Rascasse Audience Intelligence

The White Lotus Audience in United States

A data profile of the people who buy, follow and care about The White Lotus in United States — modelled from more than twelve digital signal sources. The White Lotus has an estimated audience of 3,257,803 people in United States.

#149among TV series in United States#414among Movie / TV Show / Series in United States#1200in Movies & TV

The average The White Lotus fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Eurostar, Bordeaux wine, Sharp Aquos, with strongest over-indexing on Eurostar (160.27× the country average).

Demographically, the The White Lotus audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The White Lotus fan in United States is more female, around 40.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Eurostar.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The White Lotus profile in United States.

Audience size
3.3M
in United States
Gender
68.0%♀
32.0% male
Age
40.3
average years
Country rank
#9578
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-74%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The White Lotus viewers

68.0% are female, 32.0% are male, average age 40.3.

Fig. 02

Gender split

68.0%
Female
32.0%
Male
Demographic split for The White Lotus audience in United States
MetricValue
Female68.0%
Male32.0%
Average age40.3
Estimated audience size3,257,803
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the The White Lotus audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

17.6%

of the worldwide The White Lotus audience comes from United States.

Worldwide audience distribution share by country for The White Lotus
CountryShare
United States17.6%
United Kingdom5.2%
France5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The White Lotus audience in United States is strongest.

Fig. 05

Top regions by affinity

The White Lotus fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K1.31×
02New Hampshire~30K1.23×
03Connecticut~60K1.22×
04Washington~100K1.21×
05Vermont~10K1.20×
06Oregon~70K1.19×
07Rhode Island~20K1.18×
08Minnesota~90K1.17×
09California~700K1.16×
10Maine~20K1.16×
11New York~300K1.15×
12Colorado~100K1.15×
13New Jersey~200K1.14×
14Pennsylvania~200K1.09×
15Illinois~200K1.09×
16Hawaii~20K1.09×
17Washington, District of Columbia~20K1.09×
18Wisconsin~90K1.08×
19Missouri~90K1.05×
20Montana~20K1.05×
21Kentucky~70K1.04×
22Virginia~100K1.03×
23Florida~400K1.01×
24Maryland~90K1.01×
25Delaware~10K1.01×
26North Carolina~200K1.00×
27Ohio~200K0.99×
28South Carolina~80K0.99×
29Utah~50K0.99×
30Kansas~40K0.99×
31Idaho~30K0.99×
32Michigan~100K0.98×
33Tennessee~100K0.97×
34Indiana~90K0.96×
35Georgia~200K0.94×
36Iowa~40K0.94×
37Nebraska~20K0.93×
38Texas~400K0.92×
39Oklahoma~50K0.91×
40Arkansas~40K0.91×
41West Virginia~20K0.88×
42South Dakota~10K0.88×
43North Dakota~9K0.88×
44Louisiana~60K0.87×
45Nevada~40K0.86×
46New Mexico~20K0.83×
47Arizona~80K0.79×
48Mississippi~30K0.79×
49Alaska~9K0.78×
50Alabama~50K0.68×
Fig. 06

Affinity by region

Affinity by region — The White Lotus, United States
0.68×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The White Lotus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The White Lotus audience
#·InterestCategoryAffinity×
01Sharp AquosTechnology & Electronics167.72×
02EurostarCars & Mobility160.27×
03Bordeaux wineFood & Beverages53.63×
04Big Little Lies (TV series)Movies & TV17.98×
05Magic MikeMovies & TV14.48×
06Jason SegelMovies & TV13.03×
07BoJack HorsemanMovies & TV12.61×
08Michelle MonaghanMovies & TV11.90×
09Guillermo del ToroMovies & TV11.31×
10WordPressTechnology & Electronics11.04×
11Dakota FanningMovies & TV11.00×
12Oscar IsaacMovies & TV10.60×
13Software as a serviceTechnology & Electronics9.58×
14Julia Louis-DreyfusMovies & TV9.45×
15Jeremy Allen WhiteMovies & TV9.16×
16Katey SagalMovies & TV8.81×
17ZootopiaMovies & TV7.38×
18Zoe SaldanaMovies & TV5.47×
19NASDAQBusiness & Career3.54×
20Diane KeatonMovies & TV3.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The White Lotus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The White Lotus audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.66×
IndulgenceJOY1.32×
SustainabilityBALANCE1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The White Lotus audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.88×
Luxury OrientationPREMIUM0.90×
Pet OwnershipJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The White Lotus have in United States?

The White Lotus has an estimated audience of 3,257,803 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The White Lotus viewers?

68.0% of The White Lotus fans are female, 32.0% are male, with an average age of 40.3 years.

03

Which brands do The White Lotus fans like most?

The White Lotus fans show strongest brand affinity for Eurostar (160.27×), Bordeaux wine (53.63×), and Sharp Aquos (167.72×) over the country average.

04

Where do The White Lotus fans live in United States?

The White Lotus fans in United States are most concentrated in California (reach ~700K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do The White Lotus fans also like?

Beyond The White Lotus itself, the audience over-indexes on Bordeaux wine (53.63×), Sharp Aquos (167.72×), Dakota Fanning (11×), and Big Little Lies (TV series) (17.98×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See The White Lotus audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The White Lotus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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