Rascasse Audience Intelligence

Nashville (2012 TV series) Viewer Demographics in United States

Nashville (2012 TV series) has an estimated audience of 5.2M people in United States.

#213among movies & series in United States#676in Movies & TV

The average Nashville (2012 TV series) fan in United States is 37.2 years old, more female, and lives primarily in Tennessee.

Most fans live in Tennessee, California, Florida.

Top affinities include Elisabeth Moss, Friday Night Lights (TV series), Kings Island, with strongest over-indexing on Elisabeth Moss (49.14× the country average).

Demographically, the Nashville (2012 TV series) audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

The typical Nashville (2012 TV series) fan in United States is more female, around 37.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Elisabeth Moss.

Category: Movies & TV · Type: Movie / TV Show / Series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
5.2M
in United States
Gender
72.3%♀
27.7% male
Age
37.2
average years
Country rank
#6549
among all objects in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Nashville (2012 TV series) viewers

72.3% are female, 27.7% are male, average age 37.2.

Fig. 02

Gender split

72.3%
Female
27.7%
Male
Demographic split for Nashville (2012 TV series) audience in United States
MetricValue
Female72.3%
Male27.7%
Average age37.2
Estimated audience size5.2M
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Nashville (2012 TV series) audience in United States
Age bracketShare%
16-2420%
25-3426%
35-4424%
45-5418%
55+12%
Fig. 04

Worldwide distribution

46.8%

of the worldwide Nashville (2012 TV series) audience comes from United States.

Worldwide audience distribution share by country for Nashville (2012 TV series)
CountryShare
United States46.8%
United Kingdom5.8%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Nashville (2012 TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~1M9.77×
02Kentucky~100K2.09×
03Alabama~100K1.80×
04Arkansas~70K1.51×
05Indiana~200K1.49×
06Mississippi~70K1.46×
07Georgia~200K1.32×
08Illinois~200K1.22×
09Missouri~100K1.14×
10North Carolina~200K0.98×
11Florida~300K0.97×
12Wisconsin~90K0.94×
13Iowa~40K0.89×
14South Carolina~80K0.88×
15Ohio~200K0.86×
16Virginia~100K0.85×
17New York~300K0.82×
18Louisiana~60K0.82×
19Michigan~100K0.81×
20Washington, District of Columbia~9K0.81×
21Minnesota~70K0.80×
22Massachusetts~90K0.79×
23North Dakota~9K0.78×
24South Dakota~10K0.77×
25New Jersey~100K0.75×
26Kansas~30K0.75×
27Nebraska~20K0.72×
28Pennsylvania~100K0.71×
29Arizona~80K0.70×
30West Virginia~20K0.69×
31Texas~200K0.68×
32Montana~10K0.68×
33Maryland~60K0.67×
34Colorado~60K0.67×
35Oklahoma~40K0.67×
36Connecticut~40K0.67×
37Vermont~7K0.67×
38New Hampshire~10K0.66×
39Washington~80K0.65×
40California~400K0.63×
41Maine~10K0.63×
42Rhode Island~10K0.62×
43New Mexico~20K0.61×
44Nevada~30K0.60×
45Delaware~9K0.60×
46Utah~30K0.58×
47Alaska~6K0.57×
48Oregon~40K0.54×
49Idaho~20K0.53×
50Hawaii~10K0.43×
Fig. 06

Affinity by region

Affinity by region — Nashville (2012 TV series), United States
0.43×1.00×9.77×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Nashville (2012 TV series) audience vs. the country average
#·InterestCategoryAffinity×
01Elisabeth MossMovies & TV49.14×
02Friday Night Lights (TV series)Movies & TV40.61×
03Kings IslandTravel & Leisure39.83×
04The Good WifeMovies & TV39.78×
05This Is Us (TV series)Movies & TV36.88×
06KumonBusiness & Career34.38×
07Once Upon a Time (TV series)Movies & TV33.86×
08Khan AcademyBusiness & Career31.62×
09Jane the VirginMovies & TV30.63×
10Full HouseMovies & TV28.01×
11SeaWorld San DiegoTravel & Leisure27.61×
12Grant GustinMovies & TV26.47×
13Cedar PointTravel & Leisure22.93×
14Knott's Berry FarmTravel & Leisure21.02×
15Hell's Kitchen (U.S. TV series)Movies & TV18.23×
16Chopped (TV series)Movies & TV17.37×
17Pet Supplies PlusShopping17.20×
18QVCShopping8.88×
19J. C. PenneyShopping5.15×
20DoordashFood & Beverages4.70×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Nashville (2012 TV series) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Nashville (2012 TV series) audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.25×
Community OrientationOPEN1.76×
Price SensitivityPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Nashville (2012 TV series) audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Early Adopter MentalityPOWER0.87×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Nashville (2012 TV series) over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/nashville-2012-tv-series-90091” · Methodology