The White Lotus Audience in Germany
The White Lotus has an estimated audience of 1,158,840 people in Germany. 76.2% are female, 23.8% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stay at Home Mum, Oktay Kaynarca, National Paralympic Committee, Mechanic, Rossmann.
The average The White Lotus fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stay at Home Mum, Oktay Kaynarca, National Paralympic Committee, with strongest over-indexing on Stay at Home Mum (140.77× the country average). Demographically, the The White Lotus audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of The White Lotus fans
| Metric | Value |
|---|---|
| Female | 76.2% |
| Male | 23.8% |
| Average age | 37.4 |
| Estimated audience size | 1,158,840 |
Audience persona
The typical The White Lotus fan in Germany is more female, around 37.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Stay at Home Mum.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 281,789 | 1.11× |
| Bayern | 196,765 | 1.06× |
| Baden-Württemberg | 161,126 | 1.02× |
| Hessen | 109,414 | 1.24× |
| Niedersachsen | 106,386 | 0.95× |
| Berlin | 92,605 | 1.79× |
| Rheinland-Pfalz | 56,238 | 0.97× |
| Sachsen | 50,340 | 0.89× |
| Schleswig-Holstein | 44,047 | 1.06× |
| Hamburg | 36,784 | 1.4× |
| Brandenburg | 31,402 | 0.87× |
| Sachsen-Anhalt | 22,561 | 0.75× |
| Thüringen | 21,255 | 0.72× |
| Bremen | 11,341 | 1.14× |
| Saarland | 11,322 | 0.8× |
| Mecklenburg-Vorpommern | 5,298 | 0.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stay at Home Mum | 140.77× | Kids & Family |
| Oktay Kaynarca | 33.2× | Movies & TV |
| National Paralympic Committee | 26.31× | Sports |
| Mechanic | 5.78× | Cars & Mobility |
| Rossmann | 1.63× | Shopping |
| Jiraiya | 58.44× | Literature |
| Progressive rock | 2.84× | Music & Radio |
| Gloria | 8.32× | Music & Radio |
| Kuopio | 20× | Travel & Leisure |
| DEFCON (video game) | 9.65× | Games |
| Gil Ofarim | 1.66× | Music & Radio |
| Jabalpur | 52.63× | Travel & Leisure |
| Natural rubber | 2.78× | Cars & Mobility |
| Commercial mortgage | 2.34× | Business & Career |
| İlahiler | 10.82× | Literature |
| Personalised Gifts | 2.13× | Home & Garden |
| La rosa de Guadalupe | 16.29× | Movies & TV |
| Loch Lomond | 6.99× | Travel & Leisure |
| Kalidou Koulibaly | 20× | Sports |
| Guitar pedalboard | 21.09× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.78 |
| Sustainability | BALANCE | 1.73 |
| Early Adopter Mentality | POWER | 1.54 |
| Sports Activity | POWER | 1.4 |
| Tradition | CONSERVATISM | 1.3 |
| Risk Appetite | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| France | 6.8% |
| United Kingdom | 5.5% |
See The White Lotus audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does The White Lotus have in Germany?
The White Lotus has an estimated audience of 1,158,840 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The White Lotus fans?
76.2% of The White Lotus fans are female, 23.8% are male, with an average age of 37.4 years.
Which brands do The White Lotus fans like most?
The White Lotus fans show strongest brand affinity for Stay at Home Mum (140.77×), Oktay Kaynarca (33.2×), and National Paralympic Committee (26.31×) over the country average.
Where do The White Lotus fans live in Germany?
The White Lotus fans in Germany are most concentrated in Nordrhein-Westfalen (reach 281,789), Bayern (reach 196,765), and Baden-Württemberg (reach 161,126). These three regions account for the largest share of the active audience.
What other brands do The White Lotus fans also like?
Beyond The White Lotus itself, the audience over-indexes on Oktay Kaynarca (33.2×), National Paralympic Committee (26.31×), Mechanic (5.78×), and Rossmann (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The White Lotus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.