Rascasse Audience Intelligence

Recipes Audience in Germany

A data profile of the people who buy, follow and care about Recipes in Germany — modelled from more than twelve digital signal sources. Recipes has an estimated audience of 13,663,384 people in Germany.

#94among Topic in Germany#11in Food & Beverages

The average Recipes fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cooking, Bonprix, Healthy habits, with strongest over-indexing on Cooking (1.57× the country average).

Demographically, the Recipes audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Creativity, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Recipes fan in Germany is more female, around 42.1 years old, with strong Creativity tendencies and a notable affinity for Cooking.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Recipes profile in Germany.

Audience size
13.7M
in Germany
Gender
68.5%♀
31.5% male
Age
42.1
average years
Country rank
#167
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Recipes fans

68.5% are female, 31.5% are male, average age 42.1.

Fig. 02

Gender split

68.5%
Female
31.5%
Male
Demographic split for Recipes audience in Germany
MetricValue
Female68.5%
Male31.5%
Average age42.1
Estimated audience size13,663,384
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Recipes audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3921%
40-4925%
50+24%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Recipes audience comes from Germany.

Worldwide audience distribution share by country for Recipes
CountryShare
United States20.7%
Italy5.0%
Brazil4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Recipes audience in Germany is strongest.

Fig. 05

Top regions by affinity

Recipes fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~1M1.81×
02Hessen~1.5M1.39×
03Hamburg~400K1.24×
04Bayern~2.5M1.17×
05Bremen~100K1.14×
06Baden-Württemberg~2M1.05×
07Rheinland-Pfalz~700K1.01×
08Nordrhein-Westfalen~3M0.97×
09Schleswig-Holstein~400K0.91×
10Saarland~200K0.90×
11Sachsen~600K0.86×
12Niedersachsen~1M0.84×
13Brandenburg~300K0.82×
14Thüringen~300K0.75×
15Sachsen-Anhalt~300K0.73×
16Mecklenburg-Vorpommern~200K0.68×
Fig. 06

Affinity by region

Affinity by region — Recipes, Germany
0.68×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Recipes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Recipes audience
#·InterestCategoryAffinity×
01Ernsting's familyShopping2.02×
02OvenHome & Garden1.92×
03BonprixShopping1.90×
04Wetter.deHome & Garden1.86×
05DecorationHome & Garden1.86×
06Healthy habitsHealth1.84×
07QVCMovies & TV1.81×
08CookbookFood & Beverages1.79×
09CakeFood & Beverages1.74×
10Baby foodKids & Family1.70×
11DessertsFood & Beverages1.66×
12TchiboShopping1.65×
13KnittingHome & Garden1.63×
14Home Interior DesignHome & Garden1.62×
15ToddlerKids & Family1.59×
16CookingFood & Beverages1.57×
17Local foodFood & Beverages1.56×
18Vegetarian cuisineFood & Beverages1.55×
19C&AShopping1.53×
20Gute Zeiten, schlechte ZeitenMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Recipes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Recipes audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.23×
Healthy LifestyleBALANCE1.19×
Design AffinityPREMIUM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Recipes audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.69×
Risk AppetiteTHRILL0.70×
PatriotismCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Recipes have in Germany?

Recipes has an estimated audience of 13,663,384 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Recipes fans?

68.5% of Recipes fans are female, 31.5% are male, with an average age of 42.1 years.

03

Which brands do Recipes fans like most?

Recipes fans show strongest brand affinity for Cooking (1.57×), Bonprix (1.9×), and Healthy habits (1.84×) over the country average.

04

Where do Recipes fans live in Germany?

Recipes fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3M), Bayern (reach ~2.5M), and Baden-Württemberg (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Recipes fans also like?

Beyond Recipes itself, the audience over-indexes on Bonprix (1.9×), Healthy habits (1.84×), Cake (1.74×), and Wetter.de (1.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Recipes audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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