Rascasse Audience Intelligence

This Is Us (TV series) Audience in United States

A data profile of the people who buy, follow and care about This Is Us (TV series) in United States — modelled from more than twelve digital signal sources. This Is Us (TV series) has an estimated audience of 4,489,554 people in United States.

#246among Movie / TV Show / Series in United States#776in Movies & TV

The average This Is Us (TV series) fan in United States is 36.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nashville (2012 TV series), Khan Academy, Amway, with strongest over-indexing on Nashville (2012 TV series) (36.88× the country average).

Demographically, the This Is Us (TV series) audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical This Is Us (TV series) fan in United States is more female, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for Nashville (2012 TV series).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the This Is Us (TV series) profile in United States.

Audience size
4.5M
in United States
Gender
74.8%♀
25.2% male
Age
36.8
average years
Country rank
#7308
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of This Is Us (TV series) viewers

74.8% are female, 25.2% are male, average age 36.8.

Fig. 02

Gender split

74.8%
Female
25.2%
Male
Demographic split for This Is Us (TV series) audience in United States
MetricValue
Female74.8%
Male25.2%
Average age36.8
Estimated audience size4,489,554
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the This Is Us (TV series) audience in United States
Age bracketShare%
16-1923%
20-2924%
30-3921%
40-4918%
50+14%
Fig. 04

Worldwide distribution

43.0%

of the worldwide This Is Us (TV series) audience comes from United States.

Worldwide audience distribution share by country for This Is Us (TV series)
CountryShare
United States43.0%
Brazil8.8%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the This Is Us (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

This Is Us (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~100K1.51×
02Alabama~90K1.32×
03Alaska~10K1.29×
04Utah~50K1.16×
05Missouri~80K1.08×
06Oregon~60K1.07×
07Idaho~30K1.07×
08Oklahoma~50K1.05×
09California~500K1.04×
10Texas~400K1.04×
11Washington~100K1.04×
12Arkansas~40K1.04×
13North Carolina~100K1.03×
14Georgia~100K1.02×
15Michigan~100K1.02×
16Tennessee~100K1.02×
17Indiana~90K1.02×
18Kentucky~60K1.02×
19Connecticut~50K1.02×
20Kansas~40K1.02×
21New Hampshire~20K1.02×
22Louisiana~60K1.01×
23Ohio~100K1.00×
24South Carolina~70K1.00×
25Florida~300K0.99×
26Illinois~200K0.99×
27Massachusetts~90K0.99×
28New Mexico~20K0.99×
29Maryland~80K0.98×
30Maine~20K0.98×
31Colorado~70K0.97×
32Rhode Island~10K0.97×
33New Jersey~100K0.96×
34Virginia~100K0.96×
35Pennsylvania~100K0.95×
36Wisconsin~70K0.95×
37Minnesota~60K0.95×
38Iowa~40K0.95×
39Mississippi~40K0.95×
40West Virginia~20K0.95×
41Montana~10K0.95×
42North Dakota~9K0.95×
43Nebraska~20K0.94×
44Vermont~8K0.94×
45Nevada~40K0.93×
46New York~200K0.92×
47Delaware~10K0.91×
48South Dakota~10K0.90×
49Washington, District of Columbia~10K0.82×
50Hawaii~10K0.65×
Fig. 06

Affinity by region

Affinity by region — This Is Us (TV series), United States
0.65×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the This Is Us (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for This Is Us (TV series) audience
#·InterestCategoryAffinity×
01BabyTVKids & Family47.99×
02PsyMusic & Radio47.99×
03AmwayHealth41.69×
04YTV (TV channel)Movies & TV40.57×
05Legoland California ResortTravel & Leisure38.95×
06Dutch WonderlandTravel & Leisure38.11×
07San Diego Humane SocietyTravel & Leisure37.55×
08Nashville (2012 TV series)Movies & TV36.88×
09CaviarFood & Beverages30.55×
10SeaWorld San AntonioTravel & Leisure30.02×
11Kings IslandTravel & Leisure29.70×
12Sprout (TV network)Movies & TV29.54×
13WoolworthsShopping29.38×
14Highlights for ChildrenKids & Family27.26×
15All in the FamilyMovies & TV25.16×
16Mom (TV series)Movies & TV20.40×
17Khan AcademyBusiness & Career19.33×
18Knott's Berry FarmTravel & Leisure16.88×
19The Golden GirlsMovies & TV16.83×
20Pet Supplies PlusShopping13.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the This Is Us (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by This Is Us (TV series) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY5.33×
CreativityOPEN1.43×
IndividualismJOY1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by This Is Us (TV series) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.91×
Design AffinityPREMIUM0.94×
Luxury OrientationPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does This Is Us (TV series) have in United States?

This Is Us (TV series) has an estimated audience of 4,489,554 people in United States, concentrated in California and Texas.

02

What is the gender split and age of This Is Us (TV series) viewers?

74.8% of This Is Us (TV series) fans are female, 25.2% are male, with an average age of 36.8 years.

03

Which brands do This Is Us (TV series) fans like most?

This Is Us (TV series) fans show strongest brand affinity for Nashville (2012 TV series) (36.88×), Khan Academy (19.33×), and Amway (41.69×) over the country average.

04

Where do This Is Us (TV series) fans live in United States?

This Is Us (TV series) fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do This Is Us (TV series) fans also like?

Beyond This Is Us (TV series) itself, the audience over-indexes on Khan Academy (19.33×), Amway (41.69×), Sprout (TV network) (29.54×), and Caviar (30.55×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for This Is Us (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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