Rascasse Audience Intelligence

Kumon Target Market in United States

A data profile of the people who buy, follow and care about Kumon in United States — modelled from more than twelve digital signal sources. Kumon has an estimated audience of 1,574,097 people in United States.

#1771among Brand in United States#1209in Business & Career

The average Kumon fan in United States is 37.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Khan Academy, Nashville (2012 TV series), Sprout (TV network), with strongest over-indexing on Khan Academy (27.9× the country average).

Demographically, the Kumon audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Indulgence, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kumon fan in United States is more female, around 37.0 years old, with strong Indulgence tendencies and a notable affinity for Khan Academy.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kumon profile in United States.

Audience size
1.6M
in United States
Gender
67.0%♀
33.0% male
Age
37.0
average years
Country rank
#17116
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kumon

67.0% are female, 33.0% are male, average age 37.0.

Fig. 02

Gender split

67.0%
Female
33.0%
Male
Demographic split for Kumon audience in United States
MetricValue
Female67.0%
Male33.0%
Average age37.0
Estimated audience size1,574,097
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Kumon audience in United States
Age bracketShare%
16-1921%
20-2922%
30-3926%
40-4918%
50+13%
Fig. 04

Worldwide distribution

23.8%

of the worldwide Kumon audience comes from United States.

Worldwide audience distribution share by country for Kumon
CountryShare
United States23.8%
Japan18.7%
Brazil11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kumon audience in United States is strongest.

Fig. 05

Top regions by affinity

Kumon customers by region in United States
#RegionReachAffinity×
01New Jersey~80K2.13×
02Hawaii~10K2.05×
03California~300K1.95×
04Maryland~50K1.88×
05Texas~200K1.76×
06Georgia~80K1.68×
07Virginia~60K1.55×
08Washington~50K1.53×
09Nevada~20K1.49×
10New York~100K1.47×
11Connecticut~20K1.41×
12Illinois~70K1.30×
13Florida~100K1.27×
14North Carolina~60K1.26×
15Massachusetts~40K1.26×
16Delaware~5K1.22×
17Arizona~40K1.21×
18Washington, District of Columbia~5K1.15×
19Pennsylvania~60K1.06×
20Michigan~40K1.03×
21Colorado~30K1.03×
22Minnesota~20K1.03×
23Indiana~30K1.01×
24Oklahoma~20K0.98×
25Oregon~20K0.95×
26Kansas~10K0.93×
27Louisiana~20K0.92×
28Missouri~20K0.91×
29Ohio~40K0.86×
30Kentucky~20K0.85×
31Arkansas~10K0.83×
32Utah~10K0.80×
33Tennessee~20K0.78×
34South Carolina~20K0.77×
35Alaska~3K0.77×
36Nebraska~5K0.70×
37Rhode Island~3K0.70×
38Alabama~10K0.69×
39New Hampshire~4K0.67×
40New Mexico~5K0.66×
41Wisconsin~10K0.62×
42Vermont~2K0.62×
43Idaho~4K0.57×
44North Dakota~2K0.57×
45Maine~3K0.56×
46South Dakota~2K0.55×
47Mississippi~7K0.54×
48Iowa~7K0.53×
49Montana~2K0.51×
50West Virginia~4K0.49×
Fig. 06

Affinity by region

Affinity by region — Kumon, United States
0.49×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kumon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kumon audience
#·InterestCategoryAffinity×
01PsyMusic & Radio52.50×
02YTV (TV channel)Movies & TV48.57×
03BabyTVKids & Family45.85×
04Sprout (TV network)Movies & TV40.54×
05San Diego Humane SocietyTravel & Leisure39.96×
06CBBC (TV channel)Movies & TV39.77×
07Dutch WonderlandTravel & Leisure36.46×
08Gifted educationBusiness & Career36.44×
09Nashville (2012 TV series)Movies & TV34.38×
10ZomatoFood & Beverages31.96×
11Khan AcademyBusiness & Career27.90×
12Fox KidsKids & Family26.80×
13Mom (TV series)Movies & TV21.35×
14Highlights for ChildrenKids & Family21.28×
15Full HouseMovies & TV19.50×
16Once Upon a Time (TV series)Movies & TV18.47×
17Chuck E. Cheese'sFood & Beverages17.25×
18Knott's Berry FarmTravel & Leisure15.88×
19How I Met Your MotherMovies & TV15.72×
20The Gilded AgeMovies & TV5.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kumon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kumon audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.31×
IndividualismJOY1.26×
TravellingTHRILL1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kumon audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.87×
SpiritualityBALANCE0.90×
SustainabilityBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kumon's target market in United States?

Kumon's target market in United States covers an estimated 1,574,097 people, concentrated in California and Texas.

02

What is the gender split and age of Kumon customers?

67.0% of the Kumon audience are female, 33.0% are male, with an average age of 37.0 years.

03

Which brands do Kumon fans like most?

Kumon fans show strongest brand affinity for Khan Academy (27.9×), Nashville (2012 TV series) (34.38×), and Sprout (TV network) (40.54×) over the country average.

04

Where do Kumon fans live in United States?

Kumon fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kumon fans also like?

Beyond Kumon itself, the audience over-indexes on Nashville (2012 TV series) (34.38×), Sprout (TV network) (40.54×), Chuck E. Cheese's (17.25×), and Zomato (31.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Kumon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kumon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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