Rascasse Audience Intelligence

Deloitte Target Market in United States

A data profile of the people who buy, follow and care about Deloitte in United States — modelled from more than twelve digital signal sources. Deloitte has an estimated audience of 2,132,929 people in United States.

#7among Consulting in United States#1386among Brand in United States#1035in Business & Career

The average Deloitte fan in United States is 38.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include KPMG, Bank of America, BBVA, with strongest over-indexing on KPMG (44.87× the country average).

Demographically, the Deloitte audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Deloitte fan in United States is more female, around 38.3 years old, with strong Career Orientation tendencies and a notable affinity for KPMG.

Category: Business & Career · Type: Brand · Subtype: Consulting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deloitte profile in United States.

Audience size
2.1M
in United States
Gender
55.6%♀
44.4% male
Age
38.3
average years
Country rank
#13552
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Deloitte

55.6% are female, 44.4% are male, average age 38.3.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Deloitte audience in United States
MetricValue
Female55.6%
Male44.4%
Average age38.3
Estimated audience size2,132,929
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Deloitte audience in United States
Age bracketShare%
16-1919%
20-2923%
30-3921%
40-4920%
50+17%
Fig. 04

Worldwide distribution

16.1%

of the worldwide Deloitte audience comes from United States.

Worldwide audience distribution share by country for Deloitte
CountryShare
India22.6%
United States16.1%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deloitte audience in United States is strongest.

Fig. 05

Top regions by affinity

Deloitte customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K4.82×
02Virginia~100K2.56×
03Maryland~70K1.83×
04Illinois~100K1.73×
05New Jersey~90K1.70×
06Massachusetts~70K1.57×
07New York~200K1.47×
08Georgia~90K1.43×
09Texas~300K1.38×
10California~300K1.34×
11Connecticut~30K1.33×
12Colorado~40K1.26×
13Washington~50K1.23×
14Pennsylvania~90K1.22×
15Tennessee~50K1.14×
16North Carolina~70K1.13×
17Arizona~50K1.04×
18Florida~100K1.02×
19Minnesota~30K0.96×
20Rhode Island~7K0.95×
21Michigan~50K0.91×
22Hawaii~8K0.89×
23Delaware~5K0.86×
24Utah~20K0.85×
25Oregon~20K0.84×
26Ohio~60K0.83×
27Missouri~30K0.81×
28Nevada~20K0.81×
29Indiana~30K0.80×
30Kansas~10K0.77×
31Nebraska~8K0.77×
32Iowa~10K0.76×
33Wisconsin~20K0.72×
34New Hampshire~6K0.72×
35Vermont~3K0.71×
36Alabama~20K0.65×
37Idaho~7K0.65×
38Louisiana~20K0.64×
39South Carolina~20K0.63×
40Kentucky~20K0.63×
41Arkansas~10K0.58×
42Maine~5K0.58×
43Montana~3K0.58×
44Oklahoma~10K0.54×
45North Dakota~2K0.53×
46Mississippi~9K0.50×
47Alaska~2K0.50×
48West Virginia~5K0.49×
49South Dakota~2K0.49×
50New Mexico~5K0.47×
Fig. 06

Affinity by region

Affinity by region — Deloitte, United States
0.47×1.00×4.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deloitte audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deloitte audience
#·InterestCategoryAffinity×
01Kanban boardBusiness & Career86.40×
02PricewaterhouseCoopersBusiness & Career51.94×
03Tata Consultancy ServicesBusiness & Career46.73×
04Ernst & YoungBusiness & Career45.79×
05KPMGBusiness & Career44.87×
06BBVABusiness & Career41.95×
07Boston Consulting GroupBusiness & Career36.21×
08Axis BankBusiness & Career31.76×
09AccentureBusiness & Career23.30×
10ReplyTechnology & Electronics22.63×
11CognizantBusiness & Career22.05×
12GoFundMeBusiness & Career8.65×
13Charles Schwab CorporationBusiness & Career7.48×
14Bank of AmericaBusiness & Career5.07×
15Yahoo! FinanceBusiness & Career4.33×
16Wells FargoBusiness & Career3.71×
17ChaseBusiness & Career3.44×
18Indeed.comBusiness & Career3.13×
19Google DriveTechnology & Electronics2.79×
20GmailInternet & Social Media2.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deloitte audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deloitte audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER6.14×
Risk AppetiteTHRILL1.41×
Early Adopter MentalityPOWER1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deloitte audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
CreativityOPEN0.90×
TraditionCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Deloitte's target market in United States?

Deloitte's target market in United States covers an estimated 2,132,929 people, concentrated in California and Texas.

02

What is the gender split and age of Deloitte customers?

55.6% of the Deloitte audience are female, 44.4% are male, with an average age of 38.3 years.

03

Which brands do Deloitte fans like most?

Deloitte fans show strongest brand affinity for KPMG (44.87×), Bank of America (5.07×), and BBVA (41.95×) over the country average.

04

Where do Deloitte fans live in United States?

Deloitte fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Deloitte fans also like?

Beyond Deloitte itself, the audience over-indexes on Bank of America (5.07×), BBVA (41.95×), Charles Schwab Corporation (7.48×), and Ernst & Young (45.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Consulting audiences in United States

See Deloitte audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Deloitte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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