Rascasse Audience Intelligence

U.S. Open (golf) Audience in United States

A data profile of the people who buy, follow and care about U.S. Open (golf) in United States — modelled from more than twelve digital signal sources. U.S. Open (golf) has an estimated audience of 5,046,077 people in United States.

#14among Golf in United States#72among Event in United States#565in Sports

The average U.S. Open (golf) fan in United States is 36.3 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Masters Tournament, The Open Championship, Golf ball, with strongest over-indexing on Masters Tournament (5.1× the country average).

Demographically, the U.S. Open (golf) audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical U.S. Open (golf) fan in United States is more male, around 36.3 years old, with strong Sports Activity tendencies and a notable affinity for Masters Tournament.

Category: Sports · Type: Event · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the U.S. Open (golf) profile in United States.

Audience size
5M
in United States
Gender
34.6%♀
65.4% male
Age
36.3
average years
Country rank
#6659
Event in United States
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of U.S. Open (golf) fans

34.6% are female, 65.4% are male, average age 36.3.

Fig. 02

Gender split

34.6%
Female
65.4%
Male
Demographic split for U.S. Open (golf) audience in United States
MetricValue
Female34.6%
Male65.4%
Average age36.3
Estimated audience size5,046,077
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the U.S. Open (golf) audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3918%
40-4917%
50+16%
Fig. 04

Worldwide distribution

39.1%

of the worldwide U.S. Open (golf) audience comes from United States.

Worldwide audience distribution share by country for U.S. Open (golf)
CountryShare
United States39.1%
Italy9.6%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the U.S. Open (golf) audience in United States is strongest.

Fig. 05

Top regions by affinity

U.S. Open (golf) fans by region: top regions in United States
#RegionReachAffinity×
01New York~800K3.06×
02Washington, District of Columbia~30K2.38×
03Connecticut~90K1.95×
04New Jersey~200K1.90×
05Massachusetts~200K1.77×
06Vermont~10K1.49×
07Maryland~100K1.28×
08Rhode Island~20K1.27×
09Virginia~100K1.25×
10Maine~20K1.22×
11California~600K1.20×
12Illinois~200K1.18×
13North Carolina~200K1.16×
14Delaware~10K1.12×
15Florida~400K1.10×
16New Hampshire~20K1.10×
17Pennsylvania~200K1.08×
18Georgia~200K1.08×
19Washington~100K1.06×
20Colorado~80K1.05×
21Minnesota~70K1.00×
22Michigan~100K0.99×
23South Carolina~70K0.95×
24Oregon~50K0.90×
25Hawaii~20K0.90×
26Ohio~100K0.89×
27Texas~300K0.83×
28Wisconsin~60K0.83×
29Utah~40K0.83×
30Indiana~70K0.82×
31Nevada~40K0.78×
32Montana~10K0.77×
33Tennessee~70K0.75×
34Kansas~30K0.75×
35Iowa~30K0.72×
36Missouri~50K0.69×
37Kentucky~40K0.69×
38Nebraska~20K0.69×
39Arizona~60K0.67×
40Idaho~20K0.67×
41Louisiana~40K0.64×
42New Mexico~10K0.62×
43Alabama~40K0.61×
44West Virginia~10K0.59×
45North Dakota~6K0.57×
46Arkansas~20K0.55×
47South Dakota~6K0.55×
48Alaska~5K0.54×
49Mississippi~20K0.53×
50Oklahoma~30K0.50×
Fig. 06

Affinity by region

Affinity by region — U.S. Open (golf), United States
0.50×1.00×3.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the U.S. Open (golf) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for U.S. Open (golf) audience
#·InterestCategoryAffinity×
01LPGASports5.66×
02The Open ChampionshipSports5.64×
03Rory McIlroySports5.50×
04Ryder CupSports5.38×
05Masters TournamentSports5.10×
06Tiger WoodsSports5.09×
07TitleistSports5.08×
08Golf ballSports3.99×
09PGA TourSports3.29×
10Golf clubSports3.19×
11Golf ChannelSports2.78×
12Harry PotterMovies & TV1.87×
13Classical musicMusic & Radio1.87×
14Jazz musicMusic & Radio1.76×
15Electronic musicMusic & Radio1.74×
16Rhythm and blues musicMusic & Radio1.73×
17NBASports1.69×
18American footballSports1.66×
19Blues musicMusic & Radio1.62×
20Popular musicMusic & Radio1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the U.S. Open (golf) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by U.S. Open (golf) audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.48×
Luxury OrientationPREMIUM1.44×
Pet OwnershipJOY1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by U.S. Open (golf) audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.62×
Convenience OrientationPREMIUM0.63×
Community OrientationOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does U.S. Open (golf) have in United States?

U.S. Open (golf) has an estimated audience of 5,046,077 people in United States, concentrated in New York and California.

02

What is the gender split and age of U.S. Open (golf) fans?

34.6% of U.S. Open (golf) fans are female, 65.4% are male, with an average age of 36.3 years.

03

Which brands do U.S. Open (golf) fans like most?

U.S. Open (golf) fans show strongest brand affinity for Masters Tournament (5.1×), The Open Championship (5.64×), and Golf ball (3.99×) over the country average.

04

Where do U.S. Open (golf) fans live in United States?

U.S. Open (golf) fans in United States are most concentrated in New York (reach ~800K), California (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do U.S. Open (golf) fans also like?

Beyond U.S. Open (golf) itself, the audience over-indexes on The Open Championship (5.64×), Golf ball (3.99×), PGA Tour (3.29×), and Ryder Cup (5.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Golf audiences in United States

See U.S. Open (golf) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for U.S. Open (golf). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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