Microsoft Excel Audience in United States

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Microsoft Excel has an estimated audience of 2,391,748 people in United States. 48.1% are female, 51.9% are male, average age 39.8. Top regions: California, Texas, New York. Top brand affinities: Office 365, Microsoft Word, Microsoft Teams, Google Drive, Google Docs.

The average Microsoft Excel fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Office 365, Microsoft Word, Microsoft Teams, with strongest over-indexing on Office 365 (10.71× the country average). Demographically, the Microsoft Excel audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Microsoft Excel fans

Demographic split for Microsoft Excel audience in United States
MetricValue
Female48.1%
Male51.9%
Average age39.8
Estimated audience size2,391,748

Audience persona

The typical Microsoft Excel fan in United States is balanced, around 39.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Office 365.

Top regions in United States

Top regions ranked by reach for Microsoft Excel in United States
RegionReachAffinity
California328,1991.25×
Texas226,9301.1×
New York161,9171.21×
Florida149,2470.92×
North Carolina86,9531.21×
Illinois85,9901.08×
Georgia80,7721.1×
Pennsylvania77,6510.96×
Ohio77,1501.05×
Michigan66,5391.06×
New Jersey64,3701.06×
Virginia62,0321.06×
Massachusetts53,4111.13×
Tennessee50,0611.04×
Arizona47,5170.97×
Indiana45,8291.05×
Washington44,7950.93×
Maryland40,2120.98×
Colorado38,5191.02×
Missouri37,3760.97×
Wisconsin36,0701×
South Carolina35,3820.98×
Alabama34,8301.04×
Minnesota33,5950.98×
Kentucky30,8251.03×
Oklahoma30,0111.13×
Louisiana29,8480.97×
Connecticut27,5041.15×
Oregon26,4880.97×
Utah23,5551.1×
Nevada23,0391×
Arkansas22,0001.12×
Mississippi20,7741.05×
Kansas18,9941.01×
Iowa18,0850.92×
Nebraska12,0071×
Idaho10,8860.91×
Hawaii9,8850.96×
West Virginia9,7200.87×
New Hampshire8,8690.94×
Rhode Island8,6761.14×
New Mexico8,4300.7×
Washington, District of Columbia7,8001.09×
Maine7,2020.84×
Delaware5,9380.9×
Montana5,8530.88×
North Dakota4,7850.97×
South Dakota4,4660.81×
Vermont3,8970.93×
Alaska3,6870.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Microsoft Excel audience
BrandAffinityCategory
Office 36510.71×Technology & Electronics
Microsoft Word10.25×Technology & Electronics
Microsoft Teams10.71×Technology & Electronics
Google Drive3.11×Technology & Electronics
Google Docs3.02×Internet & Social Media
Gmail2.52×Internet & Social Media
Microsoft Copilot6.12×Technology & Electronics
AutoZone2.1×Cars & Mobility
LinkedIn1.92×Internet & Social Media
MSN2.04×News
Fox News Channel1.51×Movies & TV
Wells Fargo1.88×Business & Career
Bank of America1.92×Business & Career
Best Buy1.84×Shopping
Google Maps1.78×Internet & Social Media
Training1.73×Sports
Indeed.com1.84×Business & Career
T-Mobile1.74×Technology & Electronics
CNN1.51×Movies & TV
SQL6.72×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Microsoft Excel audience
TraitClusterScore
Luxury OrientationPREMIUM2.57
Risk AppetiteTHRILL2.11
Early Adopter MentalityPOWER1.5
Convenience OrientationPREMIUM1.46
Need for SecurityCONSERVATISM1.4
Career OrientationPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for Microsoft Excel
CountryShare
United States18.3%
India7.2%
Brazil6.5%

See Microsoft Excel audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Microsoft Excel have in United States?

Microsoft Excel has an estimated audience of 2,391,748 people in United States, concentrated in California and Texas.

What is the gender split and age of Microsoft Excel fans?

48.1% of Microsoft Excel fans are female, 51.9% are male, with an average age of 39.8 years.

Which brands do Microsoft Excel fans like most?

Microsoft Excel fans show strongest brand affinity for Office 365 (10.71×), Microsoft Word (10.25×), and Microsoft Teams (10.71×) over the country average.

Where do Microsoft Excel fans live in United States?

Microsoft Excel fans in United States are most concentrated in California (reach 328,199), Texas (reach 226,930), and New York (reach 161,917). These three regions account for the largest share of the active audience.

What other brands do Microsoft Excel fans also like?

Beyond Microsoft Excel itself, the audience over-indexes on Microsoft Word (10.25×), Microsoft Teams (10.71×), Google Drive (3.11×), and Google Docs (3.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Microsoft Excel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.