Rascasse Audience Intelligence

DB Schenker Target Market in Germany

A data profile of the people who buy, follow and care about DB Schenker in Germany — modelled from more than twelve digital signal sources. DB Schenker has an estimated audience of 500,234 people in Germany.

#5among Logistics in Germany#1526among Brand in Germany#885in Business & Career

The average DB Schenker fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Deutsche Bahn, Public transport, Employment website, with strongest over-indexing on Deutsche Bahn (3.32× the country average).

Demographically, the DB Schenker audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical DB Schenker fan in Germany is more male, around 35.6 years old, with strong Career Orientation tendencies and a notable affinity for Deutsche Bahn.

Category: Business & Career · Type: Brand · Subtype: Logistics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DB Schenker profile in Germany.

Audience size
500K
in Germany
Gender
18.7%♀
81.3% male
Age
35.6
average years
Country rank
#11740
Brand in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of DB Schenker

18.7% are female, 81.3% are male, average age 35.6.

Fig. 02

Gender split

18.7%
Female
81.3%
Male
Demographic split for DB Schenker audience in Germany
MetricValue
Female18.7%
Male81.3%
Average age35.6
Estimated audience size500,234
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the DB Schenker audience in Germany
Age bracketShare%
16-1914%
20-2930%
30-3932%
40-4924%
50+0%
Fig. 04

Worldwide distribution

29.5%

of the worldwide DB Schenker audience comes from Germany.

Worldwide audience distribution share by country for DB Schenker
CountryShare
Germany29.5%
Poland15.0%
Sweden13.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DB Schenker audience in Germany is strongest.

Fig. 05

Top regions by affinity

DB Schenker customers by region in Germany
#RegionReachAffinity×
01Hessen~50K1.39×
02Saarland~8K1.36×
03Sachsen-Anhalt~10K1.15×
04Baden-Württemberg~80K1.13×
05Bremen~5K1.12×
06Sachsen~30K1.11×
07Bayern~80K1.07×
08Niedersachsen~50K1.03×
09Hamburg~10K1.03×
10Nordrhein-Westfalen~100K1.00×
11Mecklenburg-Vorpommern~8K0.84×
12Rheinland-Pfalz~20K0.81×
13Berlin~20K0.81×
14Brandenburg~10K0.77×
15Thüringen~9K0.75×
16Schleswig-Holstein~10K0.70×
Fig. 06

Affinity by region

Affinity by region — DB Schenker, Germany
0.70×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DB Schenker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DB Schenker audience
#·InterestCategoryAffinity×
01Public transportCars & Mobility3.68×
02Hannover 96Sports3.47×
03Deutsche BahnCars & Mobility3.32×
04Employment websiteBusiness & Career2.87×
05Solar energyHome & Garden2.71×
06FlixBusCars & Mobility2.50×
07Rail transportTravel & Leisure2.50×
08Hamburger SVSports2.26×
09Deutsche BankBusiness & Career2.22×
10AutoScout24Cars & Mobility2.00×
11Used carCars & Mobility2.00×
12RyanairTravel & Leisure1.91×
13EurowingsTravel & Leisure1.75×
14SV Werder BremenSports1.74×
15Hardware storeHome & Garden1.73×
16InnovationBusiness & Career1.71×
17BankingBusiness & Career1.68×
18SparkasseBusiness & Career1.62×
19Online newspaperNews1.59×
20Breaking newsMovies & TV1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DB Schenker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DB Schenker audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.08×
PatriotismCONSERVATISM1.71×
Need for SecurityCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DB Schenker audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.46×
Design AffinityPREMIUM0.56×
Pet OwnershipJOY0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is DB Schenker's target market in Germany?

DB Schenker's target market in Germany covers an estimated 500,234 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of DB Schenker customers?

18.7% of the DB Schenker audience are female, 81.3% are male, with an average age of 35.6 years.

03

Which brands do DB Schenker fans like most?

DB Schenker fans show strongest brand affinity for Deutsche Bahn (3.32×), Public transport (3.68×), and Employment website (2.87×) over the country average.

04

Where do DB Schenker fans live in Germany?

DB Schenker fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do DB Schenker fans also like?

Beyond DB Schenker itself, the audience over-indexes on Public transport (3.68×), Employment website (2.87×), Hannover 96 (3.47×), and Solar energy (2.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Logistics audiences in Germany

See DB Schenker audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for DB Schenker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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