Rascasse Audience Intelligence

Reply Target Market in United States

A data profile of the people who buy, follow and care about Reply in United States — modelled from more than twelve digital signal sources. Reply has an estimated audience of 947,008 people in United States.

#2516among Brand in United States#754in Technology & Electronics

The average Reply fan in United States is 42.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Deloitte, KPMG, Web server, with strongest over-indexing on Deloitte (22.63× the country average).

Demographically, the Reply audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Reply fan in United States is balanced, around 42.0 years old, with strong Career Orientation tendencies and a notable affinity for Deloitte.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reply profile in United States.

Audience size
947K
in United States
Gender
47.3%♀
52.7% male
Age
42.0
average years
Country rank
#24539
Brand in United States
Fig. 01

Search interest · 12-month trend

+105%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Reply

47.3% are female, 52.7% are male, average age 42.0.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Reply audience in United States
MetricValue
Female47.3%
Male52.7%
Average age42.0
Estimated audience size947,008
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Reply audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4922%
50+26%
Fig. 04

Worldwide distribution

10.4%

of the worldwide Reply audience comes from United States.

Worldwide audience distribution share by country for Reply
CountryShare
India23.6%
United States10.4%
Philippines5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reply audience in United States is strongest.

Fig. 05

Top regions by affinity

Reply customers by region in United States
#RegionReachAffinity×
01Arkansas~7K1.27×
02New Mexico~4K1.21×
03West Virginia~4K1.20×
04Louisiana~10K1.19×
05Mississippi~7K1.19×
06Alabama~10K1.16×
07Oklahoma~9K1.16×
08Alaska~2K1.16×
09Kentucky~10K1.13×
10Missouri~10K1.11×
11South Carolina~10K1.09×
12Tennessee~10K1.08×
13Texas~60K1.07×
14Oregon~8K1.07×
15North Carolina~20K1.06×
16Michigan~20K1.06×
17Georgia~20K1.05×
18Ohio~20K1.05×
19Iowa~6K1.04×
20Kansas~5K1.03×
21Montana~2K1.03×
22Washington~10K1.02×
23Arizona~10K1.01×
24Idaho~3K1.01×
25South Dakota~2K1.01×
26Florida~50K1.00×
27Indiana~10K1.00×
28Hawaii~3K1.00×
29North Dakota~1K0.99×
30Virginia~20K0.96×
31Delaware~2K0.96×
32California~70K0.95×
33Maryland~10K0.95×
34Nebraska~3K0.95×
35Illinois~20K0.94×
36Nevada~6K0.94×
37Maine~2K0.94×
38Pennsylvania~20K0.93×
39Rhode Island~2K0.93×
40Wisconsin~9K0.91×
41Minnesota~9K0.91×
42Colorado~10K0.90×
43New Jersey~20K0.89×
44New York~30K0.88×
45New Hampshire~2K0.86×
46Vermont~1K0.85×
47Utah~5K0.84×
48Connecticut~5K0.80×
49Massachusetts~10K0.74×
50Washington, District of Columbia~1K0.67×
Fig. 06

Affinity by region

Affinity by region — Reply, United States
0.67×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reply audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reply audience
#·InterestCategoryAffinity×
01KPMGBusiness & Career26.64×
02Boston Consulting GroupBusiness & Career26.26×
03Ernst & YoungBusiness & Career24.35×
04DeloitteBusiness & Career22.63×
05Peter ThielBusiness & Career9.08×
06Web serverTechnology & Electronics6.84×
07Dropbox (service)Technology & Electronics5.33×
08Sustainable energyHome & Garden4.91×
09Business schoolBusiness & Career4.67×
10LinkedInInternet & Social Media4.50×
11Retail bankingBusiness & Career4.33×
12Renewable energyBusiness & Career3.92×
13InnovationBusiness & Career3.44×
14FedExBusiness & Career2.88×
15Solar energyHome & Garden2.58×
16Mortgage loansBusiness & Career2.26×
17Wells FargoBusiness & Career2.25×
18Bank of AmericaBusiness & Career2.17×
19Financial servicesBusiness & Career1.92×
20AirbnbTravel & Leisure1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reply audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Reply audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER5.40×
Convenience OrientationPREMIUM1.93×
Need for SecurityCONSERVATISM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Reply audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
CreativityOPEN0.76×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Reply's target market in United States?

Reply's target market in United States covers an estimated 947,008 people, concentrated in California and Texas.

02

What is the gender split and age of Reply customers?

47.3% of the Reply audience are female, 52.7% are male, with an average age of 42.0 years.

03

Which brands do Reply fans like most?

Reply fans show strongest brand affinity for Deloitte (22.63×), KPMG (26.64×), and Web server (6.84×) over the country average.

04

Where do Reply fans live in United States?

Reply fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Reply fans also like?

Beyond Reply itself, the audience over-indexes on KPMG (26.64×), Web server (6.84×), Peter Thiel (9.08×), and Sustainable energy (4.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Reply audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Reply. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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