Rascasse Audience Intelligence

Recipes Audience in Mexico

A data profile of the people who buy, follow and care about Recipes in Mexico — modelled from more than twelve digital signal sources. Recipes has an estimated audience of 8,418,427 people in Mexico.

#125among Topic in Mexico#12in Food & Beverages

The average Recipes fan in Mexico is 35.8 years old, more female, and lives primarily in State of Mexico.

The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Recipes profile in Mexico.

Audience size
8.4M
in Mexico
Gender
60.4%♀
39.6% male
Age
35.8
average years
Country rank
#175
Topic in Mexico
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Recipes fans

60.4% are female, 39.6% are male, average age 35.8.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Recipes audience in Mexico
MetricValue
Female60.4%
Male39.6%
Average age35.8
Estimated audience size8,418,427
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Recipes audience in Mexico
Age bracketShare%
16-1926%
20-2923%
30-3920%
40-4919%
50+12%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Recipes audience comes from Mexico.

Worldwide audience distribution share by country for Recipes
CountryShare
United States20.7%
Italy5.0%
Brazil4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Recipes audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Recipes fans by region: top regions in Mexico
#RegionReachAffinity×
01Yucatan~300K1.50×
02Baja California~500K1.36×
03Baja California Sur~90K1.28×
04State of Mexico~1.5M1.18×
05Jalisco~700K1.16×
06Chihuahua~300K1.14×
07Nuevo Leon~600K1.09×
08Nayarit~90K1.09×
09Puebla~500K1.03×
10Guanajuato~400K0.95×
11Coahuila de Zaragoza~200K0.95×
12Zacatecas~100K0.95×
13Aguascalientes~100K0.94×
14Colima~50K0.94×
15Morelos~100K0.93×
16Michoacan de Ocampo~300K0.92×
17Durango~100K0.92×
18Chiapas~200K0.91×
19Tlaxcala~90K0.91×
20Distrito Federal~1M0.90×
21Campeche~60K0.90×
22Veracruz (state)~400K0.88×
23Hidalgo~200K0.88×
24Guerrero~200K0.86×
Appendix

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Related profiles, rankings and the same audience in other markets.

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See Recipes audiences in other countries

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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