Rascasse Audience Intelligence

Pet Supplies Plus Target Market in United States

A data profile of the people who buy, follow and care about Pet Supplies Plus in United States — modelled from more than twelve digital signal sources. Pet Supplies Plus has an estimated audience of 6,092,435 people in United States.

#4among Pet shop in United States#584among Brand in United States#144in Shopping

The average Pet Supplies Plus fan in United States is 42.0 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, Texas, Michigan.

Top brand affinities include Khan Academy, Nashville (2012 TV series), Sprout (TV network), with strongest over-indexing on Khan Academy (10.63× the country average).

Demographically, the Pet Supplies Plus audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pet Supplies Plus fan in United States is more female, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Khan Academy.

Category: Shopping · Type: Brand · Subtype: Pet shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pet Supplies Plus profile in United States.

Audience size
6.1M
in United States
Gender
65.0%♀
35.0% male
Age
42.0
average years
Country rank
#5649
Brand in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pet Supplies Plus

65.0% are female, 35.0% are male, average age 42.0.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Pet Supplies Plus audience in United States
MetricValue
Female65.0%
Male35.0%
Average age42.0
Estimated audience size6,092,435
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Pet Supplies Plus audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3919%
40-4920%
50+28%
Fig. 04

Worldwide distribution

95.8%

of the worldwide Pet Supplies Plus audience comes from United States.

Worldwide audience distribution share by country for Pet Supplies Plus
CountryShare
United States95.8%
Canada1.6%
China0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pet Supplies Plus audience in United States is strongest.

Fig. 05

Top regions by affinity

Pet Supplies Plus customers by region in United States
#RegionReachAffinity×
01Ohio~800K4.44×
02Michigan~600K3.76×
03West Virginia~80K2.64×
04Wisconsin~200K2.54×
05Illinois~500K2.49×
06Indiana~300K2.48×
07Pennsylvania~400K1.93×
08Iowa~90K1.81×
09Rhode Island~30K1.77×
10South Carolina~200K1.65×
11Texas~800K1.47×
12Alabama~100K1.46×
13Massachusetts~200K1.43×
14New Hampshire~30K1.41×
15Missouri~100K1.30×
16Tennessee~200K1.29×
17North Carolina~200K1.27×
18New York~400K1.26×
19North Dakota~10K1.03×
20Connecticut~60K0.94×
21Minnesota~80K0.91×
22Virginia~100K0.84×
23Kentucky~60K0.81×
24Maine~20K0.79×
25New Jersey~100K0.73×
26Florida~300K0.71×
27Kansas~30K0.68×
28Maryland~70K0.65×
29Colorado~60K0.64×
30Georgia~100K0.59×
31Delaware~10K0.58×
32Oklahoma~40K0.57×
33Nebraska~20K0.55×
34South Dakota~8K0.55×
35Arkansas~20K0.45×
36Alaska~5K0.39×
37Wyoming~3K0.38×
38Idaho~10K0.33×
39Nevada~20K0.32×
40Montana~5K0.32×
41Arizona~40K0.31×
42Hawaii~7K0.25×
43Washington, District of Columbia~5K0.25×
44Washington~30K0.24×
45New Mexico~7K0.22×
46Utah~10K0.21×
47California~100K0.20×
48Oregon~10K0.20×
49Louisiana~10K0.19×
50Mississippi~9K0.18×
Fig. 06

Affinity by region

Affinity by region — Pet Supplies Plus, United States
0.18×1.00×4.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pet Supplies Plus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pet Supplies Plus audience
#·InterestCategoryAffinity×
01FrothMusic & Radio36.48×
02YTV (TV channel)Movies & TV27.10×
03PsyMusic & Radio27.10×
04CBBC (TV channel)Movies & TV26.61×
05Sprout (TV network)Movies & TV18.28×
06All in the FamilyMovies & TV17.86×
07Nashville (2012 TV series)Movies & TV17.20×
08Fox KidsKids & Family16.11×
09ZomatoFood & Beverages14.84×
10Full HouseMovies & TV14.26×
11Mom (TV series)Movies & TV13.55×
12Once Upon a Time (TV series)Movies & TV12.65×
13Little House on the Prairie (TV series)Movies & TV11.46×
14New GirlMovies & TV11.40×
15How I Met Your MotherMovies & TV10.69×
16Khan AcademyBusiness & Career10.63×
17This Is Us (TV series)Movies & TV9.21×
18Knott's Berry FarmTravel & Leisure8.41×
19The Gilded AgeMovies & TV4.64×
20PetcoShopping3.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pet Supplies Plus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pet Supplies Plus audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.65×
ExtroversionTHRILL1.31×
Community OrientationOPEN1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pet Supplies Plus audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
MindfulnessBALANCE0.87×
Design AffinityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pet Supplies Plus's target market in United States?

Pet Supplies Plus's target market in United States covers an estimated 6,092,435 people, concentrated in Ohio and Texas.

02

What is the gender split and age of Pet Supplies Plus customers?

65.0% of the Pet Supplies Plus audience are female, 35.0% are male, with an average age of 42.0 years.

03

Which brands do Pet Supplies Plus fans like most?

Pet Supplies Plus fans show strongest brand affinity for Khan Academy (10.63×), Nashville (2012 TV series) (17.2×), and Sprout (TV network) (18.28×) over the country average.

04

Where do Pet Supplies Plus fans live in United States?

Pet Supplies Plus fans in United States are most concentrated in Ohio (reach ~800K), Texas (reach ~800K), and Michigan (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Pet Supplies Plus fans also like?

Beyond Pet Supplies Plus itself, the audience over-indexes on Nashville (2012 TV series) (17.2×), Sprout (TV network) (18.28×), Full House (14.26×), and Mom (TV series) (13.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pet shop audiences in United States

See Pet Supplies Plus audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pet Supplies Plus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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