Rascasse Audience Intelligence

Deutsche Post Target Market in Germany

A data profile of the people who buy, follow and care about Deutsche Post in Germany — modelled from more than twelve digital signal sources. Deutsche Post has an estimated audience of 5,375,054 people in Germany.

#1among Logistics in Germany#117among Brand in Germany#118in Business & Career

The average Deutsche Post fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Postbank, CHECK24, Deutsche Bahn, with strongest over-indexing on Postbank (3.33× the country average).

Demographically, the Deutsche Post audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Deutsche Post fan in Germany is balanced, around 40.7 years old, with strong Career Orientation tendencies and a notable affinity for Postbank.

Category: Business & Career · Type: Brand · Subtype: Logistics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deutsche Post profile in Germany.

Audience size
5.4M
in Germany
Gender
49.9%♀
50.1% male
Age
40.7
average years
Country rank
#942
Brand in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Deutsche Post

49.9% are female, 50.1% are male, average age 40.7.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Deutsche Post audience in Germany
MetricValue
Female49.9%
Male50.1%
Average age40.7
Estimated audience size5,375,054
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Deutsche Post audience in Germany
Age bracketShare%
16-1916%
20-2917%
30-3921%
40-4927%
50+19%
Fig. 04

Worldwide distribution

91.4%

of the worldwide Deutsche Post audience comes from Germany.

Worldwide audience distribution share by country for Deutsche Post
CountryShare
Germany91.4%
Switzerland1.7%
Poland1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deutsche Post audience in Germany is strongest.

Fig. 05

Top regions by affinity

Deutsche Post customers by region in Germany
#RegionReachAffinity×
01Berlin~300K1.33×
02Bremen~60K1.20×
03Baden-Württemberg~900K1.15×
04Bayern~1M1.10×
05Sachsen~300K1.03×
06Hamburg~100K1.02×
07Nordrhein-Westfalen~1M1.01×
08Hessen~400K0.99×
09Rheinland-Pfalz~300K0.97×
10Niedersachsen~500K0.93×
11Sachsen-Anhalt~100K0.93×
12Thüringen~100K0.92×
13Saarland~60K0.92×
14Brandenburg~200K0.90×
15Schleswig-Holstein~200K0.83×
16Mecklenburg-Vorpommern~90K0.82×
Fig. 06

Affinity by region

Affinity by region — Deutsche Post, Germany
0.82×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deutsche Post audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deutsche Post audience
#·InterestCategoryAffinity×
01PGA ChampionshipSports5.85×
02Ryder CupSports5.85×
03The Open ChampionshipSports4.99×
04DHL ExpressBusiness & Career4.50×
05RodeoSports3.79×
06PostbankBusiness & Career3.33×
07Aral AGCars & Mobility2.70×
08CHECK24Business & Career2.51×
09Michael SchumacherSports2.38×
10EssoCars & Mobility2.25×
11Deutsche BankBusiness & Career2.21×
12SparkasseBusiness & Career2.08×
13Employment websiteBusiness & Career1.95×
14IHF World Men's Handball ChampionshipSports1.93×
15CommerzbankBusiness & Career1.92×
16Deutsche BahnCars & Mobility1.84×
17TipicoGames1.81×
18Solar energyHome & Garden1.77×
19Müller (company)Food & Beverages1.71×
20BankingBusiness & Career1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deutsche Post audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deutsche Post audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.41×
Convenience OrientationPREMIUM1.37×
PatriotismCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deutsche Post audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.67×
CreativityOPEN0.74×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Deutsche Post's target market in Germany?

Deutsche Post's target market in Germany covers an estimated 5,375,054 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Deutsche Post customers?

49.9% of the Deutsche Post audience are female, 50.1% are male, with an average age of 40.7 years.

03

Which brands do Deutsche Post fans like most?

Deutsche Post fans show strongest brand affinity for Postbank (3.33×), CHECK24 (2.51×), and Deutsche Bahn (1.84×) over the country average.

04

Where do Deutsche Post fans live in Germany?

Deutsche Post fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Deutsche Post fans also like?

Beyond Deutsche Post itself, the audience over-indexes on CHECK24 (2.51×), Deutsche Bahn (1.84×), Commerzbank (1.92×), and PGA Championship (5.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Deutsche Post audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Deutsche Post. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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