Recipes Audience in Mexico
Recipes has an estimated audience of 8,418,427 people in Mexico. 60.4% are female, 39.6% are male, average age 35.8. Top regions: State of Mexico, Distrito Federal, Jalisco.
The average Recipes fan in Mexico is 35.8 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Demographically, the Recipes audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Food & Beverages · Type: Topic
Demographics of Recipes fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 35.8 |
| Estimated audience size | 8,418,427 |
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,380,228 | 1.19× |
| Distrito Federal | 983,690 | 0.89× |
| Jalisco | 734,222 | 1.18× |
| Nuevo Leon | 561,088 | 1.11× |
| Baja California | 506,023 | 1.45× |
| Puebla | 465,455 | 1.04× |
| Veracruz (state) | 415,251 | 0.84× |
| Guanajuato | 369,469 | 0.93× |
| Chihuahua | 348,352 | 1.2× |
| Yucatan | 296,179 | 1.69× |
| Michoacan de Ocampo | 253,347 | 0.87× |
| Coahuila de Zaragoza | 231,171 | 0.92× |
| Chiapas | 212,853 | 0.84× |
| Hidalgo | 160,225 | 0.79× |
| Guerrero | 139,939 | 0.65× |
| Morelos | 126,170 | 0.87× |
| Baja California Sur | 104,997 | 1.56× |
| Nayarit | 97,496 | 1.2× |
| Durango | 94,314 | 0.81× |
| Zacatecas | 94,279 | 0.88× |
| Aguascalientes | 94,237 | 0.88× |
| Tlaxcala | 73,452 | 0.76× |
| Colima | 43,363 | 0.8× |
| Campeche | 41,780 | 0.65× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.34 |
| Travelling | THRILL | 1.24 |
| Creativity | OPEN | 1.2 |
| Price Sensitivity | PREMIUM | 1.13 |
| Need for Security | CONSERVATISM | 1.09 |
| Urban Lifestyle | OPEN | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 5.0% |
| Brazil | 4.6% |
See Recipes audiences in other countries
More Food & Beverages audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.