U.S. Open (golf) Audience in Germany
U.S. Open (golf) has an estimated audience of 347,971 people in Germany. 27.8% are female, 72.2% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Golf equipment, PGA Tour, Golf cart, The Open Championship, Deutsche Post.
The average U.S. Open (golf) fan in Germany is 36.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Golf equipment, PGA Tour, Golf cart, with strongest over-indexing on Golf equipment (10.65× the country average). Demographically, the U.S. Open (golf) audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Golf
Demographics of U.S. Open (golf) fans
| Metric | Value |
|---|---|
| Female | 27.8% |
| Male | 72.2% |
| Average age | 36.0 |
| Estimated audience size | 347,971 |
Audience persona
The typical U.S. Open (golf) fan in Germany is more male, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Golf equipment.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 157,040 | 1.25× |
| Bayern | 133,210 | 1.44× |
| Baden-Württemberg | 111,361 | 1.42× |
| Niedersachsen | 65,983 | 1.18× |
| Hessen | 55,785 | 1.28× |
| Rheinland-Pfalz | 36,288 | 1.26× |
| Berlin | 27,452 | 1.07× |
| Schleswig-Holstein | 25,507 | 1.24× |
| Hamburg | 16,924 | 1.31× |
| Sachsen | 14,266 | 0.51× |
| Brandenburg | 10,596 | 0.6× |
| Mecklenburg-Vorpommern | 7,295 | 0.67× |
| Saarland | 7,247 | 1.03× |
| Thüringen | 6,436 | 0.44× |
| Sachsen-Anhalt | 6,235 | 0.42× |
| Bremen | 4,378 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Golf equipment | 10.65× | Sports |
| PGA Tour | 9.01× | Sports |
| Golf cart | 12.85× | Sports |
| The Open Championship | 13.13× | Sports |
| Deutsche Post | 5.79× | Business & Career |
| Golf ball | 7.73× | Sports |
| Ryder Cup | 13.24× | Sports |
| Arts and music | 1.74× | Arts & Culture |
| Bundesliga | 2.18× | Sports |
| Golf club | 6.12× | Sports |
| Music | 1.73× | Business & Career |
| Sports | 1.75× | Sports |
| Tiger Woods | 13.35× | Sports |
| Borussia Dortmund | 1.59× | Sports |
| Entertainment | 1.61× | Movies & TV |
| UEFA Champions League | 2.33× | Sports |
| Vehicles | 1.8× | Cars & Mobility |
| Outdoor recreation | 1.77× | Sports |
| FC Bayern Munich | 2.02× | Sports |
| Movies | 1.75× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.7 |
| Career Orientation | POWER | 1.64 |
| Quality Awareness | PREMIUM | 1.46 |
| Risk Appetite | THRILL | 1.42 |
| Sports Activity | POWER | 1.42 |
| Urban Lifestyle | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.1% |
| Italy | 7.3% |
| United Kingdom | 7.3% |
See U.S. Open (golf) audiences in other countries
More Golf audiences in Germany
- PGA Tour (2,744,867)
- DP World Tour (1,184,255)
- The Open Championship (1,152,696)
- Australian Open (golf) (1,142,939)
- Ryder Cup (842,897)
Frequently asked questions
How many fans does U.S. Open (golf) have in Germany?
U.S. Open (golf) has an estimated audience of 347,971 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of U.S. Open (golf) fans?
27.8% of U.S. Open (golf) fans are female, 72.2% are male, with an average age of 36.0 years.
Which brands do U.S. Open (golf) fans like most?
U.S. Open (golf) fans show strongest brand affinity for Golf equipment (10.65×), PGA Tour (9.01×), and Golf cart (12.85×) over the country average.
Where do U.S. Open (golf) fans live in Germany?
U.S. Open (golf) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 157,040), Bayern (reach 133,210), and Baden-Württemberg (reach 111,361). These three regions account for the largest share of the active audience.
What other brands do U.S. Open (golf) fans also like?
Beyond U.S. Open (golf) itself, the audience over-indexes on PGA Tour (9.01×), Golf cart (12.85×), The Open Championship (13.13×), and Deutsche Post (5.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for U.S. Open (golf). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.