from more than twelve digital signal sources. Kings Island has an estimated audience of 1,136,416 people in United States.

#18among Theme park in United States#1894among POI in United States#1624in Travel & Leisure

The average Kings Island fan in United States is 38.9 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, Indiana, Kentucky.

Top brand affinities include Khan Academy, Nashville (2012 TV series), Sprout (TV network), with strongest over-indexing on Khan Academy (24.62× the country average).

Demographically, the Kings Island audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kings Island fan in United States is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Khan Academy.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kings Island profile in United States.

Audience size
1.1M
in United States
Gender
73.9%♀
26.1% male
Age
38.9
average years
Country rank
#21690
POI in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kings Island fans

73.9% are female, 26.1% are male, average age 38.9.

Fig. 02

Gender split

73.9%
Female
26.1%
Male
Demographic split for Kings Island audience in United States
MetricValue
Female73.9%
Male26.1%
Average age38.9
Estimated audience size1,136,416
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Kings Island audience in United States
Age bracketShare%
16-1913%
20-2925%
30-3928%
40-4920%
50+15%
Fig. 04

Worldwide distribution

67.3%

of the worldwide Kings Island audience comes from United States.

Worldwide audience distribution share by country for Kings Island
CountryShare
United States67.3%
Japan7.4%
India3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kings Island audience in United States is strongest.

Fig. 05

Top regions by affinity

Kings Island fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~600K17.35×
02Kentucky~200K10.88×
03Indiana~200K7.99×
04West Virginia~30K5.13×
05Michigan~30K0.99×
06Tennessee~20K0.98×
07Illinois~20K0.57×
08Virginia~10K0.46×
09Vermont<1K0.43×
10North Dakota<1K0.42×
11Alaska~1K0.41×
12South Dakota~1K0.40×
13Pennsylvania~10K0.39×
14Montana~1K0.38×
15Rhode Island~1K0.33×
16Delaware~1K0.32×
17Missouri~6K0.31×
18Hawaii~1K0.30×
19New Hampshire~1K0.30×
20Maine~1K0.30×
21Washington, District of Columbia~1K0.30×
22Mississippi~3K0.29×
23Iowa~3K0.29×
24Idaho~2K0.29×
25Alabama~4K0.27×
26New Mexico~2K0.27×
27North Carolina~9K0.26×
28South Carolina~5K0.26×
29Nebraska~2K0.26×
30Georgia~9K0.25×
31Arkansas~2K0.25×
32Wisconsin~4K0.24×
33Kansas~2K0.24×
34Florida~20K0.23×
35Maryland~4K0.21×
36Louisiana~3K0.21×
37Oklahoma~3K0.21×
38Utah~2K0.21×
39Minnesota~3K0.20×
40Connecticut~2K0.20×
41Nevada~2K0.20×
42Colorado~3K0.19×
43Oregon~2K0.18×
44Arizona~4K0.16×
45New York~10K0.15×
46Massachusetts~3K0.15×
47Washington~3K0.15×
48New Jersey~4K0.14×
49Texas~10K0.12×
50California~10K0.11×
Fig. 06

Affinity by region

Affinity by region — Kings Island, United States
0.11×1.00×17.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kings Island audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kings Island audience
#·InterestCategoryAffinity×
01YTV (TV channel)Movies & TV62.77×
02PsyMusic & Radio62.77×
03CBBC (TV channel)Movies & TV61.61×
04BabyTVKids & Family54.07×
05Sprout (TV network)Movies & TV42.33×
06All in the FamilyMovies & TV41.35×
07Nashville (2012 TV series)Movies & TV39.83×
08Fox KidsKids & Family37.32×
09ZomatoFood & Beverages34.37×
10KumonBusiness & Career33.53×
11Full HouseMovies & TV33.02×
12Mom (TV series)Movies & TV31.38×
13Once Upon a Time (TV series)Movies & TV29.31×
14New GirlMovies & TV26.40×
15Highlights for ChildrenKids & Family25.14×
16How I Met Your MotherMovies & TV24.76×
17Khan AcademyBusiness & Career24.62×
18Little House on the Prairie (TV series)Movies & TV24.32×
19Knott's Berry FarmTravel & Leisure19.47×
20The Gilded AgeMovies & TV8.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kings Island audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kings Island audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.53×
ExtroversionTHRILL1.45×
Family OrientationCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kings Island audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
MindfulnessBALANCE0.77×
SustainabilityBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kings Island have in United States?

Kings Island has an estimated audience of 1,136,416 people in United States, concentrated in Ohio and Indiana.

02

What is the gender split and age of Kings Island fans?

73.9% of Kings Island fans are female, 26.1% are male, with an average age of 38.9 years.

03

Which brands do Kings Island fans like most?

Kings Island fans show strongest brand affinity for Khan Academy (24.62×), Nashville (2012 TV series) (39.83×), and Sprout (TV network) (42.33×) over the country average.

04

Where do Kings Island fans live in United States?

Kings Island fans in United States are most concentrated in Ohio (reach ~600K), Indiana (reach ~200K), and Kentucky (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kings Island fans also like?

Beyond Kings Island itself, the audience over-indexes on Nashville (2012 TV series) (39.83×), Sprout (TV network) (42.33×), Full House (33.02×), and Mom (TV series) (31.38×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kings Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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