Hellmann Worldwide Logistics Audience in Germany
Hellmann Worldwide Logistics has an estimated audience of 263,725 people in Germany. 46.6% are female, 53.4% are male, average age 38.9. Top regions: Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Ma Mère, Eden Lake, Intraocular lens, Progressive rock, Unique Gifts.
The average Hellmann Worldwide Logistics fan in Germany is 38.9 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Ma Mère, Eden Lake, Intraocular lens, with strongest over-indexing on Ma Mère (27.31× the country average). Demographically, the Hellmann Worldwide Logistics audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Logistics
Demographics of Hellmann Worldwide Logistics fans
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 38.9 |
| Estimated audience size | 263,725 |
Audience persona
The typical Hellmann Worldwide Logistics fan in Germany is balanced, around 38.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Ma Mère.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 48,836 | 1.91× |
| Nordrhein-Westfalen | 46,483 | 0.81× |
| Bayern | 31,016 | 0.73× |
| Baden-Württemberg | 21,029 | 0.58× |
| Hessen | 15,546 | 0.77× |
| Rheinland-Pfalz | 15,476 | 1.17× |
| Hamburg | 12,052 | 2.02× |
| Schleswig-Holstein | 10,862 | 1.15× |
| Sachsen | 9,304 | 0.72× |
| Sachsen-Anhalt | 6,494 | 0.95× |
| Saarland | 5,267 | 1.63× |
| Berlin | 5,039 | 0.43× |
| Bremen | 4,449 | 1.97× |
| Brandenburg | 2,831 | 0.35× |
| Mecklenburg-Vorpommern | 2,494 | 0.5× |
| Thüringen | 2,160 | 0.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ma Mère | 27.31× | Movies & TV |
| Eden Lake | 8.98× | Movies & TV |
| Intraocular lens | 14.94× | Health |
| Progressive rock | 2.07× | Music & Radio |
| Unique Gifts | 1.54× | Shopping |
| Stradivarius | 1.64× | Shopping |
| Christmas Gift | 1.62× | Kids & Family |
| Birthday Gifts | 1.53× | Kids & Family |
| Corfu (regional unit) | 2.36× | Travel & Leisure |
| Natural rubber | 1.65× | Cars & Mobility |
| Low-carbon emission | 4.17× | Politics & Society |
| Icon (magazine) | 1.67× | Arts & Culture |
| Home Delivery | 1.76× | Food & Beverages |
| Graham Greene (actor) | 2.44× | |
| Noodle (Gorillaz) | 1.94× | Music & Radio |
| Business English | 1.67× | Business & Career |
| Percha | 5.08× | Travel & Leisure |
| Metamorphoses | 1.9× | Literature |
| MK | 1.53× | Music & Radio |
| Mülheim | 1.75× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.04 |
| Need for Security | CONSERVATISM | 1.63 |
| Career Orientation | POWER | 1.46 |
| Patriotism | CONSERVATISM | 1.35 |
| Early Adopter Mentality | POWER | 1.33 |
| Sustainability | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 35.5% |
| Poland | 18.2% |
| Mexico | 5.4% |
See Hellmann Worldwide Logistics audiences in other countries
- Hellmann Worldwide Logistics — United States
- Hellmann Worldwide Logistics — United Kingdom
- Hellmann Worldwide Logistics — France
- Hellmann Worldwide Logistics — Italy
- Hellmann Worldwide Logistics — Spain
- Hellmann Worldwide Logistics — Brazil
- Hellmann Worldwide Logistics — Japan
- Hellmann Worldwide Logistics — South Korea
- Hellmann Worldwide Logistics — India
More Logistics audiences in Germany
- Deutsche Post (5,521,674)
- United Parcel Service (4,164,400)
- DHL Express (1,743,042)
- FedEx (1,246,995)
- DB Schenker (489,236)
Frequently asked questions
How many fans does Hellmann Worldwide Logistics have in Germany?
Hellmann Worldwide Logistics has an estimated audience of 263,725 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Hellmann Worldwide Logistics fans?
46.6% of Hellmann Worldwide Logistics fans are female, 53.4% are male, with an average age of 38.9 years.
Which brands do Hellmann Worldwide Logistics fans like most?
Hellmann Worldwide Logistics fans show strongest brand affinity for Ma Mère (27.31×), Eden Lake (8.98×), and Intraocular lens (14.94×) over the country average.
Where do Hellmann Worldwide Logistics fans live in Germany?
Hellmann Worldwide Logistics fans in Germany are most concentrated in Niedersachsen (reach 48,836), Nordrhein-Westfalen (reach 46,483), and Bayern (reach 31,016). These three regions account for the largest share of the active audience.
What other brands do Hellmann Worldwide Logistics fans also like?
Beyond Hellmann Worldwide Logistics itself, the audience over-indexes on Eden Lake (8.98×), Intraocular lens (14.94×), Progressive rock (2.07×), and Unique Gifts (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hellmann Worldwide Logistics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.