Rascasse Audience Intelligence

Microsoft Word Target Market in United States

Name: Microsoft Word — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Microsoft Word in United States — modelled from more than twelve digital signal sources. Microsoft Word has an estimated audience of 8,588,263 people in United States.

#418among Brand in United States #187in Technology & Electronics

The average Microsoft Word fan in United States is 38.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Google Docs, Microsoft Teams, Office 365, with strongest over-indexing on Google Docs (4.74× the country average).

Demographically, the Microsoft Word audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Microsoft Word fan in United States is balanced, around 38.3 years old, with strong Need for Security tendencies and a notable affinity for Google Docs.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Microsoft Word profile in United States.

Audience size

8.6M

in United States

Gender

51.9%♀

48.1% male

Age

38.3

average years

Country rank

#4140

Brand in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Microsoft Word

51.9% are female, 48.1% are male, average age 38.3.

Fig. 02

Gender split

51.9%

Female

48.1%

Male

Demographic split for Microsoft Word audience in United States
Metric	Value
Female	51.9%
Male	48.1%
Average age	38.3
Estimated audience size	8,588,263

Fig. 03

Age distribution

Age distribution of the Microsoft Word audience in United States
Age bracket	Share	%
16-19		23%
20-29		19%
30-39		19%
40-49		20%
50+		19%

Fig. 04

Worldwide distribution

29.9%

of the worldwide Microsoft Word audience comes from United States.

Worldwide audience distribution share by country for Microsoft Word
Country	Share
United States	29.9%
India	8.9%
China	3.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Microsoft Word audience in United States is strongest.

Fig. 05

Top regions by affinity

Microsoft Word customers by region in United States
#	Region	Reach	×
01	Mississippi	~100K	1.54×
02	Kentucky	~100K	1.46×
03	Connecticut	~100K	1.46×
04	Oklahoma	~100K	1.31×
05	North Carolina	~300K	1.29×
06	Tennessee	~200K	1.28×
07	Louisiana	~100K	1.28×
08	Alabama	~100K	1.27×
09	West Virginia	~50K	1.27×
10	South Carolina	~200K	1.24×
11	North Dakota	~20K	1.24×
12	Georgia	~300K	1.21×
13	Arkansas	~80K	1.21×
14	Texas	~800K	1.18×
15	Rhode Island	~30K	1.17×
16	Ohio	~300K	1.13×
17	Maryland	~100K	1.05×
18	Michigan	~200K	1.02×
19	Missouri	~100K	1.02×
20	Kansas	~60K	1.01×
21	Nebraska	~40K	1.01×
22	Pennsylvania	~300K	0.99×
23	New York	~400K	0.98×
24	Illinois	~300K	0.98×
25	Wisconsin	~100K	0.98×
26	Indiana	~100K	0.97×
27	Massachusetts	~200K	0.96×
28	Florida	~500K	0.95×
29	Iowa	~60K	0.95×
30	Utah	~70K	0.93×
31	Idaho	~40K	0.92×
32	Washington, District of Columbia	~20K	0.92×
33	New Hampshire	~30K	0.91×
34	Virginia	~200K	0.90×
35	Vermont	~10K	0.88×
36	Montana	~20K	0.87×
37	Arizona	~100K	0.86×
38	New Mexico	~40K	0.86×
39	South Dakota	~20K	0.85×
40	New Jersey	~200K	0.83×
41	Delaware	~20K	0.83×
42	Minnesota	~100K	0.82×
43	California	~700K	0.79×
44	Nevada	~60K	0.77×
45	Washington	~100K	0.76×
46	Colorado	~100K	0.76×
47	Oregon	~60K	0.68×
48	Maine	~20K	0.65×
49	Alaska	~10K	0.63×
50	Hawaii	~20K	0.58×

Affinity by region — Microsoft Word, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Microsoft Word audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Microsoft Word audience
#	Interest	Category	×
01	Microsoft Excel	Technology & Electronics	10.85×
02	Microsoft Teams	Technology & Electronics	10.34×
03	Office 365	Technology & Electronics	10.34×
04	Microsoft Copilot	Technology & Electronics	5.94×
05	OneDrive	Technology & Electronics	5.12×
06	Google Docs	Internet & Social Media	4.74×
07	Microsoft	Technology & Electronics	3.65×
08	Google Drive	Technology & Electronics	3.60×
09	MSN	News	2.75×
10	Gmail	Internet & Social Media	2.61×
11	Cloud computing	Technology & Electronics	2.43×
12	Wikipedia	Internet & Social Media	2.20×
13	Best Buy	Shopping	2.16×
14	Mitch McConnell	Politics & Society	2.13×
15	Bank of America	Business & Career	1.94×
16	AutoZone	Cars & Mobility	1.94×
17	Wells Fargo	Business & Career	1.92×
18	T-Mobile	Technology & Electronics	1.87×
19	Capital One	Business & Career	1.81×
20	CNN	Movies & TV	1.62×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Microsoft Word audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Microsoft Word audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	1.89×
Career Orientation	POWER	1.82×
Convenience Orientation	PREMIUM	1.80×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Microsoft Word audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.93×
Extroversion	THRILL	0.95×
Mindfulness	BALANCE	0.96×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Microsoft Word's target market in United States?

Microsoft Word's target market in United States covers an estimated 8,588,263 people, concentrated in Texas and California.

What is the gender split and age of Microsoft Word customers?

51.9% of the Microsoft Word audience are female, 48.1% are male, with an average age of 38.3 years.

Which brands do Microsoft Word fans like most?

Microsoft Word fans show strongest brand affinity for Google Docs (4.74×), Microsoft Teams (10.34×), and Office 365 (10.34×) over the country average.

Where do Microsoft Word fans live in United States?

Microsoft Word fans in United States are most concentrated in Texas (reach ~800K), California (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

What other brands do Microsoft Word fans also like?

Beyond Microsoft Word itself, the audience over-indexes on Microsoft Teams (10.34×), Office 365 (10.34×), Google Drive (3.6×), and MSN (2.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Microsoft Word. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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