Rascasse Audience Intelligence

Friday Night Lights (TV series) Audience in United States

A data profile of the people who buy, follow and care about Friday Night Lights (TV series) in United States — modelled from more than twelve digital signal sources. Friday Night Lights (TV series) has an estimated audience of 696,944 people in United States.

#2531among Movie / TV Show / Series in United States#5578in Movies & TV

The average Friday Night Lights (TV series) fan in United States is 35.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Nashville (2012 TV series), Sprout (TV network), Mom (TV series), with strongest over-indexing on Nashville (2012 TV series) (40.61× the country average).

Demographically, the Friday Night Lights (TV series) audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Friday Night Lights (TV series) fan in United States is more female, around 35.7 years old, with strong Indulgence tendencies and a notable affinity for Nashville (2012 TV series).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Friday Night Lights (TV series) profile in United States.

Audience size
697K
in United States
Gender
64.4%♀
35.6% male
Age
35.7
average years
Country rank
#30001
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+162%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Friday Night Lights (TV series) viewers

64.4% are female, 35.6% are male, average age 35.7.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Friday Night Lights (TV series) audience in United States
MetricValue
Female64.4%
Male35.6%
Average age35.7
Estimated audience size696,944
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Friday Night Lights (TV series) audience in United States
Age bracketShare%
16-1925%
20-2924%
30-3922%
40-4916%
50+12%
Fig. 04

Worldwide distribution

69.6%

of the worldwide Friday Night Lights (TV series) audience comes from United States.

Worldwide audience distribution share by country for Friday Night Lights (TV series)
CountryShare
United States69.6%
Canada3.3%
United Kingdom2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Friday Night Lights (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Friday Night Lights (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~7K1.23×
02Oklahoma~9K1.20×
03Kentucky~10K1.16×
04Tennessee~20K1.13×
05Montana~2K1.13×
06Texas~60K1.12×
07Missouri~10K1.12×
08Iowa~6K1.11×
09Kansas~6K1.11×
10Nebraska~4K1.09×
11Alabama~10K1.08×
12Idaho~4K1.08×
13West Virginia~3K1.08×
14Utah~6K1.05×
15Ohio~20K1.04×
16Colorado~10K1.03×
17South Carolina~10K1.03×
18Louisiana~9K1.03×
19Oregon~8K1.03×
20Mississippi~6K1.03×
21Vermont~1K1.02×
22Massachusetts~10K1.01×
23Indiana~10K1.01×
24Maine~2K1.01×
25Illinois~20K1.00×
26New Hampshire~3K1.00×
27Minnesota~10K0.99×
28Connecticut~7K0.99×
29South Dakota~2K0.99×
30Wisconsin~10K0.98×
31North Dakota~1K0.98×
32Georgia~20K0.96×
33North Carolina~20K0.96×
34New Mexico~3K0.96×
35Alaska~1K0.96×
36Michigan~20K0.95×
37Arizona~10K0.95×
38Washington~10K0.95×
39Pennsylvania~20K0.94×
40Rhode Island~2K0.94×
41Virginia~20K0.93×
42Delaware~2K0.92×
43Hawaii~3K0.89×
44Washington, District of Columbia~2K0.89×
45New Jersey~10K0.87×
46Maryland~10K0.85×
47New York~30K0.84×
48Nevada~5K0.83×
49California~60K0.82×
50Florida~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Friday Night Lights (TV series), United States
0.74×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Friday Night Lights (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Friday Night Lights (TV series) audience
#·InterestCategoryAffinity×
01YTV (TV channel)Movies & TV70.27×
02PsyMusic & Radio65.26×
03CBBC (TV channel)Movies & TV62.86×
04San Diego Humane SocietyTravel & Leisure55.11×
05Kings IslandTravel & Leisure46.71×
06Gifted educationBusiness & Career45.75×
07Friday Night Lights (film)Movies & TV44.87×
08ZomatoFood & Beverages42.79×
09All in the FamilyMovies & TV42.31×
10Sprout (TV network)Movies & TV41.61×
11Nashville (2012 TV series)Movies & TV40.61×
12Fox KidsKids & Family37.33×
13Mom (TV series)Movies & TV35.48×
14Once Upon a Time (TV series)Movies & TV32.54×
15Highlights for ChildrenKids & Family30.99×
16Tom WellingMovies & TV25.01×
17Desperate HousewivesMovies & TV24.41×
18This Is Us (TV series)Movies & TV23.20×
19Knott's Berry FarmTravel & Leisure20.14×
20The Gilded AgeMovies & TV9.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Friday Night Lights (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Friday Night Lights (TV series) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.21×
ExtroversionTHRILL1.36×
Family OrientationCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Friday Night Lights (TV series) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
Design AffinityPREMIUM0.91×
Career OrientationPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Friday Night Lights (TV series) have in United States?

Friday Night Lights (TV series) has an estimated audience of 696,944 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Friday Night Lights (TV series) viewers?

64.4% of Friday Night Lights (TV series) fans are female, 35.6% are male, with an average age of 35.7 years.

03

Which brands do Friday Night Lights (TV series) fans like most?

Friday Night Lights (TV series) fans show strongest brand affinity for Nashville (2012 TV series) (40.61×), Sprout (TV network) (41.61×), and Mom (TV series) (35.48×) over the country average.

04

Where do Friday Night Lights (TV series) fans live in United States?

Friday Night Lights (TV series) fans in United States are most concentrated in Texas (reach ~60K), California (reach ~60K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Friday Night Lights (TV series) fans also like?

Beyond Friday Night Lights (TV series) itself, the audience over-indexes on Sprout (TV network) (41.61×), Mom (TV series) (35.48×), Friday Night Lights (film) (44.87×), and Once Upon a Time (TV series) (32.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Friday Night Lights (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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