This Is Us (TV series) Audience in United States

This Is Us (TV series) logo

This Is Us (TV series) has an estimated audience of 4,645,391 people in United States. 74.8% are female, 25.2% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Nashville (2012 TV series), Khan Academy, Amway, Sprout (TV network), Caviar.

The average This Is Us (TV series) fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nashville (2012 TV series), Khan Academy, Amway, with strongest over-indexing on Nashville (2012 TV series) (36.88× the country average). Demographically, the This Is Us (TV series) audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of This Is Us (TV series) fans

Demographic split for This Is Us (TV series) audience in United States
MetricValue
Female74.8%
Male25.2%
Average age36.8
Estimated audience size4,645,391

Audience persona

The typical This Is Us (TV series) fan in United States is more female, around 36.8 years old, with strong Extroversion tendencies and a notable affinity for Nashville (2012 TV series).

Top regions in United States

Top regions ranked by reach for This Is Us (TV series) in United States
RegionReachAffinity
California575,2121.13×
Texas444,8181.11×
Florida323,1531.03×
New York252,6540.97×
Illinois160,8691.04×
Georgia152,1071.06×
Pennsylvania151,6770.97×
North Carolina149,4411.07×
Ohio145,3571.02×
Arizona142,4531.5×
Michigan126,2681.04×
New Jersey118,7771.01×
Virginia111,6030.99×
Washington103,0661.11×
Tennessee94,5641.01×
Massachusetts93,3541.02×
Indiana88,8041.05×
Alabama83,1611.28×
Missouri81,1791.08×
Maryland77,7920.97×
Colorado73,2831×
South Carolina70,6611.01×
Wisconsin66,9650.96×
Minnesota63,8360.96×
Louisiana60,1071×
Kentucky59,0341.01×
Oregon58,5031.1×
Oklahoma55,4271.07×
Utah50,0371.2×
Connecticut47,6461.02×
Nevada42,3120.94×
Arkansas39,0981.02×
Kansas36,6381×
Iowa35,1500.92×
Mississippi34,1660.89×
Idaho24,5731.05×
New Mexico22,5960.97×
Nebraska21,1730.91×
West Virginia19,3960.9×
New Hampshire18,4541.01×
Maine15,9180.96×
Hawaii13,8880.7×
Rhode Island13,8580.94×
Montana11,7850.91×
Washington, District of Columbia11,5930.83×
Alaska11,5631.16×
Delaware10,7010.83×
South Dakota9,0020.84×
North Dakota8,4020.88×
Vermont7,3570.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for This Is Us (TV series) audience
BrandAffinityCategory
Nashville (2012 TV series)36.88×Movies & TV
Khan Academy19.33×Business & Career
Amway41.69×Health
Sprout (TV network)29.54×Movies & TV
Caviar30.55×Food & Beverages
Legoland California Resort38.95×Travel & Leisure
BabyTV47.99×Kids & Family
Mom (TV series)20.4×Movies & TV
Ginny And Georgia12.16×Movies & TV
All in the Family25.16×Movies & TV
Pet Supplies Plus13.97×Shopping
Psy47.99×Music & Radio
Dutch Wonderland38.11×Travel & Leisure
YTV (TV channel)40.57×Movies & TV
San Diego Humane Society37.55×Travel & Leisure
Cutthroat Kitchen48.22×Movies & TV
SeaWorld San Antonio30.02×Travel & Leisure
Woolworths29.38×Shopping
Kings Island29.7×Travel & Leisure
The Golden Girls16.83×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by This Is Us (TV series) audience
TraitClusterScore
ExtroversionTHRILL1.61
SustainabilityBALANCE1.39
Sports ActivityPOWER1.24
Healthy LifestyleBALANCE1.23
Community OrientationOPEN1.23
DIY MentalityTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for This Is Us (TV series)
CountryShare
United States43.8%
Brazil9.4%
United Kingdom5.8%

See This Is Us (TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does This Is Us (TV series) have in United States?

This Is Us (TV series) has an estimated audience of 4,645,391 people in United States, concentrated in California and Texas.

What is the gender split and age of This Is Us (TV series) fans?

74.8% of This Is Us (TV series) fans are female, 25.2% are male, with an average age of 36.8 years.

Which brands do This Is Us (TV series) fans like most?

This Is Us (TV series) fans show strongest brand affinity for Nashville (2012 TV series) (36.88×), Khan Academy (19.33×), and Amway (41.69×) over the country average.

Where do This Is Us (TV series) fans live in United States?

This Is Us (TV series) fans in United States are most concentrated in California (reach 575,212), Texas (reach 444,818), and Florida (reach 323,153). These three regions account for the largest share of the active audience.

What other brands do This Is Us (TV series) fans also like?

Beyond This Is Us (TV series) itself, the audience over-indexes on Khan Academy (19.33×), Amway (41.69×), Sprout (TV network) (29.54×), and Caviar (30.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for This Is Us (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.