Rascasse Audience Intelligence

Capgemini Target Market in United States

A data profile of the people who buy, follow and care about Capgemini in United States — modelled from more than twelve digital signal sources. Capgemini has an estimated audience of 280,588 people in United States.

#39among Consulting in United States#5182among Brand in United States#3070in Business & Career

The average Capgemini fan in United States is 36.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Mark Tremonti, Cognizant, Natural Chica, with strongest over-indexing on Mark Tremonti (447.81× the country average).

Demographically, the Capgemini audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Capgemini fan in United States is more female, around 36.2 years old, with strong Career Orientation tendencies and a notable affinity for Mark Tremonti.

Category: Business & Career · Type: Brand · Subtype: Consulting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Capgemini profile in United States.

Audience size
281K
in United States
Gender
60.4%♀
39.6% male
Age
36.2
average years
Country rank
#50004
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Capgemini

60.4% are female, 39.6% are male, average age 36.2.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Capgemini audience in United States
MetricValue
Female60.4%
Male39.6%
Average age36.2
Estimated audience size280,588
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Capgemini audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3921%
40-4919%
50+12%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Capgemini audience comes from United States.

Worldwide audience distribution share by country for Capgemini
CountryShare
India40.6%
France13.4%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Capgemini audience in United States is strongest.

Fig. 05

Top regions by affinity

Capgemini customers by region in United States
#RegionReachAffinity×
01Georgia~30K2.90×
02New Jersey~20K2.41×
03Illinois~20K2.38×
04New York~40K2.37×
05Washington, District of Columbia~2K2.29×
06Texas~50K1.93×
07Virginia~10K1.91×
08Massachusetts~9K1.68×
09Connecticut~4K1.54×
10South Carolina~6K1.48×
11Washington~8K1.44×
12California~40K1.35×
13North Carolina~10K1.14×
14Maryland~6K1.13×
15New Hampshire~1K1.12×
16Michigan~8K1.10×
17Colorado~5K1.08×
18Florida~20K1.07×
19Pennsylvania~10K1.04×
20Delaware<1K0.98×
21Tennessee~6K0.97×
22Ohio~8K0.93×
23Rhode Island<1K0.91×
24Missouri~4K0.87×
25Oregon~3K0.86×
26Kansas~2K0.86×
27Minnesota~4K0.85×
28Arizona~5K0.84×
29Indiana~4K0.84×
30Alaska<1K0.83×
31Vermont<1K0.83×
32North Dakota<1K0.80×
33Wisconsin~3K0.78×
34Nevada~2K0.78×
35South Dakota<1K0.77×
36Maine<1K0.75×
37Utah~2K0.74×
38Montana<1K0.74×
39Nebraska~1K0.73×
40Iowa~2K0.71×
41Idaho<1K0.69×
42West Virginia<1K0.69×
43Hawaii<1K0.69×
44Arkansas~2K0.66×
45Mississippi~2K0.64×
46New Mexico<1K0.63×
47Alabama~2K0.62×
48Kentucky~2K0.62×
49Louisiana~2K0.60×
50Oklahoma~2K0.60×
Fig. 06

Affinity by region

Affinity by region — Capgemini, United States
0.60×1.00×2.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Capgemini audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Capgemini audience
#·InterestCategoryAffinity×
01Mark TremontiMusic & Radio447.81×
02Natural ChicaTopic428.18×
03Dr. KenMovies & TV372.33×
04Mercedes, CorrientesTravel & Leisure255.95×
05Gizmos & Gadgets!Games240.93×
06WiproBusiness & Career234.70×
07GenpactBusiness & Career205.44×
08Mexican gray wolvesPets & Animals197.72×
09CognizantBusiness & Career192.91×
10Lotte Hotels & ResortsTravel & Leisure173.46×
11InfosysTechnology & Electronics164.17×
12DeadspinSports102.65×
13Tata Consultancy ServicesBusiness & Career102.56×
14American Board of SurgeryHealth78.18×
15New York Life Insurance CompanyBusiness & Career71.05×
16Kalahari ResortsTravel & Leisure48.64×
17DeloitteBusiness & Career42.15×
18Stay-at-home parentKids & Family39.16×
19Sissy SpacekMovies & TV36.72×
20GenevaTravel & Leisure25.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Capgemini audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Capgemini audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.26×
Urban LifestyleOPEN2.00×
ExtroversionTHRILL1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Capgemini audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.62×
PatriotismCONSERVATISM0.94×
Social Media UsageJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Capgemini's target market in United States?

Capgemini's target market in United States covers an estimated 280,588 people, concentrated in Texas and California.

02

What is the gender split and age of Capgemini customers?

60.4% of the Capgemini audience are female, 39.6% are male, with an average age of 36.2 years.

03

Which brands do Capgemini fans like most?

Capgemini fans show strongest brand affinity for Mark Tremonti (447.81×), Cognizant (192.91×), and Natural Chica (428.18×) over the country average.

04

Where do Capgemini fans live in United States?

Capgemini fans in United States are most concentrated in Texas (reach ~50K), California (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Capgemini fans also like?

Beyond Capgemini itself, the audience over-indexes on Cognizant (192.91×), Natural Chica (428.18×), Dr. Ken (372.33×), and Mercedes, Corrientes (255.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Capgemini audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Capgemini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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