DHL Express Audience in Germany
DHL Express has an estimated audience of 1,743,041 people in Germany. 55.4% are female, 44.6% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Deutsche Post, Obi (store), Bauhaus, Aral AG.
The average DHL Express fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Deutsche Post, Obi (store), with strongest over-indexing on Tagesschau (2.85× the country average). Demographically, the DHL Express audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Community Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Logistics
Demographics of DHL Express fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 42.3 |
| Estimated audience size | 1,743,041 |
Audience persona
The typical DHL Express fan in Germany is more female, around 42.3 years old, with strong Community Orientation tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 422,604 | 1.11× |
| Bayern | 360,638 | 1.29× |
| Baden-Württemberg | 261,206 | 1.1× |
| Hessen | 191,759 | 1.44× |
| Niedersachsen | 149,371 | 0.88× |
| Berlin | 116,296 | 1.49× |
| Rheinland-Pfalz | 87,144 | 1× |
| Sachsen | 72,045 | 0.84× |
| Schleswig-Holstein | 57,542 | 0.92× |
| Hamburg | 49,113 | 1.25× |
| Brandenburg | 43,456 | 0.8× |
| Thüringen | 33,177 | 0.75× |
| Sachsen-Anhalt | 28,503 | 0.63× |
| Mecklenburg-Vorpommern | 22,017 | 0.66× |
| Saarland | 17,607 | 0.82× |
| Bremen | 15,134 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.85× | Movies & TV |
| Deutsche Post | 4.5× | Business & Career |
| Obi (store) | 1.65× | Shopping |
| Bauhaus | 1.76× | Shopping |
| Aral AG | 1.8× | Cars & Mobility |
| REWE | 1.58× | Shopping |
| Kaufland | 1.58× | Shopping |
| Lidl | 1.51× | Shopping |
| Gala | 1.63× | News |
| QVC | 2.32× | Movies & TV |
| EBay | 1.5× | Shopping |
| Commerzbank | 1.64× | Business & Career |
| Google Maps | 1.65× | Internet & Social Media |
| Globus Baumarkt | 1.55× | Shopping |
| CHECK24 | 1.65× | Business & Career |
| Sparkasse | 1.7× | Business & Career |
| Transfermarkt | 1.7× | Sports |
| Homs | 3.92× | Travel & Leisure |
| Wetter.de | 1.96× | Home & Garden |
| Damascus | 3.25× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.97 |
| Sustainability | BALANCE | 1.27 |
| Risk Appetite | THRILL | 1.15 |
| Price Sensitivity | PREMIUM | 1.13 |
| Career Orientation | POWER | 1.06 |
| Luxury Orientation | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 34.4% |
| Germany | 5.6% |
| United States | 3.5% |
See DHL Express audiences in other countries
More Logistics audiences in Germany
- Deutsche Post (5,521,674)
- United Parcel Service (4,164,400)
- FedEx (1,246,995)
- DB Schenker (489,236)
- Hellmann Worldwide Logistics (263,744)
Frequently asked questions
How many fans does DHL Express have in Germany?
DHL Express has an estimated audience of 1,743,041 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DHL Express fans?
55.4% of DHL Express fans are female, 44.6% are male, with an average age of 42.3 years.
Which brands do DHL Express fans like most?
DHL Express fans show strongest brand affinity for Tagesschau (2.85×), Deutsche Post (4.5×), and Obi (store) (1.65×) over the country average.
Where do DHL Express fans live in Germany?
DHL Express fans in Germany are most concentrated in Nordrhein-Westfalen (reach 422,604), Bayern (reach 360,638), and Baden-Württemberg (reach 261,206). These three regions account for the largest share of the active audience.
What other brands do DHL Express fans also like?
Beyond DHL Express itself, the audience over-indexes on Deutsche Post (4.5×), Obi (store) (1.65×), Bauhaus (1.76×), and Aral AG (1.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DHL Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.