Rascasse Audience Intelligence

Ernst & Young Target Market in United States

A data profile of the people who buy, follow and care about Ernst & Young in United States — modelled from more than twelve digital signal sources. Ernst & Young has an estimated audience of 588,556 people in United States.

#25among Consulting in United States#3438among Brand in United States#2074in Business & Career

The average Ernst & Young fan in United States is 39.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Georgia.

Top brand affinities include KPMG, Deloitte, PricewaterhouseCoopers, with strongest over-indexing on KPMG (170.77× the country average).

Demographically, the Ernst & Young audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ernst & Young fan in United States is balanced, around 39.0 years old, with strong Career Orientation tendencies and a notable affinity for KPMG.

Category: Business & Career · Type: Brand · Subtype: Consulting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ernst & Young profile in United States.

Audience size
589K
in United States
Gender
53.8%♀
46.2% male
Age
39.0
average years
Country rank
#33206
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ernst & Young

53.8% are female, 46.2% are male, average age 39.0.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Ernst & Young audience in United States
MetricValue
Female53.8%
Male46.2%
Average age39.0
Estimated audience size588,556
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Ernst & Young audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3920%
40-4922%
50+19%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Ernst & Young audience comes from United States.

Worldwide audience distribution share by country for Ernst & Young
CountryShare
United States20.7%
India11.1%
China5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ernst & Young audience in United States is strongest.

Fig. 05

Top regions by affinity

Ernst & Young customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K6.63×
02Virginia~50K3.48×
03Georgia~50K2.75×
04California~100K2.30×
05Texas~100K2.08×
06Illinois~40K2.04×
07Maryland~20K1.93×
08New Jersey~30K1.87×
09Massachusetts~20K1.84×
10Connecticut~8K1.45×
11New York~40K1.37×
12North Carolina~20K1.18×
13Pennsylvania~20K1.09×
14Florida~40K1.07×
15Ohio~20K1.04×
16Minnesota~8K0.97×
17Rhode Island~2K0.87×
18Tennessee~10K0.86×
19Missouri~8K0.85×
20Utah~4K0.85×
21Alaska~1K0.85×
22North Dakota<1K0.82×
23Vermont<1K0.82×
24Michigan~10K0.81×
25South Dakota~1K0.81×
26Oregon~5K0.78×
27Montana~1K0.78×
28Arizona~9K0.77×
29Delaware~1K0.76×
30Hawaii~2K0.75×
31Indiana~8K0.74×
32New Hampshire~2K0.74×
33Oklahoma~5K0.72×
34Kansas~3K0.72×
35Maine~1K0.71×
36Idaho~2K0.70×
37West Virginia~2K0.70×
38Wisconsin~6K0.69×
39Nevada~4K0.69×
40Nebraska~2K0.68×
41Colorado~6K0.67×
42New Mexico~2K0.66×
43Washington~8K0.65×
44Mississippi~3K0.64×
45South Carolina~5K0.63×
46Louisiana~5K0.63×
47Kentucky~5K0.63×
48Arkansas~3K0.63×
49Iowa~3K0.63×
50Alabama~4K0.55×
Fig. 06

Affinity by region

Affinity by region — Ernst & Young, United States
0.55×1.00×6.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ernst & Young audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ernst & Young audience
#·InterestCategoryAffinity×
01FlashForwardMovies & TV189.52×
02KPMGBusiness & Career170.77×
03PricewaterhouseCoopersBusiness & Career148.56×
04Boston Consulting GroupBusiness & Career117.64×
05Dubai MunicipalityTravel & Leisure97.29×
06DeloitteBusiness & Career94.30×
07AccentureBusiness & Career43.72×
08GrammarlyBusiness & Career32.79×
09Tata Consultancy ServicesBusiness & Career29.83×
10ReplyTechnology & Electronics24.35×
11Miss Me JeansFashion & Accessoires20.00×
12Financial Services AuthorityPolitics & Society20.00×
13Gentleman (musician)Music & Radio19.11×
14Tori SpellingMovies & TV17.97×
15RaincoatFashion & Accessoires17.39×
16City BankBusiness & Career6.37×
17RussiaTravel & Leisure5.84×
18Russian languagePolitics & Society5.65×
19Yahoo! FinanceBusiness & Career2.91×
20Bank of AmericaBusiness & Career2.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ernst & Young audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ernst & Young audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER14.89×
Risk AppetiteTHRILL1.35×
Quality AwarenessPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ernst & Young audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.82×
Pet OwnershipJOY0.91×
Community OrientationOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ernst & Young's target market in United States?

Ernst & Young's target market in United States covers an estimated 588,556 people, concentrated in California and Texas.

02

What is the gender split and age of Ernst & Young customers?

53.8% of the Ernst & Young audience are female, 46.2% are male, with an average age of 39.0 years.

03

Which brands do Ernst & Young fans like most?

Ernst & Young fans show strongest brand affinity for KPMG (170.77×), Deloitte (94.3×), and PricewaterhouseCoopers (148.56×) over the country average.

04

Where do Ernst & Young fans live in United States?

Ernst & Young fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Georgia (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Ernst & Young fans also like?

Beyond Ernst & Young itself, the audience over-indexes on Deloitte (94.3×), PricewaterhouseCoopers (148.56×), FlashForward (189.52×), and Boston Consulting Group (117.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Consulting audiences in United States

See Ernst & Young audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ernst & Young. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →