Nashville (2012 TV series) Audience in United States

Nashville (2012 TV series) logo

Nashville (2012 TV series) has an estimated audience of 4,930,576 people in United States. 72.3% are female, 27.7% are male, average age 36.5. Top regions: Tennessee, California, Florida. Top brand affinities: Hampton University, KiwiCo, Whataburger, Elsword, Pillow.

The average Nashville (2012 TV series) fan in United States is 36.5 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, California, Florida. Top brand affinities include Hampton University, KiwiCo, Whataburger, with strongest over-indexing on Hampton University (24.97× the country average). Demographically, the Nashville (2012 TV series) audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Nashville (2012 TV series) fans

Demographic split for Nashville (2012 TV series) audience in United States
MetricValue
Female72.3%
Male27.7%
Average age36.5
Estimated audience size4,930,576

Audience persona

The typical Nashville (2012 TV series) fan in United States is more female, around 36.5 years old, with strong Risk Appetite tendencies and a notable affinity for Hampton University.

Top regions in United States

Top regions ranked by reach for Nashville (2012 TV series) in United States
RegionReachAffinity
Tennessee810,2828.19×
California368,1470.68×
Florida339,0231.02×
Texas312,9150.74×
New York245,7740.89×
Illinois212,1431.29×
Georgia208,5461.37×
North Carolina151,4501.02×
Ohio137,5420.91×
Kentucky132,3292.14×
Alabama132,0431.92×
Pennsylvania125,8240.76×
Indiana109,9831.22×
Virginia109,5430.91×
Michigan106,3810.83×
New Jersey102,3130.82×
Missouri94,0031.18×
Massachusetts82,9760.85×
Arizona77,8170.77×
Wisconsin74,4251×
South Carolina68,9070.93×
Washington66,9550.68×
Minnesota60,3440.85×
Mississippi59,5511.47×
Maryland59,0880.7×
Colorado55,8720.72×
Arkansas54,2761.34×
Louisiana53,0340.83×
Oklahoma37,8180.69×
Iowa37,2750.92×
Connecticut34,5990.7×
Oregon31,5920.56×
Nevada30,1520.63×
Kansas29,2180.75×
Utah26,7110.6×
Nebraska17,9690.73×
West Virginia15,0590.66×
New Mexico14,8690.6×
New Hampshire12,9990.67×
Idaho12,6700.51×
Washington, District of Columbia12,2360.83×
Maine11,3090.64×
Rhode Island9,6610.62×
Hawaii8,9830.42×
Montana8,8760.65×
South Dakota8,7440.77×
Delaware7,9370.58×
North Dakota7,5540.75×
Alaska5,6530.54×
Vermont5,6020.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nashville (2012 TV series) audience
BrandAffinityCategory
Hampton University24.97×Business & Career
KiwiCo9.74×Kids & Family
Whataburger1.84×Food & Beverages
Elsword16.01×Games
Pillow1.72×Home & Garden
Jekalyn Carr13.18×Music & Radio
JDSU2.1×Business & Career
JibJab3.9×Internet & Social Media
Saving1.94×Business & Career
Google Photos1.62×Technology & Electronics
Good to Great Jim Collins17.06×Literature
Staycation2×Home & Garden
Mount Kilimanjaro10.01×Travel & Leisure
Nebraska1.57×Travel & Leisure
Sinaloa2.08×Travel & Leisure
Cachorro3.06×Pets & Animals
Mothercare1.73×Kids & Family
The Groundlings16.92×Arts & Culture
South Asian cuisine4.17×Food & Beverages
Jesse Plemons1.55×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nashville (2012 TV series) audience
TraitClusterScore
Risk AppetiteTHRILL1.99
ExtroversionTHRILL1.64
Luxury OrientationPREMIUM1.6
DIY MentalityTHRILL1.4
Community OrientationOPEN1.39
TraditionCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for Nashville (2012 TV series)
CountryShare
United States49.7%
United Kingdom4.8%
Canada3.5%

See Nashville (2012 TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Nashville (2012 TV series) have in United States?

Nashville (2012 TV series) has an estimated audience of 4,930,576 people in United States, concentrated in Tennessee and California.

What is the gender split and age of Nashville (2012 TV series) fans?

72.3% of Nashville (2012 TV series) fans are female, 27.7% are male, with an average age of 36.5 years.

Which brands do Nashville (2012 TV series) fans like most?

Nashville (2012 TV series) fans show strongest brand affinity for Hampton University (24.97×), KiwiCo (9.74×), and Whataburger (1.84×) over the country average.

Where do Nashville (2012 TV series) fans live in United States?

Nashville (2012 TV series) fans in United States are most concentrated in Tennessee (reach 810,282), California (reach 368,147), and Florida (reach 339,023). These three regions account for the largest share of the active audience.

What other brands do Nashville (2012 TV series) fans also like?

Beyond Nashville (2012 TV series) itself, the audience over-indexes on KiwiCo (9.74×), Whataburger (1.84×), Elsword (16.01×), and Pillow (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nashville (2012 TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.