SQL Audience in United States

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SQL has an estimated audience of 4,215,322 people in United States. 54.5% are female, 45.5% are male, average age 30.8. Top regions: California, Texas, New York. Top brand affinities: Mangaka, Elsword, Product design, Morphine (band), Atkins diet.

The average SQL fan in United States is 30.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mangaka, Elsword, Product design, with strongest over-indexing on Mangaka (29.39× the country average). Demographically, the SQL audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of SQL fans

Demographic split for SQL audience in United States
MetricValue
Female54.5%
Male45.5%
Average age30.8
Estimated audience size4,215,322

Audience persona

The typical SQL fan in United States is balanced, around 30.8 years old, with strong Need for Security tendencies and a notable affinity for Mangaka.

Top regions in United States

Top regions ranked by reach for SQL in United States
RegionReachAffinity
California701,7321.51×
Texas458,2621.26×
New York383,6781.63×
Florida283,5300.99×
Illinois182,7641.3×
Virginia181,0951.76×
Georgia163,9861.26×
Pennsylvania158,5171.12×
New Jersey155,8631.45×
North Carolina142,1351.12×
Massachusetts139,5531.68×
Ohio131,9891.02×
Washington126,9201.5×
Michigan106,7570.97×
Arizona95,3411.11×
Maryland95,1811.31×
Tennessee79,1920.94×
Colorado75,9391.14×
Indiana72,3320.94×
Missouri68,3251.01×
Minnesota62,7641.04×
Wisconsin59,7930.94×
Oregon53,9141.12×
Connecticut50,3321.19×
South Carolina48,4920.76×
Utah44,1451.17×
Alabama41,5630.71×
Oklahoma39,1660.84×
Kentucky38,4250.73×
Louisiana34,4750.63×
Nevada32,7050.8×
Kansas32,0240.96×
Arkansas30,6280.88×
Iowa29,5230.85×
Washington, District of Columbia25,1581.99×
Mississippi18,8730.54×
Nebraska18,1720.86×
Idaho17,2730.82×
New Hampshire15,5710.94×
Rhode Island14,7591.1×
New Mexico12,8770.61×
Hawaii12,4860.69×
Maine11,4690.76×
West Virginia11,0680.56×
Delaware10,4420.9×
Montana7,0450.6×
Vermont6,0060.81×
South Dakota5,7950.59×
North Dakota4,9650.57×
Alaska4,4640.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SQL audience
BrandAffinityCategory
Mangaka29.39×Literature
Elsword39.83×Games
Product design3.69×Business & Career
Morphine (band)14.57×Music & Radio
Atkins diet8.06×Health
Elīna Garanča100×Music & Radio
Home construction2.04×Home & Garden
Cadillac Ranch15.24×Cars & Mobility
Voter registration5.99×Politics & Society
UK garage6.37×Music & Radio
Tipsy Elves10.58×Shopping
Business English5.81×Business & Career
Electrolyte4.72×Health
Home equity1.95×Home & Garden
Natural rubber1.94×Cars & Mobility
Pro-Ject3.73×Music & Radio
Elizabeth David54.41×Literature
JDSU2.17×Business & Career
ARCO1.93×Cars & Mobility
Noodle (Gorillaz)2.37×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SQL audience
TraitClusterScore
Need for SecurityCONSERVATISM5.01
Early Adopter MentalityPOWER2.99
Career OrientationPOWER2.66
Luxury OrientationPREMIUM2.59
Risk AppetiteTHRILL2.56
Quality AwarenessPREMIUM1.83

Worldwide distribution

Worldwide audience distribution share by country for SQL
CountryShare
United States19.3%
India8.6%
Japan7.4%

See SQL audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does SQL have in United States?

SQL has an estimated audience of 4,215,322 people in United States, concentrated in California and Texas.

What is the gender split and age of SQL fans?

54.5% of SQL fans are female, 45.5% are male, with an average age of 30.8 years.

Which brands do SQL fans like most?

SQL fans show strongest brand affinity for Mangaka (29.39×), Elsword (39.83×), and Product design (3.69×) over the country average.

Where do SQL fans live in United States?

SQL fans in United States are most concentrated in California (reach 701,732), Texas (reach 458,262), and New York (reach 383,678). These three regions account for the largest share of the active audience.

What other brands do SQL fans also like?

Beyond SQL itself, the audience over-indexes on Elsword (39.83×), Product design (3.69×), Morphine (band) (14.57×), and Atkins diet (8.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SQL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.