Recipes Audience in Germany
Recipes has an estimated audience of 13,663,384 people in Germany. 68.5% are female, 31.5% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cooking, Gala, Bonprix, Healthy habits, Cake.
The average Recipes fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cooking, Gala, Bonprix, with strongest over-indexing on Cooking (1.57× the country average). Demographically, the Recipes audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Recipes fans
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 42.1 |
| Estimated audience size | 13,663,384 |
Audience persona
The typical Recipes fan in Germany is more female, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Cooking.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,888,808 | 0.97× |
| Bayern | 2,689,436 | 1.22× |
| Baden-Württemberg | 2,019,869 | 1.08× |
| Hessen | 1,554,509 | 1.49× |
| Berlin | 1,243,087 | 2.03× |
| Niedersachsen | 1,078,729 | 0.81× |
| Rheinland-Pfalz | 657,830 | 0.96× |
| Sachsen | 523,165 | 0.78× |
| Schleswig-Holstein | 448,302 | 0.91× |
| Hamburg | 407,508 | 1.32× |
| Brandenburg | 313,695 | 0.74× |
| Thüringen | 209,772 | 0.6× |
| Sachsen-Anhalt | 202,908 | 0.57× |
| Saarland | 139,339 | 0.83× |
| Mecklenburg-Vorpommern | 136,554 | 0.52× |
| Bremen | 133,215 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cooking | 1.57× | Food & Beverages |
| Gala | 1.67× | News |
| Bonprix | 1.9× | Shopping |
| Healthy habits | 1.84× | Health |
| Cake | 1.74× | Food & Beverages |
| Wetter.de | 1.86× | Home & Garden |
| Ernsting's family | 2.02× | Shopping |
| Desserts | 1.66× | Food & Beverages |
| QVC | 1.81× | Movies & TV |
| Tchibo | 1.65× | Shopping |
| Vegetarian cuisine | 1.55× | Food & Beverages |
| Toddler | 1.59× | Kids & Family |
| Cookbook | 1.79× | Food & Beverages |
| C&A | 1.53× | Shopping |
| Baby food | 1.7× | Kids & Family |
| Decoration | 1.86× | Home & Garden |
| Oven | 1.92× | Home & Garden |
| Let's Dance (German TV series) | 1.5× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 1.51× | Movies & TV |
| Knitting | 1.63× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.6 |
| Convenience Orientation | PREMIUM | 1.19 |
| Healthy Lifestyle | BALANCE | 1.16 |
| Design Affinity | PREMIUM | 1.15 |
| DIY Mentality | THRILL | 1.14 |
| Creativity | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 5.0% |
| Brazil | 4.6% |
See Recipes audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Recipes have in Germany?
Recipes has an estimated audience of 13,663,384 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Recipes fans?
68.5% of Recipes fans are female, 31.5% are male, with an average age of 42.1 years.
Which brands do Recipes fans like most?
Recipes fans show strongest brand affinity for Cooking (1.57×), Gala (1.67×), and Bonprix (1.9×) over the country average.
Where do Recipes fans live in Germany?
Recipes fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,888,808), Bayern (reach 2,689,436), and Baden-Württemberg (reach 2,019,869). These three regions account for the largest share of the active audience.
What other brands do Recipes fans also like?
Beyond Recipes itself, the audience over-indexes on Gala (1.67×), Bonprix (1.9×), Healthy habits (1.84×), and Cake (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.