Wetter.de Audience in Germany
Wetter.de has an estimated audience of 7,908,481 people in Germany. 76.0% are female, 24.0% are male, average age 48.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: QVC, Bonprix, Schlager music, Low-carbohydrate diet, Meghan Markle.
The average Wetter.de fan in Germany is 48.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include QVC, Bonprix, Schlager music, with strongest over-indexing on QVC (2.27× the country average). Demographically, the Wetter.de audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Family Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Website / Newspaper / Magazine
Demographics of Wetter.de fans
| Metric | Value |
|---|---|
| Female | 76.0% |
| Male | 24.0% |
| Average age | 48.3 |
| Estimated audience size | 7,908,481 |
Audience persona
The typical Wetter.de fan in Germany is more female, around 48.3 years old, with strong Family Orientation tendencies and a notable affinity for QVC.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,063,911 | 1.19× |
| Bayern | 1,677,286 | 1.32× |
| Baden-Württemberg | 1,653,345 | 1.53× |
| Niedersachsen | 1,002,581 | 1.31× |
| Rheinland-Pfalz | 658,468 | 1.66× |
| Hessen | 612,409 | 1.02× |
| Sachsen | 321,252 | 0.83× |
| Schleswig-Holstein | 304,070 | 1.07× |
| Thüringen | 172,728 | 0.86× |
| Brandenburg | 170,139 | 0.69× |
| Sachsen-Anhalt | 150,085 | 0.73× |
| Berlin | 141,021 | 0.4× |
| Mecklenburg-Vorpommern | 138,068 | 0.91× |
| Hamburg | 123,837 | 0.69× |
| Saarland | 118,423 | 1.22× |
| Bremen | 38,184 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| QVC | 2.27× | Movies & TV |
| Bonprix | 1.96× | Shopping |
| Schlager music | 1.69× | Music & Radio |
| Low-carbohydrate diet | 1.72× | Food & Beverages |
| Meghan Markle | 2.49× | Fashion & Accessoires |
| Hape Kerkeling | 2.42× | Movies & TV |
| Thermomix | 1.59× | Home & Garden |
| 3. Liga | 1.51× | Sports |
| FIS Alpine Ski World Cup | 2.62× | Sports |
| Zoo | 1.55× | Kids & Family |
| Peter Alexander | 3.27× | Music & Radio |
| Sports betting | 1.84× | Games |
| Tour de France | 1.57× | Sports |
| Plus-size clothing | 1.62× | Fashion & Accessoires |
| Dr. Oetker | 1.79× | Food & Beverages |
| Iron Maiden | 1.85× | Music & Radio |
| Yves Rocher (company) | 2.36× | Beauty & Wellness |
| Crocs | 1.56× | Fashion & Accessoires |
| Weight Watchers | 1.56× | Food & Beverages |
| Puhdys | 2.91× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.13 |
| Pet Ownership | JOY | 1.03 |
| Need for Security | CONSERVATISM | 0.92 |
| Tradition | CONSERVATISM | 0.88 |
| DIY Mentality | THRILL | 0.86 |
| Price Sensitivity | PREMIUM | 0.82 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.9% |
| Austria | 2.0% |
| Netherlands | 1.1% |
See Wetter.de audiences in other countries
More Home & Garden audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Wetter.de have in Germany?
Wetter.de has an estimated audience of 7,908,481 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wetter.de fans?
76.0% of Wetter.de fans are female, 24.0% are male, with an average age of 48.3 years.
Which brands do Wetter.de fans like most?
Wetter.de fans show strongest brand affinity for QVC (2.27×), Bonprix (1.96×), and Schlager music (1.69×) over the country average.
Where do Wetter.de fans live in Germany?
Wetter.de fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,063,911), Bayern (reach 1,677,286), and Baden-Württemberg (reach 1,653,345). These three regions account for the largest share of the active audience.
What other brands do Wetter.de fans also like?
Beyond Wetter.de itself, the audience over-indexes on Bonprix (1.96×), Schlager music (1.69×), Low-carbohydrate diet (1.72×), and Meghan Markle (2.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wetter.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.