Rascasse Audience Intelligence

SQL Audience in United States

A data profile of the people who buy, follow and care about SQL in United States — modelled from more than twelve digital signal sources. SQL has an estimated audience of 4,215,322 people in United States.

#4187among Topic in United States#319in Technology & Electronics

The average SQL fan in United States is 30.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Data science, Business intelligence, Data visualization, with strongest over-indexing on Data science (42.86× the country average).

Demographically, the SQL audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SQL fan in United States is balanced, around 30.8 years old, with strong Need for Security tendencies and a notable affinity for Data science.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SQL profile in United States.

Audience size
4.2M
in United States
Gender
54.5%♀
45.5% male
Age
30.8
average years
Country rank
#7692
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SQL fans

54.5% are female, 45.5% are male, average age 30.8.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for SQL audience in United States
MetricValue
Female54.5%
Male45.5%
Average age30.8
Estimated audience size4,215,322
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the SQL audience in United States
Age bracketShare%
16-1941%
20-2924%
30-3916%
40-4912%
50+7%
Fig. 04

Worldwide distribution

19.2%

of the worldwide SQL audience comes from United States.

Worldwide audience distribution share by country for SQL
CountryShare
United States19.2%
India8.6%
Japan7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SQL audience in United States is strongest.

Fig. 05

Top regions by affinity

SQL fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~100K2.03×
02Washington, District of Columbia~20K1.63×
03California~700K1.60×
04New York~300K1.48×
05Virginia~100K1.45×
06Massachusetts~100K1.38×
07Washington~100K1.25×
08New Jersey~100K1.24×
09Illinois~200K1.22×
10Maryland~90K1.20×
11Georgia~200K1.16×
12Connecticut~50K1.12×
13South Dakota~10K1.09×
14Texas~400K1.08×
15Utah~40K1.06×
16Tennessee~90K1.05×
17Rhode Island~10K1.05×
18Florida~300K1.04×
19North Carolina~100K1.04×
20Arizona~90K1.04×
21Pennsylvania~100K1.03×
22Colorado~70K1.02×
23Kansas~30K1.01×
24Indiana~80K1.00×
25Ohio~100K0.98×
26Missouri~70K0.98×
27Wyoming~6K0.98×
28Wisconsin~60K0.96×
29Oregon~50K0.96×
30Minnesota~60K0.93×
31Kentucky~50K0.93×
32Arkansas~30K0.93×
33Michigan~100K0.92×
34Idaho~20K0.92×
35New Hampshire~20K0.91×
36Delaware~10K0.90×
37South Carolina~60K0.88×
38Iowa~30K0.87×
39Oklahoma~40K0.85×
40Nebraska~20K0.85×
41Alabama~50K0.84×
42Nevada~30K0.84×
43Mississippi~30K0.78×
44Maine~10K0.78×
45Montana~9K0.78×
46West Virginia~20K0.77×
47North Dakota~7K0.77×
48Alaska~6K0.69×
49New Mexico~10K0.68×
50Hawaii~10K0.67×
Fig. 06

Affinity by region

Affinity by region — SQL, United States
0.67×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SQL audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SQL audience
#·InterestCategoryAffinity×
01Tableau SoftwareBusiness & Career94.31×
02R (programming language)Technology & Electronics49.99×
03Product HuntInternet & Social Media47.70×
04Data scienceBusiness & Career42.86×
05Business intelligenceBusiness & Career42.65×
06Data visualizationTechnology & Electronics41.58×
07Internet securityTechnology & Electronics37.40×
08Massive open online courseBusiness & Career36.71×
09Amazon Web ServicesTechnology & Electronics15.94×
10Business schoolBusiness & Career14.27×
11Information securityBusiness & Career12.21×
12LinkedInInternet & Social Media12.04×
13Web serverTechnology & Electronics8.99×
14Retail bankingBusiness & Career8.61×
15Computer securityBusiness & Career7.72×
16Sustainable energyHome & Garden7.58×
17InnovationBusiness & Career6.87×
18Renewable energyBusiness & Career5.68×
19Indeed.comBusiness & Career5.37×
20Mortgage loansBusiness & Career3.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SQL audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SQL audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM5.46×
Career OrientationPOWER3.01×
Early Adopter MentalityPOWER2.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SQL audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.62×
CreativityOPEN0.68×
TraditionCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SQL have in United States?

SQL has an estimated audience of 4,215,322 people in United States, concentrated in California and Texas.

02

What is the gender split and age of SQL fans?

54.5% of SQL fans are female, 45.5% are male, with an average age of 30.8 years.

03

Which brands do SQL fans like most?

SQL fans show strongest brand affinity for Data science (42.86×), Business intelligence (42.65×), and Data visualization (41.58×) over the country average.

04

Where do SQL fans live in United States?

SQL fans in United States are most concentrated in California (reach ~700K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do SQL fans also like?

Beyond SQL itself, the audience over-indexes on Business intelligence (42.65×), Data visualization (41.58×), Massive open online course (36.71×), and LinkedIn (12.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See SQL audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SQL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →