A data profile of the people who buy, follow and care about Recipes in Canada — modelled from more than twelve digital signal sources. Recipes has an estimated audience of 11,777,698 people in Canada.
The average Recipes fan in Canada is 43.7 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Penningtons, Human gastrointestinal tract, Arthritis awareness, with strongest over-indexing on Penningtons (1.64× the country average).
Demographically, the Recipes audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Recipes fan in Canada is more female, around 43.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Penningtons.
The key figures that characterise the Recipes profile in Canada.
58.8% are female, 41.2% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 43.7 |
| Estimated audience size | 11,777,698 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Recipes audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 5.0% |
| Brazil | 4.6% |
Where the Recipes audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~6.5M | 1.28× | |
| 02 | British Columbia | ~2M | 1.15× | |
| 03 | Alberta | ~1.5M | 1.11× | |
| 04 | Nova Scotia | ~400K | 1.07× | |
| 05 | New Brunswick | ~300K | 1.07× | |
| 06 | Newfoundland and Labrador | ~200K | 1.03× | |
| 07 | Manitoba | ~400K | 1.02× | |
| 08 | Saskatchewan | ~400K | 1.01× | |
| 09 | Prince Edward Island | ~50K | 0.78× | |
| 10 | Quebec | ~1.5M | 0.54× |
The strongest cross-interests of the Recipes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Circulaire | Business & Career | 2.03× | ||
| 02 | 7 Jours | Music & Radio | 1.82× | ||
| 03 | Salut, Bonjour! | Movies & TV | 1.78× | ||
| 04 | Sévigny | Travel & Leisure | 1.76× | ||
| 05 | Bricolage | Home & Garden | 1.69× | ||
| 06 | Véronique Cloutier | Movies & TV | 1.68× | ||
| 07 | Casserole | Food & Beverages | 1.67× | ||
| 08 | Phytoplankton | Pets & Animals | 1.66× | ||
| 09 | Penningtons | Fashion & Accessoires | 1.64× | ||
| 10 | Trois fois par jour | Food & Beverages | 1.64× | ||
| 11 | Arthritis awareness | Health | 1.63× | ||
| 12 | Human gastrointestinal tract | Health | 1.62× | ||
| 13 | Greek (TV series) | Movies & TV | 1.61× | ||
| 14 | Slow cooker | Food & Beverages | 1.60× | ||
| 15 | Figure 8 racing | Cars & Mobility | 1.60× | ||
| 16 | Diana, Princess of Wales | Politics & Society | 1.58× | ||
| 17 | Le Nouvelliste (Haiti) | News | 1.55× | ||
| 18 | Star bright angels | Fashion & Accessoires | 1.55× | ||
| 19 | Canal Vie | Movies & TV | 1.53× | ||
| 20 | Mahjong | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.28× | |
| Travelling | THRILL | 1.08× | |
| Career Orientation | POWER | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.74× | |
| Social Media Usage | JOY | 0.77× | |
| Spirituality | BALANCE | 0.78× |
Recipes has an estimated audience of 11,777,698 people in Canada, concentrated in Ontario and British Columbia.
58.8% of Recipes fans are female, 41.2% are male, with an average age of 43.7 years.
Recipes fans show strongest brand affinity for Penningtons (1.64×), Human gastrointestinal tract (1.62×), and Arthritis awareness (1.63×) over the country average.
Recipes fans in Canada are most concentrated in Ontario (reach ~6.5M), British Columbia (reach ~2M), and Alberta (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Recipes itself, the audience over-indexes on Human gastrointestinal tract (1.62×), Arthritis awareness (1.63×), Slow cooker (1.6×), and Circulaire (2.03×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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