Reply Audience in United States
Reply has an estimated audience of 657,759 people in United States. 47.4% are female, 52.6% are male, average age 41.4. Top brand affinities: Regional styles of Mexican music, Elsword, Go Go's, Nationality, Israel.
Top brand affinities include Regional styles of Mexican music, Elsword, Go Go's, with strongest over-indexing on Regional styles of Mexican music (5.49× the country average). Demographically, the Reply audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Career Orientation, Need for Security.
Category: Technology & Electronics · Type: Brand
Demographics of Reply fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 41.4 |
| Estimated audience size | 657,759 |
Audience persona
The typical Reply fan in United States is balanced, around 41.4 years old, with strong Career Orientation tendencies and a notable affinity for Regional styles of Mexican music.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Regional styles of Mexican music | 5.49× | Music & Radio |
| Elsword | 25.73× | Games |
| Go Go's | 16.49× | Music & Radio |
| Nationality | 2.93× | Politics & Society |
| Israel | 2.69× | Travel & Leisure |
| Jesse Plemons | 4.29× | Movies & TV |
| Business English | 6.86× | Business & Career |
| Goop | 6.46× | Internet & Social Media |
| Governor of Michigan | 8.56× | Politics & Society |
| Vocal harmony | 4.39× | Music & Radio |
| Grinch | 3.83× | Movies & TV |
| Wok | 6.03× | Food & Beverages |
| El Paso County, Colorado | 10.38× | Travel & Leisure |
| Historic site | 3.33× | Arts & Culture |
| Google Home | 4.79× | Technology & Electronics |
| Hibachi | 5.45× | Food & Beverages |
| Grace Slick | 6.01× | Music & Radio |
| Wikia | 2.3× | Internet & Social Media |
| Cherish (group) | 7.1× | Music & Radio |
| Hipster | 6.15× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 5.86 |
| Need for Security | CONSERVATISM | 1.81 |
| Early Adopter Mentality | POWER | 1.44 |
| Family Orientation | CONSERVATISM | 1.42 |
| LGBTQ+ Identity | OPEN | 1.39 |
| Convenience Orientation | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 23.5% |
| United States | 8.9% |
| Philippines | 6.6% |
See Reply audiences in other countries
More Technology & Electronics audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Reply. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.