Reply Audience in United States
Reply has an estimated audience of 657,759 people in United States. 47.4% are female, 52.6% are male, average age 41.4. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, DeviantArt.
Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (8.95× the country average). Demographically, the Reply audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Career Orientation, Need for Security.
Category: Technology & Electronics · Type: Brand
Demographics of Reply fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 41.4 |
| Estimated audience size | 657,759 |
Audience persona
The typical Reply fan in United States is balanced, around 41.4 years old, with strong Career Orientation tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 8.95× | Business & Career |
| Google Maps | 8.31× | Internet & Social Media |
| Indeed.com | 7.11× | Business & Career |
| CarGurus | 9.49× | Cars & Mobility |
| DeviantArt | 9.4× | Internet & Social Media |
| Kia Sportage | 25.73× | Cars & Mobility |
| Circle K | 8.4× | Shopping |
| Google News | 6.93× | News |
| AccuWeather | 6.77× | Home & Garden |
| Khan Academy | 8.48× | Business & Career |
| Enterprise Rent-A-Car | 6.16× | Cars & Mobility |
| Bruce Willis | 7.19× | Movies & TV |
| Deloitte | 20.95× | Business & Career |
| Aaron Rodgers | 6.23× | Sports |
| Beetlejuice | 4.65× | Movies & TV |
| KPMG | 27.45× | Business & Career |
| Billy Bob Thornton | 7.75× | Movies & TV |
| ICloud | 8.1× | Technology & Electronics |
| Diane Keaton | 5.32× | Movies & TV |
| Peter Thiel | 9.44× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 5.86 |
| Need for Security | CONSERVATISM | 1.81 |
| Early Adopter Mentality | POWER | 1.44 |
| Family Orientation | CONSERVATISM | 1.42 |
| LGBTQ+ Identity | OPEN | 1.39 |
| Convenience Orientation | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 23.5% |
| United States | 8.9% |
| Philippines | 6.6% |
See Reply audiences in other countries
More Technology & Electronics audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Reply. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.