Rascasse Audience Intelligence

Eurostar Target Market in United States

A data profile of the people who buy, follow and care about Eurostar in United States — modelled from more than twelve digital signal sources. Eurostar has an estimated audience of 483,536 people in United States.

#12among Public transport in United States#3833among Brand in United States#1047in Cars & Mobility

The average Eurostar fan in United States is 36.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Microsoft Teams, Office 365, CheapOair, with strongest over-indexing on Microsoft Teams (347.07× the country average).

Demographically, the Eurostar audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Need for Security, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Eurostar fan in United States is more female, around 36.2 years old, with strong Need for Security tendencies and a notable affinity for Microsoft Teams.

Category: Cars & Mobility · Type: Brand · Subtype: Public transport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eurostar profile in United States.

Audience size
484K
in United States
Gender
58.0%♀
42.0% male
Age
36.2
average years
Country rank
#37385
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Eurostar

58.0% are female, 42.0% are male, average age 36.2.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Eurostar audience in United States
MetricValue
Female58.0%
Male42.0%
Average age36.2
Estimated audience size483,536
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Eurostar audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3917%
40-4918%
50+16%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Eurostar audience comes from United States.

Worldwide audience distribution share by country for Eurostar
CountryShare
United Kingdom37.4%
France21.7%
Belgium7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eurostar audience in United States is strongest.

Fig. 05

Top regions by affinity

Eurostar customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K4.03×
02New York~60K2.37×
03California~90K1.78×
04Massachusetts~10K1.60×
05New Jersey~20K1.49×
06Illinois~20K1.44×
07Florida~40K1.40×
08Connecticut~6K1.35×
09Virginia~20K1.34×
10Washington~10K1.33×
11Georgia~20K1.25×
12Maryland~10K1.20×
13Colorado~9K1.16×
14Oregon~6K1.09×
15Utah~4K1.06×
16Texas~40K1.05×
17Nevada~5K1.03×
18Hawaii~2K1.02×
19Rhode Island~2K1.02×
20New Hampshire~2K0.99×
21Maine~2K0.99×
22Pennsylvania~20K0.96×
23Vermont<1K0.94×
24North Carolina~10K0.92×
25Arizona~9K0.91×
26Minnesota~6K0.88×
27Tennessee~8K0.87×
28South Carolina~6K0.86×
29Delaware~1K0.84×
30Alaska<1K0.84×
31Michigan~10K0.79×
32Wisconsin~5K0.77×
33Louisiana~5K0.77×
34Idaho~2K0.76×
35Ohio~10K0.75×
36Kentucky~4K0.74×
37Montana<1K0.74×
38Missouri~6K0.73×
39Indiana~6K0.72×
40Kansas~3K0.71×
41North Dakota<1K0.71×
42South Dakota<1K0.70×
43New Mexico~2K0.69×
44Arkansas~3K0.67×
45Alabama~4K0.66×
46Nebraska~2K0.66×
47Iowa~3K0.65×
48Oklahoma~3K0.64×
49West Virginia~1K0.64×
50Mississippi~2K0.59×
Fig. 06

Affinity by region

Affinity by region — Eurostar, United States
0.59×1.00×4.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eurostar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eurostar audience
#·InterestCategoryAffinity×
0112 MonkeysMovies & TV787.72×
02Search Engine JournalTechnology & Electronics649.93×
03HotmartShopping575.52×
04EvernoteInternet & Social Media546.62×
05TeamViewerTechnology & Electronics468.75×
06CheapOairTravel & Leisure381.33×
07American Crime StoryMovies & TV361.11×
08Microsoft TeamsTechnology & Electronics347.07×
09Office 365Technology & Electronics347.07×
1050 First DatesMovies & TV330.28×
11McAfeeTechnology & Electronics329.04×
12Veep (TV series)Movies & TV319.48×
13AquariusMovies & TV299.44×
14TrelloInternet & Social Media286.50×
15MySQLTechnology & Electronics216.67×
16Microsoft CopilotTechnology & Electronics174.41×
17Anna FarisMovies & TV164.39×
18True DetectiveMovies & TV156.67×
19Erin MoriartyMovies & TV156.67×
20GitHubInternet & Social Media125.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eurostar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eurostar audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM8.13×
IndulgenceJOY7.09×
Early Adopter MentalityPOWER4.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eurostar audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
SpiritualityBALANCE0.88×
TraditionCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Eurostar's target market in United States?

Eurostar's target market in United States covers an estimated 483,536 people, concentrated in California and New York.

02

What is the gender split and age of Eurostar customers?

58.0% of the Eurostar audience are female, 42.0% are male, with an average age of 36.2 years.

03

Which brands do Eurostar fans like most?

Eurostar fans show strongest brand affinity for Microsoft Teams (347.07×), Office 365 (347.07×), and CheapOair (381.33×) over the country average.

04

Where do Eurostar fans live in United States?

Eurostar fans in United States are most concentrated in California (reach ~90K), New York (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Eurostar fans also like?

Beyond Eurostar itself, the audience over-indexes on Office 365 (347.07×), CheapOair (381.33×), Hotmart (575.52×), and True Detective (156.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Public transport audiences in United States

See Eurostar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Eurostar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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