Rascasse Audience Intelligence

Nashville (2012 TV series) Audience in United States

A data profile of the people who buy, follow and care about Nashville (2012 TV series) in United States — modelled from more than twelve digital signal sources. Nashville (2012 TV series) has an estimated audience of 4,878,816 people in United States.

#209among Movie / TV Show / Series in United States#691in Movies & TV

The average Nashville (2012 TV series) fan in United States is 36.5 years old, more female, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, California, Florida.

Top brand affinities include Khan Academy, Elisabeth Moss, This Is Us (TV series), with strongest over-indexing on Khan Academy (31.62× the country average).

Demographically, the Nashville (2012 TV series) audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nashville (2012 TV series) fan in United States is more female, around 36.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Khan Academy.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nashville (2012 TV series) profile in United States.

Audience size
4.9M
in United States
Gender
72.3%♀
27.7% male
Age
36.5
average years
Country rank
#6853
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nashville (2012 TV series) viewers

72.3% are female, 27.7% are male, average age 36.5.

Fig. 02

Gender split

72.3%
Female
27.7%
Male
Demographic split for Nashville (2012 TV series) audience in United States
MetricValue
Female72.3%
Male27.7%
Average age36.5
Estimated audience size4,878,816
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Nashville (2012 TV series) audience in United States
Age bracketShare%
16-1920%
20-2926%
30-3924%
40-4918%
50+12%
Fig. 04

Worldwide distribution

48.6%

of the worldwide Nashville (2012 TV series) audience comes from United States.

Worldwide audience distribution share by country for Nashville (2012 TV series)
CountryShare
United States48.6%
United Kingdom5.1%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nashville (2012 TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Nashville (2012 TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~1M9.77×
02Kentucky~100K2.09×
03Alabama~100K1.80×
04Arkansas~60K1.51×
05Indiana~100K1.49×
06Mississippi~60K1.46×
07Georgia~200K1.32×
08Illinois~200K1.22×
09Missouri~90K1.14×
10North Carolina~100K0.98×
11Florida~300K0.97×
12Wisconsin~70K0.94×
13Iowa~40K0.89×
14South Carolina~70K0.88×
15Ohio~100K0.86×
16Virginia~100K0.85×
17New York~200K0.82×
18Louisiana~50K0.82×
19Michigan~100K0.81×
20Washington, District of Columbia~10K0.81×
21Minnesota~60K0.80×
22Massachusetts~80K0.79×
23North Dakota~8K0.78×
24South Dakota~9K0.77×
25New Jersey~90K0.75×
26Kansas~30K0.75×
27Nebraska~20K0.72×
28Pennsylvania~100K0.71×
29Arizona~70K0.70×
30West Virginia~20K0.69×
31Texas~300K0.68×
32Montana~9K0.68×
33Maryland~60K0.67×
34Colorado~50K0.67×
35Oklahoma~40K0.67×
36Connecticut~30K0.67×
37Vermont~6K0.67×
38New Hampshire~10K0.66×
39Washington~60K0.65×
40California~300K0.63×
41Maine~10K0.63×
42Rhode Island~10K0.62×
43New Mexico~20K0.61×
44Nevada~30K0.60×
45Delaware~8K0.60×
46Utah~30K0.58×
47Alaska~6K0.57×
48Oregon~30K0.54×
49Idaho~10K0.53×
50Hawaii~9K0.43×
Fig. 06

Affinity by region

Affinity by region — Nashville (2012 TV series), United States
0.43×1.00×9.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nashville (2012 TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nashville (2012 TV series) audience
#·InterestCategoryAffinity×
01Elisabeth MossMovies & TV49.14×
02Friday Night Lights (TV series)Movies & TV40.61×
03Kings IslandTravel & Leisure39.83×
04The Good WifeMovies & TV39.78×
05This Is Us (TV series)Movies & TV36.88×
06KumonBusiness & Career34.38×
07Once Upon a Time (TV series)Movies & TV33.86×
08Khan AcademyBusiness & Career31.62×
09Jane the VirginMovies & TV30.63×
10Full HouseMovies & TV28.01×
11SeaWorld San DiegoTravel & Leisure27.61×
12PlatedShopping23.41×
13Cedar PointTravel & Leisure22.93×
14Knott's Berry FarmTravel & Leisure21.02×
15Hell's Kitchen (U.S. TV series)Movies & TV18.23×
16Chopped (TV series)Movies & TV17.37×
17Pet Supplies PlusShopping17.20×
18QVCMovies & TV8.88×
19J. C. PenneyShopping5.15×
20DoordashFood & Beverages4.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nashville (2012 TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nashville (2012 TV series) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.25×
Community OrientationOPEN1.76×
Price SensitivityPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nashville (2012 TV series) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Early Adopter MentalityPOWER0.87×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nashville (2012 TV series) have in United States?

Nashville (2012 TV series) has an estimated audience of 4,878,816 people in United States, concentrated in Tennessee and California.

02

What is the gender split and age of Nashville (2012 TV series) viewers?

72.3% of Nashville (2012 TV series) fans are female, 27.7% are male, with an average age of 36.5 years.

03

Which brands do Nashville (2012 TV series) fans like most?

Nashville (2012 TV series) fans show strongest brand affinity for Khan Academy (31.62×), Elisabeth Moss (49.14×), and This Is Us (TV series) (36.88×) over the country average.

04

Where do Nashville (2012 TV series) fans live in United States?

Nashville (2012 TV series) fans in United States are most concentrated in Tennessee (reach ~1M), California (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Nashville (2012 TV series) fans also like?

Beyond Nashville (2012 TV series) itself, the audience over-indexes on Elisabeth Moss (49.14×), This Is Us (TV series) (36.88×), Once Upon a Time (TV series) (33.86×), and Full House (28.01×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nashville (2012 TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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