Eurostar Audience in United States

Eurostar logo

Eurostar has an estimated audience of 473,487 people in United States. 58.0% are female, 42.0% are male, average age 36.2. Top regions: California, New York, Florida. Top brand affinities: Office 365, Microsoft Teams, CheapOair, Hotmart, True Detective.

The average Eurostar fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Office 365, Microsoft Teams, CheapOair, with strongest over-indexing on Office 365 (347.07× the country average). Demographically, the Eurostar audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Public transport

Demographics of Eurostar fans

Demographic split for Eurostar audience in United States
MetricValue
Female58.0%
Male42.0%
Average age36.2
Estimated audience size473,487

Audience persona

The typical Eurostar fan in United States is more female, around 36.2 years old, with strong Quality Awareness tendencies and a notable affinity for Office 365.

Top regions in United States

Top regions ranked by reach for Eurostar in United States
RegionReachAffinity
California94,9561.82×
New York62,2202.35×
Florida46,9131.46×
Texas45,0411.11×
Illinois23,0211.46×
New Jersey18,3441.52×
Georgia17,6581.21×
Virginia16,5501.43×
Pennsylvania15,6250.98×
Massachusetts15,5861.67×
North Carolina13,5460.95×
Washington12,5581.32×
Ohio10,9340.75×
Michigan10,3790.84×
Maryland9,9181.22×
Colorado9,5131.27×
Arizona8,5410.88×
Tennessee7,7980.82×
Washington, District of Columbia6,3964.49×
Connecticut6,2121.31×
Indiana6,1250.71×
Oregon6,0971.12×
South Carolina5,9730.84×
Minnesota5,9180.87×
Wisconsin5,3370.75×
Missouri5,2450.69×
Nevada4,8681.06×
Utah4,4401.05×
Kentucky4,1130.69×
Louisiana4,0190.66×
Alabama3,9640.6×
Oklahoma2,9280.56×
Arkansas2,3190.59×
Kansas2,2880.61×
Iowa2,2370.57×
Hawaii2,0391×
New Hampshire1,7210.92×
Mississippi1,7100.44×
Idaho1,6160.68×
Maine1,6020.94×
Rhode Island1,4780.98×
New Mexico1,3980.59×
Nebraska1,3190.56×
West Virginia1,0150.46×
Delaware9760.75×
Montana7470.57×
Vermont6910.83×
Alaska6670.66×
South Dakota4320.4×
North Dakota4280.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Eurostar audience
BrandAffinityCategory
Office 365347.07×Technology & Electronics
Microsoft Teams347.07×Technology & Electronics
CheapOair381.33×Travel & Leisure
Hotmart575.52×Shopping
True Detective156.67×Movies & TV
12 Monkeys787.72×Movies & TV
MySQL216.67×Technology & Electronics
Microsoft Copilot174.41×Technology & Electronics
TeamViewer468.75×Technology & Electronics
Evernote546.62×Internet & Social Media
Aquarius299.44×Movies & TV
GitHub125.27×Internet & Social Media
50 First Dates330.28×Movies & TV
Trello286.5×Internet & Social Media
McAfee329.04×Technology & Electronics
American Crime Story361.11×Movies & TV
Search Engine Journal649.93×Technology & Electronics
The White Lotus160.27×Movies & TV
Veep (TV series)319.48×Movies & TV
MariaDB755.56×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Eurostar audience
TraitClusterScore
Quality AwarenessPREMIUM3.03
TravellingTHRILL2.98
IndulgenceJOY2.35
SustainabilityBALANCE1.78
Design AffinityPREMIUM1.78
Urban LifestyleOPEN1.68

Worldwide distribution

Worldwide audience distribution share by country for Eurostar
CountryShare
United Kingdom38.3%
France22.0%
Belgium7.4%

See Eurostar audiences in other countries

More Public transport audiences in United States

Frequently asked questions

How many fans does Eurostar have in United States?

Eurostar has an estimated audience of 473,487 people in United States, concentrated in California and New York.

What is the gender split and age of Eurostar fans?

58.0% of Eurostar fans are female, 42.0% are male, with an average age of 36.2 years.

Which brands do Eurostar fans like most?

Eurostar fans show strongest brand affinity for Office 365 (347.07×), Microsoft Teams (347.07×), and CheapOair (381.33×) over the country average.

Where do Eurostar fans live in United States?

Eurostar fans in United States are most concentrated in California (reach 94,956), New York (reach 62,220), and Florida (reach 46,913). These three regions account for the largest share of the active audience.

What other brands do Eurostar fans also like?

Beyond Eurostar itself, the audience over-indexes on Microsoft Teams (347.07×), CheapOair (381.33×), Hotmart (575.52×), and True Detective (156.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Eurostar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.