Pet Supplies Plus Audience in United States

Pet Supplies Plus logo

Pet Supplies Plus has an estimated audience of 6,112,454 people in United States. 65.0% are female, 35.0% are male, average age 42.0. Top regions: Ohio, Texas, Michigan. Top brand affinities: Khan Academy, Nashville (2012 TV series), Sprout (TV network), The Gilded Age, Full House.

The average Pet Supplies Plus fan in United States is 42.0 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Texas, Michigan. Top brand affinities include Khan Academy, Nashville (2012 TV series), Sprout (TV network), with strongest over-indexing on Khan Academy (10.63× the country average). Demographically, the Pet Supplies Plus audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Pet shop

Demographics of Pet Supplies Plus fans

Demographic split for Pet Supplies Plus audience in United States
MetricValue
Female65.0%
Male35.0%
Average age42.0
Estimated audience size6,112,454

Audience persona

The typical Pet Supplies Plus fan in United States is more female, around 42.0 years old, with strong Pet Ownership tendencies and a notable affinity for Khan Academy.

Top regions in United States

Top regions ranked by reach for Pet Supplies Plus in United States
RegionReachAffinity
Ohio878,8034.67×
Texas839,1111.6×
Michigan635,9333.98×
Illinois552,1722.71×
New York458,6821.34×
Pennsylvania405,6421.97×
Florida301,8800.73×
Indiana294,0492.63×
North Carolina234,8381.28×
Wisconsin224,8602.45×
Massachusetts180,3181.5×
Tennessee163,6771.33×
South Carolina152,3591.66×
California144,2630.21×
Missouri131,6531.34×
Alabama126,7831.48×
Virginia123,2420.83×
New Jersey115,6110.74×
Georgia111,4930.59×
Iowa87,8611.74×
Minnesota81,3060.93×
West Virginia69,0682.43×
Colorado63,0230.65×
Maryland61,5320.59×
Kentucky61,4600.8×
Connecticut59,5610.97×
Oklahoma35,7460.53×
New Hampshire33,7981.4×
Rhode Island33,6681.73×
Kansas32,4970.67×
Arizona27,7790.22×
Washington25,7900.21×
Arkansas20,9370.42×
Nebraska15,6320.51×
Maine15,0190.69×
Nevada13,8790.23×
Oregon13,0620.19×
North Dakota10,9790.87×
Louisiana9,7260.12×
Utah8,9740.16×
Delaware8,8370.52×
Idaho7,8450.26×
South Dakota6,7940.48×
New Mexico3,7220.12×
Washington, District of Columbia3,5200.19×
Mississippi3,1030.06×
Hawaii1,1940.05×
Vermont9390.09×
Montana6770.04×
Wyoming4720.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pet Supplies Plus audience
BrandAffinityCategory
Khan Academy10.63×Business & Career
Nashville (2012 TV series)17.2×Movies & TV
Sprout (TV network)18.28×Movies & TV
The Gilded Age4.64×Movies & TV
Full House14.26×Movies & TV
Mom (TV series)13.55×Movies & TV
All in the Family17.86×Movies & TV
Once Upon a Time (TV series)12.65×Movies & TV
CBBC (TV channel)26.61×Movies & TV
YTV (TV channel)27.1×Movies & TV
How I Met Your Mother10.69×Movies & TV
Fox Kids16.11×Kids & Family
Zomato14.84×Food & Beverages
Little House on the Prairie (TV series)11.46×Movies & TV
Petco3.59×Shopping
Froth36.48×Music & Radio
This Is Us (TV series)9.21×Movies & TV
Psy27.1×Music & Radio
BabyTV23.35×Kids & Family
Kumon14.48×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pet Supplies Plus audience
TraitClusterScore
Pet OwnershipJOY1.51
ExtroversionTHRILL1.47
Community OrientationOPEN1.44
DIY MentalityTHRILL1.36
Family OrientationCONSERVATISM1.31
IndulgenceJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Pet Supplies Plus
CountryShare
United States97.3%
China0.5%
United Kingdom0.5%

See Pet Supplies Plus audiences in other countries

More Pet shop audiences in United States

Frequently asked questions

How many fans does Pet Supplies Plus have in United States?

Pet Supplies Plus has an estimated audience of 6,112,454 people in United States, concentrated in Ohio and Texas.

What is the gender split and age of Pet Supplies Plus fans?

65.0% of Pet Supplies Plus fans are female, 35.0% are male, with an average age of 42.0 years.

Which brands do Pet Supplies Plus fans like most?

Pet Supplies Plus fans show strongest brand affinity for Khan Academy (10.63×), Nashville (2012 TV series) (17.2×), and Sprout (TV network) (18.28×) over the country average.

Where do Pet Supplies Plus fans live in United States?

Pet Supplies Plus fans in United States are most concentrated in Ohio (reach 878,803), Texas (reach 839,111), and Michigan (reach 635,933). These three regions account for the largest share of the active audience.

What other brands do Pet Supplies Plus fans also like?

Beyond Pet Supplies Plus itself, the audience over-indexes on Nashville (2012 TV series) (17.2×), Sprout (TV network) (18.28×), The Gilded Age (4.64×), and Full House (14.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pet Supplies Plus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.