Microsoft Word Audience in United States

Demographics of Microsoft Word fans

Audience persona

The typical Microsoft Word fan in United States is balanced, around 38.3 years old, with strong Risk Appetite tendencies and a notable affinity for Google Docs.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Microsoft Word audiences in other countries

• Microsoft Word — Germany
• Microsoft Word — United Kingdom
• Microsoft Word — France
• Microsoft Word — Italy
• Microsoft Word — Spain
• Microsoft Word — Brazil
• Microsoft Word — Japan
• Microsoft Word — South Korea
• Microsoft Word — India

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Frequently asked questions

How many fans does Microsoft Word have in United States?

Microsoft Word has an estimated audience of 8,156,046 people in United States, concentrated in Texas and California.

What is the gender split and age of Microsoft Word fans?

51.9% of Microsoft Word fans are female, 48.1% are male, with an average age of 38.3 years.

Which brands do Microsoft Word fans like most?

Microsoft Word fans show strongest brand affinity for Google Docs (4.74×), Office 365 (10.34×), and Microsoft Teams (10.34×) over the country average.

Where do Microsoft Word fans live in United States?

Microsoft Word fans in United States are most concentrated in Texas (reach 822,536), California (reach 776,286), and Florida (reach 550,170). These three regions account for the largest share of the active audience.

What other brands do Microsoft Word fans also like?

Beyond Microsoft Word itself, the audience over-indexes on Office 365 (10.34×), Microsoft Teams (10.34×), Google Drive (3.6×), and MSN (2.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Microsoft Word. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.