Rascasse Audience Intelligence

U.S. Open (golf) Audience in Germany

A data profile of the people who buy, follow and care about U.S. Open (golf) in Germany — modelled from more than twelve digital signal sources. U.S. Open (golf) has an estimated audience of 584,320 people in Germany.

The average U.S. Open (golf) fan in Germany is 36.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Golf equipment, PGA Championship, Masters Tournament, with strongest over-indexing on Golf equipment (10.65× the country average).

Demographically, the U.S. Open (golf) audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical U.S. Open (golf) fan in Germany is more male, around 36.0 years old, with strong Sports Activity tendencies and a notable affinity for Golf equipment.

Category: Sports · Type: Event · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the U.S. Open (golf) profile in Germany.

Audience size
584K
in Germany
Gender
27.8%
72.2% male
Age
36.0
average years
Country rank
#10340
Event in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of U.S. Open (golf) fans

27.8% are female, 72.2% are male, average age 36.0.

Fig. 02

Gender split

27.8%
Female
72.2%
Male
Demographic split for U.S. Open (golf) audience in Germany
MetricValue
Female27.8%
Male72.2%
Average age36.0
Estimated audience size584,320
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the U.S. Open (golf) audience in Germany
Age bracketShare%
16-1927%
20-2922%
30-3920%
40-4918%
50+14%
Fig. 04

Worldwide distribution

4.5%

of the worldwide U.S. Open (golf) audience comes from Germany.

Worldwide audience distribution share by country for U.S. Open (golf)
CountryShare
United States39.1%
Italy9.6%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the U.S. Open (golf) audience in Germany is strongest.

Fig. 05

Top regions by affinity

U.S. Open (golf) fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.40×
02Baden-Württemberg~100K1.35×
03Hamburg~20K1.35×
04Schleswig-Holstein~30K1.26×
05Hessen~50K1.22×
06Rheinland-Pfalz~30K1.22×
07Nordrhein-Westfalen~100K1.18×
08Niedersachsen~70K1.18×
09Saarland~8K1.09×
10Berlin~30K1.02×
11Bremen~5K0.97×
12Mecklenburg-Vorpommern~8K0.69×
13Brandenburg~10K0.62×
14Sachsen~20K0.56×
15Thüringen~7K0.47×
16Sachsen-Anhalt~7K0.45×
Fig. 06

Affinity by region

Affinity by region — U.S. Open (golf), Germany
0.45×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the U.S. Open (golf) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for U.S. Open (golf) audience
#·InterestCategoryAffinity×
01PGA ChampionshipSports13.98×
02Masters TournamentSports13.40×
03Tiger WoodsSports13.35×
04Ryder CupSports13.24×
05The Open ChampionshipSports13.13×
06Golf cartSports12.85×
07Golf equipmentSports10.65×
08PGA TourSports9.01×
09Golf ballSports7.73×
10Golf clubSports6.12×
11Deutsche PostBusiness & Career5.79×
12UEFA Champions LeagueSports2.33×
13BundesligaSports2.18×
14FC Bayern MunichSports2.02×
15VehiclesCars & Mobility1.80×
16Outdoor recreationSports1.77×
17SportsSports1.75×
18Arts and musicArts & Culture1.74×
19MusicBusiness & Career1.73×
20EntertainmentMovies & TV1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the U.S. Open (golf) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by U.S. Open (golf) audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.01×
Luxury OrientationPREMIUM1.96×
Risk AppetiteTHRILL1.68×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by U.S. Open (golf) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.94×
Convenience OrientationPREMIUM1.00×
CreativityOPEN1.05×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does U.S. Open (golf) have in Germany?

U.S. Open (golf) has an estimated audience of 584,320 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of U.S. Open (golf) fans?

27.8% of U.S. Open (golf) fans are female, 72.2% are male, with an average age of 36.0 years.

03

Which brands do U.S. Open (golf) fans like most?

U.S. Open (golf) fans show strongest brand affinity for Golf equipment (10.65×), PGA Championship (13.98×), and Masters Tournament (13.4×) over the country average.

04

Where do U.S. Open (golf) fans live in Germany?

U.S. Open (golf) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do U.S. Open (golf) fans also like?

Beyond U.S. Open (golf) itself, the audience over-indexes on PGA Championship (13.98×), Masters Tournament (13.4×), PGA Tour (9.01×), and Golf cart (12.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for U.S. Open (golf). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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