DB Schenker Audience in Germany
DB Schenker has an estimated audience of 489,236 people in Germany. 18.7% are female, 81.3% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Deutsche Bahn, Sports betting, Hannover 96, Employment website, Ryanair.
The average DB Schenker fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Deutsche Bahn, Sports betting, Hannover 96, with strongest over-indexing on Deutsche Bahn (2.51× the country average). Demographically, the DB Schenker audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Career Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Logistics
Demographics of DB Schenker fans
| Metric | Value |
|---|---|
| Female | 18.7% |
| Male | 81.3% |
| Average age | 35.6 |
| Estimated audience size | 489,236 |
Audience persona
The typical DB Schenker fan in Germany is more male, around 35.6 years old, with strong Career Orientation tendencies and a notable affinity for Deutsche Bahn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 110,597 | 1.03× |
| Bayern | 86,105 | 1.09× |
| Baden-Württemberg | 73,594 | 1.1× |
| Hessen | 55,020 | 1.48× |
| Niedersachsen | 46,460 | 0.98× |
| Sachsen | 26,294 | 1.1× |
| Rheinland-Pfalz | 20,416 | 0.83× |
| Berlin | 20,378 | 0.93× |
| Schleswig-Holstein | 12,966 | 0.74× |
| Brandenburg | 11,953 | 0.79× |
| Hamburg | 11,921 | 1.08× |
| Sachsen-Anhalt | 11,771 | 0.93× |
| Thüringen | 9,217 | 0.74× |
| Mecklenburg-Vorpommern | 7,602 | 0.81× |
| Saarland | 7,422 | 1.24× |
| Bremen | 4,746 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deutsche Bahn | 2.51× | Cars & Mobility |
| Sports betting | 5.63× | Games |
| Hannover 96 | 3.71× | Sports |
| Employment website | 2.62× | Business & Career |
| Ryanair | 2.01× | Travel & Leisure |
| Obi (store) | 1.6× | Shopping |
| 3. Liga | 3.06× | Sports |
| AutoScout24 | 1.74× | Cars & Mobility |
| S.S.C. Napoli | 5.1× | Sports |
| SV Werder Bremen | 1.56× | Sports |
| Used car | 1.81× | Cars & Mobility |
| Hamburger SV | 1.98× | Sports |
| Solar energy | 1.73× | Home & Garden |
| Škoda Auto | 1.58× | Cars & Mobility |
| Fressnapf | 1.78× | Shopping |
| Hardware store | 1.64× | Home & Garden |
| Alpine skiing | 1.63× | Sports |
| FlixBus | 1.71× | Cars & Mobility |
| Deutsche Bank | 1.69× | Business & Career |
| Career development | 2.01× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.01 |
| Patriotism | CONSERVATISM | 1.55 |
| Sustainability | BALANCE | 1.37 |
| Need for Security | CONSERVATISM | 1.32 |
| Urban Lifestyle | OPEN | 1.11 |
| Community Orientation | OPEN | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 29.9% |
| Poland | 15.1% |
| Sweden | 13.4% |
See DB Schenker audiences in other countries
More Logistics audiences in Germany
- Deutsche Post (5,521,674)
- United Parcel Service (4,164,400)
- DHL Express (1,743,042)
- FedEx (1,246,995)
- Hellmann Worldwide Logistics (263,744)
Frequently asked questions
How many fans does DB Schenker have in Germany?
DB Schenker has an estimated audience of 489,236 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DB Schenker fans?
18.7% of DB Schenker fans are female, 81.3% are male, with an average age of 35.6 years.
Which brands do DB Schenker fans like most?
DB Schenker fans show strongest brand affinity for Deutsche Bahn (2.51×), Sports betting (5.63×), and Hannover 96 (3.71×) over the country average.
Where do DB Schenker fans live in Germany?
DB Schenker fans in Germany are most concentrated in Nordrhein-Westfalen (reach 110,597), Bayern (reach 86,105), and Baden-Württemberg (reach 73,594). These three regions account for the largest share of the active audience.
What other brands do DB Schenker fans also like?
Beyond DB Schenker itself, the audience over-indexes on Sports betting (5.63×), Hannover 96 (3.71×), Employment website (2.62×), and Ryanair (2.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DB Schenker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.