Deloitte Audience in United States

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Deloitte has an estimated audience of 2,151,047 people in United States. 55.6% are female, 44.4% are male, average age 38.3. Top regions: California, Texas, New York. Top brand affinities: KPMG, Bank of America, BBVA, Charles Schwab Corporation, Ernst & Young.

The average Deloitte fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include KPMG, Bank of America, BBVA, with strongest over-indexing on KPMG (44.87× the country average). Demographically, the Deloitte audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Consulting

Demographics of Deloitte fans

Demographic split for Deloitte audience in United States
MetricValue
Female55.6%
Male44.4%
Average age38.3
Estimated audience size2,151,047

Audience persona

The typical Deloitte fan in United States is more female, around 38.3 years old, with strong Career Orientation tendencies and a notable affinity for KPMG.

Top regions in United States

Top regions ranked by reach for Deloitte in United States
RegionReachAffinity
California305,0601.29×
Texas268,0111.45×
New York187,8181.56×
Florida151,2281.04×
Virginia142,9142.73×
Illinois111,2851.55×
Georgia95,7681.45×
Pennsylvania88,7991.23×
New Jersey85,8251.57×
North Carolina77,0301.19×
Maryland70,7801.91×
Massachusetts65,5651.55×
Ohio57,6260.87×
Michigan52,8320.94×
Washington47,9831.11×
Arizona45,2631.03×
Colorado44,0421.3×
Tennessee42,9160.99×
Indiana34,1390.87×
Washington, District of Columbia29,2784.53×
Connecticut28,1191.3×
Missouri27,9340.81×
Minnesota27,7370.9×
Wisconsin23,6740.73×
South Carolina22,6150.7×
Oregon20,6150.84×
Alabama20,5230.68×
Louisiana18,6300.67×
Kentucky16,5380.61×
Nevada16,2960.78×
Utah15,9920.83×
Oklahoma13,7670.58×
Kansas13,2170.78×
Iowa13,0860.74×
Arkansas10,6950.6×
Mississippi8,1210.46×
Nebraska7,9280.73×
Hawaii7,5300.81×
Rhode Island7,1581.05×
Idaho6,3520.59×
New Hampshire6,0550.71×
Delaware5,0610.85×
New Mexico4,4860.42×
West Virginia4,4220.44×
Maine4,2080.55×
Montana3,2950.55×
Vermont2,6510.7×
South Dakota1,8540.37×
North Dakota1,8310.41×
Alaska1,2970.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Deloitte audience
BrandAffinityCategory
KPMG44.87×Business & Career
Bank of America5.07×Business & Career
BBVA41.95×Business & Career
Charles Schwab Corporation7.48×Business & Career
Ernst & Young45.79×Business & Career
Wells Fargo3.71×Business & Career
Yahoo! Finance4.33×Business & Career
PricewaterhouseCoopers51.94×Business & Career
Tata Consultancy Services46.73×Business & Career
Kanban board86.4×Business & Career
Accenture23.3×Business & Career
Indeed.com3.13×Business & Career
Axis Bank31.76×Business & Career
GoFundMe8.65×Business & Career
Boston Consulting Group36.21×Business & Career
Chase3.44×Business & Career
Cognizant22.05×Business & Career
Google Drive2.79×Technology & Electronics
Gmail2.44×Internet & Social Media
Reply22.63×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Deloitte audience
TraitClusterScore
Career OrientationPOWER19.33
Early Adopter MentalityPOWER1.78
LGBTQ+ IdentityOPEN1.71
SustainabilityBALANCE1.67
Luxury OrientationPREMIUM1.64
Need for SecurityCONSERVATISM1.63

Worldwide distribution

Worldwide audience distribution share by country for Deloitte
CountryShare
India22.8%
United States16.3%
Germany5.2%

See Deloitte audiences in other countries

More Consulting audiences in United States

Frequently asked questions

How many fans does Deloitte have in United States?

Deloitte has an estimated audience of 2,151,047 people in United States, concentrated in California and Texas.

What is the gender split and age of Deloitte fans?

55.6% of Deloitte fans are female, 44.4% are male, with an average age of 38.3 years.

Which brands do Deloitte fans like most?

Deloitte fans show strongest brand affinity for KPMG (44.87×), Bank of America (5.07×), and BBVA (41.95×) over the country average.

Where do Deloitte fans live in United States?

Deloitte fans in United States are most concentrated in California (reach 305,060), Texas (reach 268,011), and New York (reach 187,818). These three regions account for the largest share of the active audience.

What other brands do Deloitte fans also like?

Beyond Deloitte itself, the audience over-indexes on Bank of America (5.07×), BBVA (41.95×), Charles Schwab Corporation (7.48×), and Ernst & Young (45.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Deloitte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.