Rascasse Audience Intelligence

DHL Express Target Market in Germany

A data profile of the people who buy, follow and care about DHL Express in Germany — modelled from more than twelve digital signal sources. DHL Express has an estimated audience of 1,778,696 people in Germany.

#3among Logistics in Germany#465among Brand in Germany#353in Business & Career

The average DHL Express fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Deutsche Post, Obi (store), with strongest over-indexing on Tagesschau (2.85× the country average).

Demographically, the DHL Express audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical DHL Express fan in Germany is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.

Category: Business & Career · Type: Brand · Subtype: Logistics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DHL Express profile in Germany.

Audience size
1.8M
in Germany
Gender
55.4%♀
44.6% male
Age
42.3
average years
Country rank
#3782
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of DHL Express

55.4% are female, 44.6% are male, average age 42.3.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for DHL Express audience in Germany
MetricValue
Female55.4%
Male44.6%
Average age42.3
Estimated audience size1,778,696
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the DHL Express audience in Germany
Age bracketShare%
16-1911%
20-2918%
30-3922%
40-4927%
50+23%
Fig. 04

Worldwide distribution

5.7%

of the worldwide DHL Express audience comes from Germany.

Worldwide audience distribution share by country for DHL Express
CountryShare
China34.0%
Germany5.7%
United States3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DHL Express audience in Germany is strongest.

Fig. 05

Top regions by affinity

DHL Express customers by region in Germany
#RegionReachAffinity×
01Hessen~200K1.45×
02Berlin~100K1.41×
03Bayern~400K1.26×
04Hamburg~50K1.23×
05Nordrhein-Westfalen~400K1.07×
06Baden-Württemberg~300K1.07×
07Bremen~20K1.04×
08Rheinland-Pfalz~90K0.99×
09Schleswig-Holstein~60K0.95×
10Niedersachsen~100K0.89×
11Saarland~20K0.87×
12Sachsen~70K0.84×
13Brandenburg~40K0.81×
14Thüringen~40K0.81×
15Mecklenburg-Vorpommern~20K0.70×
16Sachsen-Anhalt~30K0.68×
Fig. 06

Affinity by region

Affinity by region — DHL Express, Germany
0.68×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DHL Express audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DHL Express audience
#·InterestCategoryAffinity×
01Deutsche PostBusiness & Career4.50×
02HomsTravel & Leisure3.92×
03DamascusTravel & Leisure3.25×
04TagesschauMovies & TV2.85×
05QVCMovies & TV2.32×
06Wetter.deHome & Garden1.96×
07BonprixShopping1.80×
08BauhausShopping1.76×
09TransfermarktSports1.70×
10SparkasseBusiness & Career1.70×
11Obi (store)Shopping1.65×
12Google MapsInternet & Social Media1.65×
13CHECK24Business & Career1.65×
14CommerzbankBusiness & Career1.64×
15JobBusiness & Career1.62×
16Electronic funds transferBusiness & Career1.62×
17REWEShopping1.58×
18KauflandShopping1.58×
19LidlShopping1.51×
20EBayShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DHL Express audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DHL Express audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.35×
DIY MentalityTHRILL1.31×
Family OrientationCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DHL Express audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.69×
Early Adopter MentalityPOWER0.92×
IndividualismJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is DHL Express's target market in Germany?

DHL Express's target market in Germany covers an estimated 1,778,696 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of DHL Express customers?

55.4% of the DHL Express audience are female, 44.6% are male, with an average age of 42.3 years.

03

Which brands do DHL Express fans like most?

DHL Express fans show strongest brand affinity for Tagesschau (2.85×), Deutsche Post (4.5×), and Obi (store) (1.65×) over the country average.

04

Where do DHL Express fans live in Germany?

DHL Express fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do DHL Express fans also like?

Beyond DHL Express itself, the audience over-indexes on Deutsche Post (4.5×), Obi (store) (1.65×), Bauhaus (1.76×), and REWE (1.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Logistics audiences in Germany

See DHL Express audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for DHL Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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