Ryder Cup Audience in United States

Ryder Cup logo

Ryder Cup has an estimated audience of 11,265,323 people in United States. 29.2% are female, 70.8% are male, average age 36.8. Top regions: New York, California, Texas. Top brand affinities: PGA Championship, Rory McIlroy, Golf Channel, Scotty Cameron, U.S. Open (golf).

The average Ryder Cup fan in United States is 36.8 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include PGA Championship, Rory McIlroy, Golf Channel, with strongest over-indexing on PGA Championship (40.47× the country average). Demographically, the Ryder Cup audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Golf

Demographics of Ryder Cup fans

Demographic split for Ryder Cup audience in United States
MetricValue
Female29.2%
Male70.8%
Average age36.8
Estimated audience size11,265,323

Audience persona

The typical Ryder Cup fan in United States is more male, around 36.8 years old, with strong Family Orientation tendencies and a notable affinity for PGA Championship.

Top regions in United States

Top regions ranked by reach for Ryder Cup in United States
RegionReachAffinity
New York1,175,0301.87×
California920,2280.74×
Texas778,9610.8×
Florida657,9920.86×
Illinois455,7591.21×
Pennsylvania432,0941.14×
Ohio399,5111.15×
North Carolina388,9991.15×
Georgia362,8331.05×
Massachusetts350,0541.58×
Michigan331,9151.13×
New Jersey309,9721.08×
Virginia275,3071×
South Carolina253,0961.49×
Minnesota252,6641.57×
Tennessee218,0320.96×
Colorado206,7911.16×
Indiana204,5320.99×
Wisconsin202,7171.2×
Arizona189,5860.82×
Washington184,8650.82×
Missouri183,1911.01×
Connecticut175,5611.55×
Maryland167,4250.86×
Kentucky147,6521.05×
Alabama144,1800.92×
Iowa111,2401.2×
Louisiana103,8250.71×
Oregon97,2200.75×
Oklahoma92,5290.74×
Utah91,2150.9×
Kansas87,5910.99×
Nevada69,5870.64×
Arkansas65,8920.71×
Nebraska64,0991.13×
Mississippi58,9570.64×
New Hampshire54,3331.22×
Washington, District of Columbia47,0091.39×
Idaho44,9450.8×
Maine39,7000.98×
Rhode Island39,2241.09×
West Virginia34,2270.65×
Hawaii32,6860.67×
North Dakota29,9281.29×
Montana27,3160.87×
New Mexico26,9670.48×
South Dakota26,4231.01×
Vermont22,3611.13×
Delaware21,7020.7×
Wyoming11,1770.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ryder Cup audience
BrandAffinityCategory
PGA Championship40.47×Sports
Rory McIlroy45.22×Sports
Golf Channel15.34×Sports
Scotty Cameron84.8×Sports
U.S. Open (golf)34.09×Sports
Golf World74.67×Sports
Shane Lowry (golfer)61×Sports
Scottie Scheffler19.66×Sports
Jordan Spieth32.68×Sports
Golf equipment12.29×Sports
Golf ball12.47×Sports
PUMA Golf61.99×Sports
Golf club10.67×Sports
Women's British Open78.56×Sports
Spyglass Hill Golf Course68.54×Sports
Brooks Koepka33.86×Sports
Rickie Fowler28.99×Sports
Maverik Lacrosse93.79×Sports
Adam Scott (golfer)25.19×Sports
Barbour32.41×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ryder Cup audience
TraitClusterScore
Family OrientationCONSERVATISM2.61
Luxury OrientationPREMIUM2.05
LGBTQ+ IdentityOPEN1.77
Sports ActivityPOWER1.38
SustainabilityBALANCE1.33
PatriotismCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for Ryder Cup
CountryShare
United States49.9%
United Kingdom10.6%
Canada5.3%

See Ryder Cup audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does Ryder Cup have in United States?

Ryder Cup has an estimated audience of 11,265,323 people in United States, concentrated in New York and California.

What is the gender split and age of Ryder Cup fans?

29.2% of Ryder Cup fans are female, 70.8% are male, with an average age of 36.8 years.

Which brands do Ryder Cup fans like most?

Ryder Cup fans show strongest brand affinity for PGA Championship (40.47×), Rory McIlroy (45.22×), and Golf Channel (15.34×) over the country average.

Where do Ryder Cup fans live in United States?

Ryder Cup fans in United States are most concentrated in New York (reach 1,175,030), California (reach 920,228), and Texas (reach 778,961). These three regions account for the largest share of the active audience.

What other brands do Ryder Cup fans also like?

Beyond Ryder Cup itself, the audience over-indexes on Rory McIlroy (45.22×), Golf Channel (15.34×), Scotty Cameron (84.8×), and U.S. Open (golf) (34.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ryder Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.