Rascasse Audience Intelligence

Microsoft Excel Target Market in United States

A data profile of the people who buy, follow and care about Microsoft Excel in United States — modelled from more than twelve digital signal sources. Microsoft Excel has an estimated audience of 2,418,134 people in United States.

#1227among Brand in United States#458in Technology & Electronics

The average Microsoft Excel fan in United States is 39.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Microsoft Teams, Office 365, Microsoft Word, with strongest over-indexing on Microsoft Teams (10.71× the country average).

Demographically, the Microsoft Excel audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Microsoft Excel fan in United States is balanced, around 39.8 years old, with strong Need for Security tendencies and a notable affinity for Microsoft Teams.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Microsoft Excel profile in United States.

Audience size
2.4M
in United States
Gender
48.1%♀
51.9% male
Age
39.8
average years
Country rank
#12213
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Microsoft Excel

48.1% are female, 51.9% are male, average age 39.8.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Microsoft Excel audience in United States
MetricValue
Female48.1%
Male51.9%
Average age39.8
Estimated audience size2,418,134
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Microsoft Excel audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3920%
40-4922%
50+20%
Fig. 04

Worldwide distribution

18.4%

of the worldwide Microsoft Excel audience comes from United States.

Worldwide audience distribution share by country for Microsoft Excel
CountryShare
United States18.4%
India7.1%
Brazil6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Microsoft Excel audience in United States is strongest.

Fig. 05

Top regions by affinity

Microsoft Excel customers by region in United States
#RegionReachAffinity×
01North Carolina~90K1.25×
02Utah~30K1.21×
03Arkansas~20K1.17×
04Connecticut~30K1.15×
05California~300K1.14×
06New York~200K1.13×
07Oklahoma~30K1.11×
08Georgia~80K1.10×
09Alabama~40K1.10×
10Mississippi~20K1.10×
11Rhode Island~8K1.09×
12Texas~200K1.08×
13Massachusetts~50K1.07×
14Kansas~20K1.07×
15North Dakota~5K1.07×
16Tennessee~50K1.06×
17Virginia~60K1.05×
18Kentucky~30K1.04×
19Ohio~80K1.03×
20Indiana~50K1.03×
21South Carolina~40K1.03×
22Nebraska~10K1.03×
23Illinois~80K1.02×
24Michigan~60K1.01×
25New Jersey~60K0.99×
26Wisconsin~40K0.99×
27Washington, District of Columbia~7K0.99×
28Montana~7K0.99×
29Colorado~40K0.98×
30Louisiana~30K0.98×
31Idaho~10K0.97×
32Hawaii~10K0.97×
33Vermont~4K0.97×
34Iowa~20K0.96×
35West Virginia~10K0.96×
36Pennsylvania~80K0.95×
37Arizona~50K0.95×
38Missouri~40K0.95×
39Maryland~40K0.94×
40Nevada~20K0.94×
41New Hampshire~9K0.94×
42Delaware~6K0.94×
43Minnesota~30K0.93×
44South Dakota~5K0.93×
45Oregon~20K0.91×
46Washington~40K0.88×
47Florida~100K0.87×
48Maine~7K0.85×
49Alaska~4K0.83×
50New Mexico~9K0.73×
Fig. 06

Affinity by region

Affinity by region — Microsoft Excel, United States
0.73×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Microsoft Excel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Microsoft Excel audience
#·InterestCategoryAffinity×
01Microsoft TeamsTechnology & Electronics10.71×
02Office 365Technology & Electronics10.71×
03Microsoft WordTechnology & Electronics10.25×
04SQLTechnology & Electronics6.72×
05Microsoft CopilotTechnology & Electronics6.12×
06Google DriveTechnology & Electronics3.11×
07Google DocsInternet & Social Media3.02×
08GmailInternet & Social Media2.52×
09AutoZoneCars & Mobility2.10×
10MSNNews2.04×
11WikipediaInternet & Social Media2.02×
12Bank of AmericaBusiness & Career1.92×
13Wells FargoBusiness & Career1.88×
14Best BuyShopping1.84×
15Indeed.comBusiness & Career1.84×
16Mitch McConnellPolitics & Society1.82×
17Google MapsInternet & Social Media1.78×
18T-MobileTechnology & Electronics1.74×
19TrainingSports1.73×
20American AirlinesTravel & Leisure1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Microsoft Excel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Microsoft Excel audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.07×
Career OrientationPOWER2.02×
Convenience OrientationPREMIUM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Microsoft Excel audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
MindfulnessBALANCE0.89×
Design AffinityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Microsoft Excel's target market in United States?

Microsoft Excel's target market in United States covers an estimated 2,418,134 people, concentrated in California and Texas.

02

What is the gender split and age of Microsoft Excel customers?

48.1% of the Microsoft Excel audience are female, 51.9% are male, with an average age of 39.8 years.

03

Which brands do Microsoft Excel fans like most?

Microsoft Excel fans show strongest brand affinity for Microsoft Teams (10.71×), Office 365 (10.71×), and Microsoft Word (10.25×) over the country average.

04

Where do Microsoft Excel fans live in United States?

Microsoft Excel fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Microsoft Excel fans also like?

Beyond Microsoft Excel itself, the audience over-indexes on Office 365 (10.71×), Microsoft Word (10.25×), Google Drive (3.11×), and Google Docs (3.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Microsoft Excel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Microsoft Excel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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