Rascasse Audience Intelligence

Hellmann Worldwide Logistics Target Market in Germany

A data profile of the people who buy, follow and care about Hellmann Worldwide Logistics in Germany — modelled from more than twelve digital signal sources. Hellmann Worldwide Logistics has an estimated audience of 316,646 people in Germany.

#6among Logistics in Germany#2128among Brand in Germany#1136in Business & Career

The average Hellmann Worldwide Logistics fan in Germany is 35.3 years old, more male, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern.

Top brand affinities include GitHub, Payback, BMW i8, with strongest over-indexing on GitHub (11.7× the country average).

Demographically, the Hellmann Worldwide Logistics audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Need for Security, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hellmann Worldwide Logistics fan in Germany is more male, around 35.3 years old, with strong Need for Security tendencies and a notable affinity for GitHub.

Category: Business & Career · Type: Brand · Subtype: Logistics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hellmann Worldwide Logistics profile in Germany.

Audience size
317K
in Germany
Gender
30.6%♀
69.4% male
Age
35.3
average years
Country rank
#16658
Brand in Germany
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hellmann Worldwide Logistics

30.6% are female, 69.4% are male, average age 35.3.

Fig. 02

Gender split

30.6%
Female
69.4%
Male
Demographic split for Hellmann Worldwide Logistics audience in Germany
MetricValue
Female30.6%
Male69.4%
Average age35.3
Estimated audience size316,646
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Hellmann Worldwide Logistics audience in Germany
Age bracketShare%
16-1931%
20-2923%
30-3915%
40-4917%
50+15%
Fig. 04

Worldwide distribution

37.0%

of the worldwide Hellmann Worldwide Logistics audience comes from Germany.

Worldwide audience distribution share by country for Hellmann Worldwide Logistics
CountryShare
Germany37.0%
Poland21.4%
Mexico5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hellmann Worldwide Logistics audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hellmann Worldwide Logistics customers by region in Germany
#RegionReachAffinity×
01Bremen~5K2.22×
02Niedersachsen~50K1.97×
03Hamburg~10K1.84×
04Saarland~6K1.75×
05Rheinland-Pfalz~20K1.43×
06Sachsen-Anhalt~9K1.17×
07Schleswig-Holstein~10K0.99×
08Sachsen~10K0.90×
09Nordrhein-Westfalen~40K0.70×
10Bayern~30K0.70×
11Hessen~10K0.63×
12Baden-Württemberg~20K0.56×
13Mecklenburg-Vorpommern~3K0.56×
14Thüringen~4K0.50×
15Brandenburg~4K0.45×
16Berlin~5K0.40×
Fig. 06

Affinity by region

Affinity by region — Hellmann Worldwide Logistics, Germany
0.40×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hellmann Worldwide Logistics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hellmann Worldwide Logistics audience
#·InterestCategoryAffinity×
01BMW i8Cars & Mobility27.52×
02CapacitorHome & Garden27.03×
035GTechnology & Electronics17.13×
04Toyota PriusCars & Mobility14.67×
05BMW iCars & Mobility14.00×
06BMW i3Cars & Mobility11.77×
07GitHubInternet & Social Media11.70×
08RoboticsTechnology & Electronics9.66×
09PaybackShopping9.40×
10DailymotionMovies & TV7.78×
11Data scienceBusiness & Career7.53×
12Computer securityBusiness & Career6.13×
13Information securityBusiness & Career5.54×
14Plug-in hybridCars & Mobility4.95×
15Photovoltaic systemHome & Garden3.75×
16Renewable energyBusiness & Career3.40×
17NatureHome & Garden2.53×
18FamilyKids & Family2.05×
19TagesschauMovies & TV1.61×
20GermanyTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hellmann Worldwide Logistics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hellmann Worldwide Logistics audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.44×
Price SensitivityPREMIUM1.98×
Career OrientationPOWER1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hellmann Worldwide Logistics audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
Healthy LifestyleBALANCE0.88×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hellmann Worldwide Logistics's target market in Germany?

Hellmann Worldwide Logistics's target market in Germany covers an estimated 316,646 people, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of Hellmann Worldwide Logistics customers?

30.6% of the Hellmann Worldwide Logistics audience are female, 69.4% are male, with an average age of 35.3 years.

03

Which brands do Hellmann Worldwide Logistics fans like most?

Hellmann Worldwide Logistics fans show strongest brand affinity for GitHub (11.7×), Payback (9.4×), and BMW i8 (27.52×) over the country average.

04

Where do Hellmann Worldwide Logistics fans live in Germany?

Hellmann Worldwide Logistics fans in Germany are most concentrated in Niedersachsen (reach ~50K), Nordrhein-Westfalen (reach ~40K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hellmann Worldwide Logistics fans also like?

Beyond Hellmann Worldwide Logistics itself, the audience over-indexes on Payback (9.4×), BMW i8 (27.52×), Computer security (6.13×), and Plug-in hybrid (4.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Logistics audiences in Germany

See Hellmann Worldwide Logistics audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hellmann Worldwide Logistics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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