Recipes Audience in Canada
Recipes has an estimated audience of 11,777,698 people in Canada. 58.8% are female, 41.2% are male, average age 43.7. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Penningtons, Human gastrointestinal tract, Arthritis awareness, Slow cooker, Salut, Bonjour!.
The average Recipes fan in Canada is 43.7 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Penningtons, Human gastrointestinal tract, Arthritis awareness, with strongest over-indexing on Penningtons (1.64× the country average). Demographically, the Recipes audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Early Adopter Mentality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Recipes fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 43.7 |
| Estimated audience size | 11,777,698 |
Audience persona
The typical Recipes fan in Canada is more female, around 43.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Penningtons.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 6,339,035 | 1.28× |
| British Columbia | 2,025,853 | 1.15× |
| Alberta | 1,618,545 | 1.11× |
| Quebec | 1,524,405 | 0.54× |
| Manitoba | 449,881 | 1.02× |
| Saskatchewan | 378,286 | 1.01× |
| Nova Scotia | 376,454 | 1.07× |
| New Brunswick | 291,468 | 1.07× |
| Newfoundland and Labrador | 184,915 | 1.03× |
| Prince Edward Island | 45,080 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Penningtons | 1.64× | Fashion & Accessoires |
| Human gastrointestinal tract | 1.62× | Health |
| Arthritis awareness | 1.63× | Health |
| Slow cooker | 1.6× | Food & Beverages |
| Salut, Bonjour! | 1.78× | Movies & TV |
| Circulaire | 2.03× | Business & Career |
| Bricolage | 1.69× | Home & Garden |
| 7 Jours | 1.82× | Music & Radio |
| Le Nouvelliste (Haiti) | 1.55× | News |
| Casserole | 1.67× | Food & Beverages |
| Canal Vie | 1.53× | Movies & TV |
| Trois fois par jour | 1.64× | Food & Beverages |
| Figure 8 racing | 1.6× | Cars & Mobility |
| Sévigny | 1.76× | Travel & Leisure |
| Star bright angels | 1.55× | Fashion & Accessoires |
| Mahjong | 1.5× | Games |
| Greek (TV series) | 1.61× | Movies & TV |
| Phytoplankton | 1.66× | Pets & Animals |
| Diana, Princess of Wales | 1.58× | Politics & Society |
| Grand-Mère, Quebec | 1.67× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.28 |
| Travelling | THRILL | 1.08 |
| Career Orientation | POWER | 1.07 |
| Urban Lifestyle | OPEN | 1.05 |
| Individualism | JOY | 1.04 |
| Patriotism | CONSERVATISM | 1.0 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 5.0% |
| Brazil | 4.6% |
See Recipes audiences in other countries
More Food & Beverages audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Recipes have in Canada?
Recipes has an estimated audience of 11,777,698 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Recipes fans?
58.8% of Recipes fans are female, 41.2% are male, with an average age of 43.7 years.
Which brands do Recipes fans like most?
Recipes fans show strongest brand affinity for Penningtons (1.64×), Human gastrointestinal tract (1.62×), and Arthritis awareness (1.63×) over the country average.
Where do Recipes fans live in Canada?
Recipes fans in Canada are most concentrated in Ontario (reach 6,339,035), British Columbia (reach 2,025,853), and Alberta (reach 1,618,545). These three regions account for the largest share of the active audience.
What other brands do Recipes fans also like?
Beyond Recipes itself, the audience over-indexes on Human gastrointestinal tract (1.62×), Arthritis awareness (1.63×), Slow cooker (1.6×), and Salut, Bonjour! (1.78×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.