Rascasse Audience Intelligence

Kumon Target Market in United States

Kumon has an estimated audience of 1.6M people in United States.

#1893among brands in United States#1238in Business & Career

The average Kumon fan in United States is 37.6 years old, more female, and lives primarily in California.

Most fans live in California, Texas, New York.

Top affinities include Psy, YTV (TV channel), BabyTV, with strongest over-indexing on Psy (52.5× the country average).

Demographically, the Kumon audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Indulgence, Individualism.

The typical Kumon fan in United States is more female, around 37.6 years old, with strong Indulgence tendencies and a notable affinity for Psy.

Category: Business & Career · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.6M
in United States
Gender
67.0%♀
33.0% male
Age
37.6
average years
Country rank
#17029
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Kumon

67.0% are female, 33.0% are male, average age 37.6.

Fig. 02

Gender split

67.0%
Female
33.0%
Male
Demographic split for Kumon audience in United States
MetricValue
Female67.0%
Male33.0%
Average age37.6
Estimated audience size1.6M
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Kumon audience in United States
Age bracketShare%
16-2421%
25-3422%
35-4426%
45-5418%
55+13%
Fig. 04

Worldwide distribution

23.8%

of the worldwide Kumon audience comes from United States.

Worldwide audience distribution share by country for Kumon
CountryShare
United States23.8%
Japan18.7%
Brazil11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kumon customers by region in United States
#RegionReachAffinity×
01New Jersey~90K2.13×
02Hawaii~10K2.05×
03California~400K1.95×
04Maryland~50K1.88×
05Texas~200K1.76×
06Georgia~90K1.68×
07Virginia~60K1.55×
08Washington~60K1.53×
09Nevada~20K1.49×
10New York~100K1.47×
11Connecticut~20K1.41×
12Illinois~80K1.30×
13Florida~100K1.27×
14North Carolina~70K1.26×
15Massachusetts~40K1.26×
16Delaware~6K1.22×
17Arizona~40K1.21×
18Washington, District of Columbia~4K1.15×
19Pennsylvania~60K1.06×
20Michigan~50K1.03×
21Colorado~30K1.03×
22Minnesota~30K1.03×
23Indiana~30K1.01×
24Oklahoma~20K0.98×
25Oregon~20K0.95×
26Kansas~10K0.93×
27Louisiana~20K0.92×
28Missouri~30K0.91×
29Ohio~50K0.86×
30Kentucky~20K0.85×
31Arkansas~10K0.83×
32Utah~10K0.80×
33Tennessee~30K0.78×
34South Carolina~20K0.77×
35Alaska~3K0.77×
36Nebraska~6K0.70×
37Rhode Island~4K0.70×
38Alabama~20K0.69×
39New Hampshire~4K0.67×
40New Mexico~7K0.66×
41Wisconsin~20K0.62×
42Vermont~2K0.62×
43Idaho~5K0.57×
44North Dakota~2K0.57×
45Maine~4K0.56×
46South Dakota~2K0.55×
47Mississippi~8K0.54×
48Iowa~8K0.53×
49Montana~3K0.51×
50West Virginia~4K0.49×
Fig. 06

Affinity by region

Affinity by region — Kumon, United States
0.49×1.00×2.13×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Kumon audience vs. the country average
#·InterestCategoryAffinity×
01PsyMusic & Radio52.50×
02YTV (TV channel)Movies & TV48.57×
03BabyTVKids & Family45.85×
04Sprout (TV network)Movies & TV40.54×
05San Diego Humane SocietyTravel & Leisure39.96×
06CBBC (TV channel)Movies & TV39.77×
07Dutch WonderlandTravel & Leisure36.46×
08Gifted educationBusiness & Career36.44×
09Nashville (2012 TV series)Movies & TV34.38×
10ZomatoFood & Beverages31.96×
11Khan AcademyBusiness & Career27.90×
12Fox KidsKids & Family26.80×
13SuperMMusic & Radio26.68×
14Mom (TV series)Movies & TV21.35×
15Highlights for ChildrenKids & Family21.28×
16Full HouseMovies & TV19.50×
17Once Upon a Time (TV series)Movies & TV18.47×
18Chuck E. Cheese'sFood & Beverages17.25×
19Knott's Berry FarmTravel & Leisure15.88×
20How I Met Your MotherMovies & TV15.72×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Kumon audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Kumon audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.31×
IndividualismJOY1.26×
TravellingTHRILL1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Kumon audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.87×
SpiritualityBALANCE0.90×
SustainabilityBALANCE0.93×
0×1.00× baseline2×
Appendix

Explore more audiences

More Business & Career audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Kumon over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/kumon-146392” · Methodology