Rascasse Audience Intelligence

This Is Us (TV series) Audience in Germany

A data profile of the people who buy, follow and care about This Is Us (TV series) in Germany — modelled from more than twelve digital signal sources. This Is Us (TV series) has an estimated audience of 496,490 people in Germany.

#631among Movie / TV Show / Series in Germany#1845in Movies & TV

The average This Is Us (TV series) fan in Germany is 34.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Yvonne Strahovski, Alexandra Breckenridge, Kate Winslet, with strongest over-indexing on Yvonne Strahovski (171.44× the country average).

Demographically, the This Is Us (TV series) audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical This Is Us (TV series) fan in Germany is more female, around 34.4 years old, with strong Mindfulness tendencies and a notable affinity for Yvonne Strahovski.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the This Is Us (TV series) profile in Germany.

Audience size
496K
in Germany
Gender
69.9%♀
30.1% male
Age
34.4
average years
Country rank
#11816
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of This Is Us (TV series) viewers

69.9% are female, 30.1% are male, average age 34.4.

Fig. 02

Gender split

69.9%
Female
30.1%
Male
Demographic split for This Is Us (TV series) audience in Germany
MetricValue
Female69.9%
Male30.1%
Average age34.4
Estimated audience size496,490
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the This Is Us (TV series) audience in Germany
Age bracketShare%
16-1926%
20-2928%
30-3921%
40-4915%
50+10%
Fig. 04

Worldwide distribution

4.7%

of the worldwide This Is Us (TV series) audience comes from Germany.

Worldwide audience distribution share by country for This Is Us (TV series)
CountryShare
United States43.0%
Brazil8.8%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the This Is Us (TV series) audience in Germany is strongest.

Fig. 05

Top regions by affinity

This Is Us (TV series) fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.22×
02Nordrhein-Westfalen~100K1.21×
03Berlin~20K1.15×
04Bremen~4K1.13×
05Niedersachsen~50K1.11×
06Schleswig-Holstein~20K1.11×
07Hessen~40K1.09×
08Rheinland-Pfalz~30K1.08×
09Bayern~70K1.00×
10Saarland~6K1.00×
11Brandenburg~10K0.87×
12Baden-Württemberg~50K0.85×
13Mecklenburg-Vorpommern~7K0.83×
14Sachsen~20K0.80×
15Sachsen-Anhalt~10K0.79×
16Thüringen~9K0.78×
Fig. 06

Affinity by region

Affinity by region — This Is Us (TV series), Germany
0.78×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the This Is Us (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for This Is Us (TV series) audience
#·InterestCategoryAffinity×
01Alexandra BreckenridgeMovies & TV175.38×
02Yvonne StrahovskiMovies & TV171.44×
03Taraji P. HensonMovies & TV167.86×
04Kerry WashingtonMovies & TV145.15×
05The Good WifeMovies & TV129.33×
06Rome (TV series)Movies & TV116.76×
07YouTube RedMovies & TV104.38×
08Big Little Lies (TV series)Movies & TV102.26×
09Kristen BellMovies & TV98.18×
10The White LotusMovies & TV95.94×
11Banshee (TV series)Movies & TV95.80×
12Ginny And GeorgiaMovies & TV88.66×
13Kate WinsletMovies & TV77.98×
14Joaquin PhoenixMovies & TV75.56×
15Diary of a Wimpy Kid (film series)Movies & TV68.37×
16Anthony HopkinsMovies & TV66.72×
17Denzel WashingtonMovies & TV60.05×
18Julia RobertsMovies & TV32.21×
19Sandra BullockMovies & TV32.07×
20Nicole KidmanMovies & TV30.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the This Is Us (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by This Is Us (TV series) audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.64×
Pet OwnershipJOY1.45×
Design AffinityPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by This Is Us (TV series) audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.90×
Career OrientationPOWER0.92×
PatriotismCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does This Is Us (TV series) have in Germany?

This Is Us (TV series) has an estimated audience of 496,490 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of This Is Us (TV series) viewers?

69.9% of This Is Us (TV series) fans are female, 30.1% are male, with an average age of 34.4 years.

03

Which brands do This Is Us (TV series) fans like most?

This Is Us (TV series) fans show strongest brand affinity for Yvonne Strahovski (171.44×), Alexandra Breckenridge (175.38×), and Kate Winslet (77.98×) over the country average.

04

Where do This Is Us (TV series) fans live in Germany?

This Is Us (TV series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do This Is Us (TV series) fans also like?

Beyond This Is Us (TV series) itself, the audience over-indexes on Alexandra Breckenridge (175.38×), Kate Winslet (77.98×), Ginny And Georgia (88.66×), and Taraji P. Henson (167.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See This Is Us (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for This Is Us (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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