Rascasse Audience Intelligence

Massive open online course Audience in United States

A data profile of the people who buy, follow and care about Massive open online course in United States — modelled from more than twelve digital signal sources. Massive open online course has an estimated audience of 2,251,783 people in United States.

#5935among Topic in United States#1002in Business & Career

The average Massive open online course fan in United States is 42.5 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Stack Overflow, EdX, Khan Academy, with strongest over-indexing on Stack Overflow (200.96× the country average).

Demographically, the Massive open online course audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Massive open online course fan in United States is more female, around 42.5 years old, with strong Career Orientation tendencies and a notable affinity for Stack Overflow.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Massive open online course profile in United States.

Audience size
2.3M
in United States
Gender
58.1%♀
41.9% male
Age
42.5
average years
Country rank
#12931
Topic in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Massive open online course fans

58.1% are female, 41.9% are male, average age 42.5.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Massive open online course audience in United States
MetricValue
Female58.1%
Male41.9%
Average age42.5
Estimated audience size2,251,783
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Massive open online course audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3923%
40-4925%
50+24%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Massive open online course audience comes from United States.

Worldwide audience distribution share by country for Massive open online course
CountryShare
United States15.6%
Brazil11.0%
China5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Massive open online course audience in United States is strongest.

Fig. 05

Top regions by affinity

Massive open online course fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K2.51×
02Alaska~6K1.15×
03Vermont~4K1.13×
04Washington, District of Columbia~8K1.11×
05South Dakota~6K1.09×
06North Dakota~5K1.09×
07Rhode Island~7K1.04×
08Montana~7K1.04×
09Delaware~6K1.04×
10Virginia~60K1.03×
11Maryland~40K1.03×
12West Virginia~10K1.01×
13New Hampshire~9K1.01×
14Maine~8K1.01×
15Hawaii~10K1.00×
16Massachusetts~40K0.99×
17Mississippi~20K0.99×
18Idaho~10K0.99×
19Arkansas~20K0.98×
20New Mexico~10K0.98×
21Nebraska~10K0.98×
22Connecticut~20K0.97×
23New Jersey~50K0.96×
24Colorado~30K0.95×
25Iowa~20K0.95×
26Kansas~20K0.95×
27South Carolina~30K0.94×
28Louisiana~30K0.94×
29Kentucky~30K0.94×
30Oregon~20K0.94×
31Oklahoma~20K0.94×
32Utah~20K0.94×
33Georgia~60K0.93×
34Minnesota~30K0.93×
35Alabama~30K0.93×
36Nevada~20K0.93×
37Pennsylvania~70K0.92×
38North Carolina~60K0.92×
39Michigan~50K0.92×
40Indiana~40K0.92×
41Missouri~30K0.92×
42Wisconsin~30K0.92×
43Arizona~40K0.91×
44Washington~40K0.91×
45Tennessee~40K0.91×
46Florida~100K0.89×
47Illinois~70K0.88×
48California~200K0.87×
49Ohio~60K0.85×
50Texas~200K0.81×
Fig. 06

Affinity by region

Affinity by region — Massive open online course, United States
0.81×1.00×2.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Massive open online course audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Massive open online course audience
#·InterestCategoryAffinity×
01CapgeminiBusiness & Career244.02×
02London Business SchoolBusiness & Career225.56×
03Stack OverflowTechnology & Electronics200.96×
04Accounting TodayBusiness & Career192.11×
05Open educational resourcesBusiness & Career176.50×
06Treehouse (company)Home & Garden136.34×
07EdXKids & Family126.17×
08SkillshareKids & Family107.02×
09Apache HadoopTechnology & Electronics99.06×
10CodeChefBusiness & Career97.25×
11Financial economicsBusiness & Career78.95×
12CourseraBusiness & Career78.57×
13CodecademyInternet & Social Media67.50×
14Khan AcademyBusiness & Career58.95×
15AngularJSTechnology & Electronics58.51×
16Node.jsTechnology & Electronics57.11×
17Business analysisBusiness & Career54.82×
18CricbuzzSports47.53×
19SQLTechnology & Electronics36.71×
20MySQLTechnology & Electronics31.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Massive open online course audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Massive open online course audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER5.47×
Need for SecurityCONSERVATISM3.24×
Early Adopter MentalityPOWER3.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Massive open online course audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.87×
DIY MentalityTHRILL1.01×
ExtroversionTHRILL1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Massive open online course have in United States?

Massive open online course has an estimated audience of 2,251,783 people in United States, concentrated in New York and California.

02

What is the gender split and age of Massive open online course fans?

58.1% of Massive open online course fans are female, 41.9% are male, with an average age of 42.5 years.

03

Which brands do Massive open online course fans like most?

Massive open online course fans show strongest brand affinity for Stack Overflow (200.96×), EdX (126.17×), and Khan Academy (58.95×) over the country average.

04

Where do Massive open online course fans live in United States?

Massive open online course fans in United States are most concentrated in New York (reach ~300K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Massive open online course fans also like?

Beyond Massive open online course itself, the audience over-indexes on EdX (126.17×), Khan Academy (58.95×), Skillshare (107.02×), and Node.js (57.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Massive open online course audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Massive open online course. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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