Rascasse Audience Intelligence

PricewaterhouseCoopers Target Market in United States

A data profile of the people who buy, follow and care about PricewaterhouseCoopers in United States — modelled from more than twelve digital signal sources. PricewaterhouseCoopers has an estimated audience of 282,588 people in United States.

#38among Consulting in United States#5165among Brand in United States#3060in Business & Career

The average PricewaterhouseCoopers fan in United States is 38.9 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Virgin Atlantic, KPMG, Deloitte, with strongest over-indexing on Virgin Atlantic (65.12× the country average).

Demographically, the PricewaterhouseCoopers audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PricewaterhouseCoopers fan in United States is balanced, around 38.9 years old, with strong Career Orientation tendencies and a notable affinity for Virgin Atlantic.

Category: Business & Career · Type: Brand · Subtype: Consulting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PricewaterhouseCoopers profile in United States.

Audience size
283K
in United States
Gender
51.1%♀
48.9% male
Age
38.9
average years
Country rank
#49814
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of PricewaterhouseCoopers

51.1% are female, 48.9% are male, average age 38.9.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for PricewaterhouseCoopers audience in United States
MetricValue
Female51.1%
Male48.9%
Average age38.9
Estimated audience size282,588
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the PricewaterhouseCoopers audience in United States
Age bracketShare%
16-1918%
20-2922%
30-3921%
40-4920%
50+18%
Fig. 04

Worldwide distribution

17.9%

of the worldwide PricewaterhouseCoopers audience comes from United States.

Worldwide audience distribution share by country for PricewaterhouseCoopers
CountryShare
United States17.9%
India6.6%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PricewaterhouseCoopers audience in United States is strongest.

Fig. 05

Top regions by affinity

PricewaterhouseCoopers customers by region in United States
#RegionReachAffinity×
01Texas~100K4.32×
02New Jersey~30K4.20×
03Washington, District of Columbia~2K2.79×
04New York~40K2.30×
05Massachusetts~9K1.65×
06Connecticut~5K1.60×
07Virginia~10K1.55×
08California~40K1.40×
09Illinois~10K1.27×
10Ohio~10K1.16×
11Pennsylvania~10K1.11×
12Georgia~10K1.10×
13Maryland~5K1.10×
14Florida~20K1.08×
15Indiana~5K0.99×
16North Carolina~8K0.97×
17Rhode Island<1K0.96×
18Vermont<1K0.94×
19South Carolina~4K0.93×
20Arkansas~2K0.92×
21Washington~5K0.91×
22Colorado~4K0.90×
23Delaware<1K0.89×
24Alaska<1K0.89×
25Oklahoma~3K0.88×
26Utah~2K0.88×
27New Hampshire<1K0.88×
28North Dakota<1K0.88×
29South Dakota<1K0.87×
30Louisiana~3K0.85×
31Montana<1K0.85×
32Minnesota~3K0.83×
33Hawaii~1K0.83×
34Maine<1K0.82×
35Missouri~4K0.81×
36West Virginia~1K0.81×
37Michigan~6K0.79×
38Oregon~3K0.79×
39Kansas~2K0.79×
40Wisconsin~3K0.78×
41Nebraska~1K0.78×
42Idaho~1K0.78×
43Arizona~4K0.77×
44Iowa~2K0.77×
45New Mexico~1K0.76×
46Tennessee~4K0.75×
47Mississippi~2K0.74×
48Alabama~3K0.73×
49Kentucky~3K0.72×
50Nevada~2K0.70×
Fig. 06

Affinity by region

Affinity by region — PricewaterhouseCoopers, United States
0.70×1.00×4.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PricewaterhouseCoopers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PricewaterhouseCoopers audience
#·InterestCategoryAffinity×
01RudsakFashion & Accessoires89.70×
02Boston Consulting GroupBusiness & Career77.11×
03NorrønaFashion & Accessoires66.89×
04Virgin AtlanticTravel & Leisure65.12×
05VistaJetTravel & Leisure54.68×
06KPMGBusiness & Career52.95×
07Ernst & YoungBusiness & Career49.43×
08AccentureBusiness & Career38.67×
09Singapore AirlinesTravel & Leisure37.21×
10DeloitteBusiness & Career37.00×
11Tata Consultancy ServicesBusiness & Career33.72×
12Etihad AirwaysTravel & Leisure27.22×
13Norse Atlantic AirwaysTravel & Leisure22.67×
14EmiratesTravel & Leisure18.39×
15Professional servicesBusiness & Career17.78×
16Forex Online TradingBusiness & Career13.90×
17HovercraftCars & Mobility9.69×
18Management consultingBusiness & Career9.42×
19Qatar AirwaysTravel & Leisure9.21×
20BusinessBusiness & Career1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PricewaterhouseCoopers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PricewaterhouseCoopers audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER10.03×
Need for SecurityCONSERVATISM1.69×
PatriotismCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PricewaterhouseCoopers audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.78×
MindfulnessBALANCE0.81×
ExtroversionTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is PricewaterhouseCoopers's target market in United States?

PricewaterhouseCoopers's target market in United States covers an estimated 282,588 people, concentrated in Texas and California.

02

What is the gender split and age of PricewaterhouseCoopers customers?

51.1% of the PricewaterhouseCoopers audience are female, 48.9% are male, with an average age of 38.9 years.

03

Which brands do PricewaterhouseCoopers fans like most?

PricewaterhouseCoopers fans show strongest brand affinity for Virgin Atlantic (65.12×), KPMG (52.95×), and Deloitte (37×) over the country average.

04

Where do PricewaterhouseCoopers fans live in United States?

PricewaterhouseCoopers fans in United States are most concentrated in Texas (reach ~100K), California (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do PricewaterhouseCoopers fans also like?

Beyond PricewaterhouseCoopers itself, the audience over-indexes on KPMG (52.95×), Deloitte (37×), Singapore Airlines (37.21×), and Boston Consulting Group (77.11×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See PricewaterhouseCoopers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for PricewaterhouseCoopers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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