Massive open online course Audience in United States

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Massive open online course has an estimated audience of 2,251,783 people in United States. 58.1% are female, 41.9% are male, average age 42.5. Top regions: New York, California, Texas. Top brand affinities: Stack Overflow, EdX, Khan Academy, Skillshare, Node.js.

The average Massive open online course fan in United States is 42.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Stack Overflow, EdX, Khan Academy, with strongest over-indexing on Stack Overflow (200.96× the country average). Demographically, the Massive open online course audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Massive open online course fans

Demographic split for Massive open online course audience in United States
MetricValue
Female58.1%
Male41.9%
Average age42.5
Estimated audience size2,251,783

Audience persona

The typical Massive open online course fan in United States is more female, around 42.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Stack Overflow.

Top regions in United States

Top regions ranked by reach for Massive open online course in United States
RegionReachAffinity
New York389,3103.09×
California223,4020.9×
Texas149,1170.77×
Florida130,5100.86×
Virginia68,4121.25×
Georgia63,6640.92×
Pennsylvania63,3280.84×
Illinois60,0160.8×
North Carolina57,9050.85×
New Jersey54,7000.96×
Ohio48,6380.7×
Massachusetts47,4551.07×
Maryland47,2691.22×
Michigan45,6510.78×
Washington37,4160.83×
Colorado34,9420.98×
Arizona33,1280.72×
Tennessee32,5750.72×
Indiana30,7620.75×
South Carolina26,9520.8×
Missouri26,1590.72×
Minnesota25,2030.78×
Connecticut22,2430.98×
Oregon21,1660.82×
Wisconsin20,6400.61×
Alabama18,7250.6×
Louisiana17,4920.6×
Kentucky16,8220.6×
Oklahoma15,3830.62×
Arkansas14,8560.8×
Mississippi14,7550.8×
Washington, District of Columbia14,2052.1×
Utah13,3890.66×
Iowa12,8180.69×
Nevada11,0450.51×
Kansas10,5010.59×
Idaho9,7490.86×
West Virginia9,7450.93×
Alaska9,7252.02×
Hawaii9,3130.96×
Rhode Island9,0461.26×
New Hampshire8,6990.98×
New Mexico8,4730.75×
Nebraska7,8630.7×
Montana7,7711.24×
Maine7,7490.96×
Vermont7,6261.93×
Delaware7,5221.21×
North Dakota7,4681.61×
South Dakota6,9731.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Massive open online course audience
BrandAffinityCategory
Stack Overflow200.96×Technology & Electronics
EdX126.17×Kids & Family
Khan Academy58.95×Business & Career
Skillshare107.02×Kids & Family
Node.js57.11×Technology & Electronics
Coursera78.57×Business & Career
London Business School225.56×Business & Career
Codecademy67.5×Internet & Social Media
Capgemini244.02×Business & Career
Treehouse (company)136.34×Home & Garden
Open educational resources176.5×Business & Career
AngularJS58.51×Technology & Electronics
Apache Hadoop99.06×Technology & Electronics
Accounting Today192.11×Business & Career
MySQL31.97×Technology & Electronics
Financial economics78.95×Business & Career
SQL36.71×Technology & Electronics
Cricbuzz47.53×Sports
Business analysis54.82×Business & Career
CodeChef97.25×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Massive open online course audience
TraitClusterScore
Early Adopter MentalityPOWER3.52
Career OrientationPOWER2.44
Convenience OrientationPREMIUM2.33
Need for SecurityCONSERVATISM2.31
SustainabilityBALANCE2.17
Risk AppetiteTHRILL1.83

Worldwide distribution

Worldwide audience distribution share by country for Massive open online course
CountryShare
United States15.6%
Brazil11.0%
China5.3%

See Massive open online course audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Massive open online course have in United States?

Massive open online course has an estimated audience of 2,251,783 people in United States, concentrated in New York and California.

What is the gender split and age of Massive open online course fans?

58.1% of Massive open online course fans are female, 41.9% are male, with an average age of 42.5 years.

Which brands do Massive open online course fans like most?

Massive open online course fans show strongest brand affinity for Stack Overflow (200.96×), EdX (126.17×), and Khan Academy (58.95×) over the country average.

Where do Massive open online course fans live in United States?

Massive open online course fans in United States are most concentrated in New York (reach 389,310), California (reach 223,402), and Texas (reach 149,117). These three regions account for the largest share of the active audience.

What other brands do Massive open online course fans also like?

Beyond Massive open online course itself, the audience over-indexes on EdX (126.17×), Khan Academy (58.95×), Skillshare (107.02×), and Node.js (57.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Massive open online course. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.