Rascasse Audience Intelligence

Recipes Audience in Brazil

Name: Recipes — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Recipes in Brazil — modelled from more than twelve digital signal sources. Recipes has an estimated audience of 22,185,483 people in Brazil.

#78among Topic in Brazil #9in Food & Beverages

The average Recipes fan in Brazil is 43.2 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Recipes profile in Brazil.

Audience size

22.2M

in Brazil

Gender

71.8%♀

28.2% male

Age

43.2

average years

Country rank

#124

Topic in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Recipes fans

71.8% are female, 28.2% are male, average age 43.2.

Fig. 02

Gender split

71.8%

Female

28.2%

Male

Demographic split for Recipes audience in Brazil
Metric	Value
Female	71.8%
Male	28.2%
Average age	43.2
Estimated audience size	22,185,483

Fig. 03

Age distribution

Age distribution of the Recipes audience in Brazil
Age bracket	Share	%
16-19		11%
20-29		17%
30-39		20%
40-49		24%
50+		28%

Fig. 04

Worldwide distribution

4.6%

of the worldwide Recipes audience comes from Brazil.

Worldwide audience distribution share by country for Recipes
Country	Share
United States	20.7%
Italy	5.0%
Brazil	4.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Recipes audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Recipes fans by region: top regions in Brazil
#	Region	Reach	×
01	Pernambuco	~1.5M	1.30×
02	Paraíba	~500K	1.13×
03	Federal District	~400K	1.10×
04	Bahia	~1.5M	1.07×
05	Santa Catarina	~1M	1.07×
06	Rio Grande do Norte	~400K	1.07×
07	Sergipe	~200K	1.07×
08	Rio Grande do Sul	~1.5M	1.02×
09	Maranhão	~600K	1.02×
10	Ceará	~1M	1.01×
11	Piauí	~300K	1.01×
12	Minas Gerais	~2.5M	1.00×
13	Pará	~700K	1.00×
14	Alagoas	~300K	1.00×
15	Roraima	~60K	1.00×
16	São Paulo	~5.5M	0.99×
17	Mato Grosso do Sul	~300K	0.99×
18	Acre	~80K	0.99×
19	Paraná	~1.5M	0.98×
20	Amapá	~80K	0.98×
21	Tocantins	~100K	0.97×
22	Espírito Santo	~400K	0.96×
23	Rondônia	~200K	0.94×
24	Goiás	~800K	0.93×
25	Amazonas	~300K	0.91×
26	Rio de Janeiro	~2M	0.89×
27	Mato Grosso	~400K	0.88×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Brazil

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Sports (38,308,261)
Food (37,833,570)

See Recipes audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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