United Parcel Service Audience in Germany
United Parcel Service has an estimated audience of 4,164,399 people in Germany. 57.3% are female, 42.7% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, FedEx, Wetter.de, Sit-up, Mail Boxes Etc..
The average United Parcel Service fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, FedEx, Wetter.de, with strongest over-indexing on Tagesschau (2.22× the country average). Demographically, the United Parcel Service audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Community Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Logistics
Demographics of United Parcel Service fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 41.7 |
| Estimated audience size | 4,164,399 |
Audience persona
The typical United Parcel Service fan in Germany is more female, around 41.7 years old, with strong Community Orientation tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,015,350 | 1.11× |
| Bayern | 736,186 | 1.1× |
| Baden-Württemberg | 611,857 | 1.08× |
| Niedersachsen | 393,014 | 0.97× |
| Hessen | 353,929 | 1.12× |
| Berlin | 251,471 | 1.35× |
| Rheinland-Pfalz | 188,338 | 0.9× |
| Sachsen | 184,807 | 0.9× |
| Schleswig-Holstein | 141,509 | 0.95× |
| Hamburg | 137,067 | 1.46× |
| Brandenburg | 118,410 | 0.92× |
| Thüringen | 84,709 | 0.8× |
| Sachsen-Anhalt | 79,657 | 0.74× |
| Mecklenburg-Vorpommern | 53,597 | 0.67× |
| Bremen | 41,176 | 1.16× |
| Saarland | 39,770 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.22× | Movies & TV |
| FedEx | 7.28× | Business & Career |
| Wetter.de | 2.19× | Home & Garden |
| Sit-up | 14.52× | Sports |
| Mail Boxes Etc. | 15.63× | Business & Career |
| Shaft (company) | 13.14× | Movies & TV |
| Therapy | 1.58× | Health |
| Job | 1.5× | Business & Career |
| Indeed.com | 1.57× | Business & Career |
| Let's Dance (German TV series) | 1.58× | Movies & TV |
| Deutsche Post | 1.98× | Business & Career |
| Part-time | 2.22× | Business & Career |
| Employment website | 1.58× | Business & Career |
| QVC | 1.63× | Movies & TV |
| Tipico | 1.54× | Games |
| Job hunting | 1.5× | Business & Career |
| Shop Apotheke | 1.53× | Shopping |
| Stepstone | 1.88× | Business & Career |
| Uniqlo | 1.62× | Shopping |
| Temporary work | 2.54× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.76 |
| Pet Ownership | JOY | 1.21 |
| LGBTQ+ Identity | OPEN | 1.16 |
| Sports Activity | POWER | 1.16 |
| Indulgence | JOY | 1.1 |
| Healthy Lifestyle | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.9% |
| Germany | 6.8% |
| Canada | 4.8% |
See United Parcel Service audiences in other countries
More Logistics audiences in Germany
- Deutsche Post (5,521,674)
- DHL Express (1,743,042)
- FedEx (1,246,995)
- DB Schenker (489,236)
- Hellmann Worldwide Logistics (263,744)
Frequently asked questions
How many fans does United Parcel Service have in Germany?
United Parcel Service has an estimated audience of 4,164,399 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of United Parcel Service fans?
57.3% of United Parcel Service fans are female, 42.7% are male, with an average age of 41.7 years.
Which brands do United Parcel Service fans like most?
United Parcel Service fans show strongest brand affinity for Tagesschau (2.22×), FedEx (7.28×), and Wetter.de (2.19×) over the country average.
Where do United Parcel Service fans live in Germany?
United Parcel Service fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,015,350), Bayern (reach 736,186), and Baden-Württemberg (reach 611,857). These three regions account for the largest share of the active audience.
What other brands do United Parcel Service fans also like?
Beyond United Parcel Service itself, the audience over-indexes on FedEx (7.28×), Wetter.de (2.19×), Sit-up (14.52×), and Mail Boxes Etc. (15.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for United Parcel Service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.