PricewaterhouseCoopers Audience in United States

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PricewaterhouseCoopers has an estimated audience of 284,019 people in United States. 51.1% are female, 48.9% are male, average age 38.9. Top regions: Texas, New York, California. Top brand affinities: Virgin Atlantic, KPMG, Deloitte, Singapore Airlines, Boston Consulting Group.

The average PricewaterhouseCoopers fan in United States is 38.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, New York, California. Top brand affinities include Virgin Atlantic, KPMG, Deloitte, with strongest over-indexing on Virgin Atlantic (65.12× the country average). Demographically, the PricewaterhouseCoopers audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Consulting

Demographics of PricewaterhouseCoopers fans

Demographic split for PricewaterhouseCoopers audience in United States
MetricValue
Female51.1%
Male48.9%
Average age38.9
Estimated audience size284,019

Audience persona

The typical PricewaterhouseCoopers fan in United States is balanced, around 38.9 years old, with strong Career Orientation tendencies and a notable affinity for Virgin Atlantic.

Top regions in United States

Top regions ranked by reach for PricewaterhouseCoopers in United States
RegionReachAffinity
Texas58,9102.41×
New York43,8162.76×
California42,5731.36×
Florida22,4241.17×
New Jersey18,1542.51×
Illinois13,8601.46×
Virginia11,9641.73×
Pennsylvania11,6921.22×
Massachusetts10,6451.9×
Georgia10,5681.21×
North Carolina9,3661.1×
Ohio8,8721.01×
Michigan6,3130.85×
Maryland5,9601.22×
Washington5,8111.02×
Connecticut4,7141.65×
Indiana4,6100.89×
Arizona4,4230.76×
Colorado4,2230.94×
Tennessee4,2160.74×
South Carolina3,9910.93×
Minnesota3,5440.87×
Missouri3,5270.77×
Wisconsin3,4790.81×
Washington, District of Columbia2,8413.33×
Oregon2,5780.79×
Alabama2,5520.64×
Utah2,3370.92×
Louisiana2,2330.61×
Kentucky2,0840.59×
Oklahoma2,0740.66×
Arkansas1,9000.81×
Kansas1,6310.73×
Iowa1,5840.68×
Nevada1,5770.57×
New Hampshire9300.83×
Mississippi9200.39×
Rhode Island8980.99×
Hawaii8510.7×
Nebraska8450.59×
West Virginia6980.53×
Idaho6830.48×
Delaware6440.82×
Maine5880.58×
New Mexico4780.34×
Vermont4340.87×
Montana4110.52×
Alaska3070.51×
South Dakota2470.38×
North Dakota2060.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PricewaterhouseCoopers audience
BrandAffinityCategory
Virgin Atlantic65.12×Travel & Leisure
KPMG52.95×Business & Career
Deloitte37×Business & Career
Singapore Airlines37.21×Travel & Leisure
Boston Consulting Group77.11×Business & Career
Rudsak89.7×Fashion & Accessoires
Accenture38.67×Business & Career
Professional services17.78×Business & Career
Ernst & Young49.43×Business & Career
Emirates18.39×Travel & Leisure
VistaJet54.68×Travel & Leisure
Hovercraft9.69×Cars & Mobility
Etihad Airways27.22×Travel & Leisure
Management consulting9.42×Business & Career
Forex Online Trading13.9×Business & Career
Norse Atlantic Airways22.67×Travel & Leisure
Business1.65×Business & Career
Tata Consultancy Services33.72×Business & Career
Qatar Airways9.21×Travel & Leisure
Fox News Channel1.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PricewaterhouseCoopers audience
TraitClusterScore
Career OrientationPOWER30.35
Need for SecurityCONSERVATISM1.65
Risk AppetiteTHRILL1.48
Quality AwarenessPREMIUM1.37
Convenience OrientationPREMIUM1.32
Early Adopter MentalityPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for PricewaterhouseCoopers
CountryShare
United States18.0%
India6.7%
Germany6.5%

See PricewaterhouseCoopers audiences in other countries

More Consulting audiences in United States

Frequently asked questions

How many fans does PricewaterhouseCoopers have in United States?

PricewaterhouseCoopers has an estimated audience of 284,019 people in United States, concentrated in Texas and New York.

What is the gender split and age of PricewaterhouseCoopers fans?

51.1% of PricewaterhouseCoopers fans are female, 48.9% are male, with an average age of 38.9 years.

Which brands do PricewaterhouseCoopers fans like most?

PricewaterhouseCoopers fans show strongest brand affinity for Virgin Atlantic (65.12×), KPMG (52.95×), and Deloitte (37×) over the country average.

Where do PricewaterhouseCoopers fans live in United States?

PricewaterhouseCoopers fans in United States are most concentrated in Texas (reach 58,910), New York (reach 43,816), and California (reach 42,573). These three regions account for the largest share of the active audience.

What other brands do PricewaterhouseCoopers fans also like?

Beyond PricewaterhouseCoopers itself, the audience over-indexes on KPMG (52.95×), Deloitte (37×), Singapore Airlines (37.21×), and Boston Consulting Group (77.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PricewaterhouseCoopers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.