The White Lotus Audience in United States

The White Lotus logo

The White Lotus has an estimated audience of 4,987,139 people in United States. 73.2% are female, 26.8% are male, average age 38.0. Top regions: California, Texas, New York. Top brand affinities: Mount Kilimanjaro, Lulu 黃路梓茵, Grace Slick, Paisley, Gloria.

The average The White Lotus fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mount Kilimanjaro, Lulu 黃路梓茵, Grace Slick, with strongest over-indexing on Mount Kilimanjaro (179.26× the country average). Demographically, the The White Lotus audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The White Lotus fans

Demographic split for The White Lotus audience in United States
MetricValue
Female73.2%
Male26.8%
Average age38.0
Estimated audience size4,987,139

Audience persona

The typical The White Lotus fan in United States is more female, around 38.0 years old, with strong Extroversion tendencies and a notable affinity for Mount Kilimanjaro.

Top regions in United States

Top regions ranked by reach for The White Lotus in United States
RegionReachAffinity
California711,1851.3×
Texas429,9111×
New York359,3131.29×
Florida350,7811.04×
Illinois197,9481.19×
Pennsylvania194,1661.16×
Ohio155,3221.01×
North Carolina155,1881.03×
New Jersey153,1831.21×
Georgia152,1920.99×
Massachusetts136,7671.39×
Virginia134,7401.11×
Michigan128,5620.99×
Washington128,0071.28×
Colorado95,5751.22×
Tennessee94,9700.95×
Maryland89,9361.05×
Indiana88,8080.97×
Minnesota87,7161.23×
Missouri84,8661.06×
Wisconsin80,1391.07×
South Carolina73,9820.99×
Oregon70,4811.23×
Kentucky65,0931.04×
Connecticut62,8531.26×
Louisiana56,4030.88×
Oklahoma49,7200.9×
Arizona48,2610.47×
Utah43,2170.97×
Nevada42,7130.89×
Kansas38,9990.99×
Iowa37,3590.91×
Arkansas36,8890.9×
Mississippi31,6720.77×
Hawaii23,8411.11×
New Hampshire23,4551.19×
Alabama23,3880.34×
Idaho23,1090.92×
Nebraska22,9990.92×
New Mexico19,7890.79×
Maine19,6251.1×
West Virginia18,9820.82×
Rhode Island18,6731.18×
Washington, District of Columbia17,6361.18×
Montana13,8181×
Delaware13,4980.98×
Vermont10,2951.18×
South Dakota8,9760.78×
North Dakota7,6950.75×
Wyoming5,2280.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The White Lotus audience
BrandAffinityCategory
Mount Kilimanjaro179.26×Travel & Leisure
Lulu 黃路梓茵14.81×Movies & TV
Grace Slick14.87×Music & Radio
Paisley11.89×Fashion & Accessoires
Gloria10.56×Music & Radio
Ichiro Suzuki10.06×Sports
Chromebook4.67×Technology & Electronics
Maracaibo9.28×Travel & Leisure
Elsword12.78×Games
Horeca12.06×Travel & Leisure
Sussex County, New Jersey7.16×Travel & Leisure
Home staging3.7×Home & Garden
Lindy Hop7.03×Music & Radio
Google Photos1.65×Technology & Electronics
Hooked on Phonics6.82×Kids & Family
Goop3.33×Internet & Social Media
Regional styles of Mexican music1.72×Music & Radio
Tiara5.81×Politics & Society
Grinch2.3×Movies & TV
Wok3.46×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The White Lotus audience
TraitClusterScore
ExtroversionTHRILL1.3
LGBTQ+ IdentityOPEN1.24
SustainabilityBALANCE1.23
Early Adopter MentalityPOWER1.22
TraditionCONSERVATISM1.22
IndulgenceJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for The White Lotus
CountryShare
United States23.1%
France6.8%
United Kingdom5.5%

See The White Lotus audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The White Lotus have in United States?

The White Lotus has an estimated audience of 4,987,139 people in United States, concentrated in California and Texas.

What is the gender split and age of The White Lotus fans?

73.2% of The White Lotus fans are female, 26.8% are male, with an average age of 38.0 years.

Which brands do The White Lotus fans like most?

The White Lotus fans show strongest brand affinity for Mount Kilimanjaro (179.26×), Lulu 黃路梓茵 (14.81×), and Grace Slick (14.87×) over the country average.

Where do The White Lotus fans live in United States?

The White Lotus fans in United States are most concentrated in California (reach 711,185), Texas (reach 429,911), and New York (reach 359,313). These three regions account for the largest share of the active audience.

What other brands do The White Lotus fans also like?

Beyond The White Lotus itself, the audience over-indexes on Lulu 黃路梓茵 (14.81×), Grace Slick (14.87×), Paisley (11.89×), and Gloria (10.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The White Lotus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.