Deutsche Post Audience in Germany
Deutsche Post has an estimated audience of 2,984,811 people in Germany. 49.9% are female, 50.1% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, VfL Wolfsburg, Cocktail, Building insulation, Handmade Gifts.
The average Deutsche Post fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, VfL Wolfsburg, Cocktail, with strongest over-indexing on Gil Ofarim (2.16× the country average). Demographically, the Deutsche Post audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Career Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Logistics
Demographics of Deutsche Post fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 40.7 |
| Estimated audience size | 2,984,811 |
Audience persona
The typical Deutsche Post fan in Germany is balanced, around 40.7 years old, with strong Career Orientation tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,257,544 | 1.04× |
| Bayern | 988,146 | 1.11× |
| Baden-Württemberg | 880,226 | 1.17× |
| Niedersachsen | 513,293 | 0.96× |
| Hessen | 425,642 | 1.01× |
| Berlin | 320,482 | 1.3× |
| Sachsen | 280,167 | 1.03× |
| Rheinland-Pfalz | 272,222 | 0.98× |
| Schleswig-Holstein | 167,395 | 0.84× |
| Brandenburg | 154,167 | 0.9× |
| Thüringen | 132,863 | 0.94× |
| Sachsen-Anhalt | 129,562 | 0.91× |
| Hamburg | 127,042 | 1.02× |
| Mecklenburg-Vorpommern | 82,647 | 0.78× |
| Saarland | 58,218 | 0.86× |
| Bremen | 53,695 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.16× | Music & Radio |
| VfL Wolfsburg | 2.63× | Sports |
| Cocktail | 1.71× | Food & Beverages |
| Building insulation | 4.85× | Home & Garden |
| Handmade Gifts | 1.72× | Kids & Family |
| Jack White | 1.6× | Movies & TV |
| Time (magazine) | 1.51× | News |
| Icon (magazine) | 1.83× | Arts & Culture |
| Metamorphoses | 2.09× | Literature |
| Buddy – The Buddy Holly Story | 2.78× | Music & Radio |
| Alaska | 2.03× | Travel & Leisure |
| Video izle | 1.9× | |
| Noodle (Gorillaz) | 1.73× | Music & Radio |
| MK | 1.56× | Music & Radio |
| Stamp collecting | 2.81× | Home & Garden |
| Peugeot 308 | 1.92× | Cars & Mobility |
| Esra Erol | 2.84× | Movies & TV |
| Google Home | 2.89× | Technology & Electronics |
| Oktay Kaynarca | 3.32× | Movies & TV |
| 7-Eleven | 2.12× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.26 |
| Patriotism | CONSERVATISM | 1.18 |
| Family Orientation | CONSERVATISM | 1.16 |
| Need for Security | CONSERVATISM | 1.1 |
| Indulgence | JOY | 1.09 |
| DIY Mentality | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.2% |
| Switzerland | 2.8% |
| Poland | 2.2% |
See Deutsche Post audiences in other countries
More Logistics audiences in Germany
- United Parcel Service (4,164,400)
- DHL Express (1,743,042)
- FedEx (1,246,995)
- DB Schenker (489,236)
- Hellmann Worldwide Logistics (263,744)
Frequently asked questions
How many fans does Deutsche Post have in Germany?
Deutsche Post has an estimated audience of 2,984,811 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Deutsche Post fans?
49.9% of Deutsche Post fans are female, 50.1% are male, with an average age of 40.7 years.
Which brands do Deutsche Post fans like most?
Deutsche Post fans show strongest brand affinity for Gil Ofarim (2.16×), VfL Wolfsburg (2.63×), and Cocktail (1.71×) over the country average.
Where do Deutsche Post fans live in Germany?
Deutsche Post fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,257,544), Bayern (reach 988,146), and Baden-Württemberg (reach 880,226). These three regions account for the largest share of the active audience.
What other brands do Deutsche Post fans also like?
Beyond Deutsche Post itself, the audience over-indexes on VfL Wolfsburg (2.63×), Cocktail (1.71×), Building insulation (4.85×), and Handmade Gifts (1.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Deutsche Post. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.