Rascasse Audience Intelligence

United Parcel Service Target Market in Germany

A data profile of the people who buy, follow and care about United Parcel Service in Germany — modelled from more than twelve digital signal sources. United Parcel Service has an estimated audience of 3,911,543 people in Germany.

#2among Logistics in Germany#183among Brand in Germany#174in Business & Career

The average United Parcel Service fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, FedEx, Wetter.de, with strongest over-indexing on Tagesschau (2.22× the country average).

Demographically, the United Parcel Service audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical United Parcel Service fan in Germany is more female, around 41.7 years old, with strong Family Orientation tendencies and a notable affinity for Tagesschau.

Category: Business & Career · Type: Brand · Subtype: Logistics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the United Parcel Service profile in Germany.

Audience size
3.9M
in Germany
Gender
57.3%♀
42.7% male
Age
41.7
average years
Country rank
#1521
Brand in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of United Parcel Service

57.3% are female, 42.7% are male, average age 41.7.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for United Parcel Service audience in Germany
MetricValue
Female57.3%
Male42.7%
Average age41.7
Estimated audience size3,911,543
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the United Parcel Service audience in Germany
Age bracketShare%
16-1910%
20-2920%
30-3925%
40-4925%
50+20%
Fig. 04

Worldwide distribution

6.5%

of the worldwide United Parcel Service audience comes from Germany.

Worldwide audience distribution share by country for United Parcel Service
CountryShare
United States62.4%
Germany6.5%
Canada4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the United Parcel Service audience in Germany is strongest.

Fig. 05

Top regions by affinity

United Parcel Service customers by region in Germany
#RegionReachAffinity×
01Hamburg~100K1.39×
02Berlin~200K1.23×
03Bremen~40K1.15×
04Hessen~400K1.12×
05Nordrhein-Westfalen~1M1.11×
06Bayern~700K1.10×
07Baden-Württemberg~600K1.09×
08Niedersachsen~400K0.97×
09Schleswig-Holstein~100K0.96×
10Rheinland-Pfalz~200K0.90×
11Brandenburg~100K0.90×
12Sachsen~200K0.88×
13Thüringen~90K0.87×
14Saarland~40K0.83×
15Sachsen-Anhalt~80K0.78×
16Mecklenburg-Vorpommern~60K0.74×
Fig. 06

Affinity by region

Affinity by region — United Parcel Service, Germany
0.74×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United Parcel Service audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United Parcel Service audience
#·InterestCategoryAffinity×
01Mail Boxes Etc.Business & Career15.63×
02Sit-upSports14.52×
03Shaft (company)Movies & TV13.14×
04FedExBusiness & Career7.28×
05TagesschauMovies & TV2.22×
06Part-timeBusiness & Career2.22×
07Wetter.deHome & Garden2.19×
08Deutsche PostBusiness & Career1.98×
09StepstoneBusiness & Career1.88×
10QVCMovies & TV1.63×
11UniqloShopping1.62×
12TherapyHealth1.58×
13Employment websiteBusiness & Career1.58×
14Let's Dance (German TV series)Movies & TV1.58×
15Indeed.comBusiness & Career1.57×
16TipicoGames1.54×
17Shop ApothekeShopping1.53×
18Sunday NaturalHealth1.51×
19JobBusiness & Career1.50×
20Job huntingBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United Parcel Service audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by United Parcel Service audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.13×
Need for SecurityCONSERVATISM1.11×
Risk AppetiteTHRILL1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by United Parcel Service audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.81×
IndividualismJOY0.83×
Early Adopter MentalityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is United Parcel Service's target market in Germany?

United Parcel Service's target market in Germany covers an estimated 3,911,543 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of United Parcel Service customers?

57.3% of the United Parcel Service audience are female, 42.7% are male, with an average age of 41.7 years.

03

Which brands do United Parcel Service fans like most?

United Parcel Service fans show strongest brand affinity for Tagesschau (2.22×), FedEx (7.28×), and Wetter.de (2.19×) over the country average.

04

Where do United Parcel Service fans live in Germany?

United Parcel Service fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do United Parcel Service fans also like?

Beyond United Parcel Service itself, the audience over-indexes on FedEx (7.28×), Wetter.de (2.19×), Sit-up (14.52×), and Mail Boxes Etc. (15.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Logistics audiences in Germany

See United Parcel Service audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for United Parcel Service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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