Kumon Audience in United States

Kumon logo

Kumon has an estimated audience of 1,549,366 people in United States. 67.0% are female, 33.0% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Khan Academy, Nashville (2012 TV series), Sprout (TV network), Zomato, Mom (TV series).

The average Kumon fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Khan Academy, Nashville (2012 TV series), Sprout (TV network), with strongest over-indexing on Khan Academy (27.9× the country average). Demographically, the Kumon audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Kumon fans

Demographic split for Kumon audience in United States
MetricValue
Female67.0%
Male33.0%
Average age37.0
Estimated audience size1,549,366

Audience persona

The typical Kumon fan in United States is more female, around 37.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Khan Academy.

Top regions in United States

Top regions ranked by reach for Kumon in United States
RegionReachAffinity
California354,6182.08×
Texas243,4031.83×
Florida140,4481.34×
New York131,0161.51×
New Jersey88,6942.25×
Georgia81,6241.71×
Illinois70,3181.36×
North Carolina60,4951.3×
Virginia59,5721.58×
Pennsylvania56,1491.08×
Maryland53,6472.01×
Washington50,1731.61×
Michigan42,5581.05×
Ohio41,0890.86×
Massachusetts38,5971.26×
Arizona35,3801.12×
Indiana27,9850.99×
Colorado25,0171.02×
Missouri23,2800.93×
Minnesota22,8301.03×
Tennessee22,6240.73×
Nevada21,6441.44×
Connecticut19,3961.25×
Louisiana18,3190.92×
South Carolina18,0430.77×
Oklahoma16,7830.98×
Oregon16,5620.93×
Kentucky15,5520.8×
Wisconsin14,8710.64×
Hawaii14,1822.13×
Alabama13,9370.64×
Utah11,3410.82×
Kansas11,1070.91×
Arkansas9,9740.78×
Mississippi6,3500.5×
Iowa6,1750.48×
Washington, District of Columbia5,6201.21×
Delaware5,2851.24×
Nebraska5,1280.66×
New Mexico4,6540.6×
Idaho3,8610.5×
New Hampshire3,6800.6×
Rhode Island2,9560.6×
West Virginia2,5630.36×
Maine2,5530.46×
Alaska1,8470.56×
Montana1,3170.31×
South Dakota1,0890.3×
Vermont1,0530.39×
North Dakota1,0170.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kumon audience
BrandAffinityCategory
Khan Academy27.9×Business & Career
Nashville (2012 TV series)34.38×Movies & TV
Sprout (TV network)40.54×Movies & TV
Zomato31.96×Food & Beverages
Mom (TV series)21.35×Movies & TV
YTV (TV channel)48.57×Movies & TV
Full House19.5×Movies & TV
BabyTV45.85×Kids & Family
Psy52.5×Music & Radio
Gifted education36.44×Business & Career
Once Upon a Time (TV series)18.47×Movies & TV
Fox Kids26.8×Kids & Family
The Gilded Age5.85×Movies & TV
San Diego Humane Society39.96×Travel & Leisure
CBBC (TV channel)39.77×Movies & TV
How I Met Your Mother15.72×Movies & TV
Dutch Wonderland36.46×Travel & Leisure
Cutthroat Kitchen48.67×Movies & TV
Kings Island29.2×Travel & Leisure
Pet Supplies Plus12.31×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kumon audience
TraitClusterScore
Luxury OrientationPREMIUM2.37
Risk AppetiteTHRILL1.73
Quality AwarenessPREMIUM1.35
IndulgenceJOY1.29
Family OrientationCONSERVATISM1.25
Design AffinityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Kumon
CountryShare
United States23.7%
Japan18.9%
Brazil11.1%

See Kumon audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Kumon have in United States?

Kumon has an estimated audience of 1,549,366 people in United States, concentrated in California and Texas.

What is the gender split and age of Kumon fans?

67.0% of Kumon fans are female, 33.0% are male, with an average age of 37.0 years.

Which brands do Kumon fans like most?

Kumon fans show strongest brand affinity for Khan Academy (27.9×), Nashville (2012 TV series) (34.38×), and Sprout (TV network) (40.54×) over the country average.

Where do Kumon fans live in United States?

Kumon fans in United States are most concentrated in California (reach 354,618), Texas (reach 243,403), and Florida (reach 140,448). These three regions account for the largest share of the active audience.

What other brands do Kumon fans also like?

Beyond Kumon itself, the audience over-indexes on Nashville (2012 TV series) (34.38×), Sprout (TV network) (40.54×), Zomato (31.96×), and Mom (TV series) (21.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kumon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.