SQL Audience in United States

SQL has an estimated audience of 4,215,322 people in United States. 54.5% are female, 45.5% are male, average age 30.8. Top regions: California, Texas, New York. Top brand affinities: Data science, Business intelligence, Data visualization, Autism Awareness, Kia Sportage.

The average SQL fan in United States is 30.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Data science, Business intelligence, Data visualization, with strongest over-indexing on Data science (49.23× the country average). Demographically, the SQL audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of SQL fans

Demographic split for SQL audience in United States
MetricValue
Female54.5%
Male45.5%
Average age30.8
Estimated audience size4,215,322

Audience persona

The typical SQL fan in United States is balanced, around 30.8 years old, with strong Need for Security tendencies and a notable affinity for Data science.

Top regions in United States

Top regions ranked by reach for SQL in United States
RegionReachAffinity
California701,7321.51×
Texas458,2621.26×
New York383,6781.63×
Florida283,5300.99×
Illinois182,7641.3×
Virginia181,0951.76×
Georgia163,9861.26×
Pennsylvania158,5171.12×
New Jersey155,8631.45×
North Carolina142,1351.12×
Massachusetts139,5531.68×
Ohio131,9891.02×
Washington126,9201.5×
Michigan106,7570.97×
Arizona95,3411.11×
Maryland95,1811.31×
Tennessee79,1920.94×
Colorado75,9391.14×
Indiana72,3320.94×
Missouri68,3251.01×
Minnesota62,7641.04×
Wisconsin59,7930.94×
Oregon53,9141.12×
Connecticut50,3321.19×
South Carolina48,4920.76×
Utah44,1451.17×
Alabama41,5630.71×
Oklahoma39,1660.84×
Kentucky38,4250.73×
Louisiana34,4750.63×
Nevada32,7050.8×
Kansas32,0240.96×
Arkansas30,6280.88×
Iowa29,5230.85×
Washington, District of Columbia25,1581.99×
Mississippi18,8730.54×
Nebraska18,1720.86×
Idaho17,2730.82×
New Hampshire15,5710.94×
Rhode Island14,7591.1×
New Mexico12,8770.61×
Hawaii12,4860.69×
Maine11,4690.76×
West Virginia11,0680.56×
Delaware10,4420.9×
Montana7,0450.6×
Vermont6,0060.81×
South Dakota5,7950.59×
North Dakota4,9650.57×
Alaska4,4640.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SQL audience
BrandAffinityCategory
Data science49.23×Business & Career
Business intelligence54.41×Business & Career
Data visualization66.27×Technology & Electronics
Autism Awareness19.03×Health
Kia Sportage39.83×Cars & Mobility
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Tableau Software100×Business & Career
Singer-songwriter5.51×Music & Radio
Massive open online course28.3×Business & Career
LinkedIn4.98×Internet & Social Media
JBL18.76×Technology & Electronics
Income tax13.19×Business & Career
Internet security35.69×Technology & Electronics
Honda HR-V26.9×Cars & Mobility
R (programming language)49.83×Technology & Electronics
Product Hunt44.25×Internet & Social Media
MetaTrader 425.49×Business & Career
Amazon Web Services15.24×Technology & Electronics
Term life insurance15.99×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SQL audience
TraitClusterScore
Need for SecurityCONSERVATISM5.01
Early Adopter MentalityPOWER2.99
Career OrientationPOWER2.66
Luxury OrientationPREMIUM2.59
Risk AppetiteTHRILL2.56
Quality AwarenessPREMIUM1.83

Worldwide distribution

Worldwide audience distribution share by country for SQL
CountryShare
United States19.3%
India8.6%
Japan7.4%

See SQL audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does SQL have in United States?

SQL has an estimated audience of 4,215,322 people in United States, concentrated in California and Texas.

What is the gender split and age of SQL fans?

54.5% of SQL fans are female, 45.5% are male, with an average age of 30.8 years.

Which brands do SQL fans like most?

SQL fans show strongest brand affinity for Data science (49.23×), Business intelligence (54.41×), and Data visualization (66.27×) over the country average.

Where do SQL fans live in United States?

SQL fans in United States are most concentrated in California (reach 701,732), Texas (reach 458,262), and New York (reach 383,678). These three regions account for the largest share of the active audience.

What other brands do SQL fans also like?

Beyond SQL itself, the audience over-indexes on Business intelligence (54.41×), Data visualization (66.27×), Autism Awareness (19.03×), and Kia Sportage (39.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SQL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.