Microsoft Teams Audience in United States

Microsoft Teams has an estimated audience of 7,356,661 people in United States. 41.4% are female, 58.6% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: Office 365, Eurostar, Sharp Aquos, Bordeaux wine, File sharing.

The average Microsoft Teams fan in United States is 34.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Office 365, Eurostar, Sharp Aquos, with strongest over-indexing on Office 365 (123.64× the country average). Demographically, the Microsoft Teams audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Microsoft Teams fans

Demographic split for Microsoft Teams audience in United States
MetricValue
Female41.4%
Male58.6%
Average age34.8
Estimated audience size7,356,661

Audience persona

The typical Microsoft Teams fan in United States is more male, around 34.8 years old, with strong Need for Security tendencies and a notable affinity for Office 365.

Top regions in United States

Top regions ranked by reach for Microsoft Teams in United States
RegionReachAffinity
California917,6811.13×
Texas737,7151.17×
Florida523,0011.05×
New York479,3701.17×
Illinois284,9511.16×
North Carolina263,0371.19×
Virginia259,6821.45×
Pennsylvania257,1831.04×
Georgia256,5941.13×
Ohio245,3651.08×
Michigan189,4810.98×
Washington183,1521.24×
New Jersey168,3190.9×
Massachusetts161,4051.11×
Tennessee156,9611.06×
Colorado156,6671.35×
Arizona156,1521.04×
Indiana128,8520.96×
Maryland123,2200.97×
Missouri122,2951.03×
Wisconsin114,6571.04×
South Carolina111,6901.01×
Oregon97,1871.15×
Minnesota96,5810.92×
Utah94,2561.43×
Kentucky88,5270.96×
Alabama83,7240.81×
Louisiana83,6070.88×
Oklahoma78,9800.97×
Connecticut71,1040.96×
Kansas64,7421.12×
Arkansas61,3201.01×
Iowa60,2860.99×
Nevada56,6540.8×
Mississippi43,3900.72×
Idaho37,8451.03×
Washington, District of Columbia33,4581.51×
Nebraska32,6500.88×
New Mexico29,5790.8×
Hawaii28,0480.89×
West Virginia24,8780.73×
New Hampshire21,6900.75×
Montana18,3200.9×
Rhode Island17,2480.74×
Maine16,7450.64×
North Dakota15,2761.01×
Delaware14,3430.71×
Alaska14,0920.9×
Vermont14,0561.09×
South Dakota13,2960.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Microsoft Teams audience
BrandAffinityCategory
Office 365123.64×Technology & Electronics
Eurostar402.54×Cars & Mobility
Sharp Aquos470.74×Technology & Electronics
Bordeaux wine115.79×Food & Beverages
File sharing75.82×Internet & Social Media
Software as a service32.5×Technology & Electronics
WordPress32.77×Technology & Electronics
Dropbox (service)18.59×Technology & Electronics
Google Maps6.37×Internet & Social Media
Indeed.com5.61×Business & Career
Micro Center11.16×Shopping
NASDAQ8.05×Business & Career
Orange Is the New Black17.66×Movies & TV
Autism Awareness10.09×Health
Capital One4.22×Business & Career
Diabetes mellitus awareness6.86×Health
GroupMe15.31×Internet & Social Media
Microsoft Word9.22×Technology & Electronics
Singer-songwriter3.35×Music & Radio
Kia Sportage17.25×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Microsoft Teams audience
TraitClusterScore
Need for SecurityCONSERVATISM3.04
Early Adopter MentalityPOWER2.46
Career OrientationPOWER1.9
IndulgenceJOY1.86
Quality AwarenessPREMIUM1.76
Convenience OrientationPREMIUM1.73

Worldwide distribution

Worldwide audience distribution share by country for Microsoft Teams
CountryShare
United States20.9%
United Kingdom8.8%
India6.3%

See Microsoft Teams audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Microsoft Teams have in United States?

Microsoft Teams has an estimated audience of 7,356,661 people in United States, concentrated in California and Texas.

What is the gender split and age of Microsoft Teams fans?

41.4% of Microsoft Teams fans are female, 58.6% are male, with an average age of 34.8 years.

Which brands do Microsoft Teams fans like most?

Microsoft Teams fans show strongest brand affinity for Office 365 (123.64×), Eurostar (402.54×), and Sharp Aquos (470.74×) over the country average.

Where do Microsoft Teams fans live in United States?

Microsoft Teams fans in United States are most concentrated in California (reach 917,681), Texas (reach 737,715), and Florida (reach 523,001). These three regions account for the largest share of the active audience.

What other brands do Microsoft Teams fans also like?

Beyond Microsoft Teams itself, the audience over-indexes on Eurostar (402.54×), Sharp Aquos (470.74×), Bordeaux wine (115.79×), and File sharing (75.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Microsoft Teams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.