U.S. Open (golf) Audience in United States

U.S. Open (golf) logo

U.S. Open (golf) has an estimated audience of 4,728,354 people in United States. 34.6% are female, 65.4% are male, average age 36.3. Top regions: New York, California, Florida. Top brand affinities: The Open Championship, Golf ball, PGA Tour, Rory McIlroy, Ryder Cup.

The average U.S. Open (golf) fan in United States is 36.3 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include The Open Championship, Golf ball, PGA Tour, with strongest over-indexing on The Open Championship (5.64× the country average). Demographically, the U.S. Open (golf) audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Golf

Demographics of U.S. Open (golf) fans

Demographic split for U.S. Open (golf) audience in United States
MetricValue
Female34.6%
Male65.4%
Average age36.3
Estimated audience size4,728,354

Audience persona

The typical U.S. Open (golf) fan in United States is more male, around 36.3 years old, with strong Luxury Orientation tendencies and a notable affinity for The Open Championship.

Top regions in United States

Top regions ranked by reach for U.S. Open (golf) in United States
RegionReachAffinity
New York785,4362.97×
California666,2841.28×
Florida363,0881.13×
Texas337,7250.83×
New Jersey232,0411.93×
Illinois199,0401.26×
North Carolina181,1381.27×
Pennsylvania180,6561.13×
Georgia159,8521.1×
Massachusetts159,7881.72×
Virginia145,8361.27×
Ohio138,5840.95×
Michigan129,2331.05×
Maryland106,2711.31×
Washington101,7931.07×
Connecticut91,4681.93×
Colorado80,0121.07×
Indiana74,3110.86×
Tennessee70,0070.74×
South Carolina69,8620.98×
Arizona66,5990.69×
Minnesota65,9330.97×
Wisconsin60,1510.85×
Missouri52,3400.69×
Oregon50,3790.93×
Kentucky41,4130.7×
Alabama40,6010.61×
Louisiana39,3710.65×
Nevada36,7560.8×
Utah34,6550.82×
Washington, District of Columbia31,5572.22×
Iowa29,4030.75×
Kansas28,4620.76×
Oklahoma26,5700.51×
Arkansas21,4040.55×
New Hampshire19,9321.07×
Mississippi19,7770.51×
Maine19,1561.13×
Rhode Island18,6601.24×
Hawaii17,2230.85×
Nebraska16,5700.7×
Idaho15,3750.65×
New Mexico15,0330.63×
Delaware14,2551.09×
Vermont11,8391.43×
West Virginia11,7820.54×
Montana9,7460.74×
South Dakota5,7440.53×
North Dakota4,8630.5×
Alaska4,6550.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for U.S. Open (golf) audience
BrandAffinityCategory
The Open Championship5.64×Sports
Golf ball3.99×Sports
PGA Tour3.29×Sports
Rory McIlroy5.5×Sports
Ryder Cup5.38×Sports
Golf club3.19×Sports
Tiger Woods5.09×Sports
Harry Potter1.87×Movies & TV
NBA1.69×Sports
Rhythm and blues music1.73×Music & Radio
American football1.66×Sports
Electronic music1.74×Music & Radio
Jazz music1.76×Music & Radio
Classical music1.87×Music & Radio
Golf Channel2.78×Sports
Titleist5.08×Sports
LPGA5.66×Sports
Popular music1.6×Music & Radio
Blues music1.62×Music & Radio
Alternative rock1.76×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by U.S. Open (golf) audience
TraitClusterScore
Luxury OrientationPREMIUM1.88
Family OrientationCONSERVATISM1.53
Sports ActivityPOWER1.34
Quality AwarenessPREMIUM1.34
SustainabilityBALANCE1.31
LGBTQ+ IdentityOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for U.S. Open (golf)
CountryShare
United States47.1%
Italy7.3%
United Kingdom7.3%

See U.S. Open (golf) audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does U.S. Open (golf) have in United States?

U.S. Open (golf) has an estimated audience of 4,728,354 people in United States, concentrated in New York and California.

What is the gender split and age of U.S. Open (golf) fans?

34.6% of U.S. Open (golf) fans are female, 65.4% are male, with an average age of 36.3 years.

Which brands do U.S. Open (golf) fans like most?

U.S. Open (golf) fans show strongest brand affinity for The Open Championship (5.64×), Golf ball (3.99×), and PGA Tour (3.29×) over the country average.

Where do U.S. Open (golf) fans live in United States?

U.S. Open (golf) fans in United States are most concentrated in New York (reach 785,436), California (reach 666,284), and Florida (reach 363,088). These three regions account for the largest share of the active audience.

What other brands do U.S. Open (golf) fans also like?

Beyond U.S. Open (golf) itself, the audience over-indexes on Golf ball (3.99×), PGA Tour (3.29×), Rory McIlroy (5.5×), and Ryder Cup (5.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for U.S. Open (golf). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.