Rascasse Audience Intelligence

Microsoft Teams Target Market in United States

A data profile of the people who buy, follow and care about Microsoft Teams in United States — modelled from more than twelve digital signal sources. Microsoft Teams has an estimated audience of 8,174,320 people in United States.

#450among Brand in United States#200in Technology & Electronics

The average Microsoft Teams fan in United States is 30.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Office 365, Eurostar, Bordeaux wine, with strongest over-indexing on Office 365 (129.92× the country average).

Demographically, the Microsoft Teams audience skews balanced with an average age of 30.2, and over-indexes on personality traits such as Need for Security, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Microsoft Teams fan in United States is balanced, around 30.2 years old, with strong Need for Security tendencies and a notable affinity for Office 365.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Microsoft Teams profile in United States.

Audience size
8.2M
in United States
Gender
50.1%♀
49.9% male
Age
30.2
average years
Country rank
#4351
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Microsoft Teams

50.1% are female, 49.9% are male, average age 30.2.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Microsoft Teams audience in United States
MetricValue
Female50.1%
Male49.9%
Average age30.2
Estimated audience size8,174,320
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the Microsoft Teams audience in United States
Age bracketShare%
16-1947%
20-2920%
30-3915%
40-4912%
50+7%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Microsoft Teams audience comes from United States.

Worldwide audience distribution share by country for Microsoft Teams
CountryShare
United States20.5%
United Kingdom9.2%
India6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Microsoft Teams audience in United States is strongest.

Fig. 05

Top regions by affinity

Microsoft Teams customers by region in United States
#RegionReachAffinity×
01Utah~100K1.43×
02Virginia~300K1.40×
03Washington, District of Columbia~30K1.40×
04Colorado~200K1.21×
05Georgia~300K1.18×
06Texas~800K1.15×
07North Dakota~20K1.15×
08North Carolina~300K1.14×
09Washington~200K1.14×
10New York~500K1.12×
11Oregon~100K1.11×
12Vermont~20K1.11×
13Kansas~70K1.10×
14Illinois~300K1.09×
15Tennessee~200K1.09×
16Massachusetts~200K1.08×
17California~1M1.06×
18Wisconsin~100K1.05×
19Kentucky~100K1.05×
20Pennsylvania~300K1.04×
21Ohio~300K1.04×
22Arkansas~70K1.04×
23South Carolina~100K1.03×
24Idaho~40K1.03×
25Florida~600K1.02×
26Missouri~100K1.02×
27South Dakota~20K1.02×
28Connecticut~80K1.01×
29Arizona~200K0.99×
30Maryland~100K0.98×
31Iowa~70K0.98×
32Montana~20K0.97×
33Michigan~200K0.95×
34Alaska~20K0.95×
35Indiana~100K0.94×
36Oklahoma~90K0.93×
37Louisiana~100K0.90×
38New Jersey~200K0.88×
39Minnesota~100K0.87×
40Nebraska~40K0.87×
41Hawaii~30K0.87×
42West Virginia~30K0.83×
43Alabama~90K0.82×
44New Mexico~30K0.82×
45Nevada~60K0.80×
46New Hampshire~30K0.80×
47Rhode Island~20K0.78×
48Mississippi~50K0.77×
49Delaware~20K0.75×
50Maine~20K0.66×
Fig. 06

Affinity by region

Affinity by region — Microsoft Teams, United States
0.66×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Microsoft Teams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Microsoft Teams audience
#·InterestCategoryAffinity×
01EurostarCars & Mobility347.07×
02Sharp AquosTechnology & Electronics327.12×
03Office 365Technology & Electronics129.92×
04Bordeaux wineFood & Beverages112.64×
05File sharingInternet & Social Media97.61×
06VideoconferencingTechnology & Electronics57.74×
07WordPressTechnology & Electronics35.72×
08Software as a serviceTechnology & Electronics31.91×
09Paperless PostShopping20.00×
10Dropbox (service)Technology & Electronics18.31×
11Key FoodShopping17.86×
12Orange Is the New BlackMovies & TV17.19×
13Microsoft WordTechnology & Electronics10.34×
14TransUnionTechnology & Electronics9.78×
15Information securityBusiness & Career9.25×
16NASDAQBusiness & Career9.20×
17Micro CenterShopping7.08×
18InnovationBusiness & Career4.44×
19Google DriveTechnology & Electronics3.07×
20Google MapsInternet & Social Media2.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Microsoft Teams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Microsoft Teams audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.22×
IndulgenceJOY2.37×
Early Adopter MentalityPOWER2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Microsoft Teams audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.83×
CreativityOPEN0.88×
SpiritualityBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Microsoft Teams's target market in United States?

Microsoft Teams's target market in United States covers an estimated 8,174,320 people, concentrated in California and Texas.

02

What is the gender split and age of Microsoft Teams customers?

50.1% of the Microsoft Teams audience are female, 49.9% are male, with an average age of 30.2 years.

03

Which brands do Microsoft Teams fans like most?

Microsoft Teams fans show strongest brand affinity for Office 365 (129.92×), Eurostar (347.07×), and Bordeaux wine (112.64×) over the country average.

04

Where do Microsoft Teams fans live in United States?

Microsoft Teams fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Microsoft Teams fans also like?

Beyond Microsoft Teams itself, the audience over-indexes on Eurostar (347.07×), Bordeaux wine (112.64×), Sharp Aquos (327.12×), and File sharing (97.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Microsoft Teams audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Microsoft Teams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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