Rascasse Audience Intelligence

VistaJet Target Market in United States

A data profile of the people who buy, follow and care about VistaJet in United States — modelled from more than twelve digital signal sources. VistaJet has an estimated audience of 398,184 people in United States.

#76among Airline in United States#4316among Brand in United States#3425in Travel & Leisure

The average VistaJet fan in United States is 44.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Ryder Cup, Audi A8, Private Jets, with strongest over-indexing on Ryder Cup (54.26× the country average).

Demographically, the VistaJet audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical VistaJet fan in United States is more male, around 44.6 years old, with strong Quality Awareness tendencies and a notable affinity for Ryder Cup.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the VistaJet profile in United States.

Audience size
398K
in United States
Gender
36.7%♀
63.3% male
Age
44.6
average years
Country rank
#41727
Brand in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of VistaJet

36.7% are female, 63.3% are male, average age 44.6.

Fig. 02

Gender split

36.7%
Female
63.3%
Male
Demographic split for VistaJet audience in United States
MetricValue
Female36.7%
Male63.3%
Average age44.6
Estimated audience size398,184
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the VistaJet audience in United States
Age bracketShare%
16-199%
20-2917%
30-3918%
40-4919%
50+36%
Fig. 04

Worldwide distribution

28.6%

of the worldwide VistaJet audience comes from United States.

Worldwide audience distribution share by country for VistaJet
CountryShare
United States28.6%
Japan10.4%
United Kingdom9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the VistaJet audience in United States is strongest.

Fig. 05

Top regions by affinity

VistaJet customers by region in United States
#RegionReachAffinity×
01Florida~50K1.94×
02New York~40K1.93×
03Ohio~20K1.58×
04Washington, District of Columbia~2K1.56×
05Nevada~6K1.44×
06Arizona~10K1.37×
07Massachusetts~10K1.36×
08Colorado~8K1.35×
09Hawaii~2K1.34×
10New Jersey~10K1.31×
11California~60K1.30×
12Connecticut~5K1.29×
13Georgia~10K1.20×
14Alaska<1K1.11×
15Washington~9K1.09×
16Texas~40K1.08×
17Illinois~10K1.05×
18Montana~1K1.05×
19Utah~4K1.02×
20New Hampshire~2K1.02×
21Virginia~10K0.99×
22Minnesota~6K0.99×
23North Dakota<1K0.99×
24Vermont<1K0.98×
25Maine~1K0.96×
26Rhode Island~1K0.96×
27Kansas~3K0.94×
28Idaho~2K0.93×
29South Dakota<1K0.93×
30Maryland~6K0.91×
31Delaware<1K0.90×
32North Carolina~10K0.88×
33Tennessee~7K0.88×
34South Carolina~5K0.88×
35West Virginia~2K0.88×
36Oregon~4K0.87×
37Nebraska~2K0.85×
38Arkansas~3K0.84×
39New Mexico~2K0.84×
40Alabama~5K0.83×
41Oklahoma~4K0.83×
42Mississippi~3K0.83×
43Kentucky~4K0.82×
44Louisiana~4K0.81×
45Missouri~5K0.80×
46Iowa~3K0.80×
47Wisconsin~5K0.77×
48Pennsylvania~10K0.76×
49Indiana~6K0.76×
50Michigan~8K0.75×
Fig. 06

Affinity by region

Affinity by region — VistaJet, United States
0.75×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the VistaJet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for VistaJet audience
#·InterestCategoryAffinity×
01Audi A8Cars & Mobility204.00×
02Jaguar XJCars & Mobility157.41×
03Martin KaymerSports135.68×
04Deutsche BankBusiness & Career131.65×
05Private JetsCars & Mobility115.94×
06Burj Al ArabTravel & Leisure113.10×
07Mercedes-Benz S-ClassCars & Mobility94.44×
08BMW 7 SeriesCars & Mobility80.67×
09B&B ItaliaHome & Garden80.00×
10NetJetsCars & Mobility75.99×
11Singapore AirlinesTravel & Leisure68.96×
12Porsche PanameraCars & Mobility58.67×
13Etihad AirwaysTravel & Leisure57.92×
14Ryder CupSports54.26×
15Justin RoseSports53.21×
16Mercedes-Benz E-ClassCars & Mobility52.15×
17Pebble Beach Golf LinksSports40.20×
18EmiratesTravel & Leisure37.78×
19Tiger WoodsSports16.65×
20Enterprise Rent-A-CarCars & Mobility9.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the VistaJet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by VistaJet audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.07×
Career OrientationPOWER2.95×
Family OrientationCONSERVATISM2.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by VistaJet audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
CreativityOPEN0.79×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is VistaJet's target market in United States?

VistaJet's target market in United States covers an estimated 398,184 people, concentrated in California and Florida.

02

What is the gender split and age of VistaJet customers?

36.7% of the VistaJet audience are female, 63.3% are male, with an average age of 44.6 years.

03

Which brands do VistaJet fans like most?

VistaJet fans show strongest brand affinity for Ryder Cup (54.26×), Audi A8 (204×), and Private Jets (115.94×) over the country average.

04

Where do VistaJet fans live in United States?

VistaJet fans in United States are most concentrated in California (reach ~60K), Florida (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do VistaJet fans also like?

Beyond VistaJet itself, the audience over-indexes on Audi A8 (204×), Private Jets (115.94×), BMW 7 Series (80.67×), and Mercedes-Benz S-Class (94.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See VistaJet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for VistaJet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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